Exhibit A RFP - 27-1397062 Media Monitoring and Associated Services.xlsx

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Attached to
Media Monitoring and Associated Services
Solicitation number
39164
Issued by
Hartford County, Connecticut

About this file

This is an Exhibit A proposal response matrix for RFP 27-1397062 issued by Connecticut State Colleges & Universities (CSCU) for Media Monitoring and Associated Services. The solicitation requests comprehensive media monitoring solutions encompassing print, online, digital, broadcast, social media, and other media sources across the CSCU system and individual institutions. The scope includes social media monitoring and scheduling capabilities, broadcast monitoring for television, radio, and podcasts, crisis management monitoring, media contact database management, and integrated analytics and reporting functions. Proposals are due October 23, 2026 at 1:00 p.m. EDT, with a vendor question-and-answer period closing October 5, 2026 at 1:00 p.m. The RFP specifies no estimated contract value, contract term length, or renewal options in the available documentation, though pricing should be valid for a minimum of three years with two optional renewal increases specified. Inquiries should be directed to Amy Horn at CSCU, 61 Woodland Street, Hartford, Connecticut 06105, by telephone at 860-723-0169 or email at amy.horn@ct.edu.

Vendors must provide detailed pricing including all hosting, licensing, implementation, and support costs, clearly distinguishing between one-time and recurring annual fees, and pricing for optional modules and additional users. Proposals may be submitted for on-premise, vendor-hosted, or SaaS solutions, with each hosting option considered a separate solution submission. The RFP requires completion of multiple tabs including functional and technical specifications, compensation details, staffing plans identifying key personnel for account management, implementation, and ongoing support, and a vendor-hosted security questionnaire addressing physical security, network security, platform hardening, applications and data security, operations protocols, and end-services capabilities. Payment terms are Net 45 Days. No set-asides, incumbent information, or specific funding sources are identified in the available documentation.

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Instructions

Appendix A - Proposal Response Matrix
RFP - 27-1397062 Media Monitoring and Associated Services
Proposer:
Date:
Solution Type (On-Premise, Vendor Hosted, SaaS):
Instructions
1) Vendor should fill out each accompanying tab for their solution. For a vendor providing multiple solutions, they should fill out a excel workbook for each solution. For purposes of this RFP, different hosting options (i.e. on-Premise v. Vendor Hosted v. SaaS) will be considered different solutions.
Compensation: Vendors should provide pricing. All prices must include any hosting, licensing, implementation, and support costs, if any. Pricing should be valid for a minimum of three (3) years, with two (2) optional renewal increases specified, if any. Clearly note any one-time fees versus recurring annual fees. Also, provide pricing for optional modules, costs for integration, SOS, etc., if any. For example, if a vendor offers a base product, how much would it be to add on an additional service. Please also provide pricing for additional users.
2) For Functional and Technical specifications tab, Respondent should state whether they are compliant with the specification or if the feature is currently available. For features available or planned, the Respondent should describe the feature in the appropriate cell. For planned features, the Respondnent should provide the scheduled implementation date and appropriate notes. For features not currently available or specifications not met, the Respondent should state in the notes how their product will help the Institution address the features absent. All specifications are marked as either being preferred by the University or required.
3) Each cell with the background color as this cell must be completed by the Respondent.
4) For the Questions tab, please fill out a response for each question. For additional documentation, please provide a link or reference an attached document in the appropriate box.
5) For the Staffing Plan tab, please fill out each key personnel member or key personnel role to be provided. When providing only a role instead of an identified member, fill out the appropriate cells for the minimum qualifications for that role. Fill out all resources expected to be required from CS State in the second table in the tab.
6) Vendor-hosted Security Questionnaire needs to be completed. If the answers poses more risk that willing to be accepted, a Proposer may not be awarded.

Compensation

Appendix A - CompensationProposer:
RFP - 27-1397062 Media Monitoring and Associated ServicesDate:
CompentancyAnnual Fee (describe what is included for the Annual Fee). If no annual fee, please describe pricing in the Alternative Pricing section below.Service Level Package(s) Fee(s), if not included in Annual Fee (provide details of Service Level Obligations)Implementation Fee - Flat Fee for Standard Implementation (provide the SOW, which reflects both Vendor and Institution tasks/effort and timeline)Hourly Professional Service Rates for Services beyond what is included in the Standard Implementation Package. Provide Labor Role name and description.
Labor RoleLabor DescriptionLabor RatePercentage Discount offered for Block Hour Purchase
Marketing Monitoring

Social Media Monitoring and Scheduling

Crisis Management

Broadcast, TV, Radio, and Podcast Monitoring

Alternative Pricing, if applicable.
Assumptions and additional comments, if any. Include any potential additional costs or limitations associated with the fee.
Provide and any value-add or optional products or costs, including any third-party transaction fees.

Functional & Tech Requirements

Appendix A - Functional and Technical Proposal Response MatrixProposer:
RFP - 27-1397062 Media Monitoring and Associated ServicesDate:
Solution:
Functional and Technical Requirements
General
CompentancyFeature/Requirement:Criteria CategoryRequired/Preferred:Currently Available/Compliant (Yes/No/Planned):Description of Vendor Feature:Scheduled Feature Implementation:Notes (Required if Not Currently Available):
PR Support/Media Relations
Ability to comprehensively monitor relevant print, online, digital, broadcast, social media, and other media sources for CSCU systemwide and for each CSCU institution.FunctionalRequired
Ability to provide timely, configurable alerts for identified coverage, emerging issues, increases in coverage volume, and other specified criteria.TechnicalRequired
Ability for each CSCU institution to independently customize searches, monitoring profiles, dashboards, alerts, reports, and user permissions.FunctionalRequired
Ability to provide media contact databases, and tools to identify, organize, search, and manage relevant media contacts.TechnicalRequired
Ability to support media outreach, including contact list development, email distribution, outreach tracking, and related communications functions, if available.TechnicalPreferred
The ability to occasionally distribute news releases through a national newswire service for an additional fee at a discount.Preferred
Accurate Connecticut media database and reporter profiles that show recent articles.Required
Ability to provide reporting and analytics that measure coverage volume, reach, trends, and other relevant metrics.FunctionalRequired
Ability to integrate media monitoring with social media monitoring, broadcast monitoring, crisis management, reporting, and other communications functions.Technical
Ability to provide training on platform and customer service and support.SupportPreferred
Social Media Monitoring and Scheduling
Ability to monitor relevant social media platforms for mentions, conversations, comments, posts, hashtags, keywords, trends, and other activity related to CSCU and its institutions.FunctionalRequired
Ability to schedule, approve, manage, and publish content across multiple social media platforms and accounts from a centralized platform.FunctionalRequired
Ability to support multiple users, accounts, institutions, roles, and permissions.FunctionalRequired
Ability to provide content calendars and tools to organize, review, schedule, and manage social media content.FunctionalRequired
Ability to manage and organize social media assets including images, video, links, and other content.FunctionalPreferred
Ability to track and report on individual campaigns and content across multiple social media platforms.TechnicalPreferred
Ability for each CSCU institution to independently manage monitoring profiles, dashboards, reports, and user permissions.FunctionalRequired
Ability to provide analytics and reporting on reach, impressions, engagement, audience growth, engagement rates, trends, and other relevant performance metrics.TechnicalRequired
Ability to support crisis management through real-time monitoring, alerts, trend identification, and integration with broader monitoring capabilities.TechnicalPreferred
Broadcast, TV, Radio, and Podcast Monitoring
Ability to comprehensively monitor relevant local, regional, and national television, radio, podcast, and other audio/video broadcast sources.FunctionalRequired
Ability to search, filter, and customize broadcast monitoring using keywords, phrases, topics, entities, programs, stations, geographic areas, dates, and other criteria.FunctionalRequired
Ability to provide timely alerts when CSCU or its institutions are mentioned or when specified topics receive broadcast coverage.TechnicalRequired
Ability to provide accessible recordings, clips, transcripts, timestamps, source information, and other relevant metadata for identified broadcast coverage.TechnicalRequired
Ability to provide analytics and reporting regarding broadcast coverage, including frequency, reach/audience, trends, sources, geographic distribution, and other relevant metrics.TechnicalRequired
Ability for each CSCU institution to independently customize monitoring profiles, searches, dashboards, alerts, reports, and user access.FunctionalRequired
Ability to integrate broadcast monitoring with media monitoring, social media monitoring, crisis management, analytics, and reporting functions.TechnicalPreferred
Ability to access archive broadcast coverage.TechnicalPreferred
Ability to provide training on platform and customer service and support.
Crisis Management
Ability to monitor media, social media, broadcast, and other relevant channels for emerging issues, reputational risks, misinformation, significant increases in activity, and other indicators of a potential or developing crisis.FunctionalRequired
Ability to establish customized crisis monitoring profiles based on keywords, topics, entities, volume, reach, source, geography, and other criteria.Required
Ability to provide real-time or near-real-time alerts and notifications for high-priority issues and emerging crises.TechnicalRequired
Ability to provide a centralized, real-time view of an emerging issue across print, online, social media, television, radio, podcasts, and other relevant channels.FunctionalRequired
Ability to integrate crisis management capabilities with media monitoring, social media monitoring, broadcast monitoring, analytics, reporting, and other communications tools.TechnicalPreferred

Questions

Appendix A - Technical Proposal Response MatrixProposer:
RFP - 27-1397062 Media Monitoring and Associated ServicesDate:
Technical QuestionsSolution:
Technical Proposal Questions
General
Company Information / Client Composition
Question:Response:Links/Attachments:
Product Functionality
Question:Response:Links/Attachments:
Technical
Question:Response:Links/Attachments:
Security & Compliance
Question:Response:Links/Attachments:
Support & Training
Question:Response:Links/Attachments:
What types/level of training do you provide as part of the delivered solution? What training do you recommend for technical staff, functional staff, and casual users? How extensive is the on-line help capability of the system offered?
What influence do clients have on new features and functionality? Please include a description of a recent example and any firm sponsored forums and workgroups.
Describe the process that is used to address enhancement priorities from a customer service perspective.
What is your cadence and schedule for test and production environment upgrades?
Describe the assistance available during product upgrades, version upgrades, or new releases
Where are your analysts based geographically? Do they work in secure office locations or is home-working permitted?
Product Integration/APIs
Question:Response:Links/Attachments:
Can your solution integrate with our existing systems (please specify APIs, connectors, etc.)?
What platforms and environments is your software compatible with (cloud/on-premise/hybrid)?
Service Level Agreements
Question:Response:Links/Attachments:
What type of support do you provide during peak times?
What is the structure for reporting issues and guidelines for providing resolutions?

Required Staff Resources

Appendix A - Technical Proposal Response MatrixProposer:
RFP - 27-1397062 Media Monitoring and Associated ServicesDate:
Staffing Plan and RequirementsSolution:
PART 1: VENDOR RESOURCES
1) Provide a complete listing of key personnel assigned to your proposal including account staff, implementation team and ongoing support team.
2) Please mark a "X" in the appropriate column to indicate whether the allocated person will be utilized for account management, implementation, and/or support services.
3) Please fill out CT State required resources in the lower table.
Vendor Resources
Role/PositionAccount ManagementImplementationOngoing SupportName (Please include Resume / CV of proposed resource, where applicable)Years ExperienceQualifications / Product ExperienceLength of EmploymentRelevant ProjectsAccessibility (Method & Hours of Contact, etc.)

Ex: Project Magaer X X John Doe 10 Insert response… Insert response… List projects Available M-F, normal business hours

Ex: Account Executive X X X Bob Roberts 15 Insert response… Insert response… List projects Available M-F, normal business hours

Ex: Technical Support X X TBD 10 Insert response… Insert response… List clients 24/7, 365

PART 2: CT State RESOURCES
1) Provide a complete listing of key personnel assigned to your proposal including account staff, implementation team and customer support team.
2) Please mark a "X" in the appropriate column to indicate whether the allocated person will be utilized for account management, implementation, and/or support services.
3) Please fill out CT State required resources in the lower table.
CT State Resources
Role/PositionAccount ManagementImplementationSupport following Go-LiveQualifications/Technical SkillsExpected Accesssibility to the Contract Awardee (Method & Hours of Contact, etc.)

Ex: System Administrator X X Describe… Describe…

Vendor-Hosted Security Question

Appendix A - Technical Proposal Response MatrixProposer:
RFP - 27-1397062 Media Monitoring and Associated ServicesDate:Date:
SaaS IT Security QuestionnaireSolution:Solution:
SaaS IT Security Questionnaire
Physical Security
YESNOComments
Is there a documented physical security policy?
Is access to the datacenter restricted and logs kept of all access?
Are visitors permitted into the datacenter?
Are all entry and exit points to the datacenter alarmed?
Is there a documented procedure for the removal of equipment from the datacenter?
Network
Does your company require the use of two-factor authentication for the administrative control of servers, routers, switches and firewalls?
Does your company support Secure Sockets Layer (or other industry-standard transport security) with 128-bit or stronger encryption and two-factor authentication for connecting to the application?
Does your company provide redundancy and load balancing for firewalls, intrusion prevention and other critical security elements?
Does your company perform, or have a 3rd party perform, external penetration tests at least quarterly, and internal network security audits at least annually?
Does your company contract for, or provide protection against, denial-of-service attacks against its Internet presence?
Platform
Can your company provide a documented policy for "hardening" the operating system under the Web and other servers?
Can your company provide validated procedures for configuration management, patch installation, and malware prevention for all servers and PCs involved in SaaS delivery?
Does your company have a documented set of controls that it uses to ensure the separation of data and security information between customer applications?
Applications and Data
Can you provide how you review the security of applications (and any supporting code, such as Ajax, ActiveX controls and Java applets) that it develops and uses? If so, please describe.
Does your company use content monitoring and filtering or data leak prevention processes and controls to detect inappropriate data flows?
Does your company have documented procedures for configuration management, including installing security patches, for all applications?
Is your company compliant with relevant regulations (i.e. PCI, HIPAA, FERPA)
Operations
Does your company perform background checks on personnel with administrative access to servers, applications and customer data?
Can your company show a documented process for evaluating and remediating security alerts from operating system and application vendors?
Does your company use write-once technology for storing audit trails and security logs?
Can your company provide and demonstrate procedures for vulnerability management, intrusion prevention, incident response, and incident escalation and investigation?
Can your company provide procedures for business continuity and disaster recovery that include your applications and data, as well as evidence that it has tested those procedures during the past 12 months?
End Services
Does your company security staff average more than four years' experience in information and network security?
Does more than 75% of your company’s security staff have security industry certification, such as from the Certified Information Systems Security Professional (CISSP) certification program (www.isc2.org) or Global Information Assurance Certification (GIAC; www.giac.org/)?

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