Brand Name Justification.pdf

INTRODUCTION

THIS IS A NOTICE OF INTENT TO AWARD A BRAND‑NAME, SINGLE‑SOURCE PURCHASE ORDER

WITHOUT FULL AND OPEN COMPETITION.

The Department of Defense Education Activity (DoDEA) intends to award a purchase order to Mac Business Solutions, Inc., 611 S. Frederick Ave., Gaithersburg, MD 20877, for the procurement of the brand‑name LAMP™ Words for Life and Proloquo2Go applications, which are required to meet DoDEA’s minimum essential communication and instructional needs.

NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS) CODE

The intended procurement is classified under NAICS code 541519 with a Size Standard 150 Employees.

REGULATORY AUTHORITY

The resultant contract will include all applicable provisions and clauses in effect through the Federal Acquisition Regulation (FAR) Circular (FAC) 2025-05 effective August 27, 2025. This acquisition is conducted under the procedures as prescribed in FAR subpart 13-Simplified Acquisition Procedures at an amount not exceeding the simplified acquisition threshold ($350,000) and FAR Subpart 12- Acquisition of Commercial Items.

STATUTORY AUTHORITY

This acquisition is conducted under the authority of the Federal Acquisition Regulation (FAR) Part 13—Simplified Acquisition Procedures, Subpart 13.106-1 (b) (1), Soliciting from a single source and is not expected to exceed the simplified acquisition threshold. Contracts awarded using FAR Part 13—Simplified Acquisition Procedures are exempt from the requirements of FAR Part 6— Competition Requirements.

Place of Performance N/A

DESCRIPTION OF REQUIREMENT

LAMP™ Words for Life combines Language Acquisition through Motor Planning™ with PRC’s Unity® language system, producing a proven therapeutic approach based on neurological and motor learning. A hallmark of the system is that every word is produced through one unique and consistent motor pattern. This full English vocabulary augmentative and alternative communication (AAC) language app allows user vocabulary and communication skills to grow in a way that does not require re-learning. It is appropriate for both beginners and those with advanced language skills. No prerequisite language or picture discrimination skills are required before using it. Proloquo2Go is an ACC app that enables speech-impaired or nonverbal users to communicate effectively with verbal people. DoDEA requires the LAMP™ app for 35 students and the Proloquo2Go app for 35 students.

The contractor shall provide the following:

Item # Description Quantity

BRAND NAME JUSTIFICATION

1 LAMP App - Words for life 35

2 Proloquo2Go App 35

CONTRACTING WITHOUT PROVIDING FOR FULL AND OPEN COMPETITION (BRAND‑NAME

JUSTIFICATION)

DoDEA requires brand‑name acquisition of LAMP™ Words for Life and Proloquo2Go because market research confirms that no other commercially available AAC applications meet DoDEA’s minimum essential functional, therapeutic, and technical requirements. These applications contain unique features not replicated in substitute products.

LAMP™ is the only communication app on the market with motor planning and the seven characteristics listed below, all of which DoDEA requires. Similarly, Proloquo2Go is the only symbol-supported app on the market with the seven characteristics listed below, all of which DoDEA requires:

1) Full English vocabulary augmentative and alternative communication (AAC) language app with thousands of pre-programmed vocabulary words.

2) Joint engagement with the student taking the lead.

3) Consistent and unique motor patterns are the way the vocabulary words are programmed which allow for fast, natural, and fluent communication.

4) Single words are taught so individuals can build their own sentences word by word rather than by a whole phrase.

5) Auditory signals on the device occur when a button is pressed triggering the device to speak the word. This feedback helps the learner understand how sounds and words are connected to motor movements—critical for natural language development.

6) Natural consequences occur when an individual presses a button and the communication partner reacts accordingly.

7) Combining with the PRC Unity® language system to produce a proven therapeutic approach based on neurological and motor learning.

Market research found that Mac Business Solutions, Inc. is the only available small business authorized reseller.

CLOSING STATEMENT

This synopsis is not a request for competitive proposals. However, interested parties may identify their interest and capability to respond to this notice. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provided feedback to respondents with respect to any information submitted. Responses to this notice shall contain sufficient information to establish the interested parties’ bona-fide capabilities for fulfilling the requirement, unit price, list price, shipping and handling costs, the delivery period after contract award, the prompt payment discount terms, the F.O.B. Point (Destination or Origin), the Vendor/Contractor’s (UEI) the Unique Entity ID from SAM.gov is now the authoritative identifier for those doing business with the federal government. The DUNS Number is no longer valid for federal award identification, the Taxpayer Identification Number (TIN), and the certification of business size.

All offerors must have an active registration in the System for Award Management (SAM) www.sam.gov.”

A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.