FBO_Solicitation_-_H98210-13-R-0009_-_22_March_2013.pdf

DEFENSE HUMAN RESOURCES ACTIVITY

4800 MARK CENTER DRIVE,

SUITE 07G12

ALEXANDRIA VA 22350-1300

UNDER DPAS (15 CFR 700)

11. DELIVERY FOR FOB

RFQ

SEE SCHEDULE

14. METHOD OF SOLICITATION

IFB RFP

CODE

SEE ADDENDUM

BLOCK IS MARKED

DESTINATION UNLESS

12. DISCOUNT TERMS

(No Collect Calls)

$14.0M

13b. RATING

13a. THIS CONTRACT IS A RATED ORDER

X

CODE

H98210-13-R-0009 22-Mar-2013

b. TELEPHONE NUMBER

571-372-2605

8. OFFER DUE DATE/LOCAL TIME

02:00 PM 24 Apr 2013

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV 3/2005)

Prescribed by GSA

FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER) 31c. DATE SIGNED

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

22. UNIT 23. UNIT PRICE 24. AMOUNT21. QUANTITY

CODE 10. THIS ACQUISITION IS

UNRESTRICTED

FAX: NAICS:

TEL:

CODE 18a. PAYMENT WILL BE MADE BYOFFEROR

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TEL.

H98210

SIZE STD:

9. ISSUED BY

FACILITY

CODE

17a.CONTRACTOR/

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

15. DELIVER TO CODE 16. ADMINISTERED BY

SEE SCHEDULE

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

ROBERT FREEMAN

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

19. ITEM NO. 20. SCHEDULE OF SUPPLIES/ SERVICES

SEE SCHEDULE

541820

TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER ALL ITEMS

SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL SHEETS

SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED HEREIN.

SB

HUBZONE SB

SET ASIDE: 100 % FOR

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

TEL: EMAIL:

1 COPIES

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

.OFFER DATED YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN 29. AWARD OF CONTRACT: REFERENCE

X

8(A)

SVC-DISABLED VET-OWNED SB

EMERGING SB

X

X

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

SEE SCHEDULE

19. ITEM NO. 20. SCHEDULE OF SUPPLIES/ SERVICES 21. QUANTITY 22. UNIT 24. AMOUNT

PAGE 2 OF

23. UNIT PRICE

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV 3/2005) BACK

Prescribed by GSA

FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

H98210-13-R-0009

Section SF 1449 - CONTINUATION SHEET

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Advertising and Marketing - ESGR

FFP

FOB: Destination

NET AMT

Advertising and Marketing - YRRP

OPTION Freedom Award Program - ESGR - OPTIONAL

OPTION Advertising and Marketing - ESGR

OPTION Advertising and Marketing - YRRP

OPTION Freedom Award Program - ESGR - OPTIONAL

OPTION Advertising and Marketing - ESGR

OPTION Advertising and Marketing - YRRP

OPTION Freedom Award Program - ESGR - OPTIONAL

ADMINISTRATION INFORMATION:

A. POINTS OF CONTACT:

Contracting Officer: TBD at contract award

4800 Mark Center Drive, Suite 07G12

Alexandria, VA 22350-1300

Telephone: TBD

Email: TBD

Contract Specialist: Nedal Awadallah

4800 Mark Center Drive, Suite 07G12

Alexandria, VA 22350-1300

Telephone: 571-372-2612

Email: nedal.awadallah@osd.pentagon.mil

Contracting Officer's Representative: TBD at contract award

(COR) Address: TBD

Telephone: TBD

Email: TBD

The COR is not authorized to make any commitments or changes that will affect price, quality, quantity, delivery or any other terms and conditions of the contract. Reference DFARS clause 252.201-7000

(Contracting Officer’s Representative).

B. CONTRACT TYPE AND DURATION: Contract award type shall be Firm-Fixed Price. The

Period of Performance shall be from date of contract award through 12-months, with two 12-month

Option Periods.

mailto:nedal.awadallah@osd.pentagon.mil

PERFORMANCE WORK STATEMENT (PWS):

Performance Work Statement

Employer Support of the Guard and Reserve (ESGR) and

Yellow Ribbon Reintegration Program (YRRP)

Advertising, Marketing, and Freedom Award Program

1.0 INTRODUCTION

The Office of Assistant Secretary of Defense Reserve Affairs (OASD-RA) Employer Support of the Guard and Reserve (ESGR) and Yellow Ribbon Reintegration Program (YRRP) require contractor services to deliver marketing campaigns to enhance outreach and increase brand recognition of both entities amongst their core customers. More specifically, ESGR requires campaigns focused on enhancing outreach to employers and Reserve Component (RC) Service members. ESGR also requires assistance in planning and execution of the annual Secretary of

Defense Employer Support Freedom Award program to recognize supportive employers at an event including the Secretary of Defense and/or other distinguished persons.

2.0 BACKGROUND

2.1 ESGR, as directed in Department of Defense (DoD) Instruction 1250.01, is the primary DoD office for all matters concerning employer support of the National Guard and Reserve, as well as for employer relations initiatives regarding employee participation in the RCs. As such, ESGR’s vision is to foster ―a culture in which all American employers support and value the employment and military service of members of the National Guard and Reserve.‖ ESGR facilitates and promotes a cooperative culture of employer support for National Guard and Reserve service by developing and advocating mutually beneficial initiatives; recognizing outstanding employer support; increasing awareness of applicable laws and policies; resolving potential conflicts between employers and their service members; and acting as the employers’ principal advocate within DoD. Under ESGR’s current strategic plan, resources are aligned to enhance brand awareness to all customers and stakeholders, and recognize supportive employers through the execution of the annual Secretary of Defense Employer Support Freedom Award program.

2.2 The 2008 National Defense Authorization Act (NDAA) required the Secretary of Defense to establish a national combat veteran reintegration program to provide National Guard and Reserve

Service members and their families with sufficient information, services, referrals and proactive outreach opportunities throughout the deployment cycle. The law mandated the Secretary of

Defense to establish the Department of Defense (DoD) YRRP, a national combat Veteran reintegration program and designated the Under Secretary of Defense for Personnel and

Readiness as the Executive Agent. YRRP administers and coordinates all reintegration and deployment preparation and sustainment programs for the RC. In order to ensure customers and stakeholders have access to the program, YRRP needs to implement a marketing campaign to increase brand awareness of YRRP and guide Service members and their families to the website to access the program.

3.0 SCOPE

The Contractor shall provide all personnel, management, supplies and equipment necessary to provide public affairs support for ESGR and YRRP that includes a fully integrated marketing campaign (plans, market research, direct marketing, public relations, social media, account management, and media measurement and analytics) targeted to their core customers at state and national levels; and for planning and executing the annual Secretary of Defense Employer

Support Freedom Award event.

4.0. REQUIREMENTS: The Contractor shall:

4.1. Work in coordination and cooperation with ESGR and YRRP to provide marketing campaigns targeting National Guard and Reserve Service members as well as their families and employers.

4.2. Provide Public Affairs Support for ESGR. Create and manage an advertising campaign to grow ESGR brand awareness:

4.2.1 Secure Public Service Announcement (PSA) placements and paid placements in relevant military publications and employer industry publications, along with other print, online, TV and radio entities across the United States.

4.2.2. Develop content for media materials needed for national outreach.

4.2.3. Provide graphic design services to resize ad(s) for various print and online publications.

4.2.4. Create and manage a proactive earned print media outreach campaign, including creation and pitching of story ideas for placement in military publications, civilian job industry publications with a large Guard and Reserve concentration, and top media markets with a concentration of Guard and Reserve employers.

4.2.5. Manage all tracking and reporting for ESGR general branding and Freedom Award media placements and earned media, including name of placement and number of media impressions.

Summarize and provide all media activity in a weekly media report.

4.2.6. Issue press releases, conduct media outreach efforts and marketing campaign plans for the following ESGR yearly milestones:

Freedom Award nomination season.

Announce all nominated employers after nomination season closes.

Announce the Freedom Award Semifinalists for each of the 54 State Committees.

Announce the Freedom Award Finalists.

Announce the fifteen Freedom Award recipients.

4.2.7. Develop marketing campaigns to enhance national visibility for ESGR through pitches to national media including opinion editorial pieces and other outreach tools for key dates such as

Veterans Day, Military Appreciation Month (May) and significant ESGR activities or programs.

4.2.8. Provide media support for the annual Secretary of Defense Employer Support Freedom

Award program, including:

Media campaign for up to fifteen annual recipients, coordinated with ESGR staff and the communication staff of the recipients.

Develop targeted media lists for the fifteen recipients’ media markets and conduct outreach to national, regional and recipients’ media markets to encourage attendance at the awards event and coverage in conjunction with the event.

Develop media advisories to create media opportunities for ESGR leadership.

Outreach to past and recent recipients (Freedom Award Society members) to leverage earned media and promote usage of the Proud Recipient of the Freedom Award logo.

Provide targeted information on award recipients to Members of Congress with awardees in their districts.

Design a media outreach plan and execute prior to and during the event.

4.2.8. Expand ESGR branding outreach with additional state spokespersons, working with

ESGR to determine public affairs priorities.

4.2.9. Conduct an ―On-the-Road Campaign‖ to concentrate media outreach in one or more of the

54 State Committees, utilizing PSA space on public transit, arranging radio and TV interviews, and garnering earned media in major publications in the State.

4.3. Plan and execute the annual Secretary of Defense Employer Support Freedom

Award event. This requirement is subject to DoD approval.

4.3.1 Plan and execute an event for up to 450 guests with a national media broadcast quality ceremony and dinner within the National Capital Region. The event location shall accommodate a general reception, on-site media interviews, posed photography staging, and a seated dinner.

4.3.2. Coordinate event location, rooms and catering.

4.3.2.1. Arrange and host a general reception that includes:

Light hors d’oeuvres for guests;

AV support for potential speakers;

Well managed room layout designed to maximize flow;

Finalizing the general reception area; ensuring readiness two hours prior to the start of the reception.

4.3.2.2. Media interviews for working members of the press with an appropriate number of tables and chairs.

4.3.2.3. Photo opportunity area for posed photographs of Freedom Award recipients, nominators, and distinguished attendees.

4.3.2.4. Seated dinner and ceremony.

4.3.3. Provide all logistical support and staff for event planning and on-site event execution, which includes hosting DoD representatives and other distinguished visitors.

4.3.4. Provide public figure or notable talent to serve as Master of Ceremonies.

4.3.5. Develop and execute an outreach plan to garner event attendance by national media, prominent business and civic leaders, Federal Government officials, and designated Members of

Congress.

4.3.6. Provide hotel recommendations for ESGR including potential room block information with the provision that each room be paid by the individual attendee.

4.4. Provide Public Affairs Support for YRRP. Create and manage an advertising campaign to grow YRRP brand awareness by securing Public Service Announcement (PSA) placements and paid placements in relevant military publications and military support organization publications, along with other print, online, TV and radio entities across the United

States:

4.4.1. Develop a social media plan, recommending a mix of outlets to utilize including

Facebook, Twitter, LinkedIn, and other social networking platforms to deliver key YRRP messages and identify and build relationships with event planners.

4.4.2. Provide public relations assistance in developing press releases, articles, social media posts, and community outreach tools.

4.4.3. Develop marketing campaigns to enhance national visibility for YRRP through pitches to national media including opinion editorial pieces, editorial boards, and other outreach tools for use throughout the campaign and in conjunction with key YRRP events.

4.4.5. Develop content for media materials needed for national outreach.

4.4.6. Provide graphic design services to resize ad(s) for various print and online publications.

4.4.7. Create and manage a proactive earned print media outreach campaign, including creation and pitching of story ideas for placement in military publications, family and military support organization publications with large Guard and Reserve audiences.

4.4.8. Manage all tracking and reporting for YRRP general branding media placements and earned media, including name of placement and number of media impressions. Summarize and provide all media activity in a weekly media report.

4.5. Provide Account Management Services. Provide advertising account and public relations services, management, oversight and labor, and materials in support of the ESGR and

YRRP marketing campaigns. Provide a summary of on marketing campaigns, including ad performance and produce revised online ads (OLA) to replace ads performing below marketing industry standards.

4.6. Provide Media Measurement and Analytics. Provide OLA tracking, campaign analytics, and measurement reporting and website analytics to include evaluation and reporting of:

4.6.1. OLA performance by click through rate (CTR) by site, placement and ad creative/type.

4.6.2. Visitors and site activity from the following points of origin: banner ads, Facebook, search, email, and other relevant sites.

4.6.3. Visitor domains and geography.

4.6.4. Visitor activity by site and ad creative to determine how many event registrations/clicks resulted from each respective ad.

4.7. Submit Reports.

4.7.1. After Action Reports (AARs) for ESGR and YRRP events or media campaigns, and the

Secretary of Defense Employer Support Freedom Award event, including designated ESGR and

YRRP media campaigns or events, and the Secretary of Defense Employer Support Freedom

Award event.

4.7.2. Monthly Consolidated Report. Provide a monthly consolidated report outlining the previous month’s activities. The monthly status reports will include a summary of AARs, session evaluations, monthly program updates, standards and metrics evaluation system, continuous program evaluation system, continuous program improvement process system and upcoming media campaigns.

4.7.3. Utilize Microsoft Office Suite or compatible software products for producing reports and any training materials. Utilize Adobe Creative Suite or compatible software to produce marketing materials and allow the Government to make edits.

4.8. Participate in a Post Award Conference. This meeting shall provide an introduction between Government and Contractor personnel who will be involved with the contract. The meeting shall provide the opportunity to discuss technical, management and security issues. The

Post Award Conference will aid both the Government and Contractor in achieving a clear and mutual understanding of all requirements, and identify and resolve any potential issues. The

Contractor shall be prepared to discuss any items requiring clarification and gather information as necessary to support each deliverable. The Contractor shall provide a written summary of the

Post-Award Conference.

5.0 Deliverables

Deliverable Ref. Delivery Date

Post Award Conference 4.8. Within five days of the contract award date.

Weekly Media Activity Reports and media impression tracking

4.2.4.

4.4.8.

Close of business (COB) each Friday.

Issue Freedom Award Press releases for all nominees, semifinalists, finalists, and recipients.

4.2.6. In accordance with established

government timeline: approximately mid-March, mid-April, mid-May, and upon SecDef approval (respectively)

Produce draft opinion editorial for major print publications

4.2.7. Turnaround within two business days or

deadline established by the publication.

Secretary of Defense Employer

Support Freedom Award event location

4.3.1. Secure not later than (NLT) 180 days

prior to approved event date.

Provide hotel recommendations for

Freedom Award

4.3.6. Deliver options to ESGR NLT 120 days

prior to event date.

Freedom Award MC 4.3.4. Secure MC NLT 60 days prior to event date.

Initial YRRP marketing and social media campaigns proposal

4.4.1.

4.4.3.

4.4.7.

NLT 60 days after date of contract award.

Initial YRRP ad placement 4.4.1.

4.4.3.

4.4.7.

Place ads within 60 days of approval of initial YRRP marketing and social media campaign.

YRRP marketing campaign update meeting

Update meeting 120 days after initial ad placements.

Provide media measurement and analytics for OLAs

4.6. Provide update by COB Thursday, every two weeks.

AARs 4.7.1. Within two weeks of event completion

Deliverable Ref. Delivery Date

Monthly Consolidated Reports 4.7.2 By close of business (COB) on the 5 th business day of each month.

Contractor Manpower Reporting 9.0 October 1 through September 30

6.0 GOVERNMENT FURNISHED PROPERTY/EQUIPMENT The Government will provide current ESGR and YRRP ads and marketing materials.

7.0 QUALITY CONTROL. The contractor shall implement and maintain a Quality Control

Plan (QCP) to ensure work performed conforms to the scope of work and meets the requirements under this PWS. The QCP shall, at a minimum provide a method for performing inspections;

identifying, correcting and preventing problems/defective service; addressing customer complaints, and improving the quality of services over the life of the contract.

8.0 QUALITY ASSURANCE

8.1. The Government reserves the right to perform inspections and surveillance to evaluate the

Contractor's compliance to the contract terms and performance of the requirements in the PWS.

The Government will make every effort to ensure that the surveillance methods described below are conducted in an objective, fair, and consistent manner.

8.1.1. Periodic Surveillance. This action occurs when the COR or other Government official observes a deficiency. Examples include evidence from accidents, incidents, or delays.

Regardless of where in the line-of-duty the COR observes contractual procedures not being followed, he/she has an obligation to document and report the deficiency to the Contracting

Officer.

8.1.2. Customer Complaint Surveillance. This action is instituted when the COR receives a complaint from a stakeholder (stakeholder organizations include RC Commanders, RC Service members and their families, veterans and employers) regarding contractor service. The COR will obtain the complaint in writing and then conduct an investigation to determine its validity. If the complaint is deemed valid, the COR will immediately notify the contracting Officer for action.

The COR will notify both the Contract Manager and the complainant of the Government's response to their complaint.

8.2. Contract Discrepancy Report (CDR). In the event of unsatisfactory contractor performance, the COR or CO will issue a CDR that will explain the circumstances and findings concerning the incomplete or unsatisfactory service. The contractor shall acknowledge receipt of the CDR and respond in writing as to how he/she shall correct the unacceptable performance and avoid a recurrence. The Government will review the contractor's corrective action response to determine acceptability and will use any completed CDR as part of an overall evaluation of Contractor performance when determining present or future contractual actions.

8.3 The table below provides the Performance Requirements Summary, which references the requirement, performance standard, acceptable quality level (AQL), frequency, and surveillance method:

Performance Element: Secretary of Defense Employer Support Freedom Award Master of Ceremonies

Performance Standard: Secure a public figure or notable talent to serve as the Master of

Ceremonies for the SecDef’s event.

Acceptable Quality Level:

Confirm Master of Ceremonies 60 days prior to event date.

Deduction: $500 per day late.

Performance Element: Provide initial YRRP marketing and social media campaigns proposal

Performance Standard: Provide YRRP campaigns for marketing and social media within 60 days of contract award date

Acceptable Quality Level:

Deliver campaigns to YRRP no later than 60 days after contract award date.

Deduction: $500 per day late.

9.0 CONTRACTOR MANPOWER REPORTING

The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for ESGR/YRRP via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/.

Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mill.

10.0. APPLICABLE DOCUMENTS

DoD Directive 1250.01, ―National Committee for Employer Support of the Guard and Reserve

(NCESGR),‖ April 23, 2007 (Available at http://www.dtic.mil/whs/directives/corres/dir.html).

ESGR Instructions (Available at HQ ESGR).

DoD Instruction 1250.22, ―Employer Support of the Guard and Reserve,‖ March 12, 1992

(Available at http://www.dtic.mil/whs/directives/corres/ins1.html).

http://www.ecmra.mil/ http://www.ecmra.mill/ http://www.dtic.mil/whs/directives/corres/dir.html http://www.dtic.mil/whs/directives/corres/ins1.html

Uniformed Services Employment and Reemployment Rights Act (USERRA), Chapter 43 of title

38, United States Code. (Available at http://www.esgr.mil/USERRA/USERRA-Links.aspx).

DoD Instruction 1342.28, ―DoD Yellow Ribbon Reintegration Program (YRRP),‖ March 30, 2011 (Available at http://www.dtic.mil/whs/directives/corres/ins1.html).

CLAUSES INCORPORATED BY REFERENCE

52.203-3 Gratuities APR 1984

52.203-6 Alt I Restrictions On Subcontractor Sales To The Government

(Sep 2006) -- Alternate I

OCT 1995

52.203-12 Limitation On Payments To Influence Certain Federal

Transactions

OCT 2010

52.204-4 Printed or Copied Double-Sided on Postconsumer Fiber

Content Paper

MAY 2011

52.204-7 Central Contractor Registration DEC 2012

52.204-9 Personal Identity Verification of Contractor Personnel JAN 2011

52.204-10 Reporting Executive Compensation and First-Tier Subcontract

Awards

AUG 2012

52.209-6 Protecting the Government's Interest When Subcontracting

With Contractors Debarred, Suspended, or Proposed for

Debarment

DEC 2010

52.209-9 Updates of Publicly Available Information Regarding

Responsibility Matters

FEB 2012

52.209-10 Prohibition on Contracting With Inverted Domestic

Corporations

MAY 2012

52.212-1 Instructions to Offerors--Commercial Items FEB 2012

52.212-4 Contract Terms and Conditions--Commercial Items FEB 2012

52.214-34 Submission Of Offers In The English Language APR 1991

52.214-35 Submission Of Offers In U.S. Currency APR 1991

52.219-4 Alt I Notice of Price Evaluation preference for HUBZone Small

Business Concerns (JAN 2011) Alternate I

JAN 2011

52.219-8 Utilization of Small Business Concerns JAN 2011

52.219-9 Alt II Small Business Subcontracting Plan (JAN 2011) Alternate II OCT 2001

52.219-16 Liquidated Damages-Subcontracting Plan JAN 1999

52.219-28 Post-Award Small Business Program Rerepresentation APR 2012

52.222-3 Convict Labor JUN 2003

52.222-21 Prohibition Of Segregated Facilities FEB 1999

52.222-24 Preaward On-Site Equal Opportunity Compliance Evaluation FEB 1999

52.222-26 Equal Opportunity MAR 2007

52.222-35 Equal Opportunity for Veterans SEP 2010

52.222-36 Affirmative Action For Workers With Disabilities OCT 2010

52.222-37 Employment Reports on Veterans SEP 2010 http://www.esgr.mil/USERRA/USERRA-Links.aspx http://www.dtic.mil/whs/directives/corres/ins1.html

52.222-40 Notification of Employee Rights Under the National Labor

Relations Act

DEC 2010

52.222-46 Evaluation Of Compensation For Professional Employees FEB 1993

52.222-50 Combating Trafficking in Persons FEB 2009

52.223-18 Encouraging Contractor Policies To Ban Text Messaging

While Driving

AUG 2011

52.224-1 Privacy Act Notification APR 1984

52.224-2 Privacy Act APR 1984

52.225-13 Restrictions on Certain Foreign Purchases JUN 2008

52.227-17 Rights In Data-Special Works DEC 2007

52.229-3 Federal, State And Local Taxes APR 2003

52.232-11 Extras APR 1984

52.232-33 Payment by Electronic Funds Transfer--Central Contractor

Registration

OCT 2003

52.232-36 Payment by Third Party FEB 2010

52.233-3 Protest After Award AUG 1996

52.233-4 Applicable Law for Breach of Contract Claim OCT 2004

52.239-1 Privacy or Security Safeguards AUG 1996

52.242-13 Bankruptcy JUL 1995

52.242-15 Stop-Work Order AUG 1989

52.245-1 Government Property APR 2012

52.245-9 Use And Charges APR 2012

52.246-4 Inspection Of Services--Fixed Price AUG 1996

52.246-25 Limitation Of Liability--Services FEB 1997

52.247-34 F.O.B. Destination NOV 1991

52.249-2 Termination For Convenience Of The Government (Fixed-

Price)

APR 2012

52.253-1 Computer Generated Forms JAN 1991

252.201-7000 Contracting Officer's Representative DEC 1991

252.203-7000 Requirements Relating to Compensation of Former DoD

Officials

SEP 2011

252.203-7002 Requirement to Inform Employees of Whistleblower Rights JAN 2009

252.204-7000 Disclosure Of Information DEC 1991

252.204-7003 Control Of Government Personnel Work Product APR 1992

252.204-7004 Alt A Central Contractor Registration Alternate A SEP 2007

252.205-7000 Provision Of Information To Cooperative Agreement Holders DEC 1991

252.209-7004 Subcontracting With Firms That Are Owned or Controlled By

The Government of a Terrorist Country

DEC 2006

252.209-7007 Prohibited Financial Interests for Lead System Integrators JUL 2009

252.219-7003 Small Business Subcontracting Plan (DOD Contracts) AUG 2012

252.225-7001 Buy American And Balance Of Payments Program DEC 2012

252.225-7002 Qualifying Country Sources As Subcontractors DEC 2012

252.225-7012 Preference For Certain Domestic Commodities DEC 2012

252.226-7001 Utilization of Indian Organizations and Indian-Owned

Economic Enterprises, and Native Hawaiian Small Business

Concerns

SEP 2004

252.232-7010 Levies on Contract Payments DEC 2006

252.235-7004 Protection of Human Subjects JUL 2009

252.237-7010 Prohibition on Interrogation of Detainees by Contractor

Personnel

NOV 2010

252.239-7001 Information Assurance Contractor Training and Certification JAN 2008

252.243-7001 Pricing Of Contract Modifications DEC 1991

252.243-7002 Requests for Equitable Adjustment DEC 2012

252.245-7000 Government-Furnished Mapping, Charting, and Geodesy

Property

APR 2012

252.245-7001 Tagging, Labeling, and Marking of Government-Furnished

Property

APR 2012

252.245-7002 Reporting Loss of Government Property APR 2012

252.245-7003 Contractor Property Management System Administration APR 2012

252.245-7004 Reporting, Reutilization, and Disposal APR 2012

252.247-7023 Transportation of Supplies by Sea MAY 2002

252.247-7024 Notification Of Transportation Of Supplies By Sea MAR 2000

ADDENDUM TO 52.212-1:

INSTRUCTIONS TO OFFERORS

OFFERORS SHOULD NOTE THE FOLLOWING IMPORTANT INFORMATION

REGARDING PROPOSAL SUBMISSION:

1. SAM: Any Offeror that submits a proposal in response to this solicitation must be registered in the System for Award Management (SAM), in accordance with FAR Clause 52.232-33 and

DFARS Clauses 252.201-7000 and 252.204-7004 Alt A, prior to contract award. Registration information can be found at: https://www.sam.gov/portal/public/SAM/.

2. Communication: Solicitation information and amendments will be posted to the Federal

Business Opportunities website at www.fbo.gov. Offerors may email written questions requesting clarification of the Request for Proposal (RFP) to the Contract Specialist, Nedal

Awadallah, at:Nedal.Awadallah@osd.pentagon.mil. No information concerning this solicitation or requests for clarification will be provided in response to telephone calls. Questions will be received up to 12:00 PM Eastern on March 29, 2013. Questions received after this time and date may not be answered.

3. Proposal Submissions: All proposal submissions in response to this solicitation must be received no later than 2:00 PM Eastern on Wednesday, April 24, 2013. No electronic submissions will be accepted. Submit proposals to the address below**:

DHRA PSO

Attn: Nedal Awadallah

Solicitation No. H98210-13-R-0009

4800 Mark Center Drive Suite 07G12

Alexandria, VA 22350

**If hand delivering proposal, please contact the Contract Specialist via email at least two business days prior to the due date for delivery instructions.

Proposal: Proposals shall be separated into the following three volumes. Each volume shall be submitted in individual folders/binders:

A. VOLUME I – Business Proposal: Offerors shall submit one hard copy of Volume I.

This volume shall include:

i. Signed copy of the Standard Form 1449, with blocks 17 and 30 completed.

ii. Signed copy of the Standard Form 30 of any amendments issued against this RFP.

iii. Offeror’s DUNS number, Cage Code, and Tax ID number.

https://www.sam.gov/portal/public/SAM/ http://www.fbo.gov/ mailto:XXXXXXX@osd.pentagon.mil

iv. Completed Representations and Certifications of Offeror (FAR Clause 52.212-3

Alt I and DFARS Clause DFARS 252.212-7000).

v. All fill-in clauses that require an offeror’s response.

B. VOLUME II – Technical Proposal: Offerors shall submit one original and four hard copies of Volume II. This volume shall include:

i. Technical Proposal: This section shall address the technical requirements of the

Performance Work Statement (PWS) and Evaluation Factors (Attachment A).

The technical proposal shall not exceed 30 pages.

ii. Past Performance References: Offerors shall submit no more than 3-5 relevant and recent past performance references. All references shall address current projects or those completed within the last three years. The Past Performance reference information shall include the following:

Name, email, and telephone numbers for points of contact

Project Name

Date of Contract

Type of Contract

Dollar Value of Contract

Period of Performance

Description of services/supplies provided

Description of the relevance to the current requirement being solicited

Should the offeror possess no relevant past performance, a written statement shall be provided by the offeror so indicating. In this case, the offeror will not be evaluated favorably or unfavorably on past performance and will be assigned a rating of Unknown Confidence.

iii. Past Performance Relevancy Questionnaire: Offerors shall complete and include a Past Performance Relevancy Questionnaire for each reference submitted

(Attachment B).

iv. Offerors shall provide draft copies of the Quality Control Plan (QCP) in accordance with the PWS.

C. VOLUME III – Price Proposal: Offerors shall submit one hard copy of Volume III.

This volume shall include:

i. Offerors shall provide the labor categories and fully burdened labor rates proposed for completing the tasks of this requirement, for the Base and all Option years.

Each labor category proposed for this contract shall be clearly defined.

(END OF INSTRUCTIONS TO OFFERORS)

CLAUSES INCORPORATED BY FULL TEXT

52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (FEB 2012)

(a) Definitions. As used in this provision--

Administrative proceeding means a non-judicial process that is adjudicatory in nature in order to make a determination of fault or liability (e.g., Securities and Exchange Commission Administrative Proceedings, Civilian

Board of Contract Appeals Proceedings, and Armed Services Board of Contract Appeals Proceedings). This includes administrative proceedings at the Federal and State level but only in connection with performance of a Federal contract or grant. It does not include agency actions such as contract audits, site visits, corrective plans, or inspection of deliverables.

Federal contracts and grants with total value greater than $10,000,000 means--

(1) The total value of all current, active contracts and grants, including all priced options; and

(2) The total value of all current, active orders including all priced options under indefinite-delivery, indefinite-quantity, 8(a), or requirements contracts (including task and delivery and multiple-award Schedules).

Principal means an officer, director, owner, partner, or a person having primary management or supervisory responsibilities within a business entity (e.g., general manager; plant manager; head of a division or business segment; and similar positions).

(b) The offeror ( ) has ( ) does not have current active Federal contracts and grants with total value greater than

$10,000,000.

(c) If the offeror checked ―has‖ in paragraph (b) of this provision, the offeror represents, by submission of this offer, that the information it has entered in the Federal Awardee Performance and Integrity Information System (FAPIIS) is current, accurate, and complete as of the date of submission of this offer with regard to the following information:

(1) Whether the offeror, and/or any of its principals, has or has not, within the last five years, in connection with the award to or performance by the offeror of a Federal contract or grant, been the subject of a proceeding, at the Federal or State level that resulted in any of the following dispositions:

(i) In a criminal proceeding, a conviction.

(ii) In a civil proceeding, a finding of fault and liability that results in the payment of a monetary fine, penalty, reimbursement, restitution, or damages of $5,000 or more.

(iii) In an administrative proceeding, a finding of fault and liability that results in--

(A) The payment of a monetary fine or penalty of $5,000 or more; or

(B) The payment of a reimbursement, restitution, or damages in excess of $100,000.

(iv) In a criminal, civil, or administrative proceeding, a disposition of the matter by consent or compromise with an acknowledgment of fault by the Contractor if the proceeding could have led to any of the outcomes specified in paragraphs (c)(1)(i), (c)(1)(ii), or (c)(1)(iii) of this provision.

(2) If the offeror has been involved in the last five years in any of the occurrences listed in (c)(1) of this provision, whether the offeror has provided the requested information with regard to each occurrence.

(d) The offeror shall post the information in paragraphs (c)(1)(i) through (c)(1)(iv) of this provision in FAPIIS as required through maintaining an active registration in the Central Contractor Registration database via https://www.acquisition.gov (see 52.204-7).

(End of provision)

52.212-2 EVALUATION--COMMERCIAL ITEMS (JAN 1999)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

SEE ATTACHMENT A

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party.

Before the offer's specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

52.212-3 OFFEROR REPRESENTATIONS AND CERTIFICATIONS--COMMERCIAL ITEMS (DEC 2012)

An offeror shall complete only paragraph (b) of this provision if the offeror has completed the annual representations and certifications electronically via https://www.acquisition.gov. If an offeror has not completed the annual representations and certifications electronically at the ORCA website, the offeror shall complete only paragraphs (c) through (o) of this provision.

(a) Definitions. As used in this provision --

―Economically disadvantaged women-owned small business (EDWOSB) Concern‖ means a small business concern that is at least 51 percent directly and unconditionally owned by, and the management and daily business operations of which are controlled by, one or more women who are citizens of the United States and who are economically disadvantaged in accordance with 13 CFR part 127. It automatically qualifies as a women-owned small business eligible under the WOSB Program.

https://www.acquisition.gov/

"Forced or indentured child labor" means all work or service-

(1) Exacted from any person under the age of 18 under the menace of any penalty for its nonperformance and for which the worker does not offer himself voluntarily; or

(2) Performed by any person under the age of 18 pursuant to a contract the enforcement of which can be accomplished by process or penalties.

Inverted domestic corporation, as used in this section, means a foreign incorporated entity which is treated as an inverted domestic corporation under 6 U.S.C. 395(b), i.e., a corporation that used to be incorporated in the United

States, or used to be a partnership in the United States, but now is incorporated in a foreign country, or is a subsidiary whose parent corporation is incorporated in a foreign country, that meets the criteria specified in 6 U.S.C.

395(b), applied in accordance with the rules and definitions of 6 U.S.C. 395(c). An inverted domestic corporation as herein defined does not meet the definition of an inverted domestic corporation as defined by the Internal Revenue

Code at 26 U.S.C. 7874.

Manufactured end product means any end product in Federal Supply Classes (FSC) 1000-9999, except--

(1) FSC 5510, Lumber and Related Basic Wood Materials;

(2) Federal Supply Group (FSG) 87, Agricultural Supplies;

(3) FSG 88, Live Animals;

(4) FSG 89, Food and Related Consumables;

(5) FSC 9410, Crude Grades of Plant Materials;

(6) FSC 9430, Miscellaneous Crude Animal Products, Inedible;

(7) FSC 9440, Miscellaneous Crude Agricultural and Forestry Products;

(8) FSC 9610, Ores;

(9) FSC 9620, Minerals, Natural and Synthetic; and

(10) FSC 9630, Additive Metal Materials.

Place of manufacture means the place where an end product is assembled out of components, or otherwise made or processed from raw materials into the finished product that is to be provided to the Government. If a product is disassembled and reassembled, the place of reassembly is not the place of manufacture.

Restricted business operations means business operations in Sudan that include power production activities, mineral extraction activities, oil-related activities, or the production of military equipment, as those terms are defined in the

Sudan Accountability and Divestment Act of 2007 (Pub. L. 110-174). Restricted business operations do not include business operations that the person (as that term is defined in Section 2 of the Sudan Accountability and Divestment

Act of 2007) conducting the business can demonstrate--

(1) Are conducted under contract directly and exclusively with the regional government of southern Sudan;

(2) Are conducted pursuant to specific authorization from the Office of Foreign Assets Control in the Department of the Treasury, or are expressly exempted under Federal law from the requirement to be conducted under such authorization;

(3) Consist of providing goods or services to marginalized populations of Sudan;

(4) Consist of providing goods or services to an internationally recognized peacekeeping force or humanitarian organization;

(5) Consist of providing goods or services that are used only to promote health or education; or

(6) Have been voluntarily suspended.

Sensitive technology--

(1) Means hardware, software, telecommunications equipment, or any other technology that is to be used specifically--

(i) To restrict the free flow of unbiased information in Iran; or

(ii) To disrupt, monitor, or otherwise restrict speech of the people of Iran; and

(2) Does not include information or informational materials the export of which the President does not have the authority to regulate or prohibit pursuant to section 203(b)(3) of the International Emergency Economic Powers Act

(50 U.S.C. 1702(b)(3)).

Service-disabled veteran-owned small business concern--

(1) Means a small business concern--

(i) Not less than 51 percent of which is owned by one or more service-disabled veterans or, in the case of any publicly owned business, not less than 51 percent of the stock of which is owned by one or more service-disabled veterans; and

(ii) The management and daily business operations of which are controlled by one or more service-disabled veterans or, in the case of a service-disabled veteran with permanent and severe disability, the spouse or permanent caregiver of such veteran.

(2) Service-disabled veteran means a veteran, as defined in 38 U.S.C. 101(2), with a disability that is service-connected, as defined in 38 U.S.C. 101(16).

"Small business concern" means a concern, including its affiliates, that is independently owned and operated, not dominant in the field of operation in which it is bidding on Government contracts, and qualified as a small business under the criteria in 13 CFR Part 121 and size standards in this solicitation.

Subsidiary means an entity in which more than 50 percent of the entity is owned--

(1) Directly by a parent corporation; or

(2) Through another subsidiary of a parent corporation.

Veteran-owned small business concern means a small business concern--

(1) Not less than 51 percent of which is owned by one or more veterans (as defined at 38 U.S.C. 101(2)) or, in the case of any publicly owned business, not less than 51 percent of the stock of which is owned by one or more veterans; and

(2) The management and daily business operations of which are controlled by one or more veterans.

"Women-owned business concern" means a concern which is at least 51 percent owned by one or more women; or in the case of any publicly owned business, at least 51 percent of the stock of which is owned by one or more women;

and whose management and daily business operations are controlled by one or more women.

"Women-owned small business concern" means a small business concern--

(1) That is at least 51 percent owned by one or more women or, in the case of any publicly owned business, at least

51 percent of its stock is owned by one or more women; or

(2) Whose management and daily business operations are controlled by one or more women.

Women-owned small business (WOSB) concern eligible under the WOSB Program (in accordance with 13 CFR part

127)‖, means a small business concern that is at least 51 percent directly and unconditionally owned by, and the management and daily business operations of which are controlled by, one or more women who are citizens of the

United States.

(b) (1) Annual Representations and Certifications. Any changes provided by the offeror in paragraph (b)(2) of this provision do not automatically change the representations and certifications posted electronically on the Online

Representations and Certifications Application (ORCA) website.

(2) The offeror has completed the annual representations and certifications electronically via the ORCA website accessed through https://www.acquisition.gov. After reviewing the ORCA database information, the offeror verifies by submission of this offer that the representations and certifications currently posted electronically at FAR 52.212-

3, Offeror Representations and Certifications--Commercial Items, have been entered or updated in the last 12 months, are current, accurate, complete, and applicable to this solicitation (including the business size standard applicable to the NAICS code referenced for this solicitation), as of the date of this offer and are incorporated in this offer by reference (see FAR 4.1201), except for paragraphs ----------.

[Offeror to identify the applicable paragraphs at (c) through (o) of this provision that the offeror has completed for the purposes of this solicitation only, if any.) These amended representation(s) and/or certification(s) are also incorporated in this offer and are current, accurate, and complete as of the date of this offer. Any changes provided by the offeror are applicable to this solicitation only, and do not result in an update to the representations and certifications posted electronically on ORCA.]

(c) Offerors must complete the following representations when the resulting contract will be performed in the United

States or its outlying areas. Check all that apply.

(1) Small business concern. The offeror represents as part of its offer that it ( ) is, ( ) is not a small business concern.

(2) Veteran-owned small business concern. (Complete only if the offeror represented itself as a small business concern in paragraph (c)(1) of this provision.) The offeror represents as part of its offer that it ( ) is, ( ) is not a veteran-owned small business concern.

(3) Service-disabled veteran-owned small business concern. (Complete only if the offeror represented itself as a veteran-owned small business concern in paragraph (c)(2) of this provision.) The offeror represents as part of its offer that it ( ) is, ( ) is not a service-disabled veteran-owned small business concern.

(4) Small disadvantaged business concern. (Complete only if the offeror represented itself as a small business concern in paragraph (c)(1) of this provision.) The offeror represents, for general statistical purposes, that it ( ) is, (

) is not a small disadvantaged business concern as defined in 13 CFR 124.1002.

(5) Women-owned small business concern. (Complete only if the offeror represented itself as a small business concern in paragraph (c)(1) of this provision.) The offeror represents that it ( ) is, ( ) is not a women-owned small business concern.

Note to paragraphs (c)(8) and (9): Complete paragraphs (c)(8) and (c)(9) only if this solicitation is expected to exceed the simplified acquisition threshold.

(6) WOSB concern eligible under the WOSB Program. [Complete only if the offeror represented itself as a women-owned small business concern in paragraph (c)(5) of this provision.] The offeror represents that--

(i) It [ ] is, [ ] is not a WOSB concern eligible under the WOSB Program, has provided all the required documents to the WOSB Repository, and no change in circumstances or adverse decisions have been issued that affects its eligibility; and

(ii) It [ballot] is, [ballot] is not a joint venture that complies with the requirements of 13 CFR part 127, and the representation in paragraph (c)(6)(i) of this provision is accurate for each WOSB concern eligible under the WOSB

Program participating in the joint venture. [The offeror shall enter the name or names of the WOSB concern eligible under the WOSB Program and other small businesses that are participating in the joint venture: ----------.] Each

WOSB concern eligible under the WOSB Program participating in the joint venture shall submit a separate signed copy of the WOSB representation.

(7) Economically disadvantaged women-owned small business (EDWOSB) concern. [Complete only if the offeror represented itself as a WOSB concern eligible under the WOSB Program in (c)(6) of this provision.] The offeror represents that--

(i) It [ballot] is, [ballot] is not an EDWOSB concern, has provided all the required documents to the WOSB

Repository, and no change in circumstances or adverse decisions have been issued that affects its eligibility; and

(ii) It [ballot] is, [ballot] is not a joint venture that complies with the requirements of 13 CFR part 127, and the representation in paragraph (c)(7)(i) of this provision is accurate for each EDWOSB concern participating in the joint venture.