Gateway Contract_Add 2.pdf

This Addendum 2 document pertains to the Westchester County Department of Public Works and Transportation's Request for Proposals for exclusive transit bus and paratransit vehicle advertising services on the Bee-Line system in New York. The selected vendor will obtain exclusive rights to solicit, sell, and place advertisements on the County's fixed-route bus fleet comprising approximately 325 buses across nearly 60 routes serving 21-22 million annual passengers, plus a paratransit fleet of 123 vehicles serving over 400,000 passengers annually. Advertising placements include exterior full wraps on 10% of the fixed-route fleet, full-back treatment on 10%, and eight interior car cards per bus, with the County retaining space for public benefit announcements. The contract term runs five years from January 1, 2027 through December 31, 2031, with an optional five-year renewal at the County's discretion. Proposals were due September 25, 2026 at 4:00 p.m. Eastern Standard Time, with requests for clarification closing August 21, 2026 at 12:00 p.m. and written responses posted on or before September 4, 2026.

Evaluation criteria allocate 70 points to qualifications and approach (proposer qualifications and experience at 20 points, staff qualifications at 25 points, and project methodology at 25 points) and 30 points to pricing. Proposers must demonstrate a minimum of five years of relevant experience in the tri-state area, knowledge of transit advertising and bus shelter equipment operations, and financial capacity showing positive cash flow and net worth. Required insurance includes $1 million combined single-limit commercial general liability, $2 million umbrella coverage, and $1 million automobile liability, with the County named as additional insured. Submissions require one original and four hard copies of the complete proposal plus one electronic PDF copy on USB drive with separate files for pricing and non-pricing portions. Proposers must include certification schedules addressing minority/women business enterprises, Northern Ireland business dealings, criminal background disclosures, service-disabled veteran ownership, and conflicts of interest.