SF30.PDF

DTNH22‐13‐R‐00652 National and Regional Media and Communications Support Services

Part III -- List of Documents, Exhibits, and Other Attachments

SECTION J – LIST OF ATTACHMENTS AND ENCLOSURES

ATTACHMENT

NUMBER

ATTACHMENT

DESCRIPTION / TITLE

1 Acronyms and Definition of Terms

2 Pre-Award Authority Memo to Incur Costs

ENCLOSURE

NUMBER

ENCLOSURE

DESCRIPTION / TITLE

1 Mandatory Requirements Check-off List

2 Functional Area Composition Schedule

3 Price Evaluation Worksheets

4 Task Order 01 Cost/Price Proposal

5 Task Order 01 Statement of Objectives

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

National Highway Traffic Safety Administration National Media Marketing & Communication Services Contract

Task Order 001

I. PURPOSE

The purpose of Task Order 001 is to support and enhance the National Highway Traffic Safety Administration’s (NHTSA) behavioral safety programs to save more lives on our nation’s roadways through innovative and effective communications that covers topics such as drunk driving, seat belt enforcement, child passenger safety, distracted driving, and other NHTSA special emphasis priority areas in highway traffic safety.

II. OBJECTIVE

The objective of Task Order 001 is to provide NHTSA with timely, efficient, and expert project management knowledge and skills to implement a range of communication services to plan, conduct, evaluate, and document communications results for NHTSA campaigns and programs.

NHTSA campaigns and programs may include but are not limited to: integrated media marketing; public relations; advertising; digital strategies; communications research; and training.

III. BACKGROUND

NHTSA is an operating administration within the U.S. Department of Transportation whose mission is to save lives, prevent injuries, and to reduce traffic-related deaths and economic losses resulting from motor vehicle crashes. This is accomplished by:

Researching and demonstrating promising strategies to influence positive traffic safety behaviors;

Planning and executing strategic communications campaigns to support program activity;

Providing grants to State and local governments to enable them to conduct effective local highway safety programs; and Setting and enforcing national safety performance standards for motor vehicles and equipment.

NHTSA’s national priority programs are designed to prevent drunk driving, increase seat belt use; raise awareness of child passenger safety issues; decrease drunk motorcycle riding and decrease distracted driving. Equally as important are other Agency priorities and campaigns which include heatstroke, speed, teen safety, pedestrians, bicycles, school buses, and older drivers. Reaching the Latino population with highway traffic safety campaigns continues to be a NHTSA priority.

Research has demonstrated that prevention of impaired driving and increased belt use will have the most significant impact on meeting NHTSA’s core mission.

Drunk driving deaths account for nearly 31 percent of all traffic fatalities annually. Drunk driving is one of the most often committed crimes in America, affecting 1 in 3 Americans annually, and on average resulting in more than 1 fatality every hour and 27 deaths every

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5) day. Almost 10,000 people lost their lives in 2011 in crashes involving drivers with a blood alcohol content (BAC) of .08 and above.

Seat belt use can reduce fatalities by up to 45 percent for front seat passenger car occupants and 60 percent for front seat light truck occupants. Every increase in seat belt use translates to lives saved and injuries prevented. NHTSA estimates that every one percentage-point increase represents 2.8 million more Americans buckling up, 250 additional lives saved, and 4,000 fewer serious injuries annually.

Every day in 2011, an average of 2 children age 12 and younger were killed and an average of 340 were injured in motor vehicle traffic crashes as occupants of passenger vehicles. For children ages 1 through 12, it is the leading cause of death. NHTSA is committed to working closely with partners, safety advocates, and directly with consumers to help those who transport children make the kind of choices to keep them alive and safe.

Crash-related motorcycle fatalities increased by 2 percent in 2011 compared to 2010. In 2011, 4,612 motorcyclists were killed and an additional 81,000 motorcyclists were injured. These cumulative increases have become a challenge to NHTSA’s progress in increasing highway safety.

Traffic crashes are the leading cause of death among Latinos from the ages of 1 to 34 years, and the third overall cause of death. Crashes are twice as likely to kill Latino male teenagers as their Caucasian counterparts, although teenage Latino males drive fewer miles. As the Latino population continues to increase in the United States, their exposure to traffic crashes and resultant injuries and fatalities is expected to increase. Therefore, it is clear that specialized public information efforts designed to positively and demonstrably change traffic safety behaviors among the Latino population are required. To meet its mission of decreasing fatalities and injuries on our Nation’s roadways, NHTSA must continue to develop culturally appropriate messaging and national behavior based communication initiatives.

NHTSA’s behavioral communications strategy uses a disciplined approach to develop and implement its communications programs. This disciplined approach includes reviewing traffic data, conducting and evaluating market research data, developing TV, radio, and digital creative materials, placing and negotiating advertising, conducting media relations, developing collateral materials, and developing partnerships.

While highly visible enforcement activity continues to be the anchor for the national communications program, other integrated communications activity must continue throughout the year to keep the message fresh and in front of the American public. Consistent and continual reminders of the horrific human and economic costs of motor vehicle crashes must be developed.

Effective communication must be maintained not only with the target audience, but policy makers must also be made aware of the potential lifesaving actions that can be taken to alleviate these problems.

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

IV. SPECIFIC REQUIREMENTS

Sub-Task 1 – Contract Kick-off Meeting As required in Section C.4.2 of the IDIQ Contract under which this Task Order 001 is issued, the Contractor shall participate in a Contract Kickoff Meeting within seven (7) days after Contract award. Key members of the Contractor’s staff shall meet with key NHTSA personnel (at NHTSA Headquarters in Washington, DC) to discuss the performance and administration of this Contract. More specifically, the terms and conditions of the Contract will be discussed, including the Task Order review and award process and the invoice submission and approval process.

Sub-Task 2 – Task Order 001 Kick-off Meeting Within ten (10) days of Contract award, key members of the Contractor’s staff shall meet with the Contracting Officer’s Technical Representative for this Contract (COTR), Contracting Officer’s Technical Representative for this Task Order (COTR (TO)), and other interested NHTSA staff at the U.S. DOT Headquarters in Washington, DC to discuss the:

1. Administration of the Task Order, and the Contractor’s transition plan;

2. The Task Order’s objectives, planned course of action, milestones and deliverables; and

3. Other issues the Contractor or Government identifies.

The Contractor shall be prepared with materials to conduct a short briefing (15-30 minutes) that describes the planned approach for meeting the Task Order requirements. The Contractor, COTR, COTR (TO) and other NHTSA staff will discuss administration and performance of Task Order 001.

Note: The agency may decide to combine Sub-Task 1 and Sub-Task 2 into a single kick-off meeting to occur within ten (10) days of Task Order award.

Sub-Task 3 –Transition To ensure continuity of NHTSA’s highway safety communications activities, a transition period between NHTSA’s existing support services contract (DTNH22-08-C-00066) and any new contract award will be required. NHTSA will help facilitate the transition between contractors.

The contractor shall execute a transition plan which meets Task Order 001 requirements.

The transition process shall be completed not more than three weeks after award of Task Order 001.

Sub-Task 4 – Conduct Weekly Status Coordination Meetings Within two (2) weeks after Task Order award, and weekly thereafter, the Contractor shall meet with the COTR (TO) and other NHTSA staff, in person or via conference call for the purpose of project coordination to:

1. Discuss the status of the Task Order;

2. Review technical assistance provided under this Task Order to States and partners; and

3. Identify, discuss, and resolve any issues or problem areas.

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

Within one (1) day of each weekly status coordination meeting, the Contractor shall submit a written meeting summary which recaps the status meeting, highlighting action items and next steps as discussed.

Sub-Task 5 –Communication Plan and Calendar of Events Within six (6) months after Task Order award, the Contractor shall provide written recommendations for improving the national communications plan and calendar of events for the upcoming year. The Contractor shall review past NHTSA Communications Plans, the NHTSA 2013 Communications Calendar (available at http://www.trafficsafetymarketing.gov/EVENTS- PRESENTATIONS/Events/Calendar+of+Events) and meet with the COTR (TO) and other NHTSA/OCCI staff as part of its research to formulate recommendations.

Sub-Task 6 –Technical Assistance As a part of the technical assistance, NHTSA offers its Regional Offices and State Partners, the Contractor shall provide assistance to NHTSA Regional Offices and State partners (http://www.nhtsa.gov/nhtsa/whatis/regions/) to fulfill goals related to communicating High Visibility Enforcement (HVE) campaigns and other Agency priority areas. This technical assistance varies and may include but is not limited to: retagging or duplicating NHTSA TV, radio, or digital ads (outside of the yearly call to do so), converting banner ads to posters, reviewing State creative ads; and providing earned media advice and/or assistance.

Additionally, the Contractor may be required to review State media buy plans prior to the three national paid media campaigns; Click It or Ticket, Drive Sober or Get Pulled Over, and Distracted Driving and provide a written response of the review within 3-4 business days. Due to the ad hoc nature of these requests, quantifying an expected number of requests will be difficult to determine however, for budgeting purposes, the Contractor should plan on reviewing a minimum of 20 requests received by the COTR (TO) from States for review of their media buy plans.

Social Norming Campaign Activities The Contractor shall provide technical assistance for at least eight (8) non enforcement/social norming campaigns. (Please refer to the 2013 Communications Calendar for campaigns and dates).1 This work will include but is not limited to: participating in input meetings, producing meeting/conference report, preparing and submitting a creative brief, developing new online banner ads, and/or posters, and preparing earned media templates for State use.

Partnership Activities The Contractor shall provide technical assistance in developing new and existing partnerships that may include but are not limited to meetings, development of creative materials, earned media and event support. Due to the unknown number of partnerships that may arise, the Contractor should plan on working on four (4) active partnerships during the period of performance.

1 To view the 2013 Communications Calendar visit: http://www.trafficsafetymarketing.gov/EVENTS- PRESENTATIONS/Events/Calendar+of+Events

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

Sub-Task 7 – Plan and Conduct National Campaign Activities The Contractor shall plan and execute in consultation with the COTR (TO) four (4) to five (5) NHTSA campaigns during the term of this Task Order. The following provides a list of those campaigns.

Sub-Task 7.1 National Click It or Ticket Seat Belt Mobilization The National Click It or Ticket seat belt enforcement mobilization occurs once each year in May and runs thru the Memorial Day holiday (please refer to the 2013 NHTSA Communications Calendar located at http://www.trafficsafetymarketing.gov/EVENTS- PRESENTATIONS/Events/Calendar+of+Events for specific dates).

The Contractor, in consultation with the COTR (TO), shall plan and execute the campaign activities from start-to-finish, providing technical assistance that may include but is not limited to: participating in meetings, conducting market research, developing and submitting a creative brief, developing earned media templates, developing new and innovative enforcement creative collateral materials, making recommendations for innovative marketing ventures to add value to existing campaign materials, refreshing radio and web-based materials and retagging TV ads.

Further, the Contractor may be required to support a national press event by making recommendations on event venue locations within the Washington, DC Metropolitan area, managing press event staging, supporting the development of video news releases (VNR) and bites and b-roll (BBR) packages, and assisting with press releases. In support of the paid media component of the campaign, which runs for approximately 14 days, the Contractor may be required to meet with appropriate network representatives, make recommendations on appropriate mix of media and programming for the target audience, develop the national media buy plan, negotiate and buy national media to air during the campaign’s paid media period, providing post buy analysis, and any additional media and marketing services needed to support the national campaign. At the end of the national campaign, the Contractor shall provide a sizzle reel on a CD-ROM or FTP site representing the value added media received during the campaign.

Sub-Task 7.2 Drive Sober or Get Pulled Over Campaign The national impaired driving crackdown occurs twice each year; in August and runs thru the Labor Day holiday and again in December and runs to New Year’s Day (please refer to the 2013 NHTSA Communications Calendar for specific dates). In August 2011, NHTSA launched its alcohol campaign under a new tagline, Drive Sober or Get Pulled Over. NHTSA’s intention is to continue branding the slogan and improve upon existing campaign materials for future use.

The Contractor, in consultation with the COTR (TO), shall plan and execute the campaign activities from start-to-finish, providing technical assistance that may include but is not limited to: participating in meetings, conducting market research, developing and submitting a creative brief, developing earned media templates, developing innovative enforcement creative collateral materials, making recommendations for new marketing ventures to add value to existing campaign materials, refreshing radio and web-based materials, retagging TV ads, and conducting market research where appropriate to support NHTSA campaigns. Further, the Contractor may be required to support a national press event by making recommendations on event venue locations within the Washington, DC Metropolitan area, managing press event staging, RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5) supporting the development of VNR and BBR packages, and assisting with press releases. In support of the paid media component of the campaign, which runs for approximately 16 days, the Contractor may be required to meet with appropriate network representatives, make recommendations on appropriate mix of media and programming for the target audience, develop the national media buy plan, negotiate and buy national media to air during the campaign’s paid media period, providing post buy analysis, and any additional media and marketing services needed to support the national campaign. At the end of the national campaign, the Contractor shall provide a sizzle reel on a CD-ROM or FTP site representing the value added media received during the campaign.

Sub-Task 7.3 National Child Passenger Safety Week and National Seat Check Saturday National Child Passenger Safety Week and the National Seat Check Saturday are campaigns designed to inform parents and adult caregivers of the most up-to-date advances in child seat safety and the proper methods of installation of car seats to keep kids safe in passenger cars.

To support the campaign, the Contractor shall participate in the planning and execution of the campaign activities from start-to-finish, providing technical assistance that may include but not be limited to: participating in meetings, conducting market research, developing and submitting creative briefs, developing earned media templates, new creative collateral materials including print and radio ads, new child passenger safety posters and banner ads, and a new child passenger safety videos. Further, the Contractor may be required to support the national press event by making recommendations on event venue locations within the Washington, DC Metropolitan area, managing press event staging, supporting the development of VNR and BBR packages, and assisting with press releases.

For planning and budgeting purposes, Child Passenger Safety Week and the National Seat Check Saturday occurs once each year in September (please refer to the 2013 NHTSA Communications Calendar located at http://www.trafficsafetymarketing.gov/EVENTS- PRESENTATIONS/Events/Calendar+of+Events for exact dates).

Sub-Task 7.4 National Distracted Driving Campaign Distracted driving has become an epidemic on our Nation’s roadways as people continue to engage in distracting behaviors while driving. The national distracted driving campaign will raise awareness and provide information to the general public to help make our roads safer.

To support this national campaign, the Contractor, in consultation with the COTR (TO), shall plan and execute the campaign activities from start-to-finish, providing technical assistance that may include but is not limited to: participating in meetings, conducting market research, developing and submitting a creative brief, developing earned media templates, potentially developing new TV, radio, and/or digital creative materials, developing other collateral materials and making recommendations for new innovative marketing ventures to add value to existing campaign materials. Further, the Contractor may be required to support the national Distracted Driving campaign by working with the COTR (TO) making recommendations on event venue locations within the Washington, DC Metropolitan area, managing press event staging, supporting the development of VNR and BBR packages, and assisting with press releases.

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

Congress has authorized funding for FY13 and FY14 for a national Distracted Driving enforcement campaign with a paid media component. Upon availability of funds and in support of the campaign, the Contractor may be required to meet with appropriate network representatives, make recommendations on appropriate mix of media and programming for the target audience, develop the national media buy plan, negotiate and buy national media to air during the campaign’s paid media period, providing post buy analysis, and any additional media and marketing services to support the national campaign. At the end of the national campaign, the Contractor shall provide a sizzle reel on a CD-ROM or FTP site representing the value added media received during the campaign.

Sub-Task 8 – Web & Social Media Support NHTSA’s Websites and social media areas continue to grow and evolve with changing technology and the uses thereof. NHTSA maintains the following sites: www.nhtsa.gov, www.trafficsafetymarketing.gov, www.distraction.gov, www.safercar.gov, www.safercar.gov\protegidos www.facebook.com/NHTSA, www.Twitter.com/NHTSAgov, and www.YouTube.com/USDOTNHTSA.

To support this Task Order, the Contractor shall provide online multimedia support for NHTSA’s national campaigns (Click It or Ticket, Drive Sober or Get Pulled Over, Child Passenger Safety Week, and Distracted Driving as well as other Agency priority areas), including materials for social media websites, such as Facebook, Twitter, and YouTube.

For each campaign, this support may include but not be limited to:

Providing social media badges, icons, and/or info graphics;

Providing Web only videos for campaigns;

Developing online graphic materials for upload to sites;

Developing or providing HTML content for posting to NHTSA Websites; and Assisting in the development of content for new and existing NHTSA Websites and pages.

Sub-Task 9 – Training As NHTSA continues to brand its national enforcement slogans and manage its several communications campaigns and other NHTSA priority areas; keeping abreast of the most up-to-date advances in media marketing is important for NHTSA Project Managers as they work with internal and Regional staffs as well as partner State agencies.

To ensure that the NHTSA staff, and State partners are up to date on the most current communications information the Agency hosts a variety of different training, including Brown Bag sessions, Webinars, on-site training for Region and State attendance at no more than two national conferences. The Contractor shall provide four (4) “Brown Bag” sessions for in-house staff that are typically one hour in length (but not to exceed two hours) on topics to be determined, to provide knowledge transfer on advances in the communications area. Previously, Brown Bag sessions have covered topics such as industry trends, market segmentation, media buying, and use of social media. For planning purposes the Contractor should budget for four (4), one-hour Brown Bag sessions to be conducted in person, or by Webinar or video conference

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5) every three (3) months. In addition, the Contractor shall provide up to six (6) Web-based or video conferences for a larger audience of State and highway safety partners. These sessions typically last no more than two hours and are focused on updating partners on current work or changes in communications technology.

The Contractor shall conduct up to two (2) training workshops during the term of this Task Order. This training shall be presented to NHTSA Regional and State highway safety partner staff charged with developing and implementing communications activities. This training exposes new highway safety partners to NHTSA’s communications model and provides effective communication strategies to reach target audiences. Most recently these communication workshops covered basic communications strategies, identifying target audiences, and working to gain the best value for media budgets. The training shall last no more than 15 hours and shall be conducted in areas outside of the Washington, DC Metropolitan area.

The Contractor should also plan to participate in two (2) national conferences during the period of performance to present information on current work or new communication strategies.

Typically this involves development of a presentation for the conference, travel to the conference, and giving the presentation.

Sub-Task 10 – Reporting Consolidated Status Report (Monthly Report) Please refer to Section F.4.1 Consolidated Status Report description for Monthly Reporting requirements.

Campaign Final Report Sixty to ninety (60-90) days after the completion of the national paid flight and/or not more than thirty (30) days after receipt of the final national media bill, (whichever occurs last), the Contractor shall prepare and submit a final media report for each of the Agency’s national campaigns, Click It or Ticket, Drive Sober or Get Pulled Over, Child Passenger Safety, and Distracted Driving. The report shall be submitted electronically and on a flash drive in Microsoft Word and include an overall campaign summary, national media buy, the post buy and value added summaries, any creative collateral materials developed, the earned media, and State activity (e.g., a detailed spreadsheet of all States that requested the retag of the national TV ad, papers where the ads ran, etc.). At the end of each national campaign, the Contractor shall provide a sizzle reel on a CD rom or ftp site representing the value added media received during each campaign.

Sub-Task 11 – Statutorily-Mandated Advertising (SMA) Upon receipt of Statutorily-Mandated Funds, NHTSA will modify the Task Order on a unilateral basis to add funding and increase the overall value by the amount of funding provided on this Task Order. The Contractor shall submit a draft media work plan for each national paid media campaign using all pass through of Statutorily-Mandated funds. The media work plan shall include recommendations for broadcast TV, cable, radio, digital and online media. The work plan shall include but not be limited to: campaign overview information (advertising period, budget, target audience profile, media strategy for various mediums, and recommended programming). The media work plan shall be delivered to the COTR (TO) no later than 12

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5) weeks before the start of each national paid media campaign. NHTSA will review the proposal, request any changes as appropriate, and approve the media buy plan two (2) weeks after receipt.

Upon approval of the media work plan, the Contractor shall proceed to execute and secure the national paid media buy for TV, radio, and online media for each campaign, not more than three

(3) weeks prior to the paid media launch. The Contractor invoice NHTSA for the cost of the advertising. Upon receipt, certification, and approval of the invoice, NHTSA will make payment in accordance with the payment terms of the Contract. The Contractor shall not charge additional fees associated with the placement of the national media buy using statutorily-mandated funds. Only actual media costs may be charged to the Task Order. Refer to Section G.1.2 of the Contract for further discussion on SMA.

V. TASK ORDER ADMINISTRATION

V.1. Designation of Contracting Officer’s Technical Representative, Task Order The NHTSA designated COTR (TO) for this Task Order 001 is (to be identified at time of Task Order award). Refer to Section G.5.3 of the Contract for further discussion on the roles and responsibilities of the COTR (TO).

Complete POC information for the Task Order Project Manager is provided below:

To Be Provided At Time of Task Order Award

V.2 Designation of Alternate Contracting Officer’s Technical Representative, Task Order The NHTSA designated ACOTR (TO) for this Task Order 001 is (to be designated at time of Task Order Award). This individual would have the same authority and responsibilities as the COTR (TO), but only when the COTR (TO) is not available to perform those duties. Refer to Sections G.5.4 of the Base Contract for further discussion on the roles and responsibilities of the

ACOTR (TO).

V.3 Designation of Contractor Task Order Project Manager The Contractor shall appoint a Task Order Project Manager to serve as the Contractor's authorized representative for technical and administrative work performed under this Task Order.

The Task Order Project Manager shall be the single point of contact between the Contractor and the COTR (TO) or Contracting Officer for matters related to this Task Order.

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

VI. PERIOD OF PERFORMANCE / MILESTONES / DELIVERABLES

VI.1 PERIOD of Performance The period of performance for Task Order 001 is from date of award through June 30, 2014.

VI.2 Milestones and Deliverables The following table presents a list of significant Milestones and Deliverables associated with this Task Order.

Item

Reference Milestones (M) and Deliverables (D) Due Date

1 Sub-Task 1 Contractor conducts Contract Kick-Off Meeting. (M)

Within 7 days following Contract award (or within 10 days following Contract award if combined with Item #2 below.)

2 Sub-Task 2 Contractor conducts Task Order Kick-Off Meeting (M) Within 10 days following Task Order award.

3 Sub-Task 3 Contractor completes Transition Plan (M) Within 3 weeks following Task Order award.

4 Sub-Task 4 Contractor conducts Weekly Status Meetings (M) 2 weeks after Task Order award and weekly thereafter.

5 Sub-Task 4 Contractor submits Weekly Status Meeting summary report (D)

Within 1 day following Weekly Status Meeting.

6 Sub-Task 5 Contractor submits written recommendations for improving the National Communications Plan. (D)

Within 6 months after Task Order award.

7 Sub-Task 6 Contractor provides technical assistance as needed (M/D) To be Determined

8 Sub-Task 6 Contractor provides social norming technical assistance (M/D)

Min. of 8 – To be Determined

9 Sub-Task 6 Contractor provides partnership technical assistance (M/D) Min. of 4 – To be Determined

10 Sub-Task 7.1 National Click It or Ticket Seat Belt Mobilization (M/D) May 2014

11 Sub-Task 7.1 Contractor provides COTR with post-buy analysis report of paid and donated media and sizzle reel. (D)

June 30, 2014

12 Sub-Task 7.2 National Impaired Driving Crackdown Activities (M/D) August through September 2013 and December 2013 through January 1, 2014.

13 Sub-Task 7.2 Contractor provides COTR with post-buy analysis report of paid and donated media and sizzle reel. (D)

Not more than 90 days after completion of media flight and/or no more than 30 days after close of final billing (whichever occurs last)

14 Sub-Task 7.3 National Child Passenger Safety Week/ National Seat Check Saturday (M/D)

September 2013

15 Sub-Task 7.4 National Distracted Driving Campaign (M/D) To be Determined

16 Sub-Task 7.4 Contractor provides COTR with post-buy analysis report of paid and donated media and sizzle reel. (D)

Not more than 90 days after completion of media flight and/or no more than 30 days after close of final billing (whichever occurs last)

17 Sub-Task 8 Contractor shall provide online multimedia support for national media campaigns. (M)

To be Determined

RFP DTNH22-13-R-00652 / Task Order 001 Enclosure (5)

Item

Reference Milestones (M) and Deliverables (D) Due Date

18 Sub-Task 9 Contractor conducts (4) “Brown Bag” training sessions (M/D)

1 Session per Quarter

19 Sub-Task 9 Contractor shall provide (6) Web-based or video conferences (M/D)

To be Determined

20 Sub-Task 9 Contractor conducts (2) Training Workshops (M/D) To be Determined

21 Sub-Task 9 Contractor shall participate in two (2) national conferences (M)

To be Determined

22 Sub-Task 10 Consolidated Status Report (Monthly Report) (D)

On or before the 15 day of month being reported.

23 Sub-Task 10 Contractor submits final Campaign reports to COTR. (D)

Sixty to ninety (60-90) days after completion of media flight and/or no more than thirty (30) days after the close of the final national media billing (whichever occurs last).

24 Sub-Task 11 Contractor submits media work plan for each national paid campaign, (CIOT, DSOGPO and DD.) (M/D)

12 weeks prior to campaign launch.

25 Sub-Task 11 NHTSA COTR (TO) approves media work plan (M) 2 weeks after receipt

26 Sub-Task 11 Contractor completes the execution of national media buy for each campaign (CIOT, DSOGPO, and DD) (M/D)

No more than 3 weeks prior to paid media launch.