DTNH22-14-R-00039(Strategies_for_Enforcement_of_Impaired_Motorcycle_Operation).pdf

DTNH22-14-R-00039

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Vincent Lynch

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Previous edition is unusable

STANDARD FORM 33 (Rev. 9-97)

Prescribed by GSA - FAR (48 CFR) 53.214(c)

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4-17 18-19 21-25 26-32 33-39

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ITEM NO. SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

NAME OF OFFEROR OR CONTRACTOR

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CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

DTNH22-14-R-00039

(A) (B) (C) (D) (E) (F)

Title:STRATEGIES FOR ENFORCEMENT OF IMPAIRED

MOTORCYCLE OPERATION

OPTIONAL FORM 336 (4-86)

Sponsored by GSA

FAR (48 CFR) 53.110

NSN 7540-01-152-8067

REQUEST FOR PROPOSAL

STRATEGIES FOR ENFORCEMENT OF IMPAIRED MOTORCYCLE OPERATION

SOLICITATION # DTNH22-14-R-00039

SECTION B SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 SUPPLIES/SERVICES

a. The Contractor shall furnish all the necessary facilities, materials, personnel and services to perform the effort entitled: “Strategies for Enforcement of Impaired Motorcycle Operation” in support for the National Highway Traffic Safety Administration’s (NHTSA), Office of Safety Counter Measures in accordance with Section C, “Statement of Work” and as itemized in Section F, “Deliveries or Performance.” All support services provided to the Government shall be performed by the Contractor’s employees or personnel otherwise retained by the Contractor to fulfill specific work requirements of the resultant Contract.

b. The Government anticipates award of a Cost plus Fixed Fee (CPFF) contract issued in accordance with FAR 16.306.

B.2 TOTAL ESTIMATED AMOUNT

B.2.1 ESTIMATED COST AND FEE AMOUNTS

The maximum potential dollar amount for the resultant contract shall not exceed $To be filled in at time of contract award (inclusive of all costs and fixed fee) over a forty-eight (48) month Base Period.

The work under the resultant contract will be performed in two phases.

Phase I, will be executed at the time of the award in the amount of $To be filled in at time of contract award consisting of an estimated potential cost of $To be filled in at time of contract award and a Fixed Fee amount of $To be filled in at time of contract award

Phase II, will be executed upon completion of Phase I and acceptance of all required contract deliverables for Phase I in the amount of To be filled in at time of contract award consisting of an estimated potential cost of To be filled in at time of contract award and a potential Fixed Fee amount of To be filled in at time of contract award.

Note: The Contracting Officer (CO) is the only individual who can legally commit or obligate the Government to the expenditure of public funds. No cost chargeable to the proposed contract can be incurred before receipt of a fully executed contract or specific written authorization from the Contracting Officer.

(End of Section B)

SECTION C DESCRIPTION/SPECS./WORK STATEMENT

C.1 INTRODUCTION

The National Highway Traffic Safety Administration (NHTSA) is an agency of the U.S. Department of Transportation (DOT). NHTSA’s mission is to save lives, prevent injuries and reduce traffic-related health care and other economic costs.

Pursuant to its authority under 23 U.S.C. 401, et. Seq., The agency develops, promotes and implements effective educational, engineering and enforcement programs with the goal of ending preventable tragedies and reducing economic costs associated with vehicle use and highway travel.

C.2 BACKGROUND

Aggressive enforcement of traffic laws through the use of Selective Traffic Enforcement Programs (STEPs) is a key strategy necessary to reduce crashes and the resulting injuries and fatalities. These STEPs rely on a public health model that is based on periods of High Visibility Enforcement (HVE) of specific traffic safety laws coupled with advertising and media outreach to let people know about the enforcement and to persuade them to obey the law. The goal of these STEPs is not to give out tickets, but rather to influence people to obey the law to prevent injuries and fatalities. Research proves that the certainty of a ticket and/or costly fines convinces people to reduce dangerous driving behaviors. NHTSA works with State Highway Safety Offices (SHSO) and law enforcement agencies across the country to employ the training and enforcement methods that best address driving behaviors likely to contribute to crashes.

HVE has historically had the strongest support in the research literature for effectiveness in reducing alcohol-impaired driving. A combined enforcement and public information campaign in Clearwater and Largo, Florida implemented from October 1983 through December 1984 corresponded with a more than 20 percentage point decrease in alcohol-related crashes. A key element of the program was extensive use of well-publicized checkpoints, with 12 checkpoints conducted during the project period1. Research on the checkpoint model conducted 10 years later in Tennessee found that the program resulted in a 20 percent reduction in projected alcohol-related crashes extending at least 21 months after conclusion of the formal program. The program included 882 checkpoints conducted State-wide between April 1994 and March 1995 augmented by television, radio, and print media coverage throughout the program duration.2 A subsequent review of 23 sobriety checkpoint

1 Lacey, J.H.; Marchetti, L.M.; Stewart, J.R.; Murphy, P.V.; and Jones, R.J. Combining Enforcement and Public Information to Deter DWI: The Experience of Three Communities.

DOT HS 807 601. Washington, DC: National Highway Traffic Safety Administration, US DOT. 58 pp. , April 1990.

2 Lacey, J.H.; Jones, R.K.: and Smith, R.G. Checkpoint Tennessee: Tennessee’s Statewide studies by scientists from the Center for Disease Control’s (CDC) Division of Unintentional Injury Prevention found median decreases in alcohol-involved crashes and alcohol-involved fatal crashes to be of similar magnitude to the Tennessee results.3 The Task Force on Community Preventive Services4 recommended sobriety checkpoints based on this evidence.

These studies demonstrate that prolonged commitment to highly visible and well-publicized enforcement of the drinking and driving laws, with enforcement and communication activities conducted on a regular basis, can result in substantial reductions in alcohol-related and alcohol-impaired driving crashes. In practice, however, law enforcement agencies have consolidated their HVE efforts into a small number of waves that occur each year. Similar consolidated efforts occur during the National Impaired Driving Crackdowns, which stress mobilized HVE conducted for two weeks during the summer and two weeks in December buttressed by national media campaigns.

Impaired Motorcycle Operation

Motorcycle fatalities have increased 14 out of the past 15 years, an increase of 138 percent since 1997. Furthermore, motorcyclists5 continue to be overrepresented in traffic-related fatalities, where they now account for 14 percent of all traffic-related fatalities but represent only 3 percent of the entire motor vehicle fleet.

In fatal crashes in 2011, a higher percentage of motorcycle riders had blood alcohol concentration (BAC) of .08 grams per deciliter (g/dL) or higher than any other type of motor vehicle driver. The percentage for vehicle drivers involved in fatal crashes at a BAC of .08 or higher was 29 percent for motorcycles, 24 percent for passenger cars, 21 percent for light trucks, and 1 percent for large trucks.

In 2011, 30 percent of all fatally injured motorcycle riders had BAC levels of .08 g/dL or higher. An additional 7 percent had lower alcohol levels (BAC .01 to .07 g/dL).

The percentage with BAC .08 g/dL or above was highest for fatally injured motorcycle riders among the age groups of 40–44 (38%), 45–49 (37%), and 35–39 (37%).

3 Guide to Community Preventive services. Reducing alcohol-impaired driving: sobriety checkpoints. www.thecommunityguide.org/mvoi/AID/sobrietyckpts.html. Last updated:

April 13, 2009.

4 The Task Force is an independent, non-governmental, volunteer body of public health and prevention experts, whose members are appointed by the Director of CDC.

5 NHTSA recently redefined its motorcycle terminology. The following terms will be used to define motorcycle occupants: a motorcycle rider is the operator only; a passenger is any person seated on the motorcycle but not in control of the motorcycle; and any combined reference to the “motorcycle rider” (operator) as well as the “passenger” will be referred to as motorcyclists.

http://www.thecommunityguide.org/mvoi/AID/sobrietyckpts.html

Forty-two percent of the 1,997 motorcycle riders who died in single-vehicle crashes in 2011 had BAC levels of .08 g/dL or higher. Sixty-seven percent of those killed in single-vehicle crashes on weekend nights had BACs of .08 g/dL or higher.

Motorcycle riders killed in traffic crashes at night were nearly 3 times more likely to have BAC levels of .08 g/dL or higher than those killed during the day (47% and 14% respectively).

C.3 OBJECTIVE

The overall objectives of the Contract are as follows:

• Conduct comprehensive baseline analysis for enforcement deployment location strategy and media strategy related to an Impaired Riding Crackdown in one state (though a statewide campaign is not anticipated).

• Collect baseline attitudinal data for development of focus-tested media materials specific to that particular state, jurisdiction, and media engagement strategy.

• Develop and implement a comprehensive outreach and media campaign for motorcycles.

• Develop and oversee the implementation comprehensive motorcycle enforcement campaign.

• Develop process and outcome evaluation report for distribution to states interested in conducting additional motorcycle HVE and Impaired Riding Crackdowns in the future.

C.4 GENERAL REQUIREMENTS

The Contractor shall recommend a suitable geographic location, determine participating law enforcement agencies, and advise on potential enforcement deployment locations to address the incidence of impaired motorcycle operation. The Contractor shall be responsible for oversight of the demonstration project sites, development and implementation of outreach and media, solicitation to appropriate and interested law enforcement agencies, and development of a process and outcome evaluation report. The demonstration project shall have a development period of one

(1) year, an implementation period of two (2) years, and an evaluation period of one

(1) year. The Contractor shall be responsible for working with each participating jurisdiction selected to develop, maintain and collect the appropriate data before, during and after the HVE demonstration period; analyzing the data and summarizing the results of the demonstration project in a final process and outcome report and monthly progress reports.

C.5 SPECIFIC REQUIREMENTS

Below is a more detailed description of each of the Phases necessary to complete the project objectives.

Phase I

C.5.1 “Kick-off” Meeting

Within two (2) weeks of contract award, the Contractor shall meet with the NHTSA Contracting Officer Representative (COR), CO and other NHTSA personnel at NHTSA headquarters in Washington, D.C. The purpose of this meeting is to discuss the project’s objectives, planned course of action, milestones, and deliverables, and resolve any differences between the Government’s technical approach and the Contractor’s approach. The Contractor shall be prepared to conduct a briefing describing the firm’s planned approach. The Contractor shall be prepared with appropriate briefing materials. After the Contractor’s prepared briefing, the contractor and NHTSA COR, and/or other NHTSA personnel, will discuss specific details of the project. The briefing should be approximately one (1) hour in length.

The contractor shall allow four hours for this meeting.

C.5.2 Revised Work Plan

The Contractor shall submit a Revised Work Plan, based on the Contractor’s original proposal, discussions and agreements reached during the Kick-Off meeting with the NHTSA COR and other NHTSA personnel. This plan shall include a description of all project tasks in each phase and how they shall be conducted, and include a complete revised list of project milestones and deliverables.

The Revised Work Plan shall be submitted to the NHTSA COR within four (4) weeks of contract award. Within two (2) weeks from the time NHTSA receives the Contractor’s Revised Work Plan, the NHTSA COR will either approve or contact the Contractor for revisions. The Contractor shall not perform any work on subsequent tasks of Phase I or Phase II without the approval of the Revised Work Plan by the

NHTSA COR.

C.5.3 Location and Engagement Analysis

Countermeasures that can be implemented in a defined geographic area or are specific to impaired motorcyclist-specific crash locations are most appropriate for this contract because strategic coverage of a defined area is more feasible given the constraints on the budget. Within six (6) months of Contract award, the Contractor shall be responsible for providing a Location and Engagement Analysis report to NHTSA’s COR for review. Within two (2) weeks from the time NHTSA receives the Contractor’s Location and Engagement Analysis Report the NHTSA COR will either approve or contact the Contractor for revisions.

C.5.3.1 Location Analysis (Part 1)

The Contractor shall be responsible for assembling a team of technical experts to aid in the development and implementation of a comprehensive process to identify no fewer than six (6) geographic areas that will be suitable for a sustained HVE Impaired

Riding Crackdown. Of the six (6) geographic areas selected, multiple deployment areas within them should be identified. Possible geographic determinations can include counties, municipalities, or LEA jurisdictions. Of the six (6) geographic areas proposed, no more than two (2) will be selected (see Task C.5.4) for funding under this Contract, with multiple deployments occurring within each area.

In previous iterations of NHTSA-supported Impaired Riding Crackdown efforts, guidance on site selection was nominal. To ensure that adequate time is given to perform sufficient outreach and messaging to reach such a niche target population (impaired motorcyclists), the selection of sites should focus on factors such as geographic areas that afford a long motorcycle riding ‘season’, an affordable media market, a motorcycle crash and fatality problem, and a supportive law enforcement environment. Additionally, due to the perceived antagonism developed with saturation only patrols when the focus is on motorcyclists, site selection and eventual deployment strategies should be limited to those jurisdictions that, at a minimum, allow and actually conduct sobriety checkpoints. It should be noted that this Contract, will not prohibit the additional utilization of saturation patrols, but that the Contract will not provide funding for saturation patrol activities that exceed twenty-five (25%) of the overall personnel costs per HVE deployment.

The Contractor shall, at a minimum, analyze site locations utilizing the additional following criteria:

1. Statutory authority to conduct Sobriety Checkpoints;

2. Demonstrated willingness among relevant LEAs to conduct Sobriety;

Checkpoints (including multi-jurisdictional efforts);

3. Demonstrated impaired riding crash problem;

4. Average mean temperature in the proposed geographic area must exceed

60 degrees for no fewer than six (6) months;

5. Demonstrated collaboration among multiple LEAs to conduct HVE; and

6. A geographic area that can sufficiently reach the target population.

C.5.3.2 Location Analysis (Part 2)

The Contractor shall analyze and summarize up to three (3) years of jurisdictional data, beginning with the most recent available data, that relates to impaired motorcycle operation, including citation, crash, injury, and fatality data. This data shall include, but is not limited to, geo-spatial analysis that identifies high incidence crash areas/locations involving motorcycles, temporal and location data (day of week, time, volume) associated with motorcycle crashes, citation data associated with the impaired operation of a motorcycle, BAC levels at time of crash and/or arrest, and other relevant data. This information will be utilized to assist the Contractor and NHTSA in determining whether a jurisdiction (1) would be an appropriate site to conduct an HVE demonstration project and (2) whether the jurisdiction is experiencing a problem associated with impaired motorcycle operation. Respondents (i.e., LEA) to the solicitation (see C.5.4) shall demonstrate in their proposal their ability to meet the criteria, as outlined above, to successfully complete the Location

Analysis.

Additionally, respondents (i.e., LEA)shall identify any motorcycle rallies or other motorcycle events that generate increased impaired motorcycle traffic to or through the jurisdiction, in addition to identifying the frequency in which these events are held (i.e., daily, weekly, monthly, or annually). While the presence and proximity to a motorcycle-related event need not be a determining factor for HVE site selection, it does impact baseline data analysis.

C.5.3.3 Engagement Analysis

In order to efficiently utilize a constrained outreach and education budget for such a niche target population (impaired motorcyclists), non-traditional communication channels must be utilized to advertise the HVE efforts that will be undertaken for each deployment. To achieve this, the Contractor shall utilize any appropriate means necessary to conduct analyses that evaluate, at a minimum, the following:

1. Appropriate and available Media Channels (i.e., traditional OOH, experiential/event, guerilla, digital, social, earned, etc.);

2. Media cost (i.e., saturation, CPP, reach, geography, budget scalability, etc.);

3. Appropriate and Resonant Messaging for each proposed deployment region;

4. Psychographic/lifestyle assessment of target audience; and

5. Contingency triage plan.

C.5.4 Law Enforcement Recruitment/Solicitation, General Requirements, and

Demonstration Program Oversight

HVE includes the aggressive enforcement of laws, development of a communications plan/strategy, and other activities that ensure enforcement efforts are highly visible to the public. Methodology for the enforcement of impaired driving/riding traffic laws under this Contract must include sobriety checkpoints, and can include saturation patrols (consistent with section C.5.3), and/or other activities that are applicable to all motor vehicle types (e.g., passenger vehicles, light trucks, motorcycles, commercial vehicles, etc.).

The Contractor shall be responsible for the oversight of the HVE demonstration program by entering into contracts with selected LEA’s that will carry out and implement HVE demonstration projects. Within twelve (12) weeks of NHTSA COR’s approval of a minimum of six (6) suitable HVE locations, the Contractor shall be responsible for soliciting and recruiting relevant LEAs within the chosen geographic area(s).

C.5.4.1 Solicitation/Recruitment

Within seven (7) months of Contract award, the Contractor shall be responsible for developing the final-version of a solicitation/recruitment package and evaluation factors, which must be approved by the NHTSA COR, supports the conclusions made within, and coincides with the approval of, the Location and Engagement analyses.

Upon the NHTSA COR approval of both the Location and Engagement analyses and the solicitation/recruitment package, the Contractor shall have twelve (12) weeks to solicit and secure all appropriate and relevant LEAs to participate in a two (2) year HVE campaign.

[Note: For the remainder of section C.5.4: (1) the word “Contractor” refers to the entity that is awarded the Contract under this RFP; (2) the word “respondent” refers to any LEA that submits a proposal to the Contractor to participate in the HVE demonstration program.]

The solicitation/recruitment package shall include, among other things, an individualized analysis that has been prepared by the Contractor that includes the Location and Engagement Analyses, background information on the impaired riding problem in the defined geographic area, detail the issues and technical approach that needs to be addressed by selected LEAs , including earned media support, and indicate the criteria the Contractor and NHTSA will utilize for evaluating proposals from respondents.

The Contractor shall allow eight (8) weeks for respondents to submit proposals in response to the solicitation package.

Respondents shall confirm in their submitted proposals the understanding that, while the intent of the HVE demonstration program is to conduct HVE to reduce impaired motorcycle operation in locations when and where there is increased motorcycle traffic and data indicates the existence of an impaired riding problem, all traffic laws associated with the operation of other motor vehicle types (i.e., passenger cars, light trucks, commercial vehicles, etc.) by impaired drivers shall also be enforced under this HVE demonstration program and that the HVE activities will not be motorcycle-or motorcyclist-only activities. In their proposals, the respondents shall clearly identify their authority to conduct HVE within its jurisdiction and provide a detailed technical and collaborative (multi-agency, if needed) approach of all HVE activities being proposed.

Respondents shall confirm in their submitted proposals the understanding that monthly reimbursement for deployments will be made ONLY upon receipt of deployment reports within seventy-two (72) hours following each deployment, and will include, but are not limited to, the following elements:

• Total number of vehicles passing through checkpoint

• Total number of contacts made

• Total number of arrests

• Total number of citations

• Types of arrests

• Types of citations

• Total number of motorcycles passing through checkpoint

• Type of motorcycles passing through checkpoint

• Type of motorcycle receiving citation

• Type of motorcycle with arrested rider

• Total number of unendorsed motorcycle riders

• Total number of impaired motorists (not including motorcyclists)

• Total number of impaired motorcycle riders

• BAC levels for impaired riders

• Total number of officers at checkpoint and officer names

• Total number of officers conducting peripheral saturation patrols and officer names

• Names of all participating Law Enforcement Agencies

• Identification of In-Kind Law Enforcement Support

• Law enforcement personnel on regular and overtime hours

• Time of day and day of week of checkpoint

• Location of checkpoint

C.5.4.2 Respondent’s Strategic Approach

The Contractor shall be responsible for ensuring that the sum of all LEAs efforts include at a minimum of thirty (30) waves of HVE at least eight (8) different locations/sites within each approved jurisdiction per year, over the course of one (1) riding season (calendar year 2016), with a maximum total of sixty-five (65) waves of HVE over a two (2) year period. Site and date/time proposals shall be determined by the respondents’ and Contractor’s analysis of impaired riding data and information indicating locations and times with increased or high density motorcycle traffic.

Respondents’ proposals may include more than eight (8) proposed sites/locations and dates/times for the conduct of HVE activities; however, the final locations/sites in which HVE shall be conducted must be agreed upon by the NHTSA COR and the Contractor prior to the conduct of any HVE under this Contract.

Respondents shall identify and outline a proposed operational model to be used in conducting HVE activities, to include the nature of the enforcement effort(s) to be applied, anticipated use of on-duty versus off-duty resources, and how the HVE activities correlate to the data collected as noted above. The HVE plan should also include periodic review of enforcement efforts, and a methodology for making adjustments to meet evolving needs or conditions. Adjustments in approach should optimally be supported by data and designed to meet the needs and objectives of the project, including allowing enough time to make outreach and media adjustments.

The respondent shall include in its HVE activities the use of Standardized Field Sobriety Testing (SFST) certified law enforcement personnel and the conduct of refresher SFST training that specifically deals with the detection cues for impaired motorcycle operators, which shall be attended by law enforcement personnel conducting HVE activities and prosecutors who may be assigned any impaired driving/riding cases in the court system. The respondent shall identify any equipment needs, such as passive alcohol sensors (PAS) and portable breath testers (PBTs) to determine the presence of alcohol when initiating contact with motorcycle riders and other vehicle operators. However, the purchase of motor vehicles and/or motorcycles is not considered to be acceptable equipment need and will not be authorized.

Equipment acquisition costs will not exceed 15% of the overall enforcement deployment budget. Respondents should assess the need and costs associated with coordination with other governmental agencies for utilization of support equipment (digital message boards, cones, variable message signs (VMS), lighting, etc.)

Additionally, the respondent shall collect and maintain basic data during the conduct of HVE activities, which shall include the number, broken down by vehicle type, of contacts made with operators per wave, the number/type of citations issued per activity, and other information and data as appropriate and noted above.

Furthermore, to ensure that a proper evaluation of the effectiveness of this HVE demonstration program is conducted, respondents shall submit proposals that confirm that they understand the importance of conducting HVE waves under this demonstration program during times of the year/the riding season that do not occur simultaneously with other Crackdown or Mobilization activities. These other activities may include NHTSA’s Click It or Ticket Mobilization during the months of May and June; NHTSA’s Fourth of July Impaired Driving Campaign during the months of June and July; or, NHTSA’s Impaired Driving National Enforcement Crackdown during the months of August and September. NHTSA publishes an annual communications calendar online at http://www.trafficsafetymarketing.gov/, which provides dates for all NHTSA campaigns and mobilizations.

C.5.4.3 General Requirements for Respondent Proposals

Respondent proposals for this HVE deployment component should contain, at a minimum, the following:

Key law enforcement personnel’s understanding of the project objectives;

Detailed description of the HVE operational model and authority of the respondent to conduct identified deployment;

Indication of where and when the program will be demonstrated, along with appropriate support from site principals and crash or other data to indicate an impaired motorcycle rider problem;

Respondent willingness to provide baseline citation analysis to Contractor Timeline schedule of project activities, including training, earned media, and deployment logistics;

Indication of the type of data that will be collected (per Contractor’s specification) and ability to successfully collect the data;

Statement of understanding that reimbursement is dependent upon Contractor receipt of deployment reporting (data, logistics, media, etc.) no later than 72 hours following the conclusion of each deployment activity

Monitoring and oversight of the demonstration project;

Personnel, staffing, and organizational capability;

Past experience on similar types of projects; and http://www.trafficsafetymarketing.gov/

Detailed timeline and deliverable schedule.

C.5.5 Draft Outreach and Media Materials

Within nine (9) months of Contract award, the Contractor shall submit to the NHTSA COR, draft Outreach and Media Materials that are specific to each engagement channel. This process will have been started during the Location and Engagement Analysis process and will also be utilized in securing the relevant LEAs. These materials will be sent via hardcopy and digitally to the NHTSA COR.

Within five (5) business days of receipt of draft Outreach and Media Materials, the NHTSA COR will approve or suggest edits to the Contractor.

C.5.6 Securing Outreach and Media Contracts

Within eight (8) weeks of securing the commitments of participating LEAs, the Contractor shall purchase Paid Outreach and Media for this Contract to support HVE activities for dates and geographic locations identified in the Location and Engagement analysis report, and agreed upon by NHTSA, and the Contractor shall submit a listing and description of the Paid Outreach and Media to the NHTSA COR.

The Contractor shall be responsible for securing earned (to be secured by the Contractor and/or LEA) and paid (to be secured by the Contractor) media, in conjunction with and cooperation of relevant LEAs and stakeholders/partners, to support the HVE activities under this Contract (see Task C.5.5).

C.5.6.1 Earned Media

Earned media materials (press releases, editorials, talking points, etc.) will be critical to the success of this Contract and overall approach. The materials must have an enforcement message designed to make the target audience(s) aware of the State’s impaired driving laws and planned jurisdictional enforcement efforts. These materials will also incorporate specific date/time, geographic and/or demographic characteristics.

Types of earned media channels will be the responsibility of the Contractor, but involve the participation of the Respondent, and will be encouraged and evaluated during the Engagement analysis, include, but are not limited to:

• Media availability for participating LEAs to news outlets

• B-roll production and distribution to news outlets

• Innovative event engagement at site locations frequented by target demographic

• Direct motorcycle dealership and club identification and innovative engagement

• Facebook page recruitment, content population

• Public website identification, recruitment, and content population

• Pre- and Post-deployment Facebook posts, Tweets, and press releases

• Twitter parties

• Twitter partner feed identification, recruitment, content population, and re-tweets

• Lo-fi YouTube video production and distribution

• Social media metric identification and benchmarking

• Social media contingency triage plan

• Informational articles residing on other domains

• Traditional media outreach (television news rooms, newspaper editorial outreach, etc.)

C.5.6.2 Paid Outreach and Media

Paid media shall be secured by the Contractor, and types will be identified in the Engagement analysis and approved by the NHTSA COR. The messaging for the paid media will be designed to let people know about the upcoming enforcement periods and persuade them to ride sober. The ads will run during very specific time periods and will coincide with the HVE deployments. Due to the budget constraints of this Contract and the diffuse nature of the target demographic, traditional media (television and radio) will be discouraged.

Types of paid media channels that shall be the responsibility of the Contractor, and will be encouraged and evaluated during the Engagement analysis, can include, but are not limited to:

• Digital media on relevant geographic and demographic properties

• Guerilla marketing:

o (ie., http://www.youtube.com/watch?v=h0xeKfcj3pc ) o (ie., http://www.gogorillaadvertising.com/Products/p1/GoAuto.aspx)

• Time and location sensitive digital billboards;

• Time and location sensitive mobile billboards;

• Animated digital web banners and/or applets on sites frequented by target demographic;

• Time, location, and message sensitive advertising in restaurants, bars, motorcycle dealerships, and other locations frequented by target demographic; and

• Street team outreach at identified local motorcycle-related events.

C.5.7 Draft HVE Strategies Report

Within twelve (12) months of Contract award, the Contractor shall submit one (1) electronic copy of the draft-version of its HVE Strategies Report to the NHTSA COR for review and comment/approval. Within two (2) weeks from the time NHTSA receives the Contractor’s HVE Strategies Report, the NHTSA COR will either approve or contact the Contractor for revisions. This report is meant to document the to-date processes utilized to determine the most effective HVE strategies for http://www.youtube.com/watch?v=h0xeKfcj3pc http://www.gogorillaadvertising.com/Products/p1/GoAuto.aspx accomplishing the objectives of this Contract. It is expected that all pre-deployment logistics will have been accomplished by this date and will be included, in brief format, in this report.

Phase II

The Contractor shall not begin work until acceptance and approval of the HVE Strategies Report delivered under Task C.5.7 have been received from the COR.

Phase II will be executed via formal modification to the contract.

In Phase II, the Contractor shall include Tasks C.5.8 through C.5.13.

C.5.8 Deployment Report

Within one (1) week following each HVE law enforcement deployment, the Contractor shall submit one (1) electronic copy of a draft-version report of each law enforcement deployment. See Task C.5.4 for required minimum elements for each Deployment Report (a maximum of 65 Deployment Reports). Within two (2) weeks from the time NHTSA receives the Contractor’s Deployment Report, the NHTSA COR will either approve or contact the Contractor for revisions.

C.5.9 Deployment Process Report

Within twenty-four (24) months of Contract award, the Contractor shall submit one

(1) electronic copy of the draft-version of its Deployment Process Report to the NHTSA COR for review and comment/approval. Within two (2) weeks from the time NHTSA receives the Contractor’s Deployment Process Report, the NHTSA COR will either approve or contact the Contractor for revisions. This report will be due mid-way through the planned deployment period and will highlight the processes utilized to date, and the progress made by the corresponding law enforcement deployments. Additionally, the Report will highlight any deployment adjustments taken to date and describe the need for the adjustments.

C.5.10 Cumulative Deployment Report

Within thirty-six (36) months of Contract award, or within two (2) weeks following the last HVE deployment, the Contractor shall submit one (1) electronic copy of the draft-version of its Cumulative Deployment Report to the NHTSA COR for review and comment/approval. Within two (2) weeks from the time NHTSA receives the Contractor’s Draft Cumulative Deployment Report, the NHTSA COR will either approve or contact the Contractor for revisions.

While not intended to be a comprehensive analysis of the HVE deployment efforts, this report will provide the raw deployment data, in cumulative format, as outlined in Task C.5.4. Elements of this Report will be incorporated, per discussion and agreement among the Contractor and the NHTSA COR, into the Final Report.

C.5.11 Draft Final Report

Within forty-two (42) months of Contract award, the Contractor shall submit one (1) electronic copy of the draft-version of its Final Project Report to the NHTSA COR for review and comment/approval.

At a minimum, the Final Project Report shall include: (1) the identification of partners and stakeholders in the conduct of HVE; (2) the Contractor approach during the Location and Engagement process, and the results of the process; (3) a detailed summary of baseline crash, injury, and citation data as it pertains to impaired riding and driving in the selected geographic areas; (4) ) a synopsis of barriers or obstacles encountered in conducting HVE and actions taken to overcome these barriers or obstacles; (5) a detailed summary of the communications and engagement strategies that were used to publicize HVE activities, as well as the appropriate comprehensive media metrics showing the impact of such strategies; (6) a detailed analysis of which communications strategies had a larger impact on awareness and resonance; (7) a detailed analysis of the variances in deployment efforts, both in size, timing, collaboration or lack thereof with other LEAs, location, and diminished returns throughout the campaign; (8) all suggested revisions from Draft Yearly Reports.

Within two (2) months of receiving the draft report, the NHTSA COR will provide comments/required changes to the Contractor, which shall be incorporated into the Contractor’s final-version of the Final Project Report by the Contractor.

C.5.12 Final Report

Within forty-five (45) months of Contract award, the Contractor shall submit one (1) electronic copy of the final-version of the Final Report to the NHTSA CO and COR.

Subsequent to the submission of the final-version of the Final Project Report to the NHTSA COR for review and acceptance, within forty-seven (47) months of Contract award, the Contractor shall draft long (2, 3, and 5 pages in length) and short articles (1/2 and 1 page in length) that may be submitted by the NHTSA COR for publication in law enforcement and traffic safety journals, newsletters, and other publications.

Within two (2) weeks from the time NHTSA receives the Contractor’s Draft Articles, the NHTSA COR will either approve or contact the Contractor for revisions.

C.5.13 National Conference Presentations

Within forty-seven (47) months of Contract award and upon the successful completion of two (2) years of demonstrating HVE to reduce the incidence of impaired riding, the Contractor shall attend and present project findings at two (2) NHTSA COR-approved national traffic safety conferences/meetings. Examples of these conferences could include Lifesavers Conference and the Governor’s Highway Safety Association Annual Meeting in 2018. These conferences are usually three (3) days in duration. Presentations by the Contractor at these conferences/meetings are at the discretion of, and must be approved by the NHTSA COR, at a minimum, four (4) weeks prior to the start date of the conference/meeting.

C.6 ACRONYMS & DEFINITIONS

DOT U.S. Department of Transportation NHTSA National Highway Traffic Safety Administration CO Contracting Officer CS Contracting Specialist COR Contract Officer’s Representative GIS Geographic Information Systems SHSO State Highway Safety Office GAO Government Accounting Office HVE High Visibility Enforcement STEP Selective Traffic Enforcement Program GIF Graphic Interchange Format JPEG Joint Photographic Expert Group HTML Hyper Text Markup Language JAVA An object oriented program language CD Compact Disk LEA Law Enforcement Agency OOH Out Of Home (ie., billboards, television, radio)

(End of Section C)

SECTION D PACKAGING AND MARKING

D.1 PACKAGING AND MARKING

Preservation and packaging of all shipments or mailing of all work delivered under this contract shall be done in accordance with good commercial practices and to insure acceptance by common carrier (if applicable) and safe transportation at the most economical rate(s).

Any deliverables required by this contract shall be submitted to the applicable personnel identified in Section F of this contract. Due to security concerns, deliverables transmitted via regular U.S. Mail experience significant delay in reaching an intended destination and, as part of the screening process, may be damaged. For these reasons, the U.S. Mail should not be used to transmit deliverables. Rather, the Contractor is encouraged to use electronic mail to the maximum extent possible.

D.2 FORMATTING TEXT AND IMAGE DELIVERABLES

For those deliverables submitted electronically as text or image files, the following specifications apply.

D.2.1 TEXT

Text files shall be delivered in Microsoft WORD 2010 format. Font type of Times New Roman with a font size of 12 shall be used throughout the document. The Contractor shall minimize additional formatting as much as possible e.g., avoid use of columns) Avoid using any design/layout elements (however, see D.2.2, D.2.3, and D.2.4 below.)

D.2.2 CHARTS AND GRAPHS

The Contractor shall develop charts or graphs using Microsoft EXCEL 2010 or similar format and shall insert these in the appropriate places within the text document. The Contractor shall also provide the Microsoft EXCEL source file from which charts or graphs were developed.

D.2.3 ILLUSTRATIONS

NHTSA’s Office of Communication Services is responsible for developing or acquiring most illustrations found in NHTSA publications. These illustrations can take two forms:

a. Graphics – In the majority of cases, the Office of Communication Services will develop any needed graphics in collaboration with the COR. The Contractor shall provide text, graphs, and charts following the guidelines stipulated in D.2.1 and D.2.2 above. In some cases, the Contractor may be required to develop graphics.

In these cases, the Contractor shall use only software approved by the U.S.

Government Printing Office (e.g. Adobe Illustrator.)

b. Photographs – When photos are used in Agency publications, the Office of

Communication Services typically uses existing photos or photos purchased through royalty-free sources. In the event the Contractor must supply photos for use in a publication, the photos must be high resolution images at least 300 dpi at the size used in the publication. Photos shall be supplied on a CD or DVD in either .tif format (for scanned images) or .jpg (for images downloaded to the CD or DVD directly from the digital camera.).

NOTE: If a photograph is supplied by an outside source (Contractor, grantee, national organization, etc.), a release form must accompany the photo indicating that the human subjects in the photo authorize NHTSA to use the photo in its publications and on its Internet site. The Contractor is responsible for ensuring that the necessary arrangements have been made with the photographer and the subjects in the photo to ensure that NHTSA has unlimited rights to use the images in print and on the web.

The Contractor shall obtain, and provide to NHTSA, a written statement indicating that NHTSA has unlimited, unrestricted rights to the use of the photos.

D.2.4 WEB-BASED IMAGES

Occasionally, web-based images may be used in NHTSA publications. The Contractor is cautioned that copyright laws restrict use of many of these images even if this is not expressly indicated at the website. Additionally, the resolution of most web-based images is not high enough to provide a clear image when published. For these reasons, web-based images should not be used.

(End of Section D)

SECTION E INSPECTION AND ACCEPTANCE

All work hereunder shall be subject to review by the Government.

E.1 FAR 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this address: https://www.acquisition.gov/far/

Federal Acquisition Regulation (FAR) Clauses:

52.246-5 INSPECTION OF SERVICES - COST-REIMBURSEMENT (APR

1984)

E.2 INSPECTION AND/OR ACCEPTANCE

The COR as designated in the resultant contract shall be responsible for performing the inspection of all services rendered under this contract and for recommending acceptance of replacement/correction of services or materials that fail to meet the contract requirements to the Contracting Officer.

(End of Section E) https://www.acquisition.gov/far/

SECTION F DELIVERIES OR PERFORMANCE

F.1 52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this address:

www.acquisition.gov/far

NOTE: Those clauses marked with an “X” are hereby incorporated by reference.

[X] 52.242-15 Stop Work Order (AUG 1989) [ALT I] (Apr 1984)

[X] 52.247-35 F.O.B. Destination, Within Consignee’s Premises (APR 1984)

F.2 PERIOD OF PERFORMANCE

The period of performance of this contract shall be for a base period of forty-eight (48) months from the effective date of contract award.

F.3 DELIVERABLES / MILESTONES

F.3.1 Deliverables/Milestones Schedule:

The following milestones and deliverables listed below are considered critical to the successful completion of this Contract.

ITEM

NO.

TASK NO. DELIVERABLE (D) /MILESTONE (M) DUE DATE

AFTER CONTRACT AWARD

(ACA)

http://www.acquisition.gov/far

TASK NO. DELIVERABLE (D) /MILESTONE (M) DUE DATE

AFTER CONTRACT AWARD

(ACA)

1 C.5.1

Kick-off Meeting (Washington, DC) (M) Within 2 weeks

2 C.5.2 Contractor submits Revised Work Plan (D) Within 4 weeks

3 C.5.2 COR reviews and provides Comments to Contractor on Revised Work Plan (D)

Within 2 weeks from receipt of Work Plan

4 C.5.3 Contractor provides Location and Engagement Analysis Report (D)

Within 6 months

5 C.5.3 COR reviews and provides Comments to Contractor on Engagement Analysis Report (D)

Within 2 weeks from receipt of Report

6 C.5.4 Contractor Secures Law Enforcement Partners (M)

Within 12 weeks of APPROVED

LOCATIONS

7 C.5.4 COR reviews and provides comments to Contractor on LEAs (D)

Within 2 weeks from receipt of LEAs

8 C.5.4.1 Contractor Submits Solicitation/Recruitment Package (D)

Within 7 months

9 C.5.5 Contractor Drafts Media and Outreach Materials (D)

Within 9 months

10 C.5.5 COR reviews and provides comments to Contractor on Media and Outreach Materials (D)

Within 5 business days from receipt of materials

11 C.5.6 Contractor Secures Media and Outreach Contracts (M) and Submits List of Media channels (D)

Within 8 weeks of Securing Commitments of LEAs

12 C.5.7 Contractor Submits Drafts HVE Strategies Report Report (D)

Within 12 months

13 C.5.7 COR reviews and provides comments to Contractor on Draft HVE Strategies Report (D)

Within 2 weeks from receipt Draft Report

14 C.5.8 Contractor Submits Individual Deployment Reports (D)

1 week after each Deployment

15 C.5.8 COR reviews and provides comments to Contractor on each Deployment Report (D)

Within 2 weeks from receipt of report

16 C.5.9 Contractor Submits Draft Deployment Process Report (D)

Within 24 months

17 C.5.9 COR reviews and provides comments to Contractor on Draft Deployment Process Report (D)

Within 2 weeks from receipt of report

18 C.5.10 Contractor Submits Draft Cumulative Deployment Report (D)

Within 36 months

19 C.5.10 COR reviews and provides comments to Contractor on Draft Cumulative Deployment Report (D)

Within 2 weeks from receipt of report

20 C.5.11 Contractor…