ESBD_562274_1790178297368_Campus Sponsorship Asset Valuation Final.pdf
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- Campus Sponsorship Asset Valuation
- Solicitation number
- 04-TARLTON-RFP-0024
- Issued by
- Texas
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Campus Sponsorship Asset Valuation RFP Summary
This is a Request for Proposal (RFP) issued by Tarleton State University, a member institution of The Texas A&M University System, for comprehensive campus sponsorship asset valuation services. The university seeks qualified firms to identify and value campus-wide sponsorship assets, advise on a coordinated campus signage network, and develop a maintainable database of sponsorship opportunities. The project encompasses identifying potential sponsorship assets across academic, administrative, student-facing, and auxiliary units, including physical spaces, programs, events, publications, digital media, intellectual property, and naming opportunities. The engagement is intended to establish an evidence-based foundation for a strategic and centralized sponsorship program while protecting the Tarleton State brand and expanding responsible revenue opportunities. The proposal submission deadline is October 27, 2026, at 2:00 p.m. Central Time. Optional finalist presentations are scheduled for November 3-6, 2026, with contract award notification on November 17, 2026, and anticipated service commencement on December 1, 2026. The anticipated project term is approximately four to six months, with potential extension subject to amendment and procurement requirements. No pre-proposal conference is scheduled.
Pricing is not specified in the RFP; respondents must provide a detailed financial proposal clearly identifying all costs, fees, and charges over the contract term, with separate line items for database platform costs, implementation, licensing, hosting, support, and optional future-year expenses. The total expected contract value is $100,000 or more over the life of the contract, and Tarleton requires a HUB Subcontracting Plan (HSP) with a 2% goal for service-disabled veteran-owned business utilization. The university reserves the right to award based on demonstrated competence, knowledge, qualifications, and fee reasonableness; if other considerations are equal, preference will be given to vendors with principal places of business in Texas. The selection will be made on the basis of an evaluation scorecard weighted at 100 points, assessing vendor qualifications (15 points), comprehensive asset inventory methodology (15 points), valuation methodology (20 points), signage network strategy (10 points), database deliverables (10 points), implementation recommendations (10 points), project management approach (5 points), and cost proposal (15 points). Respondents must provide proof of adequate insurance coverage, including workers' compensation, commercial general liability, automobile liability, and excess/umbrella liability with minimum combined limits of $5,000,000.
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TARLETON STATE UNIVERSITY
PROCUREMENT SERVICES & HUB PROGRAM
REQUEST FOR PROPOSAL
RFP NUMBER
04-TARLTON-RFP-0024
Campus Sponsorship Asset Valuation
PROPOSAL MUST BE RECEIVED BEFORE:
2:00 p.m. Central Time, Tuesday, October 27, 2026
MAIL PROPOSAL TO:
Tarleton State University Procurement Department Attn: Brandi Gilbert, Buyer
II
Box T-0600 Stephenville, TX
76402
HAND DELIVER AND/OR
EXPRESS MAIL TO:
Procurement Department
Attn: Brandi Gilbert, Buyer II 201 Saint Felix Street
Stephenville, TX 76401
Electronic Response https://bids.sciquest.com/apps/Rout er/PublicEvent?CustomerOrg=TAMU
Show RFP Number, Opening Date and Time on Return Envelope
Proposal must be received in the Tarleton State University Procurement office before the hour and date specified for receipt of proposal. If it is not received in the department by due date and time, the proposal will be considered late and will be returned to the respondent.
Pursuant to the Provisions of Texas Government Code Title 10, Chapter 2156.121 - 2156.127, sealed proposals will be received until the date and time established for receipt. After receipt, only the names of proposers will be made public. Prices and other proposal details will only be divulged after the award, if one is made.
REFER ALL INQUIRIES TO:
Ms. Brandi Gilbert, Buyer II
Procurement Department
254-968-1691 Email: bgilbert@tarleton.edu https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=TAMU https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=TAMU
Contents
SECTION 1
GENERAL
1.1 Scope
1.2 History
1.3 Contract Term
1.4 Tarleton HUB Policy and HUB Subcontracting Requirements
1.5 Pre-Proposal Conference
SECTION 2
STATEMENT OF WORK
2.1 Goal
2.2 Scope
SECTION 3
SELECTION PROCESS
3.1 Selection Process
SECTION 4
GENERAL INFORMATION
4.1 Submittal Deadline and Location
4.2 Notice of Tarleton Holidays – Offices Closed
4.3 Submittal Instructions
4.4 Special Requirement for Respondents
4.5 Proposal Content and Components
4.6 Evaluation and Selection Criteria
4.7 Key Events Schedule
4.8 Tarleton State University Contact
4.9 Inquiries and Interpretations
4.10 Terms and Conditions and Contract
4.11 Protest Procedures
SECTION 5
GENERAL TERMS AND CONDITIONS
5.1 General
5.2 Alternate Proposal
5.3 Definitions
5.4 Time of Performance
5.5 Default
5.6 Termination
5.7 Warranties
5.8 Agreement Amendments
5.9 Independent Vendor Status
5.10 Right to Audit
5.11 Title, Risk of Loss and Freight
5.12 Acceptance of Goods and Services
5.13 Ownership of Deliverables
5.14 Sales and Use Tax
5.15 Invoicing
5.16 Payment
5.17 Reporting
5.18 Observance of University Rules and Regulations
5.19 Recall Notice
5.20 Non-Disclosure
5.21 Publicity
5.22 Severability
5.23 Non-Waiver of Defaults
5.24 License and Permits
5.25 Non-discrimination
5.26 Compliance with Law
5.27 Federal Laws and Regulations
5.28 Alcohol and Drug-Free Workplace
5.29 Force Majeure
5.30 Governing Law
5.31 Venue
SECTION 6
CONTRACTUAL REQUIREMENTS
6.1 Insurance
6.2 HUB Sub Contracting Plan (HSP)
6.3 Public Information
6.4 Indemnification
6.5 Performance/Payment Bonds
6.6 Other Benefits
6.7 Dispute Resolution
6.8 Contract Administration
ATTACHMENT A
EXECUTION OF OFFER
ATTACHMENT B
NON-COLLUSION AFFIDAVIT
ATTACHMENT C
FELONY CONVICTION NOTICE
ATTACHMENT D
INSURANCE REQUIREMENTS
ATTACHMENT E
HUB SUBCONTRACTING FORM
SECTION 1
GENERAL
1.1 Scope
Tarleton State University is seeking proposals from qualified firms to identify and value campus-wide sponsorship assets, advise on a coordinated campus signage network, and develop a practical, maintainable database of sponsorship opportunities. The engagement is intended to establish an evidence-based foundation for a strategic and centralized sponsorship program that supports the university mission, protects the Tarleton State brand, improves partner alignment, and expands responsible revenue opportunities.
Vendor must have demonstrated competence in providing these services and must have the qualifications necessary to perform the services outlined in this RFP. The services will be provided in accordance with the terms, conditions, requirements, and specifications set forth in this RFP. This RFP provides sufficient information for interested parties to prepare and submit proposals for consideration by the University.
1.2 History
Tarleton State University was established in 1899 in Stephenville, Texas as John Tarleton Agricultural College, a private institution. In 1917, John Tarleton became a junior college and a member of The Texas A&M University System. The college was changed to a four-year, co-educational, senior college by an act of the Legislature in 1959.
In 1971, the University began offering master’s level programs, and in 1973, the Legislature changed the name of the institution to Tarleton State University.
A founding member of The Texas A&M System, Tarleton State University is breaking records — in enrollment, research, scholarship, athletics, philanthropy and engagement — while transforming the lives of approximately 28,000 students in Stephenville, Fort Worth, Waco, Bryan and online. For 125 years, Tarleton State has been committed to accessible higher education opportunities for all while helping students grow academically, socially and professionally through programs that emphasize real world learning and address regional, state and national needs.
More information can be found at www.tarleton.edu.
Mission: Tarleton State University, a founding member of the Texas A&M University System, transforms generations by inspiring discovery, leadership and service through educational excellence.
Vision: Tarleton will be the premier comprehensive university in the nation, with a keen focus on student success, teaching, and research.
Values and Statements:
Excellence – Tarleton Texans pursue greatness in all efforts, promoting a spirit of leadership, adaptability, and innovation for exceptional outcomes and a better world.
Integrity – Tarleton Texans hold to the highest ethical standards and commit to serving others through transparency and accountability in everything we do.
Respect – Tarleton Texans create a thriving community by embracing varied perspectives with civility, honoring tradition, and promoting collaboration so everyone thrives.
http://www.tarleton.edu/
1.3 Contract Term
Tarleton State anticipates a project term of approximately four to six months beginning on or about the anticipated kickoff date. The university may extend the term as necessary to complete the scope, subject to an executed amendment and applicable procurement requirements.
1.4 Tarleton VetHUB Subcontracting Requirements
A. Alternative 1: Member Determines That Subcontracting Opportunities Are Probable:
VetHUB Subcontracting Plan
The Veteran Heroes United in Business program (VetHub or HUB) as part of the state of Texas Comptroller’s Statewide Procurement Division will focus on certification of service-disabled veterans (SDV) to facilitate their growth and development and increase opportunities for contracts and subcontracts with the state of Texas.
Additional information on the VetHUB program visit the following site:
https://comptroller.texas.gov/purchasing/vendor/hub/hub-faq.php.
Tarleton requires a HUB subcontracting plan (HSP) for contracts of $100,000 or more over the life of the contract (including any renewals), where such opportunities exist. The total expected value of this solicitation and subsequent contract is $100,000 or more and Tarleton has determined that subcontracting opportunities are probable. Therefore, respondents to this RFP are required to develop and submit an HSP form with their proposal submission.
A subcontracting opportunity is defined as any portion or lot of work that the Respondent cannot complete with its own equipment, supplies, materials, and/or employees. The Respondents will use the procedures prescribed below when completing the HSP form.
The Respondent shall use the CMBL/HUB directory published on the comptroller’s website to identify HUBs. If the Respondent uses any alternate source, it accepts the risk that its HUB subcontracting plan may be noncompliant due to inaccurate HUB certification information. A business listed in the HUB directory at the time of the good faith effort is considered a HUB for purposes of evaluating a HUB subcontracting plan, even if the business later graduates or has its HUB status revoked or expired. If the Respondent uses any alternate source, it accepts the risk that its HUB subcontracting plan may be noncompliant due to inaccurate HUB certification information. The HUB directory can be accessed via the following site:
https://mycpa.cpa.state.tx.us/tpasscmblsearch/index.jsp
The Tarleton Procurement Office will review the information and documentation submitted and use it as a basis to determine if the plan was developed in good faith effort by the Respondent to utilize HUB subcontractors and/or suppliers on this project. Tarleton may reject a HUB subcontracting plan that was not developed in good faith or was not completed. Tarleton shall document the reasons for rejection in the contract file. If Tarleton finds that businesses identified in a HUB subcontracting plan are no longer HUBs, it may invite the vendor to submit a revised plan that identifies active HUBs.
An accepted HSP form will become a part of any contract with the Respondent resulting from this solicitation. Any revisions to the HSP must be approved by Tarleton Procurement Office.
Procedures for Completing the HSP Form
Tarleton requires the Respondent to submit an HSP form for this RFP. The HSP form must include all subconsultants, suppliers, subcontractors, and vendors intended to be included in the Respondent’s team. Tarleton has set a goal of 2% for this solicitation.
In accordance with 34 TAC §20.285, as amended1, the Respondent may demonstrate good faith effort to utilize Texas certified HUBs for its subcontracting opportunities by utilizing one of four methods: (1) Solicitation
1 One notable change in §20.285 under the emergency rule includes replacing the term “economically disadvantaged persons” with the term “disabled veterans.”
Members should ensure that it strikes any reference to “economically disadvantaged persons” in any HUB (VetHUB) language that is based on the emergency rule or otherwise.
https://comptroller.texas.gov/purchasing/vendor/hub/hub-faq.php https://mycpa.cpa.state.tx.us/tpasscmblsearch/index.jsp https://texas-sos.appianportalsgov.com/rules-and-meetings?interface=VIEW_TEXAS_REGISTER_SUMMARY&recordId=457245
Method, (2) All-HUB-Subcontractors Method, (3) Meeting-or-Exceeding-HUB-Goal Method, or (4) Self-performing Method.
Please contact Tarleton State University’s Director of Purchasing & Contracts, at luttrell@tarleton.edu for assistance with completion of requirements as stated.
1.5 Pre-Proposal Conference
There will be a NO Pre-Proposal Conference for this solicitation.
mailto:luttrell@tarleton.edu
SECTION 2
STATEMENT OF WORK
2.1 Goal
Potential sponsorship assets may include physical spaces, programs, events, publications, digital media, communications channels, intellectual property, experiential opportunities, naming opportunities, and other university-controlled inventory. The selected firm must distinguish commercial sponsorship opportunities from philanthropic naming, donor recognition, procurement relationships, and other arrangements that may be governed by separate policies or agreements.
Reserved and excluded inventory. The final contract will exclude assets subject to existing exclusive rights, such as concession, licensing, banking, beverage pouring-rights, or other agreements unless Tarleton State expressly authorizes their inclusion. The selected firm must identify potential conflicts and dependencies.
The vendor’s proposal must include all elements necessary to perform the complete scope of work as described in this
RFP.
2.2 Scope
Project Initiation and Governance
• Conduct a kickoff meeting to confirm objectives, scope boundaries, decision rights, points of contact, working protocols, and schedule.
• Prepare a project charter and detailed work plan.
• Provide a primary project manager and a secondary contact. The primary project manager, or another approved key team member, must participate in all major meetings.
• Provide concise written status reports at least biweekly, including completed activities, upcoming work, decisions needed, risks, and budget status.
2.3 Comprehensive Sponsorship Asset Inventory
• Identify and document potential sponsorship assets across academic, administrative, student-facing, auxiliary, and business units.
• Include, as applicable, physical inventory, programs, events, publications, digital channels, intellectual property, experiential opportunities, and corporate naming opportunities.
• Conduct on-campus observations, site visits, stakeholder interviews, and follow-up communications necessary to identify assets.
• Organize assets using a clear taxonomy by unit, asset type, location, audience, availability, restrictions, and other relevant characteristics.
• Identify dependencies, exclusivities, policy constraints, brand considerations, operational requirements, and readiness issues associated with each asset.
2.4 Sponsorship Asset Valuation
• Develop a transparent valuation methodology using relevant market benchmarks, audience factors, exposure, scarcity, duration, activation potential, brand alignment, comparable transactions, and other appropriate criteria.
• Assign a recommended market value or defensible value range to each viable asset or asset bundle.
• Clearly identify assumptions, data sources, confidence levels, limitations, and factors that could materially change value.
• Provide valuation guidance for corporate naming opportunities while clearly distinguishing commercial sponsorship from philanthropic naming and donor recognition.
• Recommend bundling, packaging, term length, escalation, category exclusivity, activation, and renewal strategies.
• Identify assets that are not presently market-ready and describe the actions necessary to improve readiness.
• Asset valuations shall be based on Tarleton State's current operating environment, institutional profile, enrollment, media exposure, athletic conference affiliation, facilities, and market position as described in Section 1.2. In addition, the Vendor shall identify sponsorship assets that may experience material changes in value under alternative institutional growth scenarios, including a potential transition to NCAA Division I FBS membership and conference realignment. For such assets, the Vendor shall provide estimated value ranges, key assumptions, and valuation drivers under current conditions and under projected future-state scenarios occurring within two (2) to five (5) years. The analysis should identify which assets are expected to experience the greatest percentage and dollar-value increases and explain the factors contributing to those projected changes.
2.5 Campus Signage Network Strategy
• Assess opportunities for a coordinated interior and exterior signage network, including static and digital formats.
• Recommend appropriate locations, formats, content categories, governance, audience protections, operational ownership, and approval processes.
• Address content management, inventory control, maintenance, lifecycle, accessibility, security, data privacy, and brand standards.
• Estimate sponsorship value by signage type or location and identify infrastructure or operational prerequisites.
• Provide a phased implementation roadmap and high-level order-of-magnitude cost considerations.
• No architectural, engineering, code certification, construction-document, or installation services are required unless separately authorized by written amendment.
2.6 Database and Data Deliverables
• Deliver an easy-to-use, exportable database containing all identified assets, valuations, assumptions, restrictions, status, ownership, and supporting documentation.
• Propose a platform and clearly describe data structure, user roles, search/filter/reporting capabilities, import/export formats, integrations, data ownership, hosting, security, accessibility, licensing, implementation, training, support, and recurring costs.
• At minimum, provide a complete export in a commonly used, nonproprietary format such as Microsoft Excel or CSV, with a data dictionary.
• Ensure Tarleton State can maintain the information after project completion without mandatory continuation of consulting services.
• If a vendor-hosted application is proposed, include a transition and data-extraction plan and identify all costs for the initial term and optional future years.
2.7 Strategy and Implementation Recommendations
• Prioritize opportunities by estimated value, feasibility, readiness, brand fit, stakeholder impact, and time to market.
• Recommend safeguards to preserve institutional mission, academic independence, student experience, accessibility, reputation, and brand integrity.
• Provide a 12- to 24-month implementation roadmap identifying quick wins, medium-term initiatives, prerequisites, responsible functions, and indicative resource needs.
• Conduct an executive readout and a working session to transfer methodology and tools to designated Tarleton State personnel.
Required Deliverables and Acceptance
No. Deliverable Minimum Content
1 Project charter and work plan Scope, governance, schedule, stakeholder plan, dependencies, risks, and quality controls.
2 Asset taxonomy and inventory framework
Definitions, categories, required fields, identification approach, and initial data model.
3 Comprehensive sponsorship asset database
Complete asset records, ownership, restrictions, readiness, valuation, assumptions, and supporting references.
4 Valuation methodology and report
Methods, benchmarks, assumptions, value ranges, confidence/limitations, packaging, and pricing recommendations.
5 Campus signage network strategy
Locations and formats, governance, content management, accessibility, technology considerations, valuations, and phased roadmap.
6 Sponsorship program recommendations
Governance, workflows, policies/processes, prioritization, performance measures, and 12- to 24-month roadmap.
7 Executive presentation and knowledge transfer
Executive-ready findings, decision points, editable presentation, training, and handoff of models and data.
8 Final project archive Final and editable source files, data dictionary, exports, assumptions log, interview list, and documentation necessary for ongoing use.
Acceptance standard. A deliverable is accepted when Tarleton State determines that it is complete, accurate, usable, consistent with the approved methodology, responsive to written comments, and delivered in the required formats.
Tarleton State will provide consolidated comments within a mutually agreed review period. The selected firm must correct deficiencies and resubmit without additional charge when the work does not conform to the contract.
SECTION 3
SELECTION PROCESS
3.1 Selection Process
Tarleton will base its choice on demonstrated competence, knowledge, and qualifications and on the reasonableness of the proposed fee for the services; and if other considerations are equal, give preference to a vendor whose principal place of business is in the state of Texas or who will manage the contract wholly from an office in the state of Texas.
The RESPONDENT selected will be the one whose experience and qualifications, as presented in response to this RFP, establish them, in the opinion of Tarleton, as well qualified and offering the greatest benefits, experience and value to Tarleton. Tarleton may cancel this RFP or reject proposals at any time prior to an award and is not required to furnish a statement of the reasons why a particular proposal was not deemed to be the most advantageous.
Should Tarleton determine in its sole discretion that only one RESPONDENT is fully qualified, or that one vendor is clearly more highly qualified than the others under consideration, a contract may be negotiated and awarded to that RESPONDENT. The award document will be an agreement incorporating by reference all the requirements, terms and conditions of the solicitation and the RESPONDENT’s proposal as negotiated.
Submission of proposals indicates RESPONDENT's acceptance of the evaluation techniques and the recognition that subjective judgments must be made by Tarleton during the evaluation process.
The selection of the successful proposal may be made by Tarleton on the basis of the proposals initially submitted, without discussion, clarification, or modification. In the alternative, selection of the successful proposal may be made by the University on the basis of negotiation with any of the RESPONDENTS. Tarleton shall not disclose any information derived from the proposals submitted by competing RESPONDENTS in conducting such discussions.
All proposals must be complete and convey all the information requested to be considered responsive. If a proposal fails to conform to the essential requirements of the RFP, Tarleton alone will determine whether the variance is significant enough to consider the proposal susceptible to being made acceptable, and therefore a candidate for further consideration, or not susceptible and therefore not considered for award.
Tarleton reserves the right to check references prior to award. Any negative responses received may be grounds for disqualification of the proposal.
Tarleton reserves the right to accept or reject any or all offers, to waive informalities and technicalities, to accept the offer considered most advantageous, and/or to make the award to the most responsive vendor.
RESPONDENT may be requested to provide an on-site presentation. RESPONDENT will be notified in writing for the detailed invite. The date is optional and tentative for presentations but will be communicated if your company is selected to present.
SECTION 4
GENERAL INFORMATION
4.1 Submittal Deadline and Location
All proposals must be received by Tarleton State University in a sealed envelope or box prior to the date specified in the Schedule of Events with the bid number clearly marked on the outside.
Late proposals will not be considered under any circumstances. Late proposals properly identified will be returned to the Respondent unopened. Telephone and/or facsimile (Fax) proposals are not acceptable under any circumstances.
4.2 Notice of Tarleton State Holidays – Offices Closed
Tarleton State University offices will be closed for the agency’s holidays. The current year’s holidays can be found at:
https://www.tarleton.edu/hr/current/holiday_schedule.html
Telephone calls and emails will not be answered, and mail and deliveries will not be received during these holiday periods. Respondents are advised to consider these dates when scheduling telephone calls, emails, and mailing or delivery of proposal responses.
https://www.tarleton.edu/hr/current/holiday_schedule.html
4.3 Submittal Instructions
Proposal responses including Execution of Offer must be signed by the Respondent’s company official authorized to commit such proposals.
Submit one (1) original printed and three (3) copies here. One “Jump Drive” Single File of the complete proposal is preferred but failure to submit will not result in disqualification of the proposal.
NOTE: All “Jump Drive” copies must either be in Microsoft Office Software or Adobe Portable Document Format (PDF). The original signature on ONE (1) hard copy will serve as the official signature of record for all CD copies.
Proposal response package (envelope/box/carton) must clearly indicate the Respondent’s company name and address, and the RFQ number and opening date.
OR
Submit proposal response electronically through the portal with all required information.
Proposal responses including Execution of Offer must be signed by the Respondent’s company official authorized to commit such proposals.
4.4 Special Requirement for Respondents
[Not applicable or already specified in other parts of this RFP.]
4.5 Proposal Content and Components
4.5.1 Proposals should be prepared simply and economically, providing a straightforward, concise description of the Respondent’s ability to meet the requirements and specifications set forth in this RFP. Emphasis should be on completeness, clarity of content and responsiveness to the requirements and specifications set forth in this RFP.
4.5.2 Respondents are requested to submit a proposal that represents their best offer, as Tarleton does not anticipate utilization of the “Best and Final Offer” process.
4.5.3 Proposal text is to be typed single-spaced on one side of each page. All pages are to be on 8 ½ X 11-inch paper with all pages numbered sequentially and correspond with the table of contents.
4.5.4 The following information is to be returned as part of your proposal response. Proposals submitted without this information will be evaluated accordingly
• Signed Execution of Offer
• Proposal response
• Felony Conviction Notification
• Non-Collusion Affidavit
• Demonstrated Experience and Qualifications
• Company Information
• References
• Pricing in accordance with the specifications
• Copies of all addenda that may be issued for the RFP signed by same authorized Respondent representative who signs the Execution of Offer, or acknowledgment on the Bid Form.
4.5.5 The proposal response should also include the following information. Proposals submitted without this information will be evaluated accordingly:
• A table of contents by section to the appropriate pages
• An executive overview that provides a concise overview of the services being offered to meet the requirements of this RFP, the Respondent’s general approach to providing the services and deliverables, and documentation as to why the Respondent is the best qualified.
• A proposal narrative that is concise yet offers a complete explanation of the project. Be specific in justifying the proposal in terms of the goals and objectives described in the RFP.
• A statement of qualifications which includes:
a) Executive Summary (Maximum 2 Pages - Mandatory) - A high-level overview of your firm, your understanding of the University’s needs, and why your team is the best fit for this exclusive partnership.
b) Company background and qualifications (Mandatory) – Must provide relevant experience (years in business) with projects of this size and scope.
c) Proposed Approach and Strategy (Mandatory) – Describe project organization and management methods that are most appropriate to perform the services and provide deliverables as required in this RFP.
d) Fee Structure and Pricing (Mandatory):
e) Clearly list any other potential fees, charges, or cost-recovery mechanisms.
f) In its response to this RFP, RESPONDENT must submit a Financial Proposal that clearly identifies all costs, fees and/or charges to Tarleton over the term of the agreement. No particular form of Financial Proposal is required, but it must be clear and plainly identify all costs, fees and/or charges.
The respondent must provide a detailed implementation plan that includes:
• Project phases, major activities, milestones, dependencies, and decision points.
• A proposed schedule beginning with notice to proceed.
• Expected participation by Tarleton State personnel and stakeholders.
• The number, purpose, and timing of on-campus visits and virtual meetings.
• Known implementation risks and specific mitigation strategies.
• A deliverable review and acceptance schedule.
• A payment schedule tied to accepted milestones and deliverables.
4.6 Evaluation and Selection Criteria
Proposals will be evaluated based on a total weighted score, with the highest-scoring proposal being selected for contract negotiation.
Evaluation Criteria Detailed Evaluation Criteria Maximum Points
1. Vendor Qualifications and Relevant Experience
• Experience with higher education institutions, intercollegiate athletics, and complex organizations with multiple business units.
• Demonstrated experience identifying, valuing, and packaging commercial sponsorship and corporate naming opportunities.
2. Comprehensive Sponsorship Asset Inventory
• Comprehensive methodology for identifying physical, digital, programmatic, experiential, intellectual property, and naming assets.
• Proposed approach to campus observations, site visits, stakeholder interviews, and departmental engagement.
3. Sponsorship Asset Valuation Methodology
• Use of relevant market benchmarks, comparable transactions, audience demographics, exposure, scarcity, duration, activation potential, and other appropriate valuation factors.
• Ability to establish defensible market values or value ranges for individual assets and sponsorship packages..
4. Campus Signage Network Strategy
• Methodology for identifying and evaluating interior and exterior signage opportunities, including static and digital formats.
• Ability to recommend signage locations, formats, content categories, governance, and approval processes.
5. Database and Data Deliverables
• Ability to deliver a comprehensive, searchable database containing identified assets, valuations, assumptions, restrictions, ownership, status, and supporting documentation.
6. Strategy and Implementation Recommendations
• Methodology for prioritizing sponsorship opportunities based on market value, feasibility, readiness, brand alignment, stakeholder impact, and time to market.
7. Project Management and Delivery Approach
• Completeness and feasibility of the proposed project charter, work plan, milestones, and deliverable schedule.
• Qualifications and availability of the designated project manager and secondary contact.
8. Cost Proposal
• Total proposed fixed fee for the complete engagement.
• Transparency and completeness of the proposed pricing structure.
• Initial and recurring database costs, including hosting, licensing, maintenance, support, and optional future-year expenses.
TOTAL 100
4.7 Key Events Schedule
Activity Date RFP Issue Date September 23, 2026
Deadline for Written Questions October 6, 2026 University’s Response to Questions October 13, 2026
Proposal Submission Deadline October 27, 2026 Optional finalist presentations/interviews November 3-6, 2026
Contract Award Notification November 17, 2026 Service Commencement Date December 01, 2026
4.8 Tarleton State University Contact
Any questions or concerns regarding this Request for Proposal shall be directed in writing to:
Ms. Brandi Gilbert
Buyer, II Email: bgilbert@tarleton.edu
Phone: 254-968-1691
Tarleton specifically requests that Respondents restrict all contact and questions regarding this RFP to the above-named individual.
4.9 Inquiries and Interpretations
Responses to inquiries which directly affect an interpretation or change to this RFP will be issued in writing by addendum to the contact identified in Item 4.8. Only inquiries which are replied to by formal written addenda shall be binding. Oral and other interpretations or clarifications will be without legal effect.
Notice: It is the responsibility of Respondents who download this RFP from the Electronic State Business Daily (http://www.txsmartbuy.com/sp) to check the website for any addenda for this RFP. All such addenda issued by Tarleton prior to the time that proposals are received shall be considered part of the RFP. The Respondent shall consider and acknowledge receipt of such addenda by including signed copies of such addenda in their response.
The addendum for listing all questions and answers is scheduled to be available posted on the above referenced website as outlined in the Key Event Schedule.
4.10 Terms and Conditions and Contract
All terms and conditions and other requirements contained in this RFP shall govern any Agreement issued as a result of this RFP. Additional or attached terms and conditions which are determined to be unacceptable to Tarleton shall result in the disqualification of the proposal. By submitting a response to this RFP, you affirm your company’s intention to enter into an agreement under the terms and conditions listed in this RFP.
4.11 Protest Procedures
Any vendor wishing to challenge a purchase award made by the Department of Purchasing must make a written request to the Director of Purchasing & Contracts to review the transaction. The request for review must be made within three working days of the notification of award.
http://www.txsmartbuy.com/sp
The Director of Purchasing & Contracts will review the award and provide a written explanation of the decision to the vendor making the request. In the event that the Director of Purchasing & Contracts review discovers any significant deviation from the rules, the award may be changed at their discretion. The vendor may appeal the decision, within three working days, to the Director of Purchasing & Contracts who will render a decision.
If the vendor does not agree with the decision of the Director of Purchasing & Contracts, the vendor may appeal to the Vice President of Finance & Administration, whose decision will be final.
SECTION 5
GENERAL TERMS AND CONDITIONS
5.1 General
5.1.1 Proposal should be prepared simply and economically, providing a straightforward and concise description of the
Respondent's ability to meet requirements of this RFP. Emphasis should be on completeness, clarity of content, and responsiveness to the RFP's requirements.
5.1.2 The University reserves the right to accept or reject any and all proposals, to waive informalities and technicalities, and to accept the proposal considered the "best value" and most advantageous and award to the most responsive proposal. Additionally, all Respondents are hereby notified that Tarleton shall consider all factors it believes to be relevant in the selection of the most responsive proposal including but not limited to both subjective and objective criteria and the ability of the Respondent to perform the requirements of this RFP.
5.1.3 This RFP is a solicitation for proposals and is not a Contract or an offer to Contract. Tarleton is not obligated to award a Contract and reserves the right, at the Tarleton’s exclusive option to: (1) enter into Agreements or other Contractual arrangements for all or any portion or portions of the requirements and specifications set forth in this RFP with one or more Respondents; (2) reject any and all proposals and re-solicit proposals; (3) reduce/revise the scope of work and choose portions of the work that are within the Tarleton’s budgetary limits or (4) reject any and all proposals and temporarily or permanently abandon the procurement, if deemed to the best interests of Tarleton.
Additionally, the Tarleton reserves the right to make award/s and enter into Agreement/s that stipulate options to purchase all or only specific parts of the items and/or services included in the awarded proposal/s on an “as needed” basis or an “as funded” basis.
By responding to this RFP, the Respondent fully understands and agrees that award/s and resulting Agreement/s for the purchase of any or all portions of the items and/or services included in this RFP is contingent upon availability of sufficient funding.
5.1.4 Proposals are to be valid for a minimum of ninety (90) days from the submittal deadline date to allow time for evaluation, selection and any unforeseen delays.
5.1.5 The Respondent agrees to protect the State of Texas and Tarleton from claims involving infringement of patents or copyrights.
5.1.6 The Respondent hereby assigns to purchaser, any and all claims for overcharges associated with any Contract resulting from this RFP which arise under the antitrust laws of the United States 15 U.S.C.A. Section 1, et seq.
(1973) and which arise under the antitrust laws of the State of Texas, Texas Business and Commercial Code Ann.
Sec. 15.01, et seq. (1967).
5.1.7 No substitutions or cancellations permitted without written approval of Tarleton.
5.1.8 Upon award, delivery shall be effective as stated unless the Seller obtains approval from Tarleton for late delivery. Delivery shall be made during normal working hours only unless Tarleton approves otherwise.
Delivery may be a factor in award.
5.1.9 Proposals and any other information submitted by the Respondent in response to this RFP shall become the property of the Tarleton.
5.1.10 Respondents electing to reply to this RFP are responsible for all cost incurred by the Respondent for proposal preparation, submittal, presentations (oral or otherwise) that may be made, or any other cost. Tarleton is not liable for any cost incurred by Respondents.
5.1.11 Failure to comply with the requirements contained in this RFP may result in the rejection of the proposal.
Proposals that are qualified with conditional clauses, alterations, items not called for in the RFP documents, or irregularities of any kind are subject to disqualification by Tarleton at its option.
5.1.12 Except as otherwise provided in this RFP, no proposal may be changed, amended, or modified after it has been submitted or filed in response to this RFP. However, upon written request by the Respondent, a proposal may be withdrawn or withdrawn and resubmitted at any time prior to the Submittal Deadline. No proposal may be withdrawn after the Submittal Deadline without University’s consent, which shall be based on the Respondent’s written documentation evidencing a reason acceptable to the University in its sole discretion.
5.1.13 Products and services awarded as a result of this RFP may be extended to other Institutions of Higher Education as defined by Section 61.003 Education Code, Government Code Section 2155.134. Other individual institutions may or may not elect to use this agreement.
5.2 Alternate Proposal
Tarleton reserves the right to consider alternate proposals submitted by Respondents. Alternate proposals shall be clearly marked “Alternate” with the proposed alternates clearly defined and all pricing/cost advantages included, if applicable.
5.3 Definitions
Whenever the following terms are used in any part of this RFP the intent and meaning shall be interpreted as follows:
RFP shall mean Request for Proposal.
UNIVERSITY shall mean Tarleton State University.
HUB shall mean Historically Underutilized Business as certified by the State of Texas HSP shall mean HUB Subcontracting Plan
Respondent shall mean the individual, partnership, corporation, or other entity that submits a r response to this
RFP.
Vendor shall mean the individual, partnership, corporation, or other entity awarded a Contract or Agreement for labor or for equipment & supplies under this RFP in accordance with the terms, conditions, and requirements herein Agreement / Contract shall mean the formal Contractual Agreement entered into between Tarleton and the Seller as a result of this RFP by means of purchase order and/or separate written contract.
5.4 Time of Performance
Time is of the essence in the rendering of services hereunder. Seller agrees to perform all obligations and render services set forth per this RFP in accordance with the schedules herein and as mutually agreed upon between Tarleton and Seller during the term of any Agreement resulting from this RFP. Seller will not be responsible for, or subject to default because of, any schedule changes or delays of deliverables that may be caused by the action(s) or non-action(s) of University.
5.5 Default
In the event that the Seller fails to carry out or comply with any of the terms and conditions of the Agreement with the Tarleton, Tarleton may notify the Seller of such failure or default in writing and demand that the failure or default be remedied within ten (10) days; and in the event that the Seller fails to remedy such failure or default within the ten (10) day period, Tarleton shall have the right to cancel the Agreement upon ten (10) days written notice.
The cancellation of the Agreement, under any circumstances whatsoever, shall not effect or relieve Seller from any obligation or liability that may have been incurred or will be incurred pursuant to the Agreement and such cancellation by Tarleton shall not limit any other right or remedy available to Tarleton at law or in equity.
5.6 Termination
5.6.1 Upon award, the Agreement is subject to termination, without penalty, either in whole or in part, if funds are not appropriated.
5.6.2 The insurance policy shall provide for termination by the carrier only upon presentation of a written notice to
Tarleton thirty (30) days prior to termination date.
5.6.3 In no event shall such termination by Tarleton as provided under this Section give rise to any liability on the part of Tarleton including, but not limited to, claims of Seller for compensation for anticipated profits, unabsorbed overhead, or interest on borrowing. Tarleton’s sole obligation hereunder is to pay Seller for goods and services received and approved by Tarleton to the date of termination.
5.7 Warranties
In addition to all warranties established by law, Seller hereby warrants and agrees that:
5.7.1 All goods and services covered by the Agreement shall conform to the specifications, drawings, samples or other descriptions set forth in the Agreement or otherwise furnished or adopted by Tarleton, and shall be merchantable fit for the purpose intended, of best quality and workmanship, and free from all defects. Tarleton shall have the right of inspection and approval, and may, at Seller's expense, reject and return nonconforming goods or require re-performance of services that are not in compliance with the requirements of the Agreement. Defects shall not be deemed waived by Tarleton. Failure to notify Seller upon receipt of goods or completion of services, or by payment of invoice.
5.7.2 All goods and services provided under the Agreement shall meet or exceed the Safety Standards established and promulgated under the Federal Occupational Safety and Health Administration (Public Law 91-596) and its regulations in effect or proposed as of the date of the Agreement.
5.7.3 All goods and services delivered pursuant to the Agreement shall conform to standards established for such goods or services in accordance with any applicable federal, state or local laws and regulations, unless otherwise indicated in the Agreement.
5.7.4 TECHNOLOGY ACCESS CLAUSE - The Vendor expressly acknowledges that state funds may not be expended in connection with the purchase of an automated information system unless that system meets certain statutory requirements relating to accessibility by persons with visual impairments. Accordingly, the Vendor represents and warrants to Tarleton that the technology provided to Tarleton for purchase is capable, either by virtue of features included within the technology or because it is readily adaptable by use with other technology, of:
1. providing equivalent access for effective use by both visual and non-visual means.
2. presenting information, including prompts used for interactive communications, in formats intended for non-visual use and;
3. being integrated into networks for obtaining, receiving, and disseminating information used by individuals who are not blind or visually impaired.
For purposes of this paragraph, the phrase "equivalent access" means a substantially similar ability to communicate with or make use of the technology or by means such as assistive devices or services which would constitute reasonable accommodations under the Americans With Disabilities Act or similar state or federal laws.
Examples of methods by which equivalent access may be provided include, but are not limited to, keyboard alternatives to mouse commands and other means of navigating graphical displays, and customizable display appearance."
5.8 Agreement Amendments
Any Agreement resulting from this RFP may be modified or amended as negotiated and /or mutually agreed upon by Tarleton and Seller. No modification or amendment to any Agreement resulting from this RFP shall become valid unless agreed in writing and signed by both the Tarleton and the Seller. All correspondence regarding modifications or amendments to the Agreement must be forwarded to the Procurement & Contracts Department for prior review and approval. Only Tarleton’s Vice President for Business and Administration or his/her designee will be authorized to sign changes or amendments to any Agreement resulting from this RFP.
5.9 Independent Vendor Status
Seller agrees that Seller and Seller's employees and agents have no employer-employee relationship with Tarleton.
Tarleton shall not be responsible for the Federal Insurance Contribution Act (FICA) payments, federal or state unemployment taxes, income tax withholding, Workers Compensation Insurance payments, or any other insurance payments, nor will Tarleton furnish any medical or retirement benefits or any paid vacation or sick leave.
5.10 Right to Audit
Seller understands that acceptance of funds under this Contract acts as acceptance of the authority of the State Auditor's Office, or any successor agency, to conduct an audit or investigation in connection with those funds. Seller further agrees to cooperate fully with the State Auditor's Office or its successor in the conduct of the audit or investigation, including providing all records requested. Seller will ensure that this clause concerning the authority to audit funds received indirectly by subcontractors through Seller and the requirement to cooperate is included in any subcontract it awards.
5.11 Title, Risk of Loss and Freight
The title and risk of loss of any goods shall not pass to Tarleton until the goods are actually received, taken possession of, and accepted by the Tarleton at point of delivery. All goods furnished hereunder shall be delivered F.O.B. destination, freight prepaid and allowed. Seller shall be responsible for any and all freight claims.
5.12 Acceptance of Goods and Services
All goods furnished and all services performed under the Agreement shall be to the satisfaction of Tarleton and in accordance with the specifications, requirements, terms and conditions of this RFP and the Agreement. University reserves the right to inspect the goods furnished or services performed, and to determine the quality, acceptability, and fitness, of such goods or services.
All goods and equipment furnished must be new and unused at the time of delivery. All equipment must be provided with standard manufacturer’s warranty. Instruction, service and parts manuals are to be furnished at no charge. All manuals must be in English.
5.13 Ownership of Deliverables
Upon acceptance by Tarleton of any and all deliverables, such deliverables shall become the property of and full ownership conveyed to the University. Such deliverables shall include, but not be limited to, maps, charts, publications, reports and other documents, datasets, software (including licenses and permits), and any other items created by the work performed by the Seller. All copyrights, printing/reprinting and publishing/republishing rights for any publications shall be in the name of, or conveyed to Tarleton State University, a member of the A&M System.
5.14 Sales and Use Tax
Tarleton, as an agency of the State of Texas, is exempt from state and local sales and use taxes pursuant to the provisions of the Texas Limited Sales, Excise, and Use Tax Act. The Seller may claim exemption from payment of applicable state taxes by complying with such procedures as may be prescribed by the State Comptroller of Public Accounts. Do not include taxes in prices quoted for a proposal in response to this RFP.
5.15 Invoicing
Seller shall submit one copy of an itemized invoice to the designated invoice address showing the purchase order number. In case of a problem on a disputed invoice or charge, Seller will provide necessary information (i.e. duplicate invoice, shipping information and proof of delivery) at no extra charge to Tarleton within five (5) business days of request.
All credit memos will reflect the purchase order number and the original invoice number in which the charge was initiated.
5.16 Payment
Payment will be made by Tarleton on a monthly basis for completed services that have been approved and within thirty
(30) days of receipt of a correct and uncontested invoice from Seller.
Payment will be made in accordance with the Texas Prompt Payment Act, TGC, Subtitle F, Chapter 2251.
5.17 Reporting
Seller will provide reports as required to the Tarleton HUB Coordinator or his/her designee detailing the subcontracting activity, status, and updates of performance of services required in this RFP.
Seller will provide the Contract Administrator or his/her designee detailed progress and /or performance reports on a weekly or bi-weekly basis as determined by the Tarleton.
Seller may be required to have monthly conferences with a Technical Team if one is appointed by the Tarleton.
Seller will provide other reports as may be sporadically required or requested.
5.18 Observance of University Rules and Regulations
Seller agrees that at all times its employees will observe and comply with all regulations of Tarleton, including but not limited to parking and security regulations.
5.19 Recall Notice
Seller shall, immediately upon discovery of same, advise Tarleton of any and all required replacement/modifications to equipment or component parts thereof or withdrawal of product by reason of safety hazard or recall regardless of the nature of same. Any verbal notification must be confirmed in writing within twenty-four (24) hours of such verbal notification. All such formal notices will be submitted to Tarleton State University Procurement Services Department.
5.20 Non-Disclosure
Seller and Tarleton acknowledge that they or their employees may, in the performance of any Agreement resulting from this RFP, come into the possession of proprietary or confidential information owned by or in the possession of the other party. Neither party shall use any such information for its own benefit or make such information available to any person, firm corporation, or other organizations, whether or not directly or indirectly affiliated with the Seller or University unless required by law.
5.21 Publicity
No public disclosures or news releases pertaining to this RFP or any details thereof shall be made public without prior written approval of Tarleton.
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