IA02_Exhibit D Graphic Guidebook_DRAFT_updated 17 July.pdf
PDF 3 MB Posted
- Attached to
- USAREC Perforated Window Graphics Federal contract opportunity
- Solicitation number
- W9124D25QA185
About this file
This document is a U.S. Army Window Cling Style Guide for recruiting station graphics, dated May 2025. The guide provides comprehensive design specifications for creating window clings, focusing on visual priorities, layout guidelines, and branding consistency. Key design requirements include using a primary color palette of Army Black (#221F20) and Army Gold (#FFCC01), mandatory elements such as the U.S. Army logo (horizontal orientation), tagline "BE ALL YOU CAN BE.", QR code, and a "WARNING WEAPONS PROHIBITED" sign.
The style guide outlines specific design principles, including centering graphics vertically and horizontally, using yellow stripes to unify sections, and ensuring readability by scaling logos and text appropriately. Vector graphics are provided for direct use, with strict instructions not to alter proportions, colors, or alignment. The design is modular and can be adapted to different window dimensions, with emphasis on maintaining clear space and avoiding overcrowding. The guide is intended to ensure a consistent and professional visual presentation across U.S. Army recruiting station window displays.
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Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| IA03_Exhibit C Location and Numbers_23 july 2025 DRAFT.xlsx | XLSX spreadsheet | |
| IA02 - Statement of Work - USAREC Window Film_Updated 12 August 2025 draft.pdf |
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Text version
U.S. ARMY ICONOGRAPHY TOOLKIT FEBRUARY 2023 01MAY 2025
U.S. ARMY
WINDOW CLING GUIDELINES:
RECRUITING
STATION
LOGO 1 HORIZONTAL LOGO 2 VERTICAL
Ensure clarity, consistency, and maximum visibility for all window clings and graphics.
Design Considerations Window clings differ from printed posters. Prioritize readability above all else.
Graphics are modular.
They can be arranged vertically or horizontally depending on the window layout.
Purpose
TAGLINE HORIZONTAL TAGLINE VERTICAL
2U.S. ARMY WINDOW CLING STYLE GUIDE
Layout Guidelines
LOGO 1 HORIZONTAL LOGO 2 VERTICAL
TAGLINE HORIZONTAL TAGLINE VERTICAL
Center the design both vertically and horizontally when possible.
Adjust layout if window frames obstruct key elements.
Top and bottom yellow stripes are used to unify multiple sections.
Leave space between the stripes and the content.
Don’t overcrowd — let the design "breathe."
SPACE TO BREATHE
Stripes
3U.S. ARMY WINDOW CLING STYLE GUIDE
GROUP 1
GROUP 2
GROUP 3
Visual Priorities
Doors
U.S. Army Logo-must have
Tagline: BE ALL YOU CAN BE-if space allows
Use the space fully — scale logos and taglines to be bold and legible.
Choose landscape or portrait orientation based on window dimensions.
U.S. Army Logo horizontal: required
QR Code: required
WARNING WEAPONS PROHIBITED
sign: required
Call to Action(goarmy.com): required
Ensure yellow stripes align with stripes from adjacent window groups
Note: Window frames may cover parts of the logo or tagline, but readability must be maintained.
4U.S. ARMY WINDOW CLING STYLE GUIDE
Color palette specifications
PRIMARY COLOR PALETTE
RGB
HEX
PMS
CMYK
34 31 32 #221F20
BLACK 3 C
75 68 67 89 100K
ARMY BLACK
RGB 255 204 1
HEX #FFCC01
PMS 123 C
CMYK 0 25 95 0
ARMY GOLD
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0 WHITE
5U.S. ARMY WINDOW CLING STYLE GUIDE
Approved vector graphics in this style guide are ready for reuse in official U.S. Army materials.
• You may copy and paste vector elements directly into your designs.
• Ensure proportions, colors, and alignment remain consistent with this guide.
• Do not stretch, alter, or re-color vector elements.
• Maintain appropriate clear space and sizing as shown in layout examples.
COPY FOR USE means the graphic is cleared and standardized for Army branding purposes.
VECTOR GRAPHICSUsing Vector Art from This Guide
U.S. ARMY WINDOW CLING STYLE GUIDE MAY 2025
File details come from the government source that posted it. Updated .