Attachment_J-24B_Integrated_Innovation_Spread_Strategy_Template_Example.doc
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- HHSM-500-2014-RFP-BFCC-QIO
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Attachment J-24B Integrated Innovation Spread Strategy Template Example
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Attachment J-24B Integrated Innovation Spread Strategy Template Example
Audience analysis/Integrated Innovation Spread Strategy QIO Name, State/Territory:
Time Period: November 30, 2013 – February 28, 2014 Primary Audience(s)
Aim/Initiative
| Preferred Methods of Communication |
| Influencers (Secondary Audiences) |
| Current State |
| Future State |
| Messages |
to Move Audience to Future State
| CNAs |
| IIPC/Reduce HAIs (pressure ulcers) |
| Face-to-face meetings; webinars |
| DONs, NH administrator |
| What does your audience know? CNAs know that pressure ulcer prevention is important |
What is your audience’s attitude toward this project? CNAs care about their residents and want them to be healthy but some don’t feel there’s time to check for pressure ulcers.
What does your audience believe? CNAs believe preventing pressure ulcers is important but they have other things to do.
How does your audience behave? Some CNAs are actively checking resident’s pressure points for ulcers. Others have not yet begun to engage in this behavior.
What do you want your audience to know? There are simple steps they can take to prevent pressure ulcers that won’t take too much time.
What attitude do you want your audience to have toward this project? I can prevent pressure ulcers.
What do you want your audience to believe? It’s my duty to help prevent pressures and I can with a few simple steps.
How do you want your audience to behave? Actively check resident’s pressure points for ulcers each day.
Here are three simple steps you can take to prevent pressure ulcers.
When you visit a patient, make it your priority to check their pressure points for ulcers right away.
You are an important part of your resident’s care team. Let them know you care, check for pressure ulcers.
| CNAs |
| IIPC/Reduce HAIs (pressure ulcers) |
| Face-to-face meetings; webinars; hard copy newsletters, phone calls |
| DONs, NH administrator |
| What does your audience know? CNAs know that pressure ulcer prevention is important |
What is your audience’s attitude toward this project? CNAs care about their residents and want them to be healthy but some don’t feel there’s time to check for pressure ulcers.
What does your audience believe? CNAs believe preventing pressure ulcers is important but they have other things to do.
How does your audience behave? Some CNAs are actively checking resident’s pressure points for ulcers. Others have not yet begun to engage in this behavior.
What do you want your audience to know? There are simple steps they can take to prevent pressure ulcers that won’t take too much time.
What attitude do you want your audience to have toward this project? I can prevent pressure ulcers.
What do you want your audience to believe? It’s my duty to help prevent pressures and I can with a few simple steps.
How do you want your audience to behave? Actively check resident’s pressure points for ulcers each day.
Here are three simple steps you can take to prevent pressure ulcers.
Use the PUP Checklist when checking residents for pressure ulcers.
When you visit a patient, make it your priority to check their pressure points for ulcers right away.
You are an important part of your resident’s care team. Let them know you care, check for pressure ulcers.
Tactical planning & evaluation/Integrated Innovation Spread Strategy
Time Period: November 30, 2013 – February 28, 2014
| PLANNING |
| EVALUATION |
| Tactic |
| Audience(s) |
| Aim/Initiative |
| Timeframe |
| Measurement |
| Results* |
TACTICS WITH MEASUREMENT RESULTS
| E-newsletter |
| ALL |
| ALL |
| Ongoing |
| How will you measure this tactic? Constant Contact |
What data will you use to measure? Percentage of emails opened Goal: 30% 35%
| E-newsletter |
| ALL |
| ALL |
| Ongoing |
| How will you measure this tactic? |
Constant Contact What data will you use to measure? Percentage of emails opened
Goal: 35% 35%
28% - did not meet goal. Will monitor and report results and any necessary changes in the next submission.
TACTICS WITHOUT MEASUREMENT RESULTS
Steering committee meetings
| All |
| ICPC, IHPC |
| Ongoing |
| How will you measure this tactic? Event evaluation |
What data will you use to measure? Percentage of respondents who indicate they find collaboration beneficial for improvement activities.
Goal: 80% No meetings held this quarter due to scheduling conflicts.
NEW TACTICS FOR NEXT QUARTER
| Annual LAN event |
| All |
| All |
| November 12-13, 2012 |
| How will you measure this tactic? Event evaluation |
What data will you use to measure? Percentage of respondents who indicate they will take action.
Goal: 80% situational analysis/Integrated Innovation Spread Strategy
Time Period: November 30, 2013 – February 28, 2014 Only one response to each question is required. Responses from every Aim/sub-Aim are NOT required. Information in this section should be different from what you submitted in the previous deliverable.
1) Using the table below, indicate the top THREE issues (political or economic issues, current or proposed policies that may affect your audience, etc.) across ALL AIMs that helped or hindered your stakeholder relationships during the quarter.
| Issue |
| Helped |
| Hindered |
| Comments/Explanation |
Turnover
| X |
| Turnover in participating nursing homes is making it difficult to improve our pressure ulcer rates as new staff need to be trained. |
| Partnership with state REC |
| X |
The State Hospital Association, which is also the REC for our state, has been a solid partner for us and has helped us greatly in our recruiting effort for the REC LAN.
Competing initiatives
| X |
| Some of our partners have expressed confusion over where to align resources due to competing initiatives in our state (i.e., HENS, QIO contract, health homes, etc.) |
2) Using the table below, choose ONE CRISP activity/tactic and describe how you used measurement and the PDSA cycle to improve its effectiveness this past quarter.
| What was the problem you addressed? |
| What was your plan? |
| What did you do? |
| How did you study the results and what did you find out? |
| How did you act to make adjustments? (A new “act” stage) |
| Low open rate for quarterly e-newsletter |
| Change email sender from QIO to name of the area project manager for the project |
| For our August newsletter we removed our QIO’s name from the sender field and replaced with [name of project manager]. We also took advantage of the early results feature in Constant Contact to determine early open rates. |
| We reviewed the open rates from the two previous quarters and compared them to the results following the change. |
| We noticed a slight increase in the open rate (0.5%). As a next step, we plan to experiment with more engaging subject lines to see if that increases the open rate as well. |
3) What’s one thing you learned from something that happened this past quarter that could assist another QIO?
4) Other comments and/or suggestions? (Optional) � Overarching statements customized for each audience that are easy to understand, respond to an audience’s interests or concerns and empower the audience to act. See the IISS FAQs for more information.
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