EFOJ-BNJ-HootSuitev1_Redacted.pdf

This document is a Brand Name Justification for a sole-source acquisition of the Hootsuite Enterprise Platform by the U.S. Marshals Service (USMS), Office of Public Affairs (OPA). The procurement is for a comprehensive social media management software with a base year from June 15, 2025 to June 14, 2026, and an optional extension year from June 15, 2026 to June 14, 2027. The Hootsuite Enterprise Platform will enable OPA to manage multiple social media networks, schedule posts, engage with audiences, and analyze social media performance from a single dashboard, while meeting USMS IT infrastructure requirements and compliance with social media regulations.

The justification highlights that the platform is essential for OPA's social media operations, providing capabilities such as posting content across platforms like Twitter and LinkedIn, supporting mobile and secondary site management, and enabling uniform content presentation. The acquisition follows the Department of Justice policy requiring in-between social media access and was approved by the Information Technology Division in 2025. The estimated total value is redacted, and pricing is anticipated to be fair and reasonable based on market research and competition among certified Women-Owned Small Businesses (WOSB) through the NASA Solutions for Enterprise-Wide Procurement contract.