ESBD_396046_1741637087326_HHS0014911 Exhibits H - N.zip

The file is a Request for Proposals (RFP) from the Texas Health and Human Services Commission (HHSC) and Department of State Health Services (DSHS) for public awareness, education, communication services, and marketing research and evaluation services. The solicitation seeks to establish a contractor pool of commercial marketing research, communication, or advertising firms with at least five years of business experience, authorized to do business in Texas. The pre-proposal conference is scheduled for March 14, 2025, at 10:30 AM, with proposal responses due by April 7, 2025, at 10:30 AM Central Time. The initial contract term will be five years, with an anticipated start date of November 2025, during which HHSC or DSHS plan to issue approximately twelve work orders each state fiscal year.

The contract has a total compensation limit of $45 million, with historical compensation for similar contracts ranging from $24,000 to $31 million per state fiscal year. Contractors will be subject to a standard management fee not exceeding 15%, with subsequent work orders specifying not-to-exceed amounts. Evaluation criteria will include qualifications and experience (25%), work plan (55%), and cost (20%), with contractors selected through a best value determination process. The procurement strongly emphasizes multicultural and multilingual capabilities, particularly Spanish language services, though it does not explicitly specify set-aside designations for disadvantaged enterprises. The contract structure is designed to create a flexible pool of contractors capable of developing and executing communication campaigns, providing marketing research, and delivering comprehensive reporting and evaluation capabilities across public health and human services domains.