PWS - DRAFT ONLY.doc

PERFORMANCE WORK STATEMENT

AFRTS RADIO & TV SPOT PRODUCTION

Table of Contents

SECTION 1 - SCOPE OF WORK

1.1 Broadcast Spot Announcements

1.2 Usage Rights

1.3 Quantities

SECTION 2 - WORK REQUIREMENTS AND PROCEDURES

2.1 Delivery Orders

2.2 Project Budget

2.3 Spot Announcement Projects

2.4 Launching Session

2.5 Creative Development Conference

2.6 Creative Development

2.7 Creative Proposal for Spot Announcement Project

2.8 Format Sheets for Creative Proposal Submissions

2.9 Review of Creative Proposal

2.10 Creative Proposal Revisions

2.11 Price Statement for Creative Development

2.12 Price Proposal for Scripting, Production, and Postproduction

2.12.1

Part I - Scripting

2.12.2

Part II - Production

2.12.3

Part III - Postproduction

2.12.4

Part IV - Price Summary

2.13 Review of Price Statement and Price Proposal

2.14 Copies of Creative Proposal, Price Statement, and Price Proposal

2.15 Performance Period for Creative Development

2.16 Scripting, Production, and Postproduction

2.17 Format Sheets for Script Submissions

2.18 Style for Television Scripts

2.19 Style for Radio Scripts

2.20 Script Comprehensiveness

2.21 Television Storyboards

2.22 Talent Profile List

2.23 Script Package

2.24 Review of Script Package

2.25 Script Conference

2.26 Master Script Package

2.27 Copies of Script Package and Master Script Package

2.28 Performance Period for Scripting

2.29 Casting for Television Spot Announcements

2.30 Casting for Radio Spot Announcements

2.31 Review of Casting

2.32 Preproduction Conference

2.33 Proof‑of‑Performance Recordings

2.34 Review of Proof‑of‑Performance Recordings

2.35 Performance Period for Production

2.36 Final Edits

2.37 Review of Final Edits

2.38 Final Edit Conference

2.39 Final Edit Revisions

2.40 Composite Masters and Composite Submasters

2.41 Courtesy Copies of Composited Spot Announcements

2.42 As‑Produced Scripts

2.43 Copies of Talent Releases and Rights Documents

2.44 Performance Period for Postproduction

2.45 Labeling of Interim Audiovisual Material Delivered to the RTPO

2.46 Storage of Television Elements

2.47 Monthly Status Reports

2.48 Agenda Notification

2.49 AFRTS‑BC Orientation Visit

2.50 Orientation Visits

2.51 AFRTS Conferences

2.52 Management Review Conferences

SECTION 3 - CREATIVE REQUIREMENTS FOR AFRTS SPOT ANNOUNCEMENTS

3.1 Research

3.2 Variety of Presentations

3.3 Level of Production and Postproduction

3.4 Original Photography

3.5 Professional Talent

3.6 Weight Guidelines and Grooming Standards

3.7 Military Uniform Regulations

3.8 Wardrobe and Equipment

3.9 Production Involving the Military

3.10 Requests for DoD Support

3.11 Limitations on DoD Support

3.12 Required RTPO Approval for DoD Contacts

3.13 DoD Stock Audiovisual Material

3.14 Television Properties

3.15 Selection of Spot Announcement Length

3.16 Military Presence and Audience Inclusion

3.17 Universal Acceptance

3.18 Audience Characteristics

3.19 Audience Overseas Location

3.20 Script Terminology

3.21 Creative Approaches

3.22 Non‑Discriminatory

3.23 Endorsements

SECTION 4 - TECHNICAL AND FORMAT REQUIREMENTS

4.1 Television Spot Announcements and Composite Master

4.2 Television Composite Submaster

4.3 Radio Spot Announcements and Composite Master

4.4 Radio Composite Submaster

SECTION 5 - PACKAGING AND MARKING REQUIREMENTS

5.1 General

5.2 Labeling of Interim Audiovisual Material Delivered to the RTPO

5.3 Labeling of Television Submaster Delivered to the RTPO

5.4 Labeling of Radio Submaster Delivered to the RTPO

5.5 Labeling of Courtesy Dub of Composited Spot Announcements Delivered to the RTPO

5.6 Labeling of Television Master Delivered to the Broadcast Center

5.7 Labeling of Radio Master Delivered to the Broadcast Center

SECTION 6 - PERFORMANCE AND DELIVERY REQUIREMENTS

6.1 Performance Period

6.2 Normal Delivery Schedule and Performance Period for Creative Development

6.3 Normal Delivery Schedule and Performance Period for Scripting, Production, and Postproduction

6.4 Alternate Delivery Schedule and Performance Period for Standard Spot Announcement Projects

6.5 Delivery Schedule and Performance Period for Special Spot Announcement Projects and/or Other Work

6.6 Points of Delivery

6.7 Time of Delivery

SECTION 7 - SPECIAL REQUIREMENTS

7.1 Pricing

7.2 Personnel Approval

7.3 Usage Rights

7.4 Talent Releases

7.5 Rights Documents and Consent Agreements

7.6 Copyrights Disputes

7.7 Contractor Indemnification

SECTION 8 - PAYMENT REQUIREMENTS AND PROCEDURES

8.1 Payment Schedule for Creative Development

8.2 Payment Schedule for Scripting, Production, and Postproduction

8.3 Invoices

SECTION 9 - ATTACHMENTS FOR PERFORMANCE WORK STATEMENT

9.1 AFRTS Fact Sheets (7 pages)

9.2 Subjects and Topics for AFRTS Spot Announcements (2 pages)

9.3 Format Sheet for Television Concept (1 page)

9.4 Format Sheet for Radio Concept (1 page)

9.5 Format Sheet for Television Script (1 page)

9.6 Format Sheet for Radio Script (1 page)

SECTION 1

SCOPE OF WORK

1.1 Broadcast Spot Announcements. The Contractor shall provide creative development, scripting, production, and postproduction for the delivery of radio and television spot announcements not to exceed two to three minutes in length. The spot announcements are in support of the internal information program of the Department of Defense (DoD) and are disseminated by the American Forces Radio and Television Service (AFRTS). See attachment one in Section 9 for a series of AFRTS Fact Sheets including information on the Radio & Television Production Office (RTPO). The vast majority of the work required by this contract is for the creation of original radio and television spot announcements on a wide variety of DoD themes. See attachment two in Section 9 for a list of recent topics for AFRTS spot announcements. Other work may include requirements to acquire rights for AFRTS use of existing radio and television spot announcements that may or may not have originated with the Contractor and/or modifying those products as necessary for AFRTS use as spot announcements.

1.2 Usage Rights. All spot announcements delivered by the Contractor are intended for the exclusive use of AFRTS on non‑commercial, non‑profit, Government‑owned radio and television outlets overseas. Usage rights purchased by the Contractor on behalf of the Government shall be limited to only those required for AFRTS utilization (see Subsection 7.3). On a limited, case by case basis, a small number of spots may also need to be cleared for airing on the Pentagon Channel. The Pentagon Channel, DoD news and information produced by DoD for the DoD audience is distributed stateside via satellite to military bases and regional and local cable systems. It is also available via AFN to military members and their families overseas and is streamed on the internet.

1.3 Quantities. This is a firm fixed‑price Requirements type contract. The contract requires the Contractor to furnish spot announcements and services, when ordered, between $2,500,000 to $4,500,000 annually. Spot announcement quantities are specified by the Government when a delivery order is issued. Total quantities for a 12‑month contract period are dependent on the type of media ordered and the budgets allocated by the Government for specific projects.

SECTION 2

WORK REQUIREMENTS AND PROCEDURES

2.1 Delivery Orders. The Government will issue work to the Contractor through a series of delivery orders. A delivery order will detail the work to be performed and normally will include budget limitations, delivery dates, and payment information.

2.1.1 If creative development is required for a project, the Government anticipates two separate delivery orders will be issued by the Contracting Officer for that project. Under the first delivery order, the Contractor shall perform only creative development and shall provide a Price Proposal for the work required to complete the project. Upon acceptance of the work performed in the first delivery order and approval of the Price Proposal, the Government anticipates issuing a second delivery order for scripting, and/or production, and/or postproduction as appropriate.

2.1.2 For a project that does not require creative development, the Government anticipates issuing a tasking statement to which the Contractor shall respond with a Price Proposal. Upon approval of the Price Proposal, the Government anticipates issuing a delivery order for scripting, and/or production, and/or postproduction as appropriate.

2.1.3 The Government estimates that 90 percent or more of the work under this contract will involve the creation of original spot announcements, which will require creative development. For most projects, the Government anticipates there will be a delivery order for creative development to be followed by a delivery order for full scripting, complete production, and all postproduction. However, for a special project that may have a truncated delivery schedule, the Government reserves the right to issue a single delivery order for creative development, scripting, production, and postproduction that states a not‑to‑exceed project price. In that case, the Contractor shall provide a price statement with the final deliverables.

2.2 Project Budget. Normally, the Government will establish and state a ceiling price for each project. For projects that require two separate delivery orders, a total project budget will be stated in the first delivery order issued for creative development. This first delivery order also will state a not‑to‑exceed price for creative development. Total project budgets may differ from one project to another depending on such considerations as the type of media, the number of spot announcements, or a predetermined level of production and postproduction. The established price limitations for each project provide specific guidance to the Contractor on the degree of creative development effort to be expended, and/or the maximum extent of scripting, production, and postproduction emphasis desired by the Government. Any subsequent delivery order for scripting, and/or production, and/or postproduction will be firm fixed‑price.

2.3 Spot Announcement Projects. The Government anticipates an estimated five to six spot announcement projects per contract year. The frequency and timing of spot announcement projects is indefinite and is subject to change. However, it is anticipated that most, if not all, of the initial delivery orders for spot announcement projects will be issued within the first three‑quarters of a contract year. When feasible, the Government will attempt to spread out the required work throughout this time period.

2.3.1 A standard spot announcement project normally will include several different topics and will be comprised of an estimated 20 to 25 television spot announcements and an estimated 10 to 12 radio spot announcements. A special spot announcement project could be limited to only one topic or one medium, and the total number of spot announcements could be significantly less than a standard project. The length of a special project may also be significantly shorter in comparison to a standard project. It is anticipated there will be one or more special spot announcement projects each year of the contract. Based on recent history, a typical standard project with a budget of $700,000 would call for 22 television and 12 radio spot announcements. An example of a special project with a $25,000 budget is one for 2 television and 1 radio spot with a delivery schedule of about one‑sixth the length of a standard project.

2.3.2 A delivery order for a spot announcement project normally will include: the topic(s) of the spot announcements; general creative guidance including mandatory information points if appropriate; any special production and/or postproduction requirements; objective statements; the number of spot announcements for each medium; and printed background material if not available from public sources.

2.4 Launching Session. At the discretion of the Government, a telephonic conference may be held between the RTPO Project Officer and the Contractor after a delivery order is issued and following the completion of a thorough review of the requirements by key members of the Contractor’s team. The purpose of this conference is to launch the project and give the Contractor an opportunity to seek any clarification of the requirements, and to ensure a full understanding of the objective statements. It is anticipated the launching session will be held within one week of the issuance of the delivery order and will include the Executive Producer/Account Supervisor, the Creative Director, the producers for each medium as appropriate, and the writers for the various topics in the project.

2.5 Creative Development Conference. At the option of the Government, the RTPO will travel to the Contractor's location to attend a conference with the Contractor's creative development team for each project requiring creative development. The creative development conference will be for an estimated two days in duration and will be held during the preparation period for the Creative Proposal. The timing of the creative development conference normally will be about three or four weeks after issuance of the delivery order for creative development. The dates will be selected by mutual agreement between the RTPO Project Officer and the Contractor. The Contractor participants shall include, at a minimum, the Executive Producer/Account Supervisor, the Creative Director, the project producer for each required medium, and the writer(s) for each topic. It is anticipated that the RTPO will be represented, at a minimum, by the RTPO Project Officer. The purpose of this conference is to permit the Contractor to present ideas in the form of rough concepts and to receive preliminary guidance from the RTPO on their general acceptability before the Contractor submits finished concepts in the Creative Proposal. As part of the CDC presentation the Contractor will present a minimum of three concepts per spot.

2.6 Creative Development. In response to a delivery order for creative development, the Contractor shall provide a Creative Proposal and a Price Proposal for scripting, and/or production, and/or postproduction as appropriate.

2.7 Creative Proposal for Spot Announcement Project. A Creative Proposal for a spot announcement project shall be subdivided into a different section for each spot announcement topic. Unless otherwise specified in a delivery order, the Creative Proposal shall include:

2.7.1 A separate concept for each television and each radio spot announcement.

2.7.2 A talent summary list that indicates for each medium the number and the category of talent for each spot announcement and summarizes the total talent required for each topic and for the total project.

2.7.3 An estimated‑price summary list that identifies each spot by topic, spot identification number, title, length, and provides the estimated price that is stated on the concept heading (see Subsection 2.8.14).

2.7.4 A project summary statement that specifies any anticipated requirements for the use of Service members, military equipment, DoD facilities, or DoD stock audiovisual material.

2.7.5 A project summary statement that identifies and provides the rationale for any anticipated repetition of elements within the spot announcements being proposed for the project, or the reuse of elements from AFRTS spot announcements previously produced by the Contractor. If recurring roles or characterizations, talent, locations, sets, music, special effects, animation, or any other elements would be repeated or reused, the Contractor shall specify the element(s) and each affected spot announcement.

2.8 Format Sheets for Creative Proposal Submissions. The Contractor shall ensure that television concepts and radio concepts included in a Creative Proposal are submitted in a format that corresponds with the appropriate sample sheets at attachment three and attachment four in Section 9. The two formats are subject to periodic change at the request of the RTPO and any revised format shall be submitted to the RTPO for approval prior to its first use. The Contractor may adapt the format sheets as may be necessary for a particular word processing system, but all headings and the general layout prescribed by the RTPO shall be retained. A unique spot announcement identification number, which is supplied to the Contractor by the RTPO, shall be on the first line. Headings appropriate to the medium shall be completed by the Contractor in accordance with the following:

2.8.1 Project: Shall be as designated in the delivery order.

2.8.2 Topic: Shall be as stated in the delivery order.

2.8.3 Title: Shall be unique for each spot announcement. A title shall not include an article as the first word or require any type of punctuation. Abbreviations shall be avoided and under any circumstances be limited to those that have universal recognition. The title should help identify a particular spot rather than be an oblique reference that could be appropriate for a number of different spots. Since a spot title is not meant to be publicized as a means of attracting audience members, its purpose should be chiefly utilitarian. The title should be designed as an internal aid to the RTPO so that a specific spot in the large AFRTS inventory can be recognized over a multi‑year period.

2.8.4 Length: Shall indicate either 29 seconds or 59 seconds for a spot announcement, unless otherwise specified in the delivery order.

2.8.5 Medium: For television, whether acquired on videotape, film print, digital files, optical discs or hard drives, shall be stated as either, original video, original film, stock footage, stock photo, computer animation, computer graphics, or a combination of the six.

2.8.6 Talent: Shall state the number and the performance category of all individuals. Performance categories for television shall specify on‑camera principal, voice‑over (off‑camera principal), extra, parts, tag, group, etc. Performance categories for radio shall specify character, narrator, tag, etc. Designations should not list race, sex, or age which are required only for scripts.

2.8.7 Date: Shall be identical for all concepts and shall not vary by more than five calendar days from the date of receipt at the RTPO. (Any subsequent submissions of modified or replacement concepts shall be dated with the day of receipt at the RTPO.)

2.8.8 RTPO Project Officer: Shall be the full name of the RTPO Project Officer as indicated in the delivery order.

2.8.9 Executive Producer: Shall be the full name of the individual serving as the Executive Producer or Account Supervisor for the contract.

2.8.10 Creative Director: Shall be the full name of the individual exercising final creative control of the concept.

2.8.11 Producer: Shall be the full name of the individual.

2.8.12 Writer(s): Shall be the full name of the person most responsible for the creation of the concept, followed by the full name of the writer who will create the script, if different.

2.8.13 Estimated Price: Shall be the estimated total price for delivery of the finished spot announcement, including the estimated price of creative development. This entry shall not be an average price of all like spot announcements in a project, but shall be a specific allocation that is based on the unique expenditures estimated for this specific spot announcement. The estimated prices of all television and/or radio concepts when added together shall approximately total, but not exceed, the project ceiling price.

2.8.14 Primary Target Audience: Shall state the principal segment of the audience to which the message is being directed. (Example: Service members who ride motorcycles.)

2.8.15 Audience Objective: Shall summarize the intended effect of the spot announcement on the primary target audience. (Example: Realize that a helmet is a vital piece of protective gear.) The objective statement usually shall be written exactly as stated in the delivery order. It may be amended only with the advance concurrence of the RTPO Project Officer.

2.8.16 Research Sources: Shall state the specific source(s) used for this particular spot announcement. References shall include the appropriate page numbers of printed material. An Internet source shall include the name of the Web site and/or the author as well as the Web address.

2.8.17 Location Description/Locale: For television, shall briefly describe the type of location(s) and shall identify the specific locale(s). (Example: Tree‑lined park in Los Angeles, CA.)

2.8.18 Studio Set Description: For television, shall briefly describe all sets. (Example: Kitchen in military housing.)

2.8.19 Props: For television, shall briefly describe all significant props.

2.8.20 Music: Shall identify the type of music and state if it will be original or stock.

2.8.21 Sound Effects: Shall list all sound effects.

2.8.22 Concept: Shall be in the form of a narrative and shall include three sections set apart with numbers as follows: (1) an opening sentence explaining the creative method, technique, or format being employed; (2) a concise summary of the actual presentation or story line; (3) a concluding sentence giving the rationale for how the spot would successfully deliver the stated message and achieve the stated objective. The concept shall not be a treatment or a script and shall not include narration or dialogue. While it should adequately cover the three sections listed above, the concept should be relatively brief. The optimum length is less than 15 lines so that all required information for a particular concept is confined to a single page (see Concept sheets at attachments three and four in Section 9).

2.9 Review of Creative Proposal. The RTPO will review the Creative Proposal in coordination with other DoD and Government offices as appropriate. It is recognized that elements of the Creative Proposal are tentative and are subject to modification by the RTPO. The RTPO Project Officer will inform the Contractor telephonically of any required changes and/or replacements.

2.10 Creative Proposal Revisions. Following the RTPO review of the Creative Proposal, the Contractor shall resubmit elements of the Creative Proposal as required.

2.11 Price Statement for Creative Development. After notification by the RTPO Project Officer of final approval of the Creative Proposal, the Contractor shall provide a detailed and specific statement of the costs that are being charged the Government for creative development. The grand total price for creative development shall not exceed the RTPO creative development budget that was stated by the Government as a not‑to‑exceed amount in the delivery order issued for creative development. All line items for creative development shall break out information for each medium as appropriate. Information need not be allocated for each individual spot announcement. Each line item shall fully identify the listed item without using abbreviations and shall include: the monetary rate per single unit; the unit reference (hour, day, concept, etc.); the total units for the line item; the total cost for the line item; the number of units and the line item cost for television; and the number of units and the line item cost for radio. Each person included in creative development costs shall be listed as a separate line item which shall identify their function or job title followed by their full name. Any costs for creative development travel shall include a statement of purpose, the origination and destination points, the mode and fare, the number of days, and the daily subsistence rate for each person. Overhead and profit shall be stated separately in two different line items and shall not be combined. Each shall be expressed both as a percentage and as an amount. A price statement prepared for a special project shall be prepared as above for creative development, but shall also include costs for scripting, production, and postproduction as appropriate, and shall be prepared in a manner consistent with subsections 2.12 through 2.12.4.

2.12 Price Proposal for Scripting, Production, and Postproduction. As requested by the Government, the Contractor shall provide a Price Proposal for scripting, and/or production, and/or postproduction as appropriate to accomplish the work described in a tasking statement. If creative development has been provided for a project, the Contractor shall submit the Price Proposal only after notification by the RTPO Project Officer of final approval of the Creative Proposal. The Price Proposal shall be detailed and specific, encompassing all of the work necessary to complete a project and deliver all end items. Unless prior approval is sought and granted by the Government, the grand total price proposed for scripting, and/or production, and/or postproduction shall not exceed the total project budget stated by the Government. The total project budget includes the price of creative development if provided. The Price Proposal shall be divided into four distinct parts. As appropriate, the first three parts shall cover scripting, production, and postproduction, respectively. A discrete grand total price that includes overhead and profit shall be indicated for each of the first three parts since it is anticipated separate Government payments will be based on the grand total price indicated in each of the parts (see Section 8). Overhead and profit shall be stated separately in two different line items and shall not be combined. Each shall be expressed both as a percentage and as an amount. The fourth and final part of the Price Proposal shall be a price summary. The Price Proposal shall be structured as indicated below and shall contain, at a minimum, the following information:

2.12.1 Part I ‑ Scripting. These costs shall include all those associated with the delivery and the provisional acceptance by the RTPO Project Officer of all master scripts and all television storyboards. All line items for scripting shall break out information for each medium as appropriate. Information need not be allocated for each individual spot announcement. Each line item shall fully identify the listed item without using abbreviations and shall include: the monetary rate per single unit; the unit reference (hour, day, script, etc.); the total units for the line item; the total cost for the line item; the number of units and the line item cost for television; and the number of units and the line item cost for radio. Line items shall be listed in two separate segments, with each segment subtotaled and titled as follows: (1) Scripts; and (2) Television Storyboards. Personnel, travel, research, and/or other costs shall be listed in both segments as appropriate. Each person included in the segment for scripts and in the segment for television storyboards shall be listed as a separate line item that shall identify their function or job title followed by their full name. Any costs for scripting travel shall include a statement of purpose, the origination and destination points, the mode and fare, the number of days, and the daily subsistence rate for each person.

2.12.2 Part II ‑ Production. These costs shall include all those associated with the delivery and the provisional acceptance by the RTPO Project Officer of all proof‑of‑performance recordings for television and/or radio spot announcements. All line items for production shall break out information for each individually identified spot announcement. Each line item shall fully identify the listed item without using abbreviations and shall include: the monetary rate per single unit; the unit reference (hour, day, each, etc.); the total units for the line item; the total cost for the line item; and the number of units and the line item cost for each spot announcement. Line items shall be listed in nine separate segments, with each segment subtotaled and titled as follows: (1) Television Production Personnel; (2) Television Casting Personnel, Facilities, and Production Talent; (3) Television Location and Studio; (4) Television Equipment; (5) Television Supplies and Services; (6) Radio Production Personnel; (7) Radio Casting Personnel, Facilities, and Talent; (8) Radio Location and Studio; and (9) Radio Supplies and Services. Each person included in the segments for production personnel, and the segments for casting personnel, facilities, and talent shall be listed as a separate line item that shall identify their function or job title followed by their full name. Talent costs shall be listed with separate line items for each performance category. Any costs for production travel shall be listed in the appropriate segment(s) and shall include a statement of purpose, the origination and destination points, the mode and fare, the number of days, and the daily subsistence rate for each person.

2.12.3 Part III ‑ Postproduction. These costs shall include all those associated with the delivery and the final acceptance by the Government of all finished television and/or radio spot announcements, and all related end items. All line items for postproduction shall break out information for each individually identified spot announcement. Each line item shall fully identify the listed item without using abbreviations and shall include: the monetary rate per single unit; the unit reference (hour, day, each, etc.); the total units for the line item; the total cost for the line item; and the number of units and the line item cost for each spot announcement. Line items shall be listed in five separate segments, each of which shall be subtotaled and titled as follows: (1) Television Postproduction Personnel; (2) Television Postproduction Talent; (3) Television Supplies and Services; (4) Radio Postproduction Personnel; and (5) Radio Supplies and Services. Each person included in the segments for postproduction personnel shall be listed as a separate line item that shall identify their function or job title followed by their full name. Television postproduction talent costs shall be listed with separate line items for each performance category. Any costs for postproduction travel shall be listed in the appropriate segment(s) and shall include a statement of purpose, the origination and destination points, the mode and fare, the number of days, and the daily subsistence rate for each person.

2.12.4 Part IV ‑ Price Summary. As appropriate, the price summary shall be divided into separate segments for television and for radio. Each individual spot announcement shall be listed by its spot announcement identification number and working title. For television spot announcements, the medium (see Subsection 2.8.6) shall be indicated following the title. As appropriate for each individual spot announcement listing, a price shall be stated for scripting, a price for production, and a price for postproduction, followed by the sum of the prices. Immediately following this sum, the price for creative development shall be stated and the grand total price of the spot announcement indicated. The price for production and the price for postproduction stated for an individual spot announcement shall not be an average price, but shall be a specific allocation that is based on the unique expenditures required for that specific spot announcement. Following the individual listings, the cumulative price for scripting, the cumulative price for production, and the cumulative price for postproduction shall be stated, followed by the sum of all three. Immediately following this sum, the cumulative price for creative development shall be stated and the total project price indicated.

2.13 Review of Price Statement and Price Proposal. The Price Statement and/or the Price Proposal may be approved by the Contracting Officer as submitted by the Contractor without discussions. However, the Contractor shall be prepared to clarify or negotiate elements of the Price Statement and/or the Price Proposal either orally or in writing, and to deliver resubmissions as required.

2.14 Copies of Creative Proposal, Price Statement, and Price Proposal. The Contractor shall provide two collated paper copies of the Creative Proposal and two paper copies of any elements that require resubmission. The Contractor shall provide an electronic copies of the Price Statement and the Price Proposal. The number and type of copies is subject to change at the request of the RTPO.

2.15 Performance Period for Creative Development. See Subsections 6.2 and 6.4 for delivery deadlines, RTPO review times, and circumstances for alternate performance periods.

2.16 Scripting, Production, and Postproduction. Following acceptance of the Contractor's Price Proposal, the Government anticipates issuing a delivery order for scripting, and/or production, and/or postproduction as appropriate.

2.17 Format Sheets for Script Submissions. The Contractor shall ensure that television and radio scripts are submitted in a format that corresponds with the appropriate sample sheets at attachment five and attachment six in Section 9. The two formats are subject to periodic change at the request of the RTPO and any revised format shall be submitted to the RTPO for approval prior to its first use. The Contractor may adapt the format sheets as may be necessary for a particular word processing system, but all headings and the general layout prescribed by the RTPO shall be retained. Spot announcement identification numbers for scripts shall correspond to the same numbers assigned to concepts. Script headings shall provide all appropriate information prepared for the Creative Proposal submissions (see Subsection 2.8). Additional script heading information appropriate to the spot announcement shall be completed by the Contractor in accordance with the following:

2.17.1 Talent: Shall state the number and performance category of all individuals. For television, the race, sex, and age shall be included for each on‑camera talent. For television off‑camera talent and all radio talent, only sex and age shall be included unless the designation for race is required by the message. The age given for all talent shall be a specific number and shall not be stated as an age range. Designations shall be abbreviated for the performance categories and for white, black, Hispanic, Asian, male, and female consistent with the following examples: 2 OCP W/M/22 & W/F/20; 2 Extras H/M/20 & A/M/25; 1 Part B/F/30; 1 VO F/30; 3 Characters F/30 & M/35 & M/7; 1 Narrator M/25; 1 Tag F/45.)

2.17.2 Director: Shall be the full name.

2.17.3 Overview: Shall be a brief discussion to aid reviewers in understanding how the finished spot will look or sound. As appropriate, the overview shall describe the use of any special production and/or postproduction techniques, distinctive talent characteristics, or other significant or unusual elements.

2.18 Style for Television Scripts. The Contractor shall ensure that each television script submitted to the RTPO meets the following style requirements:

2.18.1 Television scripts shall be grammatically correct in accordance with standard American English usage, except when ungrammatical or nonstandard English is purposely inserted for effect. While strict rules of grammar may be relaxed to enhance realism in dialogue, incorrect grammar shall not be used in normal narration.

2.18.2 Television scripts shall contain the exact language that a performer is intended to use. All words from any source that are intended to be heard and/or seen by the audience shall be fully and accurately scripted. This includes prerecorded lyrics, background conversation, signage, and supers. Phonetic spelling shall be included whenever necessary to ensure correct pronunciation. Numbers and nomenclature shall be written as words in the manner they are to be spoken.

2.18.3 Television scene descriptions, camera direction, and related production notes shall be on the left side of the page with sound effects, dialogue, narration, and lyrics on the right side. Scenes shall be numbered consecutively starting with the opening shot. No sub or A and B designations shall be used.

2.18.4 All lines within the body of a television script shall be double‑spaced including scene descriptions, camera direction, production notes, sound effects, dialogue, narration, lyrics, etc. All type shall be in caps except for dialogue, narration, and lyrics.

2.18.5 Scripts shall be prepared using a 12‑point typeface with an easy to read font such as Arial or Times New Roman.

2.18.6 Paper for all television scripts shall be plain white (without company logos), size eight and one‑half by 11 inches. Margins shall be at least one inch on all sides.

2.19 Style for Radio Scripts. The Contractor shall ensure that each radio script submitted to the RTPO meets the following style requirements:

2.19.1 Radio scripts shall be grammatically correct in accordance with standard American English usage, except when ungrammatical or nonstandard English is purposely inserted for effect. While strict rules of grammar may be relaxed to enhance realism in dialogue, incorrect grammar shall not be used in normal narration.

2.19.2 Radio scripts shall contain the exact language that a performer is intended to use. All words from any source that are intended to be heard by the audience shall be fully and accurately scripted. This includes prerecorded lyrics and background conversation. Phonetic spelling shall be included whenever necessary to ensure correct pronunciation. Numbers and nomenclature shall be written as words in the manner they are to be spoken.

2.19.3 All lines within the body of a radio script shall be double‑spaced including sound effects, dialogue, narration, etc. All type shall be in caps except for dialogue, narration, and lyrics.

2.19.4 Scripts shall be prepared using a 12‑point size, easily read font such as Arial or Times New Roman.

2.19.5 Paper for all radio scripts shall be plain white (without company logos), size eight and one‑half by 11 inches. Margins shall be at least one inch on all sides.

2.20 Script Comprehensiveness. The Contractor shall ensure that each television and radio script submitted to the RTPO meets the following requirements:

2.20.1 Scripts shall be completely finished and contain sufficient detail to permit immediate production. Individual scripts shall clearly impart all information required for Government subject matter experts and various other Government reviewers to perceive, to the fullest extent possible, how a finished spot announcement will actually look and/or sound. As much as feasible, information shall be presented in a manner that will be comprehended by all reviewers, many of whom have either limited or no experience with audiovisual terms and techniques. Detailed scripting information is required not only to help guard against inaccuracies, but also to permit reviewers to make informed judgments about the effectiveness and appropriateness of the message and the intended execution.

2.20.2 Television scene descriptions shall spell out in specific detail the actions and events that will occur when the scene is shot and how they will appear in the finished spot announcement. Characterizations and movements shall be described for each participant in a scene. For any military equipment, Government form, etc., included in a television script, there shall be a specific identification of the item and a full explanation of how it will be used.

2.20.3 The use of stock audiovisual material shall be clearly indicated in a television or radio script and the content of the material shall be fully described. The specific source of any stock audiovisual material shall be identified in a production note. Unless permission is sought and granted by the RTPO Project Officer, no stock audiovisual material shall be included in any script without the Contractor first screening or reviewing it, and confirming that it is available and appropriate for AFRTS use.

2.20.4 The initial appearance of each on‑camera participant in a television script shall be accompanied by a production note listing the individual's race, sex, and age. If not readily apparent, the production note shall indicate whether the portrayal is for a civilian or a Service member. A brief description of the wardrobe also shall be included. (Examples: WHITE MALE, 27, CIVILIAN SPOKESMAN, DRESSED IN SUIT AND TIE; HISPANIC FEMALE, 22, CIVILIAN, DRESSED IN CASUAL TOP AND JEANS; BLACK MALE, 35, MILITARY, DRESSED IN SWEATER AND SLACKS.) If in uniform, the branch of Service, exact rank, and type of uniform shall be indicated. (Example: BLACK FEMALE, 27, ARMY E‑5 SERGEANT, DRESSED IN CLASS A UNIFORM.) If an on‑duty military situation is being portrayed, the person's job specialty also shall be included. (Example: WHITE MALE, 30, AIR FORCE E‑6 TECHNICAL SERGEANT, JET ENGINE MECHANIC SUPERVISOR, DRESSED IN BDUs.) Specific information about race, sex, and branch of Service is required when scripts are submitted to ensure casting will achieve a proper mix of all three within the project. This degree of detail is also critical for subject matter experts and other reviewers to help ensure that the sex, age, rank, uniform, and job of all Service members being portrayed are accurate and appropriate. Additionally, the production notes will serve to identify which specific participants are required to meet the unique weight and grooming standards of which particular branch of Service. For off‑camera talent, the identifying information for individuals normally may be limited to sex and age.

2.21 Television Storyboards. The Contractor shall submit a storyboard for each television script submitted in the script package and the master script package. The storyboard shall be accomplished by a professional storyboard artist. It shall diagram the action step‑by‑step and shall indicate all audio. The purpose of the storyboard is to help reviewers visualize the intended action and understand which words and other audio go with which pictures. A storyboard shall accurately reflect the script and shall encompass all significant communicative elements including wardrobe, signage, graphic elements, and sound effects. The level of illustration and the degree of scene detail shall be greater than a shooting storyboard but need not meet the requirements of a comprehensive storyboard using highly finished drawings or photographs. Original storyboard panels shall be reduced in size to permit duplication by the Contractor on standard size paper and to facilitate distribution by the RTPO to DoD and other Government reviewers. The reduction normally shall be no greater than four panels per page. Storyboards may be in black and white unless color is a critical factor in understanding the script. A storyboard shall be placed immediately following each individual television script and shall be updated as required to reflect all changes for each script submission or resubmission. Storyboards shall not be submitted with as‑produced scripts.

2.22 Talent Profile List. The Contractor shall submit a list that provides a basic profile for each proposed talent in all television and all radio spot announcements. The submission shall list the spot announcement identification number and the title of each spot followed by the performance category and the race, sex, and age requirements as set forth in the talent heading on the script page. If a television talent will be in a military uniform, the branch of Service shall be indicated as USA, USMC, USN, or USAF. If a television talent not in uniform or a radio talent will portray or clearly be identified with a single Service, the branch of Service shall be indicated in parentheses as (USA), (USMC), (USN), or (USAF). The submission shall list all of the television talent in the project followed by all of the radio talent as appropriate. Example:

CT‑00001

Crushed Helmet

OCP B/M/23

OCP W/M/35 USA

Extra B/F/23

Extra W/M/20 USA

Tag F/30

CT‑00002

Hospital Grief

OCP W/F/22

OCP W/M/24 USMC

OCP B/M/30 USN

Extra W/F/25 USN

Extra H/M/25 USN

VO M/25

CT‑00003

Cool Biker Duds

OCP W/M/21 USAF

Parts W/M/25

VO M/35

CR‑00001

Helmet Stories Character M/21 (USA)

Character M/21 (USMC)

Character F/21 (USAF)

Narrator M/30

The purpose of the list is to aid the Contractor and the RTPO Project Officer in analyzing the characteristics of the proposed talent to ensure an overall acceptable mix appropriate for the topic and the AFRTS audience (see Subsection 3.17.3). The talent profile list shall be the final item in the script package as well as in the master script package and shall be updated as required to reflect all changes in talent characteristics. The list shall not be submitted with as‑produced scripts.

2.23 Script Package. All scripts required for a specific project, including television storyboards, any required extracts of printed research material (see Subsection 3.1.3), and the talent profile list, shall be submitted at one time in a single script package. Partial submissions are not acceptable unless permission is sought and granted by the RTPO Project Officer.

2.24 Review of Script Package. The RTPO will review the script package in coordination with other DoD and Government offices as appropriate. Scripts, television storyboards, and the talent profile list will be approved without change, approved subject to change, or disapproved. The RTPO Project Officer will provide the Contractor written comments on the script package, normally several days prior to a script conference at the RTPO.

2.25 Script Conference. The Contractor shall attend a script conference at the RTPO to discuss required changes and/or substitutions in the script package. The conference will be scheduled by the RTPO Project Officer in consultation with the Contractor and will be an estimated two days in duration. The RTPO Project Officer normally will provide the Contractor with written comments on the script package several days prior to the conference. The Contractor participants shall include the Creative Director and the producer for each medium. The number of Contractor participants normally shall be limited to three individuals, all of whom shall attend all script conference sessions. It is anticipated that the RTPO will be represented, at a minimum, by the RTPO Project Officer. In some cases approved by the Government, script conferences for quick-turn projects may be conducted over the phone.

2.26 Master Script Package. Following the script conference, the Contractor shall make all required changes and/or substitutions in the original script package and shall resubmit all scripts, storyboards, any required extracts of printed research material (see Subsection 3.1.3), and the talent profile list in a master script package. The master scripts shall utilize the same format sheets used for the scripts in the script package, except that the script designation on the top of the first page shall be changed to Television Master Shooting Script or Radio Master Recording Script as appropriate. The date on all master scripts shall be identical and shall not vary by more than five calendar days from the date of receipt at the RTPO. All master scripts shall be submitted at one time in a single master script package. Partial submissions are not acceptable unless permission is sought and granted by the RTPO Project Officer.

2.27 Copies of Script Package and Master Script Package. The Contractor shall provide 1 collated paper copy and an electronic copy of the script package to the Project Officer along with 1 collated paper copy of the master script package. The number of copies is subject to change at the request of the RTPO.

2.28 Performance Period for Scripting. See Section 6 for delivery deadlines, RTPO review times, and circumstances for alternate performance periods.

2.29 Casting for Television Spot Announcements. The Contractor shall present casting tapes for all proposed television talent. Auditions shall be provided for all on‑camera and all off‑camera performance categories. Unless the RTPO Project Officer grants exceptions, television auditions shall be for the appropriate television script and the specific role for which the talent is proposed. Television casting shall be in accordance with the following:

2.29.1 For each on‑camera individual submitted, the Contractor shall provide a separate cover sheet that indicates: the RTPO project number; the subject and topic of a spot announcement; the spot announcement identification number; the title; the performance category and the race, sex, and age requirements as set forth in the talent heading on the script page; a full description of the role; the date of casting; the full name, race, sex, and current age of the proposed talent; the name and city of the talent agency; current height, weight, and clothing measurements for principals and extras; and a mounted, color Polaroid (or the equivalent) snapshot taken at the casting session. Additional information may be included on a casting cover sheet as the Contractor deems appropriate, such as the home address and telephone number of the talent, etc. The on‑camera cover sheet designed by the Contractor is subject to periodic change at the request of the RTPO and shall be submitted to the RTPO for approval prior to its first use.

2.29.2 For each off‑camera individual submitted, the Contractor shall provide a separate cover sheet that indicates: the RTPO project number; the subject and topic of a spot announcement; the spot announcement identification number; the title; the performance category and the sex and age requirements as set forth in the talent heading on the script page; if applicable, a full description of the role; the date of casting; the full name and sex of the proposed talent; and the name and city of the talent agency. Additional information may be included on a casting cover sheet as the Contractor deems appropriate, such as the home address and telephone number of the talent, etc. The off‑camera cover sheet designed by the Contractor is subject to periodic change at the request of the RTPO and shall be submitted to the RTPO for approval prior to its first use.

2.29.