EXP2539 PUR7776 Vector Media.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (NSPSC), manufacturer, model, and description, as appropriate):

• 82101801 Advertising campaign services

• 82101800 Advertising agency services

Quantity or Term (as appropriate):

3 years

Requestor (division, bureau, office, individual, as appropriate):

FDOH-Orange Division of Community Health

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate): The FDOH in Orange County has a need to purchase the placement of advertisement for various public health services and programs to include, but not limited to Healthy Start – Babies Bellies and Beyond, Infant Mortality, Health Equity/Chronic Disease, Violence Injury Prevention and Florida Healthy Babies with Vector Media. Advertisements include bus wrap, interior cards and bus shelters. Orange County transit buses frequently run through underserved and at-risk communities that may be in need for services and health

AGENCY: Florida Department of Health (FDOH) in Orange County

TITLE: Orange County Public Awareness Campaign Short description of the commodity or services desired: Orange County Public Awareness Campaign Bus Wrap, Interior Cards, and Bus Shelter Advertisement and Promotions for Division of Community Health.

CONTACT

Name: Bill Zimmerman Address: 4052 Bald Cypress, Tallahassee, FL, 32399 Telephone: (850) 617-5849 Email: bill.zimmerman@flhealth.gov

Internal tracking number, if any: EXP2539

Date posted: 12/14/2023 Last day for receipt of information: 1/11/2024

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

awareness opportunities. Bus advertising delivers high visibility with constant repetition for greater impact and bus routes may be chosen according to zip codes.

In accordance with 60A-11.045 Florida Administrative Code, FDOH in Orange County requests authorization to purchase as a single source social marketing advertising from Vector Media.

Intended Single Source:

Vector Media Holding Corp.

Estimated Dollar Amount:

$727,650

Justification for single source acquisition (what is necessary and unique about the product, services or source; steps taken to confirm unavailability of competition, as appropriate):

• Vector Media has exclusive right to sell advertising for Orange County Transit Authority.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Samantha Washington, Chief, Bureau of General Services

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.