Exhibit_M_-_Published_Advertising,_Production_and_Installation_Rates_Pricing_Form_-_On-Vehicle_Advertising.xlsx

This file is an Exhibit M Pricing Form for On-Vehicle Advertising for the Regional Transportation District (RTD) in Denver County, Colorado, associated with RFP 125DO003. The document details advertising opportunities across various vehicle types including buses, light rail, commuter rail, and shuttle services, with specific dimensions for advertising placements such as King (30"x 144"), Queen (30x 88"), Tail (21"x 72"), and multiple full wrap and interior card options. The contract will cover commercial advertising, RTD messaging, corporate partnership programs, media trades, and public service messages, with an initial contract period running from the Effective Date to December 31, 2026, and potential for two additional one-year options.

The pricing form allows for annual rate adjustments tied to the Consumer Price Index, with increases subject to RTD's written approval. The contract includes a revenue-sharing model with a Minimum Annual Guarantee of at least $2.0 million per year, totaling $14 million over the seven-year term. Historical revenue data shows annual revenues ranging from $3.4 million to $5.2 million, with RTD receiving 60-70% of net advertising revenue. The advertising inventory encompasses 955 buses, 201 light rail vehicles, and 66 commuter rail vehicles, providing extensive advertising opportunities. While no specific participation goals are established, RTD encourages subcontracting with Disadvantaged Business Enterprises (DBEs) and Small Business Enterprises (SBEs).