ESBD_414208_1745608331251_Attachment_1-TMB_Branding Guide Sheet pdf.pdf

370 KB Posted

Attached to
Request for Proposal-Business Cards
Solicitation number
503-25-001
Issued by
Travis County, Austin City, Texas

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Written by GovTribe AI ·

This document is a brand guide one-sheet for the Texas Medical Board (TMB), detailing the organization's visual identity standards. The guide comprehensively outlines the primary and secondary typography, logo variations, and color palette used across TMB's branding materials. The typography section specifies Lato as the primary font for both external and internal communications, with various weights from Light to Black, and Garalda as the secondary font used for large headlines and official documents.

The color palette includes a primary blue (#22397a) with specific CMYK, RGB, and hex color codes, and a complementary orange (#d5742d). The guide provides multiple logo configurations in different color treatments, including 4-color, 1-color, blue, black, and reverse versions. The secondary color palette expands on the primary colors with additional shades of blue, teal, gray, and other accent colors, ensuring a consistent and professional visual representation across TMB's communication materials.

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ESBD_414208_1745608374946_Attachment_2-TMB Sample Business Card Design.pdf PDF

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TMB_Brand_Guide_1sheet_2024

PRIMARY:

LATO

Light

Regular

Medium

Semibold

Bold

Heavy

Black

LOGO

TMB BRAND 1-SHEET

BLUE

#22397a

C M Y K 100 90 23 8

R G B 34 57 122

ORANGE

#d5742d

C M Y K 13 64 82 2

R G B 213 116 45

PRIMARY:

4C, 1C: Blue, Black, Reverse

COLOR PALETTETYPOGRAPHY

SECONDARY:

GARALDA

Regular

Italic

Medium, Medium Italic

Demibold Demibold Italic

Bold Bold Italic

Generally used in large headlines and titles on external communication and official documents.

Primarily font used on both external and internal communication.

WHITE

#ffffff

C M Y K 0 0 0 0

R G B 255 255 255

PRIMARY:

#1889a6

SECONDARY:

#523e9a

#f2f2f2

#429bcf

#204ea0

#00b1c9

#48c2c5

#cc3333

#58595b

#a7a9ac

#d1d3d4

#dcddde

ICON:

4C, 1C: Blue, Black, Reverse Horizontal, Vertical

File details come from the government source that posted it. Updated .