AMENDMENT_02_CONTRACT_final.pdf

DTNH22‐13‐R‐00652 AMENDMENT 02 National and Regional Media and Communications Support Services

AMENDMENT 02

NHTSA RFP: DTNH22-13-R-00652

1. Amend Sub-Paragraph G.1.2 of the RFP to read as follows. Changes are highlighted in yellow.

G.1.2 STATUTORILY-MANDATED ADVERTISING (SMA)

As defined and discussed in Attachment 1, Statutorily-Mandated Advertising is an Other Direct Cost category under this contract. Throughout the term of the contract, the United States Congress will provide special funding to NHTSA to be used for specifically-defined advertising campaigns. This Statutorily-Mandated Advertising (SMA) requires that 100% of this funding be used to secure advertising airtime and or secure print/internet space. No SMA funds may be diverted to pay for any other cost (either direct or indirect) nor may any SMA costs be retained by the Contractor as fee or profit.

Costs associated with SMA can be substantial. During CY 2012, the Contractor invoiced the government 15 times to cover SMA costs averaging $1.5 million per invoice. One invoice reflected incurred costs of $5.5 million.

To fulfill the advertising requirements of the resultant contract, the Contractor must have sufficient financial resources to incur these large costs and to carry these costs until reimbursed by the Government. In recognition of the burden Statutorily-Mandated Advertising costs may have on the Contractor, the Contractor may submit invoices for SMA every 15 days. The Government has established procedures by which proper SMA invoices are processed for payment within 15 days after their receipt at the location designated in Section G.3 of this Contract. However, as these expedited payments are considered contract financing payments, failure of the government to make payment within 15 days is not subject to interest penalties.

2. Insert the following statements under the heading “Submission of Invoices” of

Section G.3.

G.3 SUBMISSION OF INVOICES

With the exception of invoices covering Statutorily-Mandated Advertising costs, the Contractor shall submit invoices on a monthly basis. Payments will be made in accordance with FAR 52.232-7 “Payments under Time-and-Materials and Labor-Hour Contracts” and FAR 52.232-25 “Prompt Payment.”

Recognizing the possible financial burden associated with the incurrence of SMA costs, the Contractor may submit invoices for SMA every 15 days. SMA invoices must be submitted separately from those of all other costs.

DTNH22‐13‐R‐00652 AMENDMENT 02 National and Regional Media and Communications Support Services

3. Change Sub-Paragraph L.7.2.2.c “Step IV” to read as follows. Change is highlighted in yellow.

Step IV (Exchanges with Offerors, up to 45minutes) Following Phase III, the Offeror and Government attendees will meet again. During this Phase IV, the Government may ask the Offeror questions regarding any portion of its Technical Proposal (both oral presentation and written materials.) This question and answer period shall be considered “Clarifications” (as defined in FAR Part 15.306(a)) and / or “Communications” (as defined in FAR Part 15.306(b)) as applied to exchanges with offerors. Following exchanges between the government and the offeror, the Offeror will be dismissed.

4. Replace Enclosure 4 “Task Order 01 Cost/Price Proposal” with Enclosure 4 appearing on the following page.

DTNH22‐13‐R‐00652 AMENDMENT 02 Enclosure 4

TASK ORDER 01 COST/PRICE PROPOSAL

Based upon the Task Order 01 Statement of Objectives presented in Enclosure (4) of this RFP, the Offeror shall prepare its cost/price proposal by completing all applicable blocks in the following price schedule. The Offeror shall:

1). Determine which Functional Areas will be needed to fulfill the Task Order 01 requirements.

2). Enter the hourly “Loaded Fixed Functional Area Rate” for each Functional Area identified by the Offeror. These rates shall be the same as those presented in Section B.3.1 of the RFP.

3). Enter the number of “Hours” required of each applicable Functional Area to fulfill this Task Order 01 requirement.

4). Multiply the hourly “Loaded Fixed Functional Area Rate” by that Functional Area’s “Hours” to arrive at the “Total

Cost” for each Functional Area 5). Itemize any “Other Direct Costs” that may apply and enter those costs in the schedule.

6). Apply any approved Indirect Cost Rates to Other Direct Costs.

7). Add the Total Functional Area Cost to the Other Direct Cost to arrive at a Total Task Order 01 ceiling amount.

FUNCTIONAL AREA

Loaded Fixed

Functional Area Rates

Hours Total Cost

Account Management $ $

Ad Production $ $

Media Buy $ $

Press Events/Earned Media $ $

State Technical Assistance $ $

Creative Collateral Design $ $

Conference, Meetings, National Forum $ $

Marketing and Communications Training $ $

Total Functional Area Hours

Total Functional Area Cost $

OTHER DIRECT COSTS

Estimated

Cost

Indirect Cost Rate

(If applicable) Total Cost

Statutorily‐Mandated Advertising (SMA) N/A

Discretionary Advertising $ % $

Miscellaneous Direct Costs $ % $

Travel $ % $

Total Other Direct Costs $

Total Task Order 01 Ceiling Cost Total Functional Area Cost + Total Other Direct Costs