IA02 PANMCC-25-P-0000 018707 SSN Submission Requirements.pdf

This is a Sources Sought Notice ONLY. The U.S. Government to procure licensing support services to the U.S. Army in the execution and management of the Army Trademark Licensing Program (ATLP).

The Mission and Installation Contracting Command (MICC) is seeking information from potential sources to provide licensing support services to the U.S. Army in the execution and management of the Army Trademark Licensing Program (ATLP).

The contractor shall provide all labor, materials, and equipment required to manage the ATLP. These services include the identification of prospective licensees, negotiation of new licensing agreements, and management of all licensee accounts. The contractor shall maintain existing licenses (approx. 150) and generate new licensees authorized to market products bearing the Army's marks. The contractor's activities shall be an extension of the Army's existing marketing and advertising program, which targets two primary markets:

young adults aged 17-24 and their influencers.

The Government anticipates awarding a no-cost agreement where the contractor's compensation is a commission based on a percentage of royalty income generated. The period of performance is anticipated to be a one-year base period from 1 June 2026 to 31 May 2027, with four (4) one-year option periods. The place of performance will be the contractor's facility.

Required Capabilities

The scope of work includes, but is not limited to, the following:

• Program Management: Full management of the ATLP, including developing an annual Strategic Licensing Plan.

• Licensee Acquisition: Identifying, screening, and negotiating with potential licensees.

• Financial Management: Collection and reporting of all royalties, and facilitation of payments to the Government.

• Brand Protection: Continuous monitoring of the marketplace for unauthorized use of Army indicia using an automated software platform and executing takedown actions.

• Technical Support: Operating and maintaining an online portal for licensee product design submissions and approvals.

• Audits & Reporting: Conducting licensee audits and providing regular performance reports to the Government.

Submission Requirements

This synopsis is a market research tool being used in determining the procurement strategy. This notice does not commit the U.S. Government to contract for any supply or services. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice.

Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future advertisement, if any is issued. The anticipated NAICS code is 541613 – Marketing Consulting Services. Size standard is $24.5 million.

The following is to be included in your response:

1. A statement of interest in the services contained herein.

2. A synopsis of your company’s capabilities to perform the required services, including descriptions of past performance on contracts of similar size and scope.

3. Company Information: Name, address, UEI, CAGE code, and business size/socio-economic status (e.g., Small Business, 8(a), HUBZone, Service-Disabled Veteran- Owned, Woman-Owned) and the corresponding NAICS code.

4. Contact Information: Name, title, email address, and phone number for a primary point of contact.

5. Identify any condition or action that may be having the e ect unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@army.mil or (210) 466- 2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the Sam.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.

6. Responses to this announcement shall be emailed to Madison Bennett, Madison.d.bennett.civ@army.mil and Barbara J Je ries, Barbara.j.je ries5.civ@army.mil no later than 4:00 pm, Eastern Standard Time on 27 Feb 2026. The email subject line SHALL contain: “PANMCC-26-P-0000 018707 Army Trademark Licensing Program (ATLP) - [Your Company Name]" and shall not exceed five (5) pages.