DTRT5715R20009_Solicitation.pdf

DTRT5715R20009

SOLICITATION, OFFER AND AWARD

4. TYPE OF SOLICITATION2. CONTRACT NUMBER 3. SOLICITATION NUMBER

7. ISSUED BY CODE 8. ADDRESS OFFER TO (If other than Item 7)

ORDER UNDER DPAS (15 CFR 700)

6. REQUISITION/PURCHASE NUMBER

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

NEGOTIATED (RFP)

SEALED BID (IFB)

5. DATE ISSUED

1. THIS CONTRACT IS A RATED RATING PAGE OF PAGES

1 86

C. E-MAIL ADDRESS

EXT.NUMBERAREA CODE

B. TELEPHONE (NO COLLECT CALLS)A. NAME

10. FOR

INFORMATION

CALL:

CAUTION: LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

(Date)(Hour) local timeuntildepository located in copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if hand carried, in the

SOLICITATION

9. Sealed offers in original and

PART IV - REPRESENTATIONS AND INSTRUCTIONS

OTHER STATEMENTS OF OFFERORS

EVALUATION FACTORS FOR AWARD

INSTRS., CONDS., AND NOTICES TO OFFERORS

REPRESENTATIONS, CERTIFICATIONS AND

LIST OF ATTACHMENTS

CONTRACT CLAUSES

PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

I

J

K

L

M SPECIAL CONTRACT REQUIREMENTS

CONTRACT ADMINISTRATION DATA

DELIVERIES OR PERFORMANCE

INSPECTION AND ACCEPTANCE

PACKAGING AND MARKING

DESCRIPTION/SPECS./WORK STATEMENT

SUPPLIES OR SERVICES AND PRICES/COSTS

SOLICITATION/CONTRACT FORM

PART II - CONTRACT CLAUSESPART I - THE SCHEDULE

H

G

F

E

D

C

B

A

SEC. DESCRIPTION PAGE(S) (X) DESCRIPTION SEC. (X)

11. TABLE OF CONTENTS

18. OFFER DATE17. SIGNATURE

SUCH ADDRESS IN SCHEDULE.

IS DIFFERENT FROM ABOVE - ENTER

15C. CHECK IF REMITTANCE ADDRESS

EXT.NUMBERAREA CODE

15B. TELEPHONE NUMBER

(Type or print)AND

ADDRESS

OF

OFFEROR

CODE FACILITY

16. NAME AND TITLE OF PERSON AUTHORIZED TO SIGN OFFER15A. NAME

DATEAMENDMENT NO.DATEAMENDMENT NO.

and related documents numbered and dated):

amendments to the SOLICITATION for offerors

(The offeror acknowledges receipt of

14. ACKNOWLEDGEMENT OF AMENDMENTS

CALENDAR DAYS (%)30 CALENDAR DAYS (%)20 CALENDAR DAYS (%)10 CALENDAR DAYS (%)

(See Section I, Clause No. 52.232.8)

13. DISCOUNT FOR PROMPT PAYMENT

designated point(s), within the time specified in the schedule.

by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the

12. In compliance with the above, the undersigned agrees, if this offer is accepted within ______________ calendar days (60 calendar days unless a different period is inserted

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

OFFER (Must be fully completed by offeror)

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

28. AWARD DATE

(Signature of Contracting Officer)

27. UNITED STATES OF AMERICA

25. PAYMENT WILL BE MADE BY

26. NAME OF CONTRACTING OFFICER (Type or print)

CODE 24. ADMINISTERED BY (If other than Item 7)

ITEM

(4 copies unless otherwise specified)

23. SUBMIT INVOICES TO ADDRESS SHOWN IN

41 U.S.C. 253 (c) ( 10 U.S.C. 2304 (c) (

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

21. ACCOUNTING AND APPROPRIATION20. AMOUNT19. ACCEPTED AS TO ITEMS NUMBERED

AWARD (To be completed by government)

CODE

DTRT-RVT-33-107105/26/2015

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V221

U.S. DOT/Volpe Center Off Site Engin & R&D Contracts 55 Broadway, V-221 Cambridge MA 02142-1001

1500 ET 07/16/2015

Anthony Rufo 617 anthony.rufo@dot.gov

494-1251

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PAGE(S)

Elizabeth A. Segal

AUTHORIZED FOR LOCAL REPRODUCTION

Previous edition is unusable

STANDARD FORM 33 (Rev. 9-97)

Prescribed by GSA - FAR (48 CFR) 53.214(c)

Anthony.Rufo Typewritten Text

Anthony.Rufo Typewritten Text See Section L.3.C.

Anthony.Rufo Typewritten Text

Anthony.Rufo Typewritten Text See Block No. 7

TABLE OF CONTENTS

SECTION B - SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 CONTRACT LINE ITEMS (MAY 2015)

B.2 CONTRACT SCOPE (MAY 2015)

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 INTRODUCTION

C.2 PURPOSE

C.3 BACKGROUND

C.4 GENERAL REQUIREMENTS

C.5 SPECIFIC REQUIREMENTS

C.6 SUSTAINABLE ACQUISITION REQUIREMENTS

SECTION D - PACKAGING AND MARKING

D.1 PACKAGING (MAY 1999)

D.2 MARKING (MAY 2012)

SECTION E - INSPECTION AND ACCEPTANCE

E.1 FAR 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

E.2 GOVERNMENT REVIEW AND ACCEPTANCE (FEB 2015)

SECTION F - DELIVERIES OR PERFORMANCE

F.1 FAR 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

F.2 CONTRACT PERIOD OF PERFORMANCE (APR 2015)

F.3 DELIVERIES (FEB 2015)

F.4 LIST OF MILESTONES AND DELIVERABLES (APR 2015)

F.5 MEETINGS AND ORAL PRESENTATIONS (APR 2015)

F.6 MONTHLY CONTRACT PROGRESS REPORT (FEB 2015)

F.7 MONTHLY CONTRACT COST REPORT (FEB 2015)

F.8 DELIVERIES (FEB 2015)

F.9 RIGHTS IN DATA (DEC 2007)

F.10 LICENSES (MAY 1999)

SECTION G - CONTRACT ADMINISTRATION DATA

G.1 TAR 1252.242-73 CONTRACTING OFFICER’S TECHNICAL REPRESENTATIVE (OCT

1994)

G.2 RESPONSIBILITY FOR CONTRACT ADMINISTRATION (FEB 2015)

G.3 TECHNICAL DIRECTION (MAY 2012)

G.4 PAYMENTS AND CONSIDERATION (FEB 2015)

G.5 PAYMENTS UNDER COST REIMBURSEMENT CONTRACTS (FEB 2015)

G.6 PAYMENT OF FEE - COST-PLUS-FIXED-FEE (FEB 2015)

G.7 PERFORMANCE EVALUATIONS (FEB 2015)

G.8 VOUCHER REVIEW (MAR 2003)

G.9 COST ACCOUNTING SYSTEMS (FEB 2015)

G.10 TRAVEL AND PER DIEM (FEB 2015)

SECTION H - SPECIAL CONTRACT REQUIREMENTS

H.1 NON-PERSONAL SERVICES (DEC 1998)

H.2 GPO PRINTING REQUIREMENT (DEC 1998)

H.3 CONTRACTOR RESPONSIBILITY (DEC 1998)

H.4 SALES TAX EXEMPTION (MAY 1999)

H.5 HANDLING OF DATA (MAY 2014)

H.6 INSURANCE (MAR 2003)

H.7 CONSENT TO RELEASE GOVERNMENT-ORDERED ITEMS (FEB 2015)

H.8 ORGANIZATIONAL CONFLICT OF INTEREST (FEB 2015)

H.9 SECTION 508 ACCESS BOARD STANDARDS (SEP 2005)

SECTION I - CONTRACT CLAUSES

I.1 FAR 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

I.2 FAR 52.203-99 PROHIBITION ON CONTRACTING WITH ENTITIES THAT REQUIRE

CERTAIN INTERNAL CONFIDENTIALITY AGREEMENTS (FEB 2015) (DEVIATION 2015-2) 43

I.3 FAR 52.204-1 APPROVAL OF CONTRACT (DEC 1989)

I.4 FAR 52.209-9 UPDATES OF PUBLICLY AVAILABLE INFORMATION REGARDING

RESPONSIBILITY MATTERS (JUL 2013)

I.5 TAR 1252.237-73 KEY PERSONNEL (APR 2005)

I.6 TAR 1252.239-70 CYBERSECURITY REQUIREMENTS FOR UNCLASSIFIED AND

SENSITIVE INFORMATION TECHNOLOGY (IT) RESOURCES (JUN 2012)

SECTION J – LIST OF ATTACHMENTS

SECTION K - REPRESENTATIONS, CERTIFICATIONS, AND OTHER STATEMENTS OF

OFFERORS OR RESPONDENTS

K.1 IMPORTANCE OF ANNUAL REPRESENTATIONS AND CERTIFICATIONS (FEB 2013) . 52

K.2 FAR 52.204-8 ANNUAL REPRESENTATIONS AND CERTIFICATIONS (DEC 2014)

K.3 FAR 52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (JUL 2013) ... 54

K.4 TAR 1252.237-71 CERTIFICATION OF DATA (APR 2005)

SECTION L - INSTRUCTIONS, CONDITIONS, AND NOTICES TO OFFERORS OR

RESPONDENTS

L.1 SOLICITATION PROVISIONS

L.2 GENERAL INFORMATION

L.3 GENERAL INSTRUCTIONS FOR TECHNICAL PROPOSAL AND COST AND BUSINESS

PROPOSAL PREPARATION

L.4 INSTRUCTIONS FOR COST AND BUSINESS PROPOSAL

L.5 INSTRUCTIONS FOR TECHNICAL PROPOSAL

SECTION M - EVALUATION FACTORS FOR AWARD

M.1 GENERAL

M.2 TECHNICAL PROPOSAL EVALUATION

M.3 COST AND BUSINESS PROPOSAL EVALUATION

ATTACHMENT NO. J.1 - LABOR CATEGORY DESCRIPTIONS AND QUALIFICATIONS ... 82

ATTACHMENT NO. J.2 - SAMPLE PAST PERFORMANCE QUESTIONAIRE

SECTION B - SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 CONTRACT LINE ITEMS (MAY 2015)

The Contractor shall furnish all personnel, supplies, facilities, materials, support, and management necessary to provide the services in accordance with the Statement of Work (SOW) entitled Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages, and other terms and conditions of this contract.

CLIN Supplies/Services Quantity Unit Line Item

Type Amount

0100 The Contractor shall furnish all personnel, supplies, facilities, materials, support, and management necessary to provide the services in accordance with the Statement of Work (SOW) entitled Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages, and other terms and conditions of this contract.

1 Job Cost-Plus- Fixed-Fee – Completion

Estimated Cost Fixed Fee Total CPFF

B.2 CONTRACT SCOPE (MAY 2015)

The Contractor, acting as an independent Contractor and not as an agent of the Government, shall furnish all personnel, supplies, facilities, materials, support, and management necessary to provide the services required under this contract. The scope of this effort is defined in the Statement of Work (SOW) (see Section C).

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

REVIEW OF RISK COMMUNICATION STRATEGIES AND EXISTING IMPAIRED AND

DISTRACTED DRIVING SAFETY MESSAGES

C.1 INTRODUCTION

The John A. Volpe National Transportation Systems Center (Volpe Center) is a Federal fee-for-service organization within the Office of the Assistant Secretary for Research and Technology (OST-R) of the United States Department of Transportation (U.S. DOT). The Volpe Center’s mission is to improve the nation’s transportation systems by serving as a center of excellence for informed decision making, anticipating emerging issues, and advancing technical, operational, and institutional innovations. In partnership with sponsoring agencies, the Volpe Center provides technical research and analysis services to the U.S. DOT, other Federal agencies, state agencies, and other organizations in connection with the transportation-related components of their missions.

The Volpe Center utilizes a combination of Federal personnel and Contractor support to marshal the broad range and quantity of skills needed to perform sponsoring agencies’ projects. By establishing a “pool” of professional technical/scientific resources, the Volpe Center can respond to uncertain, long-range requirements of its technical program in a timely and effective manner.

C.2 PURPOSE

The purpose of this contract is to identify the psychological and communication theories that best support communication strategies and campaigns for distracted and alcohol-impaired driving, identify non-high visibility enforcement model materials currently used and which, if any, employ psychological and communication theories, and consolidate that information in a non-technical, user-friendly format that can then be provided to States and local jurisdictions for future efforts. The project will transition research findings regarding effective health and safety communication campaigns that were based on communication and psychological theory and apply them to communication campaigns that address distracted and alcohol impaired driving. The information shall be provided to States and local jurisdictions in a useful format for future use.

C.3 BACKGROUND

This project – Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages – is one of several studies selected for investigation under the National Cooperative Research and Evaluation Program (NCREP). The Moving Ahead for Progress in the 21st Century Act (MAP-21), subsection 402(c) states that the Secretary of the U.S. DOT, acting through the National Highway and Traffic Safety Administration (NHTSA), shall establish a cooperative program to research and evaluate state highway safety countermeasures. NHTSA, in conjunction with the Governors Highway Safety Association (GHSA), identified a need to provide States with information to apply to messaging campaigns for distracted and impaired driving. Throughout the course of the study, Volpe Center staff will be coordinating with NHTSA Subject Matter Experts (SMEs) and, through NHTSA with representatives of GHSA, to insure that the study is also meeting the needs of GHSA.

The National Highway Traffic Safety Administration’s (NHTSA) mission is to “save lives, prevent injuries, and reduce economic costs due to road traffic crashes.” Distracted and alcohol impaired driving are significant and difficult safety problems that can increase crash risk. NHTSA estimates that in 2012, 10 percent of fatal crashes (3,328) and 18 percent of injury crashes (421,000) were attributable to distracted driving.1 A larger percentage of the 2012 year’s crash fatalities involved a driver with a blood alcohol content (BAC) level of .08 percent or higher: 31 percent, 10,322 lives lost.2 NHTSA supports States and local jurisdictions in their efforts to reduce instances of distracted and alcohol impaired driving in a number of ways, one of which is communication materials.

Communication campaigns are a common approach for educating the public about a risk and motivating individuals to reduce the risk through changing their behavior. Psychological and communication theories can form the basis for communication strategies that, in turn, define health and safety communication campaigns. A communication campaign can carry out one or more communication strategies.

NHTSA’s high-visibility enforcement (HVE) model (e.g., Click It or Ticket) is a commonly applied communication campaign for encouraging safe driving practices and behaviors (e.g., seat belt use). The HVE model includes penalties for violating seatbelt laws, highly visible roadside safety checks, targeted advertising that emphasizes enforcement, and evaluation. However, success with changing unhealthy or unsafe behavior also has been realized through communication campaigns that are not based on the HVE model. Many of the strategies that support such alternative campaigns are grounded in psychological and communication theories. For example, social norming strategies are a complementary approach to HVE.3 NHTSA would like to provide States and local jurisdictions with tools and information related to traffic safety communication campaigns to complement HVE efforts and for use when an HVE campaign/effort is not active.

Distracted and alcohol impaired behaviors are unique traffic safety problems. They can be practiced in many aspects of an individual’s life and are not limited to the automobile. Traffic safety communication campaigns for distracted and alcohol impaired driving need to go beyond enforcement strategies and address the context-dependency of these behaviors. To be effective they must apply to behaviors that are globally popular and accepted, but are risky while driving. Another challenge is that both the risk of using a mobile phone while driving and driving after drinking are subject to an optimism bias, such that the perceived probability of accidents for oneself is lower than the perceived probability for others 4-5-6).

Alcohol has been shown to affect risk perception. For example, Fromme, Katz, & D'Amico 7 found that alcohol intoxication can decrease the perceived likelihood of negative consequences following risky behavior compared to how consequences are perceived while sober. These are some of the challenges that an effective communication campaign must address.

1 NHTSA. (April, 2014). Distracted Driving 2012 (DOT HS 812 012). National Highway Traffic Safety Administration, Washington, DC.

2 NHTSA. (December, 2013). Traffic Safety Facts, 2012 Data. Alcohol-Impaired Driving (DOT HS 811 870). National Highway Traffic Safety Administration, Washington, DC.

3 Chaudhary, N. K., Casanova-Powell, T. D., Cosgrove, L., Reagan, I., & Williams, A. (2012, August).

Evaluation of NHTSA Distracted driving demonstration projects in Connecticut and New York. (Report No. DOT HS 811 635).

Washington, DC: National Highway Traffic Safety Administration.

4 White, M. P., Eiser, J. R., & Harris, P. R. (2004). Risk Perceptions of Mobile Phone Use While Driving Risk Analysis, Vol. 24 5 Wogalter, M. S., & Mayhorn, C. B. (2005). Perceptions of Driver Distraction by Cellular Phone Users and Nonusers. Human Factors, 47, 455-467.

6 Fernandes, R., Job, R. F. S., & Hatfield, J. (2007). A challenge to the assumed generalizability of prediction and countermeasure for risky driving: Different factors predict different risky driving behaviors. Journal of Safety Research, 38, 59–70.

7 Fromme, K., Katz, E. & D’Amico, E. (1997). Effects of alcohol intoxication on the Perceived Consequences of risk taking. Experimental and Clinical Psychopharmacology, 5, 14-23.

http://www.ncbi.nlm.nih.gov/pubmed?term=Fromme%20K%5BAuthor%5D&cauthor=true&cauthor_uid=9234035 http://www.ncbi.nlm.nih.gov/pubmed?term=Fromme%20K%5BAuthor%5D&cauthor=true&cauthor_uid=9234035

Extensive research has been published on strategies to help define health and safety communication campaigns, some of which originate in psychological theory. The following are some examples of theories found in communication and psychological literature and have been applied to communication strategies. The first example is Prospect Theory8, a psychological theory regarding the subjective values and reference points for choices involving gains and losses. In general, this theory states that people are willing to take chances to avoid loss and less willing to take chances to obtain gains. The theory postulates different psychological function and value dependent on framing logically equivalent choices as a “gain” or a “loss”. The choice of the better frame to use in communications intended to reduce risky behavior depends on the nature of the behavior such that gain frames are more effective in promoting behavior change for increasing prevention behaviors (e.g., wearing seat belts) and loss frames are more effective for reducing risky behaviors (e.g. cell phone use while driving). This theory translates to message framing such that prevention behaviors (wearing a seat belt) are perceived as avoiding risk thus a gain-framed approach is most effective, while stopping high risk behaviors are more effectively communicated using a loss-framed approach.9

A second example, the Communication Theory of Identity10 involves targeting personal identity. This theory posits that the relationship between identity and communication is reciprocal (communication feeds into internalizing identity and identity is expressed through communication). This translates into health communication messaging such that persuasive messages are written to convey that engaging in a behavior accomplishes one’s goal of being a “better person, more popular, a better family member, or of benefit to the community.” A method for accomplishing this is using a noun in a message. Research has shown that the use of a noun in a message is more effective than the use of a verb in promoting behavior change. Specifically, when people see their driving behavior as a reflection of the kind of person they are (e.g., “Don’t be a drunk driver” or “A distracted driver is a bad driver”), rather than as only something they do, it harnesses a powerful internal motivation. It brings out people’s “inner cop” and they regulate their own behavior11.12

Health and safety communication campaign strategies, some of which are grounded in psychological and communication theories, have been summarized and consolidated into guidelines that are readily available to the public.13 14 15 These guidelines are general in nature, given the variety of contexts, audiences, and health/safety problems that exist. Limited information is available to States and local jurisdictions to support the development and application of communication campaign strategies as they relate to distracted and alcohol impaired driving.

8 Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk.

Econometrica, 63, 263-292.

9 Block, L. G. & Keller, P. A. (1995). When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior. Journal of Marketing Research, 32,192-203.

10 Jung, E. & Hecht, M. L. (2004). Elaborating the communication theory of identify. Communication Quarterly, 52, 265-283.

11 Bryan, C. J., Walton, Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self.

Proceedings of the National Academy of Sciences of the United States of America, 108, 12653-12656.

12 Bryan, C.J. Adams, G.S. & Monin, B. (2013). When Cheating Would Make You a Cheater: Implicating the Self Prevents Unethical Behavior. Journal of Experimental Psychology: General, 142, 1001–1005.

13 Lundgren and McMakin, Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks (Hoboken, New Jersey : Wiley ; Piscataway, NJ, 2013).

14 Witte, Meyer, and Martell, Effective Health Risk Messages: A Step by Step Guide (Thousand Oaks [Calif.] ; London : Sage Publications, 2001).

15 Hyunyi Cho, Health Communication Message Design (Thousand Oaks, Calif. : SAGE Publications, 2012).

C.4 GENERAL REQUIREMENTS

Over the course of the 40-month time period for this study, the Contractor will perform the following activities:

• Meet bi-weekly (every other week) at a regularly scheduled time by telephone with the Volpe Center Contracting Officer’s Representative (COR) to discuss the status of work, deliverables, and issues or challenges.

• Receive permission in the form of a letter of approval from each State to use their campaigns in any material that would be available to the public (e.g., catalogue, webinar)

• Survey up to nine States (as determined by the Government) and conduct web research to obtain sufficient information about State and local jurisdictions’ implemented distracted and alcohol impaired driving communication campaigns. Collect and organize the campaigns.

• Conduct a thorough literature review to identify non-enforcement based health and safety communication strategies, and communication and psychological theories (similar to those discussed in the background);

• Use the literature review results to create theoretical categories for strategies appropriate to designing communication campaigns for distracted and alcohol impaired driving. For each category, develop criteria that can be applied to sort the communication campaigns gathered from States for inclusion and presentation in an informative and useful catalog.

• Using the criteria, sort the implemented communication campaigns into the categories.

• Present the communication campaigns in a catalogue to support States’ and local jurisdictions’ design of effective campaigns.

• Develop a final report and webinar that explains the nature of distracted and alcohol-impaired driving, and the theories and strategies that best support the development of distracted and impaired driving communication campaigns. Present the webinar to Stakeholders.

• Develop a NHTSA Traffic Safety Facts Report that summarizes and illustrates, in no more than three pages, the important points in the final report.

• Develop and present a final briefing to the Volpe Center, NHTSA, and GHSA. The Contractor will be prepared at that briefing to present in person to the Volpe Center and NHTSA, and at the same briefing will use webinar technology for GHSA.

C.5 SPECIFIC REQUIREMENTS

The specific activities to be performed under this Statement of Work are outlined below, and the deliverables and milestones are listed in Section F.

Task 1 Kick-Off and Ongoing Meetings The Contractor shall meet with the Volpe Center Contracting Officer's Representative (Volpe Center COR), and other NHTSA personnel for a Kick-Off Meeting. The Kick-Off Meeting will be convened no later than four weeks after award of the contract. The Contractor shall meet at the Volpe Center (Cambridge, MA) and be prepared with appropriate briefing materials. The Volpe Center and NHTSA SMEs shall provide the background, purpose, and rationale for the study (< 20 minutes). The Contractor shall then describe in broad terms and answer questions regarding the proposed plan of work, including the preliminary approach for: 1) the literature review including the catalogue/criteria development; 2) the survey method and collection/organization of the strategies that have been implemented; 3) the method for categorizing the strategies collected; and 4) the preparation of the final materials. The Contractor shall also include any additional thoughts since the proposal was prepared and share potential challenges and issues involved in the project, including how the Contractor plans to address these issues. After the Contractor's prepared briefing, the Contractor and Volpe Center COR, and/or other NHTSA personnel, shall discuss specific details of the project to resolve any differences in approach and/or expected goals.

The Contractor shall submit a draft and final electronic file of the Microsoft (MS) PowerPoint presentation (based on the Contractor’s proposed plan of work) to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If the draft presentation is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for each document until the Volpe Center COR approves the document. The documents will be considered final upon Volpe Center COR approval.

Deliverables: In-person attendance at Kick-Off Meeting (Cambridge, MA); Draft and final versions of a MS PowerPoint presentation for the Kick-Off Meeting

Task 2 Submit a Work Plan In order to support communication and coordination and to summarize the current state of understanding between the Contractor and the Volpe Center COR, the Contractor shall submit a Work Plan to the Volpe Center COR in accordance with Section F.

The Work Plan shall reflect the current understanding between the Volpe Center COR and the Contractor.

The Work Plan shall be based on the Statement of Work (SOW) and the Contractor’s proposal, and updated from information discussed at the Kick-Off Meeting.

The Work Plan shall include:

• A calendar of events in which the Contractor shall play a role (including the schedule for all activities and deliverables) and events for which the Contractor will need action on the part of the Volpe Center.

• The estimated lead time required for each of those events.

• A list of planned travel and estimated travel costs.

• A detailed discussion of how the Contractor will accomplish each of this research project’s objectives, as described in the remaining Tasks in this SOW. For example, for Task 3, Collect and Organize Communication Campaigns from States, the Contractor shall detail how the campaigns will be collected, determination to be complete, and shall be easily retrievable by the expert panel.

• Any anticipated challenges and how these challenges will be addressed.

• The plan for project management and quality assurance. Quality assurance shall include a review by the Program Manager.

Subsequent to review of the Work Plan by the Volpe Center COR, the Volpe Center COR may discuss the currently submitted item with the Contractor or indicate that the Work Plan is approved. If the Work Plan is not approved, then the Volpe Center COR will provide comments to which the Contractor shall respond. This revision process will continue until the Volpe Center COR approves the Final Work Plan and gives the Contractor the okay to proceed. The Contractor shall not proceed with any subsequent project tasks until after the Volpe Center COR has approved the Final Work Plan.

Deliverables: Draft Work Plan (revised as necessary, based on Volpe Center COR feedback); Final Work Plan

Task 3 Collect and Organize Communication Campaign Material from States and Local Jurisdictions

The Contractor shall develop an electronic inventory of distracted or alcohol impaired driving traffic safety communication campaigns through web research (e.g., trafficsafety.gov) and by surveying up to nine States. Task 3 can be undertaken concurrently with Task 4, the literature review.

The Contractor shall not limit the campaigns to those funded by NHTSA. The Contractor shall make every effort to obtain complete information, both through a web search and surveys. The Contractor shall determine the minimum amount of information needed for each campaign to be useful: 1) to an expert panel to sort the strategies into categories, and; 2) to ensure that enough information is available to describe the campaigns in the catalogue and webinar that will be provided to States and local jurisdictions.

Such information may include the following:

• The State or local jurisdiction

• The safety issue addressed

• The objective of the communication campaign used to design the campaign

• A description of the communication campaign

• Start and end dates

• Populations targeted

• Key messages

• Description of messages intended to change behavior

• Measures or indications of effectiveness (if any)

Tasks 3a-c:

This task is divided into three subtasks: 3a) Conduct Web Research, 3b) Develop a Letter and Survey, and 3c) Develop an Electronic Inventory of Campaign Material. Each sub-task is described below. The Contractor shall receive Volpe Center COR approval for Subtasks a-c before proceeding with Task 5.

Task 3a Conduct Web Research

The Contractor shall conduct web research to identify and collect campaigns implemented by States and local jurisdictions. The Contractor shall contact the State, local jurisdiction, or organizations responsible for the campaign to request materials or information if content found on the web is incomplete. The Contractor shall provide a list of all websites, the State/local jurisdiction/organization responsible, and whether the information is complete and can be used in the Inventory. The Contractor shall populate the Electronic Inventory (Task 3c) with the completed campaigns.

The Contractor shall submit the draft list of websites to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If the draft list is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue until the Volpe Center COR approves the list. The list will be considered final upon Volpe Center COR approval.

This task can be undertaken concurrently with Task 3b.

Deliverables: Draft List of Websites (all documents revised as necessary, based on Volpe Center COR feedback); Final List of Websites

Task 3b Develop a Letter and Survey

The Contractor shall develop a survey to gather information from up to nine States to share any and all distracted or alcohol impaired driving communication campaigns they have implemented. States shall not be asked to distinguish between enforcement and non-enforcement communication campaigns. The survey shall request material used for distracted and impaired driving campaigns, and information related to how/when/why the materials are used, and the strategies on which the campaigns are based.

The following is an example of the information that shall, at a minimum, address the following in the survey:

• Describe the safety issue your communication campaign addresses.

• Describe the objective of the campaign.

• Provide a general description of the campaign.

• List the populations targeted by the campaign.

• Describe the geographical coverage of the campaign.

• Describe the length of time materials were used and time of year used

• Describe the key message(s) of the campaign.

• Describe any enforcement consequences (e.g., citations, etc.) of the campaign.

• Describe how the campaign encourages changes in behavior absent of any enforcement consequences.

• List the reasons you feel the campaign is effective. Include any measures of effectiveness that were implemented.

• List any ways in which you believe that the campaign could be improved

• Describe the reason you chose to address this safety issue over other safety issues

• List the reasons for choosing this campaign. For example:

o Based on a particular behavioral change theory (name or describe) o Learned about it from another jurisdiction and thought it would work in your area o Hired an outside consultant to develop the messaging campaign (if so, did the consultant use a particular communication or behavioral change theory) o Other (please describe)

The Contractor shall draft a letter for the NHTSA Regional Offices and the Governors Highway Safety Association asking for the campaigns from States. The letter shall be approved by the Volpe Center COR and NHTSA, and shall be distributed by NHTSA. The letter shall ask for the information required to identify the campaign that the State used in designing its messaging campaign. For example, the Contractor in its request letter may go beyond the campaign materials themselves and ask about the target demographics and intended effects of the campaign. The Contractor shall follow up with each State or local jurisdiction in accordance with the instructions provided by each NHTSA Regional Office.

If any one of the nine States cannot complete the survey in its entirety, the Contractor shall contact the Volpe Center COR and NHTSA will send a survey to another State. If any portion of a survey is completed, the option to send a survey to an additional State is lost, even if the information is not complete. Therefore it is important to be clear to a State that if it cannot complete a survey in its entirety, it must not complete any of it.

The Contractor shall submit the draft survey and letter that will be submitted to the States to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If each of the draft materials is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for each document until the Volpe Center COR approves the document. Each document will be considered final upon Volpe Center COR approval.

Deliverable: Draft Survey and Letter (all documents revised as necessary, based on Volpe Center COR feedback); Final Survey and Letter

Task 3c Develop an Electronic Inventory of Campaign Material

The Contractor shall develop an Electronic Inventory of the campaign materials collected from the web research and the surveys so they are available in one location and can easily be distributed to and sorted by the expert panel. The materials in the inventory shall be stored in a way that accommodates the variety of formats that will be received (e.g., sound files, paper copies, etc.). The Contractor shall develop a User’s Guide for the expert panel. The User’s Guide shall describe and explain how to access each piece of information in the inventory.

The Contractor shall submit the draft Electronic Inventory and User’s Guide to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If each of the draft materials is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for each document until the Volpe Center COR approves the document. Each document will be considered final upon Volpe Center COR approval.

Deliverables: Draft Electronic Inventory and User’s Guide (all documents revised as necessary, based on Volpe Center COR feedback); Final Electronic Inventory and User’s Guide

Task 4 Complete a Literature Review

The purpose of this task is to complete a literature review of non-enforcement based health and safety communication strategies, and communication and psychological theories that could support communication campaigns for distracted and alcohol impaired driving and the evidence bearing on those theories and strategies. The Contractor shall focus on non-enforcement strategies, but include any available evidence regarding possible methods where non-enforcement and enforcement based strategies may complement one another. The literature review shall include published research that appears in journals, conference proceedings, public databases, technical research reports, government reports, or books that describe approaches to developing messaging strategies. It shall include original research publications as well as any relevant review articles or book chapters that are found. It shall also include research conducted in foreign countries. The Contractor shall cite and describe evidence showing the extent to which the theory fits and evaluate the theory’s strengths and weaknesses given the published evidence. Also, the Contractor shall deliver articles and other publications that support the literature review to the Volpe Center COR. Using the results of the literature review, theoretical categories for strategies appropriate to designing communication campaigns for distracted and alcohol impaired driving shall be identified.

The Contractor shall send the Volpe Center COR an updated list of the citations in BibTex (.bib) or RIS (.ris) format and a copy of each document cited in the review as it becomes available; these may be submitted with Monthly Progress Reports. While electronic copies of documents are preferred, hard copies are acceptable.

The Contractor shall include in the literature review all the communication strategies and theories identified, even those that do not prove to be useful or effective for preventing distracted and impaired driving. The Contractor shall account for the cost of obtaining the articles and should clearly indicate the sources it will use to identify articles. The Contractor shall utilize any free resources/databases available, including (through the Volpe Center COR) the library at the Volpe Center, to identify studies. The Contractor shall seek permission to expend contract funds on obtaining access to resources/databases for which a fee must be paid.

It is expected that the literature review shall find little to no effectiveness results that measure a reduction in distracted or impaired driving that can be attributed to a communication campaign based on a particular theory. Instead, other measures may exist such as the number of people reached by a communication campaign and the results in terms of changed social norm perceptions, or relative rates of distracted or impaired driving. It is also possible that direct measures such as these are not available, and that inferences from the results of laboratory or survey research are required.

The Contractor shall provide the Volpe Center COR with an annotated bibliography that includes a brief description and evaluation of each study, whether applicable or not. The Contractor shall not provide the abstract but summarize the study in the context of this project. A short write-up of the method (<1 page) used for conducting the literature review, including the databases accessed and search criteria applied, shall be provided to the Volpe Center COR.

The Contractor shall submit a letter report to the Volpe Center COR summarizing the findings from the literature review and the method used to conduct it. The final letter report shall summarize the applicable theories and evidence as well as reference the supporting sources, including their findings, weaknesses, and the extent to which the theories are relevant to addressing distracted and impaired driving. The letter report shall describe why they are relevant and specifically how they can be applied.

The letter report shall be broken into sections similar to this suggested outline.

1. Introduction

a. Context and introduction to the goal of communications with respect to traffic safety and behavior change

b. Objectives of literature review

2. Methodology

a. Databases searched, keywords used (probably displayed in a table), number of articles

3. Background

a. Psychological theories of behavior change

i. Theory of planned behavior

ii. Health belief model

iii. Etc.

b. Communication theories that apply to strategies that generate behavior change

c. Public health and safety messaging campaigns

4. Specific strategies

a. Gain/loss frames

b. Negative/positive frames

c. Identity/behavior framework

d. Etc.

5. Application to traffic safety

a. Global level messages

i. Identity messages

ii. Social norming messages

b. Sub-population targeted messages

i. Spanish language messaging

ii. Culturally specific messaging

iii. Age-specific messaging

6. Conclusions

The Contractor shall provide the draft annotated bibliography, draft short write up of the method used to identify and review the literature, and the draft letter report, to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If each of the draft materials is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for each document until the Volpe Center COR approves the documents. Each document will be considered final upon Volpe Center COR approval.

The Contractor shall receive Volpe Center COR approval before proceeding with Task 5.

Deliverables: Draft Annotated Bibliography; Draft Write up of the Method; Draft Letter Report (revised as necessary, based on Volpe Center COR feedback); Final Annotated Bibliography; Final Write up of the Method; Final Letter Report

Task 5 Identify categories and develop criteria for sorting the strategies

The Contractor shall identify theoretical categories and their theoretical basis using findings learned from the literature review. The theories may contain sub categories. For example, two sub-categories for Prospect Theory may be the theoretical and empirical basis for “Gain Frame Messages” and the theoretical and empirical basis for “Positive Frame Messages”. All relevant strategies and theories shall be included, even if they do not obviously stem from a psychological or communication theory.

Additionally, the Contractor shall develop criteria for each category that will be used by an expert panel to sort existing communication campaigns collected from States. An expert panel described in Task 6 shall sort the campaigns. The same personnel who create the literature review, identify the strategies and theories, and create the criteria cannot participate on the expert panel (the expert panel shall be independent of the personnel who developed the literature review, categories, and criteria). The criteria shall be sufficiently clear and detailed to allow the Expert Panel in Task 6 to apply them objectively. The Contractor shall work with the Volpe Center COR and NHTSA subject matter expert to accomplish this task.

The Contractor shall submit a draft interim technical report that presents and describes the categories and criteria. The interim technical report shall detail the method used to determine the categories and criteria.

The method shall include the findings from the literature review and how they were used to develop the categories and criteria.

The Contractor shall submit the draft interim technical report to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If the draft interim technical report is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue until the Volpe Center COR approves the document. The document will be considered final upon Volpe Center COR approval.

The Contractor shall receive Volpe Center COR approval before proceeding with Task 6.

Deliverables: Draft Interim Technical Report (revised as necessary, based on Volpe Center COR feedback); Final Interim Technical Report

Task 6 Create an Expert Panel and Categorize the Communication Campaigns

The distracted and alcohol impaired driving communication campaigns implemented by States and local jurisdictions shall be placed into the categories identified in Task 5. The categorization activity shall be executed by an expert panel composed of multiple disciplines. Specifically, the expert panel, at a minimum, shall consist of a traffic safety subject matter expert, cognitive social psychologist, and communications subject matter expert. The expert panel shall not include any personnel who conducted the literature review (Task 4) or participated in the development of the categories and criteria (Task 5).

Using the approved User Guide developed in Task 3 and category membership criteria developed in Task 5 and described in the approved interim technical report, each panel expert shall review all communication campaigns and work individually to sort them into the categories. The campaigns may be stored in their categories electronically (e.g., in a spreadsheet) and may be maintained as PDF files. The expert panel shall convene and settle any discrepancies in their results. These meeting(s) shall be recorded for potential discussion in the final technical report. The Contractor shall provide the meeting dates/times, detailed draft agendas, and meeting locations for the expert panel to the Volpe Center COR prior to the meetings. While the first meeting shall be in person, the remaining may be completed by conference call.

The Contractor shall submit the following deliverables in accordance with Section F:

• an approach for cataloguing the campaigns detailing a consistent, systematic approach for each expert on the panel to sort the communication campaigns into the defined categories, to record and submit their results and for the panel to aggregate its findings

• the recorded notes from the panel meetings to the Volpe Center COR in MS Word

• an updated Electronic Inventory of implemented campaigns, sorted by category

If each of the draft materials is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for each document until the Volpe Center COR approves the documents. Each document will be considered final upon Volpe Center COR approval.

Deliverables: Draft Campaign Sorting Approach; Draft Recorded Notes; Draft Updated Electronic Inventory(revised as necessary, based on Volpe Center COR feedback); Final Campaign Sorting Approach; Final Recorded Notes; Final Updated Electronic Inventory

Task 7 Complete a Technical Report

The Contractor shall complete a technical report that describes the categorized campaigns and the process through which they were identified (Tasks 3 – 6). The technical report shall detail the method used to determine the categories and criteria, including the findings from the literature review and the efforts of the expert panel. The technical report will also include a description of the strategies and campaigns that have been implemented by States and local jurisdictions that are in the identified categories;

If the draft technical report is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue until the Volpe Center COR approves the document. The document will be considered final upon Volpe Center COR approval.

Deliverables: Draft Technical Report (revised as necessary, based on Volpe Center COR feedback);

Final Technical Report

Task 8 Complete Communication Campaign Report

The Contractor shall develop a report for the lay person who may be tasked with implementing a communication campaign for distracted or impaired driving. The report shall explain the benefits of applying appropriate strategies and accepted theories to the formulation of traffic safety messaging campaigns for distracted and alcohol impaired driving. This report shall include a brief executive summary of the project’s key findings, an introduction, the literature review, a description of the strategies and campaigns that have been implemented by States and local jurisdictions, a description of the considerations involved in developing the categories and sorting the campaigns, and a conclusion.

The report should be organized into sections similar to this suggested outline:

1. Executive Summary of Key Findings

2. Introduction

3. Background

a. Unique attributes of distracted and alcohol impaired driving

b. Availability of complementary or alternative messaging strategies to the High-Visibility

Enforcement model

4. Summary of Overall Approach, including the following:

a. Literature Review

b. Development of Theoretical Categories and Criteria

c. Gathering of Communication Campaigns that have been Implemented by States and

Local Jurisdictions

d. Sorting of Campaigns by Expert Panel

e. Development of Catalogue

5. Literature Review Findings

6. Development of Categories and Criteria

a. Description of the Method

b. Description of the Theoretical Categories and Criteria

7. Approach for Gathering and Sorting Implemented Campaigns

a. Selection of expert panel

b. Approach by panel

8. Description and Purpose of the Catalogue

9. Conclusions

10. References

11. Appendices

All print materials shall be provided to the Volpe Center COR in the proper NHTSA report format provided by the Volpe Center COR.

The Contractor shall submit a draft Communication Campaign report to the Volpe Center COR for approval according to the Table of Deliverables in Section F. If the draft Communication Campaign report is not approved by the Volpe Center COR when submitted, then the Volpe Center will provide comments to which the Contractor shall respond. This revision process will continue for the report until the Volpe Center COR approves the document. The Contractor shall submit a “comments resolution” spreadsheet showing how the Volpe Center COR comments were addressed. The document will be considered final upon Volpe Center COR approval.

Deliverables: Draft Communication Campaign report (revised as necessary, based on Volpe Center COR feedback); Final Communication Campaign report; Comments Resolution Spreadsheet

Task 9 Complete a Catalogue of Traffic Safety Messaging Strategies for Distracted and Impaired Driving

The Contractor shall compile the categorized campaigns into a catalogue (.pdf file) for use by States and local jurisdictions that plan to design traffic safety communication campaigns for distracted and alcohol impaired driving.