ESBD_424944_1748978549475_TMB_Branding Guide Sheet pdf.pdf

375 KB Posted

Attached to
Request for Proposals for Business Cards
Solicitation number
503-25-004
Issued by
Texas

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Written by GovTribe AI ·

This document is a brand guide one-sheet for the Texas Medical Board (TMB), detailing the organization's visual identity standards. The guide provides comprehensive specifications for logo usage, including icon variations in 4-color, 1-color, blue, black, and reverse formats, with both horizontal and vertical logo configurations. The brand guide outlines two primary typefaces: Lato (for primary communication) and Garalda (for headlines and official documents), specifying weight and style variations for each font.

The color palette includes a primary blue (#22397a) with specific CMYK, RGB, and hexadecimal values, and a complementary orange (#d5742d). A secondary color palette features additional teal, blue, gray, and accent colors. The guide also details color breakdowns for white and provides precise color specifications to ensure consistent branding across all TMB communications and materials. The systematic approach to visual identity suggests a professional, structured approach to the organization's external and internal communication design.

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TMB_Brand_Guide_1sheet_2024

PRIMARY:

LATO

Light

Regular

Medium

Semibold

Bold

Heavy

Black

LOGO

TMB BRAND 1-SHEET

BLUE

#22397a

C M Y K 100 90 23 8

R G B 34 57 122

ORANGE

#d5742d

C M Y K 13 64 82 2

R G B 213 116 45

PRIMARY:

4C, 1C: Blue, Black, Reverse

COLOR PALETTETYPOGRAPHY

SECONDARY:

GARALDA

Regular

Italic

Medium, Medium Italic

Demibold Demibold Italic

Bold Bold Italic

Generally used in large headlines and titles on external communication and official documents.

Primarily font used on both external and internal communication.

WHITE

#ffffff

C M Y K 0 0 0 0

R G B 255 255 255

PRIMARY:

#1889a6

SECONDARY:

#523e9a

#f2f2f2

#429bcf

#204ea0

#00b1c9

#48c2c5

#cc3333

#58595b

#a7a9ac

#d1d3d4

#dcddde

ICON:

4C, 1C: Blue, Black, Reverse Horizontal, Vertical

File details come from the government source that posted it. Updated .