Evaluation Services SOW.docx

FSA Conference Focus Group and Survey Task Order 1 Statement of Work A. Background

Federal Student Aid (FSA) manages FSA Pubs – a one-stop publications warehouse and distribution center responsible for centralized materials storage and inventory management, materials/order fulfillment, mailing list maintenance, customer service, and other services. Postsecondary education schools (e.g., 2-year and 4-year colleges, universities, trade/technical schools) order the largest number of publications through FSA Pubs (see Section F Additional Information).

FSA is hosting an annual conference for financial aid administrators from postsecondary schools (2- and 4-year colleges/universities and trade, technical, and career schools) at the Walt Disney World Swan and Dolphin Hotel in Orlando, Florida from November 29-December 2, 2010. Over 4,000 participants are expected to attend this conference.

FSA intends to conduct a focus group and survey(s) during this conference to evaluate the effectiveness of and customer satisfaction with the FSA Pubs distribution center. FSA will identify/recruit participants for the focus group. Participants will be from schools that order large quantities of FSA materials and will include a mix of representatives from 4-year schools, 2-year schools (community colleges), trade schools, large schools, small schools, and locations in U.S.

B. Scope. The Contractor shall conduct/moderate a focus group and survey during the FSA Conference to evaluate the effectiveness of and customer satisfaction with the FSA Pubs distribution center. The following are specific scope requirements.

1. Focus group:

· The Contractor shall moderate a single focus group with 15-20 participants

· The Contractor shall provide video/audio recording of the focus group

· The Contractor shall identify room requirements

· The time of the focus group is 4:45-6:00PM

2. Exit Survey:

· The Contractor shall develop, administer, and evaluate the results of a one-page exit survey to collect any additional feedback from focus group participants (or to collect information that could not be gathered during the session due to time constraints)

· The Contractor shall develop, administer, and evaluate the results of a one-page general survey that will be distributed at either the FSA Pubs information table located near registration and/or included in participant bags

· This survey may have different questions from exit survey

· Anticipate 300 completed surveys

· Past survey/feedback data will be made available

C. Deliverables

Second draft: September 24, 2010 Final draft: September 30, 2010

D. Constraints.

1. The survey and focus group will require OMB approval. FSA has an expedited 10-day approval process that requires minimal paperwork that can be used.

E. Additional Information

Postsecondary Education School (OPE) – Publication Orders

FY2009 Orders through FSA Pubs

FY2009 Top Publications Ordered by OPEs