Market_Research_for_Risk_MAP_PTS_Follow-On.pdf

Title: Market Research for Risk MAP Production and Technical Services (PTS) Follow‐On, Including but not

Limited to Risk Communication, Outreach, Marketing, Public Relations, Engineering, GIS, Lidar, Flood

Mapping, and All Hazards.

Background:

One of the main benefits of solid market research is to materially improve the Government’s understanding of the current state of the marketplace, including commercial/Government best practices, industry capabilities, innovative delivery approaches, commercial market service levels, performance strategies and measures.

For this upcoming requirement, FEMA is especially emphasizing Community Engagement and Risk

Communication. FEMA is also looking for performance metrics and measurements, innovative delivery methods for the required services, and incentive programs that Industry may have found particularly effective. FEMA is interested in your experience – what worked and what didn’t – to help differentiate between and among various approaches and acquisition strategies for this requirement. FEMA believes this information will dramatically improve the quality of the forthcoming acquisition, inclusive of the solicitation and resulting contract.

Description:

FEMA’s Federal Insurance & Mitigation Administration (FIMA) manages the National Flood Insurance

Program (NFIP), the cornerstone of the nation’s strategy for preparing communities for flood disaster.

(Learn more about flood insurance at http://www.floodsmart.gov/.) NFIP was created to reduce flood damage by identifying risks, encouraging sound floodplain management, and providing a mechanism for the public to insure their investments. FEMA and its governmental partners provide flood hazard data and maps to support flood insurance and floodplain management activities.

To leverage the successes of previous programs and further enhance the usability and value of flood hazard mapping, FEMA developed the Risk Mapping, Assessment and Planning (Risk MAP) program. Risk MAP combines flood hazard mapping, risk assessment tools and Hazard Mitigation Planning into one program.

This integrated program encourages beneficial partnerships and innovative uses of flood hazard and risk assessment data in order to minimize flood loss and build more resilient communities.

While the focus of Risk MAP is on flood hazard identification, risk assessment, and mitigation, working with communities to help them increase their resilience from all natural hazards is also a goal of the program.

Reducing risk to people and property from natural hazards and reducing a community’s long‐term vulnerability may present additional opportunities that the community can leverage to create a safer tomorrow.

FEMA is conducting Market Research in preparation of procuring the next Production & Technical Services

(PTS) contracts and is investigating new Community Engagement and Risk Communication (CERC) options.

Specifically, FEMA is interested in ideas to improve the day‐to‐day design, execution and management of

CERC campaigns, products and services to encourage our nation’s communities to increase awareness and take action to reduce the risk of loss of life and property from floods and natural other hazards. In addition, FEMA is looking at ways to leverage technology to increase efficiency, cost effectiveness and usability in its products and services.

Discussion Topics:

1. Community Engagement & Risk Communication

2. Process Administration & Letters of Map Change

3. Flood Mapping, Risk MAP Products & Risk Assessments

4. Program Challenges

The campaign will close on 04/30/2013.

Information on the current Risk MAP program is provided at http://www.fema.gov/rm‐main.

Tags: Risk Communication, Outreach, Marketing, Public Relations, Engineering, GIS, Lidar, Flood Mapping, All Hazards.

Ideas contributing to market research of the follow‐on Risk MAP PTS are intended to be hosted on the

FEMA Ideascale site: www.fema.ideascale.com.

Administrative:

For a video tutorial on how Ideascale works, please see their homepage: www.ideascale.com.

For instructions on how to contribute, please see the Instructions on the next page.

Market Research Disclaimer:

FEMA does want to emphasize that these market research conversations are not competitions. The information obtained from the sessions will be used to improve the Government’s knowledge of private industry’s capabilities. No evaluation of participating contractors will occur and participation in the sessions is not a promise of future business with FEMA. No contract will be awarded from these conversations. FEMA intends to develop formal competitive packages using information gathered from these market research conversations. FEMA will evaluate proposals and award any contractual documents in accordance with Federal Acquisition Regulation processes and procedures.