AFI35-101.pdf

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BY ORDER OF THE

SECRETARY OF THE AIR FORCE

AIR FORCE INSTRUCTION 35-101

29 NOVEMBER 2005

Public Affairs

PUBLIC AFFAIRS POLICIES

AND PROCEDURES

OPR: SAF/PAR (GS-13 David K. Ward) Certified by: SAF/PA (Col Michelle D. Johnson) Supersedes AFI 35-101, 26 JULY 2001 Pages: 371

Distribution: F

This instruction implements Air Force Policy Directive (AFPD) 35-1, Public Affairs Management, and procedures for planning Public Affairs during wartime operations. It establishes procedures for develop-ing, training, and evaluating the preparedness of Public Affairs forces. It establishes a standard process for equipping forces to execute operational plans. It also implements Department of Defense Instruction (DODI) 5120.4, Department of Defense Newspapers, Magazines and Civilian Enterprise Publications;

DODD 5120.20, Armed Forces Radio and Television Service (AFRTS); Department of Defense Regula-tion 5120.20-R, Management and Operation of American Forces Radio and Television Services; DODD 5160.48, DOD Public Affairs and Visual Information (PA & VI) Education and Training (E&T); and DODI 5400.14, Procedures for Joint Public Affairs Operations, DODD 5410.1, Release of Information Concerning Accidental Casualties Involving Military Personnel or Equipment. Read this instruction with Joint Publication 3-61, Doctrine for Public Affairs in Joint Operations; Air Force Manual (AFMAN) 10-401,Volume 1, Operation Plan and Concept Plan Development and Implementation; Air Force Instruction (AFI) 10-403, Deployment Planning and Execution; AFI 10-404, Base Support and Expedi-tionary Site Planning; USAF War and Mobilization Plan, Volume 1 (WMP-1), Annex Q; Air National Guard Instruction (ANGI) 10-401, Air National Guard Unit Type Code Management; AFI 10-2501, Full Spectrum Threat Response (FSTR) Planning and Operations. This AFI requires the collection and main-tenance of personal information including the following systems notices: F035 AF SAFPA B (Hometown News Release Background Data File), F035 AF SAFPA C (Official Biographies), and F035 SAFPA A Mobilization Augmentee Training Folders. Records Disposition. Ensure that all records created as a result of processes prescribed in this publication are maintained in accordance with AFMAN 37-123, Management of Records and disposed of in accordance with the Air Force Records Disposition Schedule (RDS) located at https://webrims.amc.af.mil.

SUMMARY OF REVISIONS

This document is substantially revised and must be completely reviewed. This revision reflects the orga-nizational restructuring of the Secretary of the Air Force Office of Public Affairs; revises Chapter 8, Community Relations; includes information on USAF Band Readiness and Deployment in Chapter 10;

https://webrims.amc.af.mil http://www.e-publishing.af.mil

2 AFI35-101 29 NOVEMBER 2005

reflects updated instructions for Chapter 16, Air Force Reserve and Air National Guard Public Affairs;

provides additional guidance on captioning imagery acquired in support of Public Affairs and describes prohibited photography in Chapter 17; and includes the addition of Chapter 19, Public Affairs Travel and Orientation Flights.

Chapter 1— GENERAL GUIDELINES AND BACKGROUND 23

Section 1A—Principles and Core Competencies 23

1.1. Purpose

1.2. Implementing Authority

1.3. Application

1.4. Missions

1.5. Goals

1.6. Purpose of Public Affairs

1.7. Principles

1.8. Public Affairs Core Competencies

1.9. Public Affairs Core Processes

1.10. Public Affairs Principles

1.11. Information Operations (IO)

Section 1B—Public Affairs Programs 27

1.12. Air Force Public Affairs Programs

1.13. Public Affairs Activities

1.14. Department of Defense Principles of Information

1.15. Legal Considerations

Chapter 2— RESPONSIBILITIES 31

2.1. Director of Public Affairs (SAF/PA)

2.2. Headquarters Public Affairs Staff

2.3. Air Force News Agency (AFNEWS)

2.4. National Guard Bureau Office of Public Affairs (NGB-PA)

2.5. Public Affairs Division, Office of Air Force Reserve

2.6. Major Commands, Field Operating Agencies, and Direct Reporting Units

2.7. Premier and Geographically-Assigned Regional Bands

2.8. Numbered Air Forces (NAF)/Component Air Forces

2.9. Wing and Lower-Level Office of Public Affairs

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2.10. Public Affairs Functional Responsibilities

2.11. Commanders’ Public Affairs Responsibilities

2.12. Subordinate Unit Commander Responsibilities

2.13. Public Affairs Officer Responsibilities

2.14. Responsibilities of Air Force Members and Employees

2.15. Prohibitions

2.16. Host Unit Responsibilities

2.17. Air Force Responsibilities Related to DOD Public Affairs

Chapter 3— RESOURCE MANAGEMENT 37

3.1. Purpose

3.2. Budget

3.3. Public Affairs Manpower

3.4. Office Management

3.5. Operating Instructions

3.6. Equipment

3.7. Technology Policy

3.8. Office Policies and Procedures

3.9. Office Augmentation

3.10. Public Affairs Force Development

3.11. Assignments

3.12. Training and Education Programs

3.13. Air Force Public Affairs Staff Directory

Chapter 4— COMMUNICATION PLANNING 47

4.1. Purpose

4.2. Research

4.3. Planning

4.4. Execution

4.5. Evaluation

4.6. Constructing the Plan

Figure 4.1. Audience Checklist

Figure 4.2. Channels Checklist

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Figure 4.3. Plan Contents

Figure 4.4. Sample Strategic Communication Plan

Figure 4.5. Sample Tactical Communication Plan

4.7. Public Affairs Guidance (PAG)

Chapter 5— INTERNAL INFORMATION 74

Section 5A—Internal Information Purpose and Responsibilities 74

5.1. Purpose of Internal Information

5.2. Objectives of the Internal Information Program

5.3. HQ USAF Responsibilities

5.4. Major Command (MAJCOM), Field Operating Agency (FOA)

and Direct Reporting Unit (DRU) Responsibilities

5.5. Unit Commander Responsibilities

5.6. Courtesy Titles

Figure 5.1. Sample Courtesy Title Style

5.7. Capitalization of Airman

Section 5B—Newspapers 77

5.8. Overview

5.9. Establishing Air Force Newspapers

5.10. Air Force Newspaper Categories

5.11. Limitations

5.12. Use of Funds

5.13. Masthead Required Statements

5.14. Nameplate

5.15. Newspaper Staff

5.16. Assistance to Editors

5.17. General Policies for All Newspapers

Figure 5.2. Sample Editorial Policy Letter

5.18. Editors’ Responsibilities

5.19. Readership Surveys

5.20. Records

5.21. Policies and Procedures for CE Newspapers

AFI35-101 29 NOVEMBER 2005 5

Figure 5.3. Sample Request For Proposal/Contract

Figure 5.4. Sample RFP Statement of Work Newspaper Contract

Figure 5.5. Sample RFP Award Evaluation

5.22. Funded Newspapers Policies and Procedures

5.23. Distribution of Newspapers

5.24. Mailing Newspapers

5.25. Report Requirements

5.26. Non-DOD Publications

Section 5C—Other Civilian Enterprise Publications 101

5.27. Base Guides or Maps

5.28. Establishing Other CE Publications

5.29. Required Statements

Figure 5.6. Sample Statement of Work for a Guide or Map Contract

Section 5D—Other Internal Information Products, Services 106

5.30. Air Force Print News (AFPN)

5.31. Other News Services

5.32. Commander's Call Program

5.33. Commander's Call Topics

5.34. Air Force Television News (AFTVN)

5.35. Air Force Radio News (AFRN)

5.36. Air Force Biography Program

Figure 5.7. Biography Format

5.37. Air Force Lithographs

5.38. Air Force Senior Leadership Speeches

5.39. Air Force Speech Packages

5.40. Air Force Fact Sheets

5.41. Airman

5.42. Air Force Policy Letter Digest

5.43. Commander’s Access Channel (CAC)

5.44. Air Force Link

5.45. Air Force Town Hall Meetings

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5.46. AFNS Report

Chapter 6— MEDIA OPERATIONS 119

Section 6A—Purpose and Objectives of Media Operations 119

6.1. Purpose of Media Operations

6.2. Objectives of the Media Operations Program

Section 6B—General Release of Information 119

6.3. Responsibilities

6.4. Freedom of Information Act (FOIA) and Privacy Act

6.5. Policy Limits

6.6. Published, Released or Cleared Information

6.7. Air Force People

6.8. Accidents and Safety

6.9. Courts

6.10. Dissent

6.11. Gifts to the Air Force

6.12. Investigations or Reports by Air Force Office of Special Investigations (AFOSI)

6.13. Legal Procedures and Litigation

6.14. DOD Homosexual Conduct Policy

6.15. Force Structure Announcements

6.16. Reduction in Force (RIF)

6.17. Scientists and Engineers

6.18. Technical Documents

6.19. Contracts and Contractors’ Releases

Section 6C—–Release of Information on Operational Subjects. 125

6.20. Alert Status

6.21. Deployments

6.22. Access to Sensitive Information

6.23. Intelligence or Reconnaissance Activities

6.24. Chemical, Biological and Radiological Warfare

6.25. Simulated Employment of Nuclear Weapons on Maneuvers and Training Exercises. 127

6.26. Movement of Units

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6.27. Personnel Wounded in Combat

6.28. Casualties

6.29. Casualty Notification to Next of Kin (NOK)

6.30. Unit Activations, Inactivations, Phasedowns, or Movements

6.31. Weapon Systems

Section 6D—Working With the Media. 130

6.32. General Guidelines

6.33. Exclusive Request

6.34. Air Force Reports on News Programs

6.35. Review of Material

6.36. Duty Officer

6.37. News Release

Figure 6.1. News Release Format Sample

6.38. Response to Query

6.39. Classified Answers

6.40. Coordination. Establish media query coordination procedures for your organization. 134

Section 6E—Interviews 134

6.41. Interviews

6.42. Attribution

6.43. Interview Preparation

6.44. Messages

6.45. Interview Techniques

Section 6F—Media Support 136

6.46. News Briefings

6.47. Informal Communication

6.48. Pooling Media

6.49. Air Force Visual Information Support for Media

Section 6G—Supporting Media Travel. 139

6.50. (See Chapter 19, Public Affairs Travel.)

Section 6H—Magazine and Books Support 139

6.51. Books

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6.52. National Magazine Story Ideas

6.53. Payment and Honoraria for Writing

6.54. Commercial Use of Published Official Air Force Material

Section 6I—Support for Non-Government, Non-Entertainment VI Productions Other Than News; Contractor VI Productions; and Commercial Advertisements. 140

6.55. Visual Information Policy

6.56. General Policy Guidelines

6.57. SAF/PA Responsibilities

6.58. MAJCOM Responsibilities

6.59. Unit Responsibilities

6.60. Support Procedures

Section 6J—Support for Non-Government Entertainment Productions 143

6.61. Television, Motion Picture, Other Entertainment Production Policy

6.62. General Policy Guidelines

6.63. Responsibilities

6.64. Procedures for Approval and Support

6.65. Use of Air Force People as Extras

Section 6K—Member Participation in Non-Government Talk, Reality and Game/Quiz Shows 146

6.66. General Guidance

6.67. Talk and Reality Shows

6.68. Participation in Commercials

6.69. Game/Quiz Shows

Chapter 7— CRISIS COMMUNICATION 148

Section 7A—Purpose, Objectives and Planning 148

7.1. Purpose of Crisis Communication

7.2. Objectives of Crisis Communication

7.3. Planning and Preparation

7.4. Requirements Explained

Section 7B—Crisis Procedures and Release of Information 150

7.5. Procedures

7.6. Release of Personal Information

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7.7. The Air Force Hotline

Section 7C—Controlling Photography 153

7.8. On U.S. Military Installations During Crises

7.9. Appropriate and Professional Photography

7.10. Control of Photography at an Off-Base Location in the United States and its Territories

7.11. Liaison With Media

7.12. Control of Photography Off-Base in a Foreign Country

Section 7D—Aircraft, Missile and Space Accidents--Non-nuclear 155

7.13. Initial News Release

Figure 7.1. Aircraft Accident--Traveling Point To Point, News Release Sample

Figure 7.2. Aircraft Accident--Operating Out of One Base, News Release Sample

Figure 7.3. Aircraft Accident--Hazardous Material, Classified Cargo or Weapons, News Release Sample

7.14. Accident Investigations

7.15. Safety Investigation Board (SIB)

7.16. Accident Investigation Board (AIB)

Section 7E—Disturbances and Crises 160

7.17. On-Base Disturbances

7.18. Crisis Incidents

7.19. Chemical or Biological Material

7.20. Terrorism

7.21. Near Mid-Air Collision

Figure 7.4. On-base Disturbance Sample News Release

Section 7F—Nuclear Weapons 163

7.22. Policy for Information Releases After Nuclear Accidents and Incidents

7.23. U.S. Initial Public Affairs Responsibility

7.24. Neither Confirm Nor Deny (NCND)

7.25. Release of Information

Figure 7.5. Nuclear Accident or Incident (No Danger to the Public;

Confirms Hazardous Material to Reduce Public Alarm)--Sample News Release

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Figure 7.6. Sample Announcement To Notify Local and State officials of a Nuclear Accident or Incident (When Public is Possibly in Danger; Neither Confirms nor Denies.)

Figure 7.7. Expanded Sample Announcement To Notify Local and State Officials of a Nuclear Accident or Incident (When Public is Possibly in Danger;

Neither Confirms nor Denies.)

Figure 7.8. Sample Announcement To Notify Local and State officials of a Nuclear Accident or Incident (When Public is Possibly in Danger; Neither Confirms nor Denies.)

Figure 7.9. Sample News Release To Notify the General Public About Nuclear Accident or Incident (When Public is Possibly in Danger)

Figure 7.10. Sample Release for Nuclear Accident or Incident (When Public is Probably in Danger; Does Confirm)

Chapter 8— COMMUNITY RELATIONS 175

Section 8A—Purpose and Objectives 175

8.1. Purpose of Community Relations

8.2. Objectives of the Community Relations Program

Section 8B—Program Approval and Participation 175

8.3. Approval for Programs

8.4. Participation in Public Events

8.5. Participation Guidelines

8.6. Participation Criteria

8.7. Funding Requirements

Section 8C—Use of Military Aircraft for Events 181

8.8. General Guidance

8.9. On-Base Public Events

8.10. Use of Military Aircraft for Off-Base Public Events

Section 8D—Use of Aerial Demonstration Teams and Parachute Teams 183

8.11. Thunderbirds

8.12. Foreign Demonstration Teams

8.13. Parachute Demonstrations

Section 8E—Types of Aviation Support and Approval Levels. (See AFI 11-209, Air Force Participation in Aerial Events, for additional guidance.) 184

8.14. Static Displays

AFI35-101 29 NOVEMBER 2005 11

8.15. Flyovers

8.16. Aerial Review

8.17. Aircraft Demonstrations

8.18. Jump Platform

8.19. Memorial or Funeral Ceremony--Aerial Event

8.20. Retirement and Change of Command Ceremonies--Aerial Event

8.21. Performance Record Attempts--On Base or Off Base

8.22. Civilian Aerial Demonstrations On Base

8.23. Supporting Special Events

Section 8F—Interagency Programs 190

8.24. Air Force Participation in Interagency Programs

Section 8G—Speeches and Public Appearances 190

8.25. Acceptance Criteria

8.26. Audiences

8.27. Speaker’s Bureau

8.28. Speechwriting

8.29. Security and Policy Review

8.30. Payment and Honoraria

8.31. U.S. Air Force Representation at Events in the National Capital Region

8.32. Congratulatory Messages

8.33. Inviting Distinguished Visitors

Section 8H—Air Force Tour Program 194

8.34. General Guidelines

Figure 8.1. Tour Plan Template

8.35. National Civic Outreach Tours

8.36. Community Relations Tours

8.37. General Tour Guidance

8.38. Participant Requirements

8.39. Money Management

Section 8I—Base Tours and Open Houses 198

8.40. Base Tour General Guidelines

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Figure 8.2. Base Tour Checklist

8.41. Base Open House General Guidelines

Section 8J—Request for Information (Non-media) 202

8.42. General Guidelines

8.43. U.S. Citizens

8.44. Congressional Requests and Inquiries

8.45. Regional, State, and Local Government Officials and Special Interest Group Requests

8.46. Foreign Nationals

Section 8K—Community Participation 203

8.47. Guidelines

8.48. Commander and Public Affairs Responsibilities

8.49. Base-Community Council

8.50. Civilian Advisory Board

8.51. Joint Councils

8.52. Inter-Service Support for Events

8.53. Presidential Wreath Laying Ceremonies

8.54. Observances

8.55. Record Keeping

Chapter 9— ENVIRONMENTAL PUBLIC AFFAIRS 208

Section 9A—Purpose, Objectives, Policy and Law 208

9.1. Purpose

9.2. Objectives

9.3. Policy

9.4. Applicable Laws

Section 9B—General Roles and Responsibilities 209

9.5. Public Affairs Responsibilities

9.6. Environmental Planning Function (EPF)

9.7. General Environmental Program Responsibilities

Section 9C—Environmental Justice and Impact Analysis Process 210

9.8. Environmental Justice Background

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9.9. Environmental Impact Analysis Process (EIAP)

Figure 9.1. Checklist for EIAP Actions: Public Affairs Requirements

Figure 9.2. Checklist for EIAP Actions

Figure 9.3. Public Affairs Review of EIAP Documents

Section 9D—Environmental Restoration Program 221

9.10. IRP Cleanup Processes

9.11. General IRP Public Affairs Responsibilities

9.12. IRP Public Involvement Requirements and Remedial Actions

9.13. Release of IRP Findings

Figure 9.4. Information Repository Content List

Figure 9.5. Stakeholder Involvement Requirements In CERCLA Response

Figure 9.6. Environmental Restoration Program (ERP) Checklist: PA Responsibilities

Section 9E—Restoration Advisory Boards and the Community Involvement Program (CIP) 234

9.14. General Information

9.15. Community Involvement Program (CIP)

Section 9F—Interaction with the Agency for Toxic Substances and Disease Registry (ATSDR) 235

9.16. Background

9.17. Public Affairs Responsibilities

Section 9G—Resource Conservation and Recovery Act (RCRA) 235

9.18. Background

9.19. Public Affairs Responsibilities

Section 9H—Emergency Planning and Community Right-to-Know Act (EPCRA) and Toxic Release Inventory (TRI) 236

9.20. Background

9.21. Public Affairs Responsibilities

Section 9I—Other Environmental Programs 236

9.22. Safe Drinking Water Act

9.23. Air Installation Compatible Use Zones (AICUZ)

9.24. Environmental Compliance Assessment and Management Program (ECAMP)

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Chapter 10— AIR FORCE BANDS 239

Section 10A—Purpose and Objectives 239

10.1. Purpose of Air Force Bands

10.2. Objectives of the Air Force Band Program

10.3. General Guidance

Section 10B—Band Classification and Capabilities 239

10.4. Classification

10.5. Overall Capabilities

10.6. Specific Capabilities of Premier, Regional and Air National Guard Bands

Section 10C—Operations 241

10.7. Requesting Band Performances

10.8. Geographic Areas of Responsibility (GAR)

10.9. Department of Defense Authority

10.10. OCONUS Band Requests

10.11. Legal Restrictions

10.12. Off-duty Employment

10.13. Recordings

10.14. Monthly Band Reports

Section 10D—Funding and Logistics 247

10.15. Funding

10.16. Equipment, Supplies, and Music

10.17. Band Uniforms

10.18. Facilities

10.19. Vehicles

Section 10E—Enlistment, Training and Utilization 249

10.20. Enlistment

10.21. Training

10.22. Utilization

Section 10F—Band Responsibilities 250

10.23. SAF/PA

10.24. The Air Force Bands Division (SAF/PAB)

AFI35-101 29 NOVEMBER 2005 15

10.25. Command and Installation Level Responsibilities

10.26. Air National Guard Bands

10.27. Volunteer Drum and Bugle Corps

10.28. The United States Air Force Band

Table 10.1. Core and Discretionary Manning for Regional Air Force Bands

Table 10.2. Core and Discretionary Manning for Air National Guard Bands

Table 10.3. Air Force Band GARs

Table 10.4. Air National Guard Band GARs

Figure 10.1. Sample Official Memorandum Request for Military Sponsors

Figure 10.2. Sample Official Letter Band Request for Government Sponsors

Section 10G—Band Readiness and Deployment 261

10.29. USAF Band Readiness and Deployment Program

10.30. Objective, Scope and Planning

10.31. Responsibilities

10.32. Training

10.33. Concept of Operations

10.34. Equipment and Supplies

10.35. Fund Sources

Chapter 11— AIR FORCE BROADCASTING SERVICE 265

Section 11A—Purpose, Objectives and Responsibilities 265

11.1. Purpose of Air Force Broadcasting Service

11.2. Objectives of Air Force Broadcasting Service

11.3. Air Force Broadcasting Service Responsibilities

11.4. Regional News Centers and News Bureaus

11.5. Functional Area Responsibilities

11.6. Using Commands Responsibilities

Section 11B—AFRTS Service 267

11.7. New Service Installation Process

11.8. Establishing AFRTS or Non-AFRTS Cable or Satellite Service Overseas

11.9. Closing AFRTS Outlets

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11.10. Deliberate AFRTS Planning For Wartime and Military Operations Other Than War

Section 11C—Programming and Other Requirements 269

11.11. AFRTS Programming

11.12. Priorities for Capability to Insert Local Information on AFRTS Services

11.13. Subdued Programming

11.14. Spot Availabilities

11.15. Local Publicity

11.16. Local Production Criteria/Plan

11.17. Airing Non-AFRTS Produced Spots

11.18. Documentation

11.19. Airing Local Information

11.20. Production Standards

11.21. Routine, Special and Emergency Announcements

11.22. AFRTS Service Outages and Restoral Priority

11.23. General Guidelines

Chapter 12— WARTIME READINESS 275

Section 12A—Purpose, Objectives and Planning Process 275

12.1. Purpose of Public Affairs Readiness

12.2. Objectives of Wartime Readiness Program

12.3. Air Force Wartime Planning Process

12.4. Deliberate Planning

12.5. Crisis Action Planning

12.6. Public Affairs Planning Process

Section 12B—Roles and Missions 278

12.7. Roles and Missions

12.8. Information Operations

12.9. Media and Community Relations

12.10. Internal Information

12.11. Security Review

12.12. Expeditionary Planning Council

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Section 12C—Training 280

12.13. Professional Training

12.14. Mobility Training

12.15. Exercises

Section 12D—Operations Plans Annexes 281

12.16. Public Affairs Annexes to Operational Plans

Figure 12.1. Sample Format for a Public Affairs Annex F

Chapter 13— PUBLIC AFFAIRS RECOGNITION PROGRAM 289

Section 13A—Public Affairs Achievement Awards 289

13.1. Purpose

13.2. Air Force Public Affairs Director's Excellence Awards

13.3. Air Force Public Affairs Director's Special Achievement Awards

13.4. Individual Awards for Public Affairs Excellence

13.5. Public Affairs Support Awards

13.6. Award Preparation and Submission

13.7. Award Selection

13.8. Announcement and Presentation of Awards

13.9. Official Names of Awards

Section 13B—Other Air Force-Level Public Affairs Recognition. 293

13.10. Public Affairs Company Grade and Civilian Excellence Program (PACE)

13.11. Major General Arno Luehman Scholarship Award

13.12. Air Force Public Affairs Alumni Association (AFPAAA) Best of the Best Award. 294

13.13. Air Force Media Contest

13.14. AFIS/AFRTS Awards

13.15. Other Public Affairs Awards

13.16. Other Professional Awards

Chapter 14— ARMY AND AIR FORCE HOMETOWN NEWS SERVICE 297

Section 14A—Purpose, Background and Organization 297

14.1. Purpose

14.2. Background

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14.3. Organization and Products

Section 14B—Responsibilities and Editorial Policies 297

14.4. Director, Army and Air Force Hometown News Service

14.5. MAJCOM Public Affairs

14.6. Commanders

14.7. Public Affairs Offices

14.8. Editorial Policies

Figure 14.1. Award Presentation Sample News Release

Figure 14.2. Promotion Sample News Release

Figure 14.3. Arrival for Duty Sample News Release

Figure 14.4. School Graduation Sample News Release

Section 14C—Administration, Queries and Reports 300

14.9. Administration

14.10. Media Query

14.11. Usage Reports

Section 14D—Operating Procedures 301

14.12. Submitting Hometown News Material

14.13. Public Affairs Office Code

14.14. Status Changes

14.15. Timeliness

14.16. Story Information

14.17. Nonstandard Story Topics

Figure 14.5. Standard Story Topics

14.18. Stories Involving Large Groups

14.19. National Guard and Reserve Releases

14.20. ROTC Submission

14.21. Civilian Employee Releases

14.22. Use of DD Form 2266

14.23. Instructions for Completing DD Form 2266

Figure 14.6. Common Errors on DD Form 2266

Section 14E—Photographs 307

AFI35-101 29 NOVEMBER 2005 19

14.24. Color Photographs

14.25. Types of Photographs

14.26. Identification of Photographs

14.27. Negative requirements

14.28. Quality of Photographs

14.29. Content of Photographs

Figure 14.7. Hometown News Service Pictorial Guidelines

Section 14F—Field Teams. 310

14.30. Teams Purpose

14.31. Story Suggestions

14.32. Approval and Release Authority

14.33. Requesting Team Coverage

14.34. Photo/Print Feature Teams

14.35. Radio Field Teams

14.36. Television Field Teams

Figure 14.8. Normal Support Requirements for Hometown News Service Field News Teams

Chapter 15— SECURITY AND POLICY REVIEW 312

15.1. Purpose and Objectives of Security and Policy Review

15.2. General Guidelines

15.3. OASD/PA and SAF/PA Level Clearances

15.4. Major Commands (MAJCOM), Field Operating Agencies (FOA) and Direct Reporting Units (DRU)

15.5. What Must Be Submitted

15.6. Information Not Requiring Review

15.7. What Cannot Be Written About

15.8. Submitting Material for Review

15.9. Additional Review Considerations

15.10. Preparing for Security Review

15.11. Step-by-Step Process

15.12. Reviewer’s Marking

15.13. Appeal Procedures

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Chapter 16— AIR FORCE RESERVE AND AIR NATIONAL GUARD PUBLIC AFFAIRS 320

Section 16A—Air Force Reserve 320

16.1. Public Affairs Office Structure

16.2. Reserve PA Airlift Media Rules

16.3. Reserve Public Affairs Products

16.4. Releasing Reserve Information

16.5. Reserve Newspapers

16.6. Reserve Hometown News Program

16.7. Reserve Forces Employer Support Program

16.8. Bosslifts

16.9. Collocating AFR and Active-Duty Public Affairs Offices

16.10. Unit Training

16.11. Reserve Environmental Requirements

Section 16B—Air National Guard 324

16.12. Public Affairs

Chapter 17— PUBLIC AFFAIRS PHOTOGRAPHY 325

17.1. Purpose

17.2. Release of Photographs

17.3. General Guidelines

17.4. Alteration of Official DOD Imagery

17.5. Public Affairs Aerial Photography

17.6. Captioning Imagery Acquired in Support of Public Affairs

17.7. Prohibited Photography

Chapter 18— WEB SITE MANAGEMENT 331

18.1. Purpose

18.2. Policy

18.3. Overview

18.4. Roles and Responsibilities

18.5. Web Site Management

18.6. Web Site Content

18.7. Usability Requirements: Section 508

AFI35-101 29 NOVEMBER 2005 21

18.8. Inappropriate Material and Prohibitions

18.9. Appearance

18.10. Collection of Information

18.11. Public Web Site Policies

18.12. Web-based Message Boards, Threaded Chat Rooms and Guest Books

Figure 18.1. Technology Definitions

Chapter 19— PUBLIC AFFAIRS TRAVEL 343

Section 19A—Purpose of Public Affairs Travel 343

19.1. Purpose

19.2. Eligibility

19.3. Terms Defined

Section 19B—Responsibilities and Criteria 344

19.4. Approval Authority

Table 19.1. Public Affairs Travel

Section 19C—Overseas Travel 347

19.5. Overseas Travel Guidelines

Section 19D—Media Travel 349

19.6. Objective

19.7. Approval Authority

Figure 19.1. Media Travel Request Message Sample

Figure 19.2. Invitational Travel Orders Sample for Overseas Travel

Figure 19.3. Media Ground Rules Sample

Section 19E—Non-media Public Affairs Travel 355

19.8. Objective

19.9. Eligibility

19.10. Approval Authority

19.11. Procedures

Section 19F—Air Force Tour Program 355

19.12. General Guidelines

19.13. Funding

22 AFI35-101 29 NOVEMBER 2005

19.14. Airlift Requirements

19.15. Orientation Flights

Attachment 1— GLOSSARY OF REFERENCES AND SUPPORTING INFORMATION 357

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Chapter 1

GENERAL GUIDELINES AND BACKGROUND

Section 1A—Principles and Core Competencies

1.1. Purpose. This directive conveys the policies which allow commanders and Public Affairs profes-sionals to deliver truthful, credible, accurate and timely information to key audiences in order to enhance their understanding and appreciation for Air Force capabilities and contributions to national security, while maintaining due regard for privacy and communication security. It describes Air Force Public Affairs, explains how the function is organized and how the program should be conducted at all levels of command. It provides Public Affairs policy and guidelines for all Air Force military and civilian person-nel, including those in the Air National Guard and U.S. Air Force Reserve.

1.2. Implementing Authority. Statutory authority for this instruction is derived from Title 10, United States Code, Subtitle D, Part 1, Chapter 803, Sec. 8013 and 8014, Office of the Secretary of the Air Force.

Other authorities include Title 5, United States Code, Section 552; DODD 5120.20, Armed Forces Radio and Television Service (AFRTS); DODD 5400.13, Joint Public Affairs Operations; DODD 5410.18, Pub-lic Affairs Community Relations Policy; DOD Instruction 5410.19, Public Affairs Community Relations Policy Implementation; DODD 5400.7, DOD Freedom of Information Act (FOIA) Program; DODI 5400.10, OSD Implementation of DOD “Freedom of Information Act” (FOIA) Program; DODD 5400.11, DOD Privacy Program; DODD 5200.1, DOD Information Security Program; DODI 5410.16, DOD Assistance to Non-Government, Entertainment-Oriented Motion Picture, Television, and Video Produc-tions; DODI 5120.4, Department of Defense Newspapers, Magazines and Civilian Enterprise Publica-tions; DODD 8910.1, Management and Control of Information Requirements; and Joint Publication 3-61, Doctrine for Public Affairs in Joint Operations.

1.3. Application. The guidance in this publication is authoritative and should be followed except when, in the judgment of the commander, exceptional circumstances dictate otherwise. Public Affairs is a com-mand responsibility at all levels. These instructions are applicable under the purview of Air Force guide-lines. However, in joint and combined operations, this instruction will be superseded. If conflicts arise between the content of this publication and those of Department of Defense Public Affairs directives, the DOD directives take precedence for the activities of joint forces unless the Secretary of Defense or the Chairman of the Joint Chiefs of Staff has provided more current and specific guidance.

1.4. Missions.

1.4.1. Public Affairs Mission. Provide strategic counsel, operational planning, and tactical execution of communication as a function of the Air Force mission, joint combat operations, and national secu-rity objectives.

1.4.2. Band Mission. Support global Air Force strategic communication objectives in war and peace by fostering our national heritage and by providing professional musical products and services for official military, recruiting, and community relations events.

1.4.3. Broadcasting Mission. Support Air Force strategic communication objectives by producing high-quality products and programming services that are informative and entertaining for audiences worldwide.

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1.5. Goals. Public Affairs has established three strategic priorities to achieve its mission. They are:

1.5.1. Develop strategic communication leaders.

1.5.2. Get the right technology and processes to our Public Affairs warfighters.

1.5.3. Integrate Public Affairs operations with combat capabilities.

1.6. Purpose of Public Affairs.

1.6.1. The U.S. Air Force engages in Public Affairs to provide trusted counsel to leaders; build, main-tain, and strengthen Airman morale and readiness; enhance public trust and support; and achieve glo-bal influence and deterrence.

1.6.2. The Air Force’s credibility depends on two factors: always maintaining professional integrity and communicating timely, truthful information to the public. Public Affairs seeks to inform decision makers and communicate the service’s requirements, capabilities, actions and achievements to the world. Success ultimately depends on the credibility of Air Force people and their willingness to join in the public discussion.

1.6.3. The triad of Public Affairs practitioners, bandsmen, and broadcasters is dedicated to executing the Public Affairs mission for the Air Force. The triad uses its resources to research, plan, execute, and evaluate communication strategies and tactics.

1.6.4. It is the responsibility of all Airmen to tell the Air Force story. Whether they’re representing their base at a community function or representing the U.S. in a wartime or contingency operation, all Airmen are front-line ambassadors for the Air Force. It is imperative for the Public Affairs triad to prepare all Airmen to be credible, intelligent, and articulate spokespersons for the Air Force.

1.7. Principles. The Air Force has established standards for how we conduct ourselves and the way we do our jobs.

1.7.1. Air Force Core Values:

1.7.1.1. Integrity First. Integrity is doing what is right even when no one is looking. Integrity takes courage, honesty, responsibility, accountability, justice, openness, self-respect, humility, and is the foundation of credibility. Integrity is vital in dealing with the Public Affairs core audiences consisting of Airmen, the news media, Congress, and the public.

1.7.1.2. Service Before Self. Service before self is a direct link to the principle that people in the Public Affairs triad must always maintain professional ethics and integrity. Service before self means professional duties take precedence over personal desires.

1.7.1.3. Excellence In All We Do. The Public Affairs triad must make its first tradition excel-lence. Excellence in all we do directs us to develop a sustained passion for continuous improve-ment in the Profession of Arms. The discipline to research, plan execute and evaluate communication strategies and tactics is critical to Airmen being able to tell the Air Force story.

1.8. Public Affairs Core Competencies. The five Public Affairs core competencies are directly linked to the Air Force Core Competencies. The core competencies provide the Public Affairs triad with the vision to integrate information into operations at home and in an expeditionary role. The core competen-

AFI35-101 29 NOVEMBER 2005 25

cies are supported by five key processes and process improvements constituting the way the Air Force conducts Public Affairs.

1.8.1. Trusted Counsel to Leaders. Public Affairs delivers candid and timely counsel and guidance to commanders on decisions that affect the Air Force’s ability to accomplish its mission. This profes-sional advice enables leaders to accurately forecast the ramifications of their actions and their impact on public opinion.

1.8.1.1. Public Affairs professionals identify and analyze key issues, develop messages, conduct media training, target specific audiences, ensure legally mandated public involvement require-ments are met, recommend methods of delivery, and measure and evaluate results. This process enables commanders--in peace and war-- to provide factual information so the Air Force family, Congress, media, and the public may assess and understand how our people and programs contrib-ute to national security.

1.8.2. Airman Morale and Readiness. Airman morale and readiness is the foundation of all Air Force core competencies. Public Affairs provides leaders with an arsenal of effective and efficient two-way communication tools to build, maintain, and strengthen morale and readiness.

1.8.2.1. The Air Force’s most valuable resource is its Airmen -- active-duty and retired; Guard and Reserve; officer, enlisted and civilian; government service and contract employees – and their families. Their dedication and expertise translate the capabilities of hardware into mission readi-ness. Public Affairs programs help our Airmen understand their roles in the mission; explain how policies, programs and operations affect them and their families; provide avenues for feedback;

and recognize individual and team achievements.

1.8.2.2. Global engagement demands flexible, responsive Public Affairs capabilities to deploy time-sensitive information anywhere in the world within hours. Public Affairs professionals are trained and equipped to support Air Force, joint and combined operations from the home base to the bare base. Timely, relevant and accurate information is a force multiplier that enhances Air-man morale and readiness.

1.8.3. Public Trust and Support. Public trust and support are fundamental to a highly trained and well-equipped air and space force.

1.8.3.1. Public Affairs strengthens the bonds between the Air Force and the public through open, timely and honest dialogue and programs targeted to communities, opinion leaders and the media.

The American public provides the people who join our Air Force, the funds that ensure readiness and quality of life, and the support needed to conduct operations and training. Public Affairs pro-fessionals assist leaders in developing messages, identifying audiences and selecting methods of delivery to promote public understanding and support of the Air Force.

1.8.3.2. Public Affairs builds trust and support by showcasing the Air Force as a community part-ner and a responsible steward of public resources. Community outreach provides Americans first-hand opportunities to view the quality and capability of our people and weapon systems. Public Affairs initiatives and professional relationships with opinion leaders and the media convey Air Force core competencies to a broader audience.

1.8.4. Global Influence and Deterrence. Public Affairs develops and implements communication strategies targeted toward informing national and international audiences about air and space power’s

26 AFI35-101 29 NOVEMBER 2005

impact on global events. The reaction of world leaders to media reports and public opinion, especially during contingencies and crises, demonstrates how media coverage can influence military operations.

1.8.4.1. Telling the Air Force story is a force multiplier that creates virtual force projection and presence around the world. Public Affairs campaigns communicate the Air Force’s air and space superiority and capabilities of global attack and rapid global mobility. Educating international audiences about Air Force core competencies deters potential adversaries. Public Affairs profes-sionals prepare Airmen for global operations, developing them into frontline ambassadors.

1.8.4.2. Through global influence and deterrence, Public Affairs helps Air Force leaders imple-ment the national strategy of worldwide engagement and enlargement of democratic ideals.

1.8.5. Public Affairs Readiness. Public Affairs must ensure the readiness of its band, broadcasting, and Public Affairs professionals. Maintaining and developing readiness allows Public Affairs to effectively execute its other four core competencies.

1.8.5.1. Developing and maintaining a deployable Public Affairs combat force is essential to mis-sion accomplishment. Public Affairs does this by developing and implementing doctrine, policy, and guidance for the career field. Also key in Public Affairs readiness is sustaining professional development to ensure career advancement, recognition, feedback, and effective leadership.

1.9. Public Affairs Core Processes. The Public Affairs Core Competencies are supported by five core processes to assist the Public Affairs triad in conducting programs tailored for an Expeditionary Public Affairs force. The core processes are identified below.

1.9.1. Provide expert advice to assist leaders in making and communicating decisions that affect the Air Force's ability to accomplish its mission.

1.9.2. Employ communication tools to link Airmen and their leaders, educate and inform, and recog-nize excellence.

1.9.3. Ensure readiness of Public Affairs professionals.

1.9.4. Promote public understanding and support by linking the Air Force to communities, opinion leaders, and the news media.

1.9.5. Inform audiences worldwide about global air and space capabilities.

1.10. Public Affairs Principles. The principles of the Air Force Public Affairs program are based on the following foundations that support the principles of the entire Air Force:

1.10.1. Leadership. Leadership is doing the right thing for our people in the Public Affairs triad, our Air Force, and our nation. We are committed to caring for our people and providing the policy, resources, training, recognition, and support they need. We also provide counsel so the organization will do what is right, and can be understood and supported by Air Force people and the public.

1.10.2. Credibility. Credibility is our most important asset. It is built over time on a foundation of institutional behavior based on truth, integrity, and accountability. We cannot communicate effec-tively without it.

1.10.3. Loyalty. We are committed to serving our nation, our Air Force, and our people. With loyalty comes the discipline to act from a sense of duty.

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1.10.4. Professionalism. Professionalism encompasses the expertise, quality, and attitude our cus-tomers expect and deserve. When we perform our jobs to the best of our ability and master our pro-fession’s core competencies, we demonstrate the professionalism necessary to successfully meet the needs of our customers.

1.10.5. Vision. Vision determines our direction and focuses us on the future. It moves us beyond the priorities, practices and products of today, and allows us to anticipate, plan and position for tomorrow.

1.11. Information Operations (IO). Once we understand what our core competencies and principles are, we move on to think about how we fit into the operational environment. The Air Force has recog-nized the complexity of the modern battle-space in recent years by articulating and defining operations in the information environment. The Air Force describes information operations as the integrated employ-ment of a wide range of capabilities and enablers to influence, disrupt, corrupt, or usurp adversarial human and automated decision making while protecting our own. Just as air operations added another dimension to the battlefield, information and information systems have brought about a revolution in mil-itary operations. Evolving joint and Air Force doctrine and tactics help explain this dimension of military operations. In Air Force doctrine, Public Affairs is considered a core capability of IO. It is essential that PA practitioners how to integrate, coordinate, and deconflict PA activities with other IO capabilities and understand what PA does and does not bring to the fight.

Clearly, PA’s core competencies, when demonstrated through PA tactics, will impact the public informa-tion environment where both friendly and adversary decision-makers seek to maintain the international legitimacy and popular support needed to sustain operations. PA coordination with IO units or IO plan-ners during contingencies is vital to maximizing PA capabilities without compromising our credibility.

The availability of information via the Internet in real and near-real time has blurred the traditional sepa-ration of information intended for foreign audiences and information available to the American public.

The distinction between internal and external communication is thinning, if not dissolved. As psycholog-ical operations (PSYOP) and military deception planners formulate courses of action, PA must maintain an equal voice with operational commanders. The only sure way to guarantee PA core competencies are properly employed is for PA operators to be directly involved in IO planning. This is in the best interests of the Air Force and the American public whom we serve.

Section 1B—Public Affairs Programs

1.12. Air Force Public Affairs Programs. The Air Force conducts comprehensive, active Public Affairs programs at all levels of command to provide servicemembers, the public, Congress, and media representatives timely, accurate and authoritative Department of Defense and Air Force information con-tributing to awareness and understanding of the Air Force’s mission. This is accomplished through the resources of the Public Affairs triad consisting of Public Affairs practitioners, bandsmen, and broadcast-ers.

1.12.1. To maintain credibility of internal and external communication, it is Air Force policy that a free flow of general, DOD, Department of the Air Force, command and unit information be made available to commanders at all levels in a timely, responsive manner, consistent with security, without censorship or propaganda. Disinformation, or activities to misinform, mislead, cover up or deny oth-erwise releasable information will not be practiced in any Public Affairs program.

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1.12.1.1. Air Force policy is all Public Affairs programs will be designed for the purpose of increasing the awareness and understanding of all Americans concerning:

1.12.1.1.1. Threats to the United States and its interests and the need for an Air Force capable of deterring, responding and prevailing against those threats.

1.12.1.1.2. The relationship of the Air Force to the other armed services of the United States and its allies.

1.12.1.1.3. The day-to-day activities of the Air Force and its capabilities as an instrument of national policy.

1.12.1.1.4. The need for continual research, development and modernization of air and space systems.

1.12.1.1.5. The need to attract, train and retain the highest quality people for service in the U.S. Air Force.

1.12.1.1.6. The essential and unique capabilities of air and space power and the Air Force’s role in providing for America’s national defense.

1.13. Public Affairs Activities. Traditionally, Public Affairs activities fall into four categories: media operations, internal information, community relations, and security and policy review. While these gen-eral categories account for most Public Affairs activities, they do not necessarily dictate an organization for Public Affairs staffs. Instead, Air Force Public Affairs must organize in a way to coordinate these pro-grams to achieve synergistic effects. Media Operations, Internal Information, and Community Relations programs focus complementary messages on the same issues at the same time in the most effective mix.

1.13.1. Media Operations. Ensures a free flow of information through the news media to the general public. Achieves informed public support for the Air Force mission. Responds to inquiries by the news media. Brings Air Force issues to the public agenda.

1.13.2. Internal Information. Ensures a free flow of information to Air Force personnel and their fam-ilies. Achieves informed internal support for the Air Force mission. Responds to inquiries by Air Force members and their families. Maintains the morale, readiness, productivity and retention typical of a well-informed work force.

1.13.3. Community Relations. Creates mutual acceptance, respect, appreciation and cooperation between the Air Force and the community. Maintains two-way communication between Air Force people and the communities they live in. Assists Air Force recruiting efforts. Responds to requests for Air Force participation in public events. Manages environmental Public Affairs issues and events.

Promotes coordination, cooperation and mutual understanding among DOD components; other fed-eral, state, and local agencies; and the civilian community. Ensures legal mandates of community involvement are met.

1.13.4. Security and Policy Review. Ensures Americans receive maximum information concerning Air Force operations without delay. Ensures information publicly released does not adversely affect the national security. Ensures information released does not threaten the safety, security or privacy of Air Force personnel. Ensures information released to the public is consistent with established DOD and Air Force policies. Ensures information is not withheld merely because it casts criticism on or causes embarrassment to the Air Force.

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1.14. Department of Defense Principles of Information. It is the policy of the Department of Defense to make available timely and accurate information so that the public, Congress and the news media may assess and understand the facts about national security and defense strategy. Requests for information from organizations and private citizens shall be answered in a timely manner. In carrying out this policy, the following principles apply:

1.14.1. Information will be made fully and readily available, consistent with statutory and regulatory requirements and exemptions. The provisions of the Freedom of Information Act and the Privacy Act will be supported in both letter and spirit.

1.14.2. A free flow of general and military information will be made available, without censorship or propaganda, to the American public and to the men and women of the armed forces and their family members.

1.14.3. Information will not be classified or otherwise withheld to protect the government from criti-cism or embarrassment.

1.14.4. Information will be withheld from disclosure only when authorized by applicable statute or instruction. Some examples of withholding information from disclosure would be when its release would be precluded by current and valid classification, would adversely affect national security or threaten the safety, or privacy of the men and women of the armed forces.

1.14.5. The Air Force’s obligation to provide the public with information on its major programs may require detailed Public Affairs planning and coordination within the Department of Defense and with other government agencies. The sole purpose of such an activity is to expedite the flow of informa-tion to the public. Propaganda has no place in DOD Public Affairs programs.

1.15. Legal Considerations. When planning for Public Affairs activities, make sure the program is con-ducted within the bounds established by law.

1.15.1. Disinformation. Joint Publication 3-58, Joint Doctrine for Military Deception. It is against DOD policy to use disinformation activities or activities intended to misinform or deny releasable information to the American public. Deception operations will not intentionally target or mislead the U.S. public, the U.S. Congress, or the U.S. news media. Misinforming the U.S. media about military capabilities and intentions in ways that influence U.S. decision-makers and public opinion is contrary to DOD policy.

1.15.2. The Gillette Amendment. The Deficiency Appropriation Act of 1913, now Title 5, Section 3107 of the United States Code, Sec. 3107, Employment of Publicity Experts; restrictions states:

“Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for that purpose.”

1.15.3. Lobbying with Appropriated Monies. Title 18, Section 1913. No part of the money appropri-ated by any enactment of Congress shall, in the absence of express authorization by Congress, be used directly or indirectly to pay for any personal service, advertisement, telegram, telephone, letter, printed or written matter, or other device, intended or designed to influence in any manner a member of Congress, to favor or oppose, by vote or otherwise, any legislation or appropriation by Congress.

1.15.4. Freedom of Information Act. Title 5, Section 552 outlines information federal agencies…