Draft Solicitation - N0024427R3101.pdf

SECTION

15A. NAME AND

ADDRESS

OF OFFEROR

SOLICITATION, OFFER, AND AWARD 1. This Contract is a Rated Order under the Defense Priorities and Allocations System (DPAS) - Code of Federal Regulations - at 15 CFR 700.

RATING PAGE OF PAGES

2. CONTRACT NUMBER 3. SOLICITATION NUMBER 4. TYPE OF SOLICITATION 5. DATE ISSUED 6. REQUISITION/PURCHASE NUMBER

CODE7. ISSUED BY 8. ADDRESS OFFER TO (If other than item 7)

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

SOLICITATION

9. Sealed offers in original and copies for furnishings the supplies or services in the Schedule will be received at the place specified in item 8, or if hand carried, in the depository located in until local time

CAUTION - LATE Submissions, Modifications, and Withdrawals: See Section L, Provision Number 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

10. FOR

INFORMATION

CALL:

A. NAME B. TELEPHONE (NO COLLECT CALLS)

AREA CODE NUMBER EXTENSION

C. EMAIL ADDRESS

11. TABLE OF CONTENTS

(X) DESCRIPTION PAGE(S) (X) SECTION PAGE(S)DESCRIPTION

A B C D E F G H

I

J

K

L

M EVALUATION FACTORS FOR AWARD

INSTRUCTIONS, CONDITIONS, AND NOTICES TO OFFERORS

REPRESENTATIONS, CERTIFICATIONS AND OTHER

STATEMENTS OF OFFERORS

PART IV - REPRESENTATIONS AND INSTRUCTIONS

LIST OF ATTACHMENTS

PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACHMENTS

CONTRACT CLAUSESSOLICITATION/CONTRACT FORM

SUPPLIES OR SERVICES AND PRICES/COSTS

DESCRIPTION/SPECIFICATIONS/WORK STATEMENT

PACKAGING AND MARKING

INSPECTION AND ACCEPTANCE

DELIVERIES OR PERFORMANCE

CONTRACT ADMINISTRATION DATA

SPECIAL CONTRACT REQUIREMENTS

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

OFFER (Must be fully completed by offeror)

12. In compliance with the above, the undersigned agrees, if this offer is accepted within calendar days (60 calendar days unless a different period is inserted by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the set opposite each item, delivered at the designated point(s), within the time specified in the schedule.

13. DISCOUNT FOR PROMPT PAYMENT

(See Section I, Clause Number 52.232-8)

14. ACKNOWLEDGMENT OF AMENDMENTS

(The offeror acknowledges receipt of amendments to the SOLICITATION for offerors and related documents numbered and dated):

10 CALENDAR DAYS (%) 20 CALENDAR DAYS (%) 30 CALENDAR DAYS (%) CALENDAR DAYS (%)

DATEAMENDMENT NUMBERAMENDMENT NUMBER DATE

CODE FACILITY 16. NAME AND THE TITLE OF PERSON AUTHORIZED TO SIGN OFFER

(Type or print)

15B. TELEPHONE NUMBER

AREA CODE NUMBER EXTENSION

15C. CHECK IF REMITTANCE ADDRESS IS

DIFFERENT FROM ABOVE - ENTER

SUCH ADDRESS IN SCHEDULE.

17. SIGNATURE 18. OFFER DATE

AWARD (To be completed by Government)

19. ACCEPTED AS TO ITEMS NUMBERED 20. AMOUNT 21. ACCOUNTING AND APPROPRIATION

22. AUTHORITY FOR USING OTHER THAN FULL OPEN COMPETITION UNDER THE

UNITED STATES CODE AT:

10 U.S.C. 3204(a) ( )41 U.S.C. 3304(a)

24. ADMINISTERED BY (If other than Item 7)

26. NAME OF CONTRACTING OFFICER (Type or print)

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

AUTHORIZED FOR LOCAL REPRODUCTION

Previous edition is unusable

23. SUBMIT INVOICES TO ADDRESS SHOWN IN

(4 copies unless otherwise specified)

25. PAYMENT WILL BE MADE BY

27. UNITED STATES OF AMERICA

(Signature of Contracting Officer)

28. AWARD DATE

CODE

ITEM

STANDARD FORM 33 (REV. 12/2022)

Prescribed by GSA - FAR (48 CFR) 53.214 (c)

SEALED BID (IFB) INVITATION FOR BID

NEGOTIATED (RFP) REQUEST FOR

PROPOSAL

(Hour) (Date)

PART I - THE SCHEDULE PART II - CONTRACT CLAUSES

Created On:

09 Oct 2026, 00:23 AM Greenwich Mean Time

Section A - Solicitation/Contract Form

CNSP PAO Support

The resulting task order shall be awarded as a competitive Woman-Owned Small Business (WOSB) set-aside task order within SeaPort NxG. Offers are solicited from, and the award resulting from this solicitation will only be made to qualified WOSB concerns in accordance with FAR 52.219-30.

Please verify that your certified WOSB status is active via the SBA Small Business Search (SBS). https://search.

certifications.sba.gov/ This requirement is currently being met by SeaPort task order N00244-21-F-3010, awarded to STRACON

SERVICES GROUP, LLC.

In order to properly staff the evaluation process, all contractors who anticipate submitting a proposal are encouraged to send an e-mail to christine.jordan@navy.mil one week prior to the closing of the solicitation advising of this intent.

All prime contractors should provide evidence of VETS-4212 compliance.

N0024427R3101

Section B - Supplies or Services & Prices or Costs

Additional Information/Notes

Item Supplies/Service Quantity Unit Unit Price Amount

5000 CNSP PAO Support Services - Base Year

Pricing Arrangement: Firm Fixed Price

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 1

Pricing Arrangement: Firm Fixed Price

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 2

Pricing Arrangement: Firm Fixed Price

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 3

Pricing Arrangement: Firm Fixed Price

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 4

Pricing Arrangement: Firm Fixed Price

12 Months

CNSP PAO Support Services - Base Year Travel

Pricing Arrangement: Cost No Fee

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 1 Travel

Pricing Arrangement: Cost No Fee

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 2 Travel

Pricing Arrangement: Cost No Fee

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 3 Travel

Pricing Arrangement: Cost No Fee

12 Months

Option Line Item

CNSP PAO Support Services - Option Year 4 Travel

Pricing Arrangement: Cost No Fee

12 Months

Section C - Description/Specifications/Statement of Work

PERFORMANCE WORK STATEMENT (PWS)

Navy Public Affairs/Visual Information, Knowledge Management & Multimedia Services (Surface Warfare Magazine) for Naval Surface Forces Pacific

1 GENERAL CONTRACT INFORMATION AND ADMINISTRATION:

1.1 Title of Effort & Objective:

This is a non-personal services contract to provide Public Affairs (PA)/Visual Information (VI), Knowledge Management (KM), and Multimedia services for Commander Naval Surface Forces Pacific (CNSP) Public Affairs Office. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor, who, in turn, is responsible to the Government.

1.1.1 CNSP is responsible for the readiness of all surface ships in the U.S. Pacific Fleet (PACFLT). Our mission is to man, train, and Background:

equip the Surface Force to provide Fleet Commanders with credible naval power to control the sea and project power ashore. CNSP has an ongoing requirement to provide PA support so that the Naval Surface Force is perceived as a fleet that values command, fosters a culture of excellence, and turns readiness into lethality in support of the national defense strategy and in building America's warfighting Navy.

The Surface Navy leverages the World Wide Web (WWW) to deliver web content, visual media, and social media products that provide unique, relevant, and engaging communication, promoting sharing and discussion among stakeholders on Navy web platforms. To continually measure and enhance the effectiveness of these efforts, the Surface Navy requires proactive maintenance of a sophisticated suite of web analysis tools and sites that streamline processes and filter content when publishing Surface Navy news and monitoring conversations across a vast array of public-domain sites.

The Surface Navy also leverages print, broadcast, audiovisual, and in-person venues to disseminate Surface Navy public information. This is accomplished through communication products, including press releases, publications, graphics, and playbooks, written to inform stakeholders of Surface Navy objectives.

Additional products used to educate internal and external stakeholders include videos posted on online platforms or distributed to appropriate venues, as well as talking points to support key leader engagements and community outreach events. All communication efforts support an overarching communication plan, which is reviewed and promulgated annually. CNSP PA continually gathers and analyzes data on Navy missions and relevant events to identify and develop products that best highlight and explain operational efforts to improve readiness and strengthen force capability.

Surface Warfare Magazine (SWO Mag) is the professional magazine of the surface warfare community. This contract supports SWO Mag through content advisement, content contribution, and promulgation via social media and web services. The magazine's purpose is to educate its readers on surface warfare missions and programs, with a particular focus on U.S. surface ships, commands, and annual awardees. This magazine will also draw upon the Surface Force's historical legacy to instill a sense of pride and professionalism among community members and to enhance readers' awareness of the importance of surface warfare to national security.

1.1.2 The contractor shall design and maintain Surface Force unclassified and secret websites. The contractor shall provide public Objectives:

affairs support, including media integration/analysis, visual information, social media presence, and assistance with communication efforts such as PA Guidance (PAG), playbooks, media prep, response to query/briefing card (RTQ/BC), and other public affairs projects and assignments. The contractor shall provide PA/VI equipment and program management. The contractor shall design and produce a professional annual publication of Surface Warfare magazine in electronic and hard-copy formats.

1.1.3 The Contractor shall provide the following PA, VI, and KM services for the CNSP Public Affairs Office (see section 3): Scope:

1.1.4 Media Analysis Services

1.1.5 Web Administration Services

1.1.6 Social Media Support Services

1.1.7 Multimedia Specialist Services

1.1.8 PA/VI Equipment Support Services

1.2 Type of Contract & Period of Performance:

1.2.1 The Government will award a Firm Fixed Price (FFP) contract type with Cost Reimbursement CLINs for travel. Type of Contract:

1.2.2 The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, Description of Services/Introduction:

materials, supervision, and other items and non-personal services necessary to perform PA/VI and KM services as defined in this Performance Work Statement. The contractor shall perform in accordance with the standards in this contract.

Period of Performance: The period of performance shall be for one Base Year of 12 months and four 12-month option periods.

1.3 Place of Performance, Duty Hours, & Telework Guidelines:

1.3.1 Unless travelling for special assignments, Contractor Personnel under this contract will primarily work at the Primary Place of Performance:

below location:

Commander, Naval Surface Forces, U.S. Pacific Fleet

2841 Rendova Road

San Diego, CA 92155

1.3.2 The Contractor Personnel are responsible for conducting business between the hours of 0800-1630, Monday through Hours of Operation:

Friday, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or Government-directed facility closings.

The Contractor Personnel must always maintain an adequate workforce to ensure uninterrupted performance of all tasks defined in this PWS when the Government facility is not closed for the reasons above. When hiring personnel, the contractor shall keep in mind that workforce stability and continuity are essential.

1.3.3 Off-site editing and design support for unclassified, publicly releasable content is authorized with prior PAO and COR Telework Guidelines:

approval.

1.4 Contractor Personnel may be required to perform travel to CNSP ship/shore commands, conferences, or Contractor Personnel Travel:

Surface Force-related events. In addition, contractors may be required to travel to ships at sea and/or fly in military aircraft.

All travel must be approved in advance by the PAO and COR. Travel will be reimbursed in accordance with the Joint Travel Regulations (JTR).

Media Analyst, Multimedia Director, and Social Media Director should expect to travel annually to the Surface Navy Association symposium each January in Washington, D.C. for approximately 5 days.

1.5 Contractor Personnel performing work under this contract must obtain a Secret Clearance before starting work and Security Requirements:

maintain the level of clearance required for the life of the contract. The security requirements are in accordance with DD Form 254. Contractor personnel must abide by the command's security requirements regarding email and electronic device use, as well as all other security directives.

1.6 The Contractor Personnel shall be responsible for safeguarding all Government equipment, information, and Physical and Cyber Security:

property provided. At the close of each work period, government facilities, equipment, and materials shall be secured.

Contractor shall ensure personnel have the proper and current IA certification to perform IA functions in accordance with Cyber Security Workforce program requirements identified in DoD 8140.01. Personnel shall meet applicable information assurance certification requirements, including (a) DoD-approved IA workforce certifications appropriate for each specified category and level and (b) appropriate operating system training for information assurance technical positions as required by DoD 8140.01. Personnel who do not have proper and current credentials shall be denied access to DoD information systems for the purpose of performing information assurance functions.

1.7 The contractor agrees to attend any post award conference convened by the contracting Post Award Conference/Periodic Progress Meetings:

activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5. The Contracting Officer, Contracting Officer's Representative (COR), and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings, the contracting officer will apprise the contractor of the Government's view of the contractor's performance, and the contractor will inform the Government of any problems being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government.

1.8 The COR will be identified by a separate letter. The COR monitors all technical aspects of the Contracting Officer's Representative (COR):

contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance; maintain written and oral communications with the contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, specifications; monitor Contractor's performance and notify both the Contracting Officer and contractor of any deficiencies; coordinate availability of Government furnished property; and provide site entry of contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the contractor, states the COR's responsibilities and limitations, especially regarding changes in cost or price, estimates, or delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting order.

1.9 The contractor shall develop and maintain an effective quality control program (currently known as the Monthly Snapshot) Quality Control:

to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor's quality control program is how it ensures that work complies with the contract requirements. After acceptance of the quality control plan, the contractor shall need to receive the contracting officer's written acceptance of any proposed change to their QC plan.

1.10 The government shall evaluate the contractor's performance under this contract in accordance with the Quality Assurance Quality Assurance:

Surveillance Plan. This plan ensures the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

2 DEFINITIONS & ACRONYMS:

2.1 DEFINITIONS:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or services to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER. A person with authority to enter, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor if that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered but may include non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the people that are listed in the proposal.

2.1.7 PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8 QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of a product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR. One that enters a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 WORKDAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK. Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

ACOR Alternate Contracting Officer's Representative

CCE Contracting Center of Excellence

CFR Code of Federal Regulations

CONUS Continental United States (excludes Alaska and Hawaii)

COR Contracting Officer Representative

COTR Contracting Officer's Technical Representative

COTS Commercial-Off-the-Shelf

DD250 Department of Defense Form 250 (Receiving Report)

DD254 Department of Defense Contract Security Requirement List

DFARS Defense Federal Acquisition Regulation Supplement

DMDC Defense Manpower Data Center

DOD Department of Defense

FAR Federal Acquisition Regulation

HIPAA Health Insurance Portability and Accountability Act of 1996

KO Contracting Officer

OCI Organizational Conflict of Interest

OCONUS Outside Continental United States (includes Alaska and Hawaii)

ODC Other Direct Costs

PIPO Phase In/Phase Out

POC Point of Contact

PRS Performance Requirements Summary

PWS Performance Work Statement

QA Quality Assurance

QAP Quality Assurance Program

QASP Quality Assurance Surveillance Plan

QC Quality Control

QCP Quality Control Program

TE Technical Exhibit

3 GOVERNMENT PROPERTY & CONTRACTOR ITEMS

3.1 Government Property Incidental to the place of performance:

3.1.1 Facilities: The Government will provide the necessary workspace for the contractor to be able to perform in accordance with the PWS. This includes desk space, telephone, computer, NMCI access, and other items necessary to maintain an office environment, such as scanners, fax machines, and printers.

3.1.2 Utilities: The Government will provide all utilities in the facility, which will be available for the contractor's use in performance of tasks outlined in this PWS. The contractor shall instruct employees in utility conservation practices. The contractor shall instruct employees in utility conservation practices.

3.1.3 Equipment: The Government will provide on-site editing workstations (Mac/PC) with enterprise visual media licenses (Adobe Creative

Cloud), NMCI IT network access, and physical studio/field cameras.

3.2 Contractor Items and responsibilities:

3.2.1 The contractor shall furnish all supplies, equipment, facilities, and services required to perform work under this contract that are not listed under Section 3 of this PWS.

3.2.1.1 Secret Facility: The contractor shall possess and maintain a Secret clearance. The contractor's employees, performing work in support of this contract, shall have been granted a Secret security clearance.

3.2.1.2 Equipment: The contractor shall provide employee equipment such as Commercial cellular/content smartphones with data plans, third-party social media scheduling/analytics subscriptions (e.g., Sprout Social, Hootsuite), and commercial media monitoring tools (e.g., Meltwater, Cision).

CORE SUPPORT SERVICES AND TECHNICAL REQUIREMENTS:

The contractor shall provide administrative and technical support to CNSP's Public Affairs and Knowledge Management staff, including support to all subordinate commands.

3.2.2 Media Analysis Services:

The Contractor shall apply the Research, Planning, Implementation, and Evaluation (RPIE) process to develop data-driven communication strategies, monitor the external information environment, and evaluate the efficacy of CNSP public messaging.

Functional Area

Contractor Responsibility Performance Standard

Strategic Communication Planning

Formulate comprehensive communication plans utilizing the RPIE methodology.

Define background context, measurable objectives, audience segmentation, core themes, messaging matrices, and tactical execution timelines.

Incorporate quantifiable Measures of Performance (MOP) and Measures of Effectiveness (MOE).

Speechwriting & Message Drafting

Research, structure, and draft talking points, executive remarks, leadership messages to the Force, press releases, media advisories, and video scripts.

Products must meet the professional standard expected of a 3-star operational headquarters.

Media Query & Liaison Support

Research background context and draft proposed responses to routine media queries and briefing cards (RTQ/BC). Liaise with numbered fleets, TYCOMs, and higher headquarters to coordinate media coverage.

Final approval and transmission of media responses remain the exclusive function of the Government PAO.

Environmental Scanning & Social Listening

Conduct daily quantitative and qualitative media monitoring across print, broadcast, wire services, blogs, and social platforms. Track media sentiment, narrative trends, and emerging reputational risks.

Near-real-time escalation of emerging crisis narratives to the PAO.

Recurring Impact Assessments

Compile and deliver structured media assessment reports evaluating communication campaign reach, sentiment, and geographic/demographic resonance.

12 Monthly Assessment Reports 4 Quarterly Trend Briefs Up to 6 Ad-Hoc Reports (e.g., SNA Symposium).

Outreach & Event Coordination

Provide logistical planning, scheduling, and coordination support for CNSP community outreach programs, including Leaders to Sea, ship tours, and senior speaker engagements.

Coordinate itineraries and briefing packages with host units.

3.2.3 Web Administration Services:

The Contractor shall manage and maintain the Commander, Naval Surface Force, U.S. Pacific Fleet (CNSP) portion of the Navy's enterprise-level, template-based web and intranet environments. This highly complex portal ecosystem spans three security domains to facilitate both public communications and internal command decision-making:

- Public Internet (External Public Communications)

- NIPRNet (Non-Classified Internet Protocol Router Network - CAC Accessible)

- SIPRNet (Secret Internet Protocol Router Network - Secure Classified)

All web operations, development, and content management must integrate seamlessly with Navy enterprise portals and assist decision-makers across subordinate commands, support commands, and the Headquarters (HQ) staff.

3.2.3.1 Public Website Collection Management:

- The Contractor shall centrally manage, update, and maintain CNSP's public-facing website collection, consisting of more than 100 integrated, publicly accessible websites utilizing DoD-approved platforms (including AFPIMS and SharePoint Online).

- The Contractor shall ensure all public-facing webpages are fully compliant with Section 508 accessibility standards and contain up-to-date and historically relevant content (including Navy/DoD-released articles, biographies, photographs, graphics, videos, and family readiness resources).

Contractor Responsibility Performance Standard

Digital Integration Monitoring

Monitor public websites daily for content accuracy, technical security, and seamless integration with official social media platforms (e.g., Facebook, X, Instagram, LinkedIn, YouTube, and Reddit).

Utilize Google Analytics or approved software to track usage trends.

DoD Media Scanning

Scan daily DoD publications, news feeds, and visual media (including CHINFO, Navy.mil, All Hands, subordinate command channels, and DVIDS). Identify and recommend relevant articles, photos, policies, or memos for inclusion in CNSP products.

PAO retains sole final approval over all recommended content selections.

Graphic & Video Production

Design, edit, and update original artwork, graphics, vector layouts, and short-form videos to enhance written articles and public websites (including ship/crew photography and social media assets).

Estimated Volume: 15-20 products per month.

Standards: SECNAVINST 5720.44C &

SECNAVINST 5720.47B.

Template Design

Develop, test, and deploy modern, responsive web design templates and graphical layouts that facilitate ease of future content updates.

All templates must be mobile-optimized and Section 508 compliant.

Metrics & Analytics

Capture, analyze, and deliver monthly trend reports regarding public website traffic, user demographics, and social media engagement.

To be packaged into the Monthly Snapshot deliverable.

3.2.3.2 Private Portal Collections (NIPRNet & SIPRNet):

- The Contractor shall maintain CNSP's private portal environments to support internal collaboration, information architecture, and knowledge management (KM). This includes CAC-enabled NIPRNet SharePoint collections and secure SIPRNet SharePoint collections containing active and archived command policies, directives, schedules, briefs, calendars, and media files.

- All portal administration tasks shall be executed in strict accordance with policies established by the CNSP N6 Directorate.

Contractor Responsibility Performance Standard

Portal Architecture

Maintain, structure, and configure the overall SharePoint site hierarchy, sub-sites, page templates, and navigation pathways across both networks.

Align with modern SharePoint Online / M365 best practices.

Content & Security Auditing

Regularly monitor internal portals for content currency, active hyperlinks, technical security compliance, and proper integration of out-of-the-box web tools.

Escalate any potential security spills or permission leaks immediately.

User & Access Management

Manage user accounts, process site access approvals, create security groups, and assign individual and group access rights. Maintain an online Frequently Asked Questions (FAQ) repository and technical tips.

Provided during regular working hours.

Restrict access strictly on a "need-to-know" basis.

Internal Creative Assets

Develop, edit, and update custom graphics, digital artwork, and video content to enhance internal site templates, shipboard intranets, and sub-sites.

Estimated Volume: 30-40 products per month.

Standards: SECNAVINST 5720.44C.

Training & Briefings

Develop, update, and deliver SharePoint and Web utility training, user guides, and SOPs for CNSP HQ staff and Prospective Commanding/Executive Officers (PCO/PXOs).

Deliver training as required by leadership or deployment cycles.

3.2.3.3 Help Desk Operations & Information Lifecycle:

- Webmaster Help Desk Operations: The Contractor shall provide a centralized Webmaster Help Desk function for CNSP HQ staff and subordinate commands during normal working hours.

o Scope: Help desk support covers public website updates, new user approvals, access rights requests, SharePoint technical issues, and visual media submissions.

o Response Standard: The Contractor shall acknowledge and initiate action on all help desk requests within one (1) business day.

o Government Oversight: All help desk inputs, requests, and site updates shall be cataloged by the Contractor and routed to the PAO (or government designee) for final approval prior to implementation.

- Information Lifecycle Management: The Contractor shall manage portal and website content to ensure both active and archived information remains accessible.

o Active Information: Organized and optimized for easy, intuitive, function-based searching.

o Archived Information: Chronologically cataloged and archived to preserve historical record integrity.

3.2.4 Social Media Support Services:

The Contractor shall assist the CNSP Public Affairs Office in executing targeted, force-wide social media communication campaigns to inform, educate, and engage internal and external stakeholders--including subordinate commands, Sailors, military families, prospective recruits, and the American public.

Contractor Responsibility Performance Standard

Campaign Strategy & Execution

Develop, coordinate, and execute digital communication plans across official DoD /DoN-approved platforms (e.g., Facebook, Instagram, X, LinkedIn, YouTube).

Ensure messaging aligns with CNSP strategic priorities.

Maintain strict compliance with SECNAVINST 5720.44C and

SECNAVINST 5720.47B.

Content Preparation & Quality Control

Draft original copy, captions, infographics, and short-form video scripts.

Coordinate text and visual revisions based on leadership feedback.

All draft posts must receive explicit Government PAO review and release authorization prior to publishing.

Fleet Advisory & Account Support

Serve as a central help desk and advisor to subordinate commands, shipboard Unit Public Affairs Representatives (UPARs), and shore commands on official account setup, platform verification, and security recovery.

Deliver technical assistance within one

(1) business day of receipt.

Executive Briefing & Instruction

Support the PAO by developing and delivering social media guidance, policy updates, and operational security (OPSEC) briefings for Prospective Commanding Officers/Executive Officers (PCO/PXOs).

Deliver briefings and curriculum updates as scheduled by CNSP leadership.

Digital Archive Management

Maintain an organized, centralized electronic library of all social media assets, operational campaign records, visual media files, and approved text products.

Archive files logically with standardized metadata tagging and version control.

3.2.5 Multimedia Specialist Services:

The Contractor shall deliver end-to-end creative multimedia services--including professional videography, dynamic graphic design, studio photography, and post-production editing--to advance Surface Force messaging across global digital and print platforms.

Contractor Responsibility Performance Standard

Artistic Graphic Services

Conceptualize, design, and produce high-resolution vector artwork, typography, and publication layouts for Surface Warfare Magazine, event backdrops, digital infographics, and social platforms.

Products must adhere to the DoD Visual Information Style Guide and DoDI 5040.02.

Color Grading & Imagery Processing

Execute advanced non-destructive image processing, color correction, and metadata formatting in accordance with strict DoD ethical visual information standards.

Prohibited from altering the journalistic integrity of news imagery.

Full-Cycle Video Production

Lead pre-production (storyboarding, concept drafting, shot lists), field production (cinematography, three-point lighting, professional audio recording), and post-production (editing, sound mastering, motion graphics).

Produce short- and long-form video products optimized for DVIDS, web, and mobile aspect ratios.

Official Studio & Field Photography

Operate professional studio lighting, backdrop arrays, and DSLR /mirrorless camera systems to execute official command portrait appointments, promotion ceremonies, and headquarters events.

Process, metadata-tag, archive, and electronically deliver edited portraits by the next business day, internally (e.g. email) and externally (e.g. DVIDS).

3.2.6 PA/VI Equipment Support Services:

The Contractor shall oversee equipment accountability, material readiness, technical lifecycle management, and tactical visual information training across all CNSP sea-based and shore-based operational units.

Contractor Responsibility Performance Standard / Deliverable

Fleet Inventory Oversight

Administer the Force-wide Visual Information equipment inventory tracking program. Collect, review, and evaluate quarterly status reports from every CNSP surface combatant to verify accountability and material condition.

Submit consolidated findings and equipment status reports to CNSP PAO and COMPACFLT VI Director.

AMMPS

Inventory Management

Receive, review, and audit quarterly Afloat Multimedia Production System (AMMPS) inventory reports from subordinate command media departments and independent Mass Communication Specialists.

Integrate AMMPS tracking into Force-level logistics records.

HQ Custody & Loan Management

Maintain direct custody control of the CNSP HQ PA/VI equipment locker. Track gear check-in/check-out logs, maintain signed Transfer of Property documentation (DD Form 1149), and conduct physical spot checks

Submit quarterly inventory audit reports to the PAO.

Technical Troubleshooting & Warranty

Serve as primary technical liaison for shipboard VI Team Leaders and ISIC coordinators. Troubleshoot degraded or malfunctioning equipment and coordinate manufacturer warranty claims or depot-level repair.

Log issues upon receipt and track through to return-to-service.

Fleet Concentration Training

Plan, coordinate, and execute annual one-day hands-on equipment training for shipboard VI teams across fleet concentration areas: San Diego, CA; Pearl Harbor, HI; Everett, WA; Yokosuka, Japan; and Sasebo, Japan.

Conduct training in partnership with Afloat Training Group (ATG) Pacific.

Equipment Lifecycle Management

Develop and execute a data-driven lifecycle modernization model based on maritime operational wear-and-tear, failure trends, and emerging visual technology.

Coordinate with CNSP PAO and COMPACFLT to forecast budget requirements and AEL updates.

4 CONTRACTOR PERSONNEL QUALIFICATIONS & LABOR CATEGORIES:

The contractor shall provide these individuals (personnel), who shall be responsible for performing the work required to fulfill the contract. They shall have full authority to act on behalf of the contractor on all contract matters relating to the day-to-day operation of this contract.

The following is a list of contractor personnel to include:

Contractor Personnel Title *Key/

**Non-Key

***SCA/

****Exempt Job Description

Strategic Communications & Media Analyst Key Exempt See section: 5.1.1

Web Operations & SharePoint Team Lead Key Exempt See section: 5.1.2

Social Media Director Key Exempt See section: 5.1.3

Multimedia Director Key Exempt See section: 5.1.4

PA/VI Program Manager Key Exempt See section: 5.1.5

SharePoint & Microsoft 365 Technical Architect Non-Key Exempt See section: 5.1.6

SharePoint/ Web Assistant Non-Key SCA See section: 5.1.7

* Key Personnel: Resumes are evaluated during source selection. The contractor cannot replace this person without submitting a resume to the Contracting Officer for prior approval.

** Non-Key Personnel: Resumes are not evaluated during source selection. The contractor can swap personnel freely, as long as they meet the minimum qualifications listed in the PWS.

***SCA: Governed by the Service Contract Act. Wage/benefits are tied to a strict DOL Wage Determination (WD) floor. Applies to non-exempt, technical, or clerical roles (e.g., SharePoint Assistant).

**** Exempt: Highly creative, analytical, and advanced architectural roles are categorized as Non-SCA (Exempt) under FLSA professional guidelines to attract specialized, market-rate talent, while support roles are categorized as SCA-Covered in compliance with DOL Wage Determinations.

4.1 Sections 5.1.1 to 5.1.7 are the Contractor Personnel positions, the Contractor Personnel Position Descriptions and Qualifications:

security clearance requirement, education/experience requirements and job descriptions for each role needed at CNSP.

A military background--specifically experience serving in or directly supporting Department of Defense (DoD) or Navy public affairs, communications, or knowledge management environments--is highly preferred for each role, but not required.

4.1.1 Strategic Communications & Media Analyst (Key Personnel)

Security Clearance: Secret

Education/Experience: A Bachelor's degree and a minimum of five (5) years of progressive experience in strategic communications, crisis communication, media research, and stakeholder engagement is required. A Bachelor's degree in Communications, Business Administration, Data Analytics, Public Relations, Digital Media, or a related field is preferred.

Job Description:

- Strategic Research, Analytics, & Business Intelligence o Data-Driven Insights: Apply a sharp, analytical approach to traditional and digital media monitoring. Leverage modern media analytics, social listening, and business intelligence tools to track, measure, and analyze communication campaign effectiveness, translating raw data into actionable insights and strategic recommendations.

o Campaign Optimization: Establish and execute digital media workflow metrics, research methodologies, and testing/optimization frameworks to continuously refine Surface Force communication plans and maximize reach.

o Advanced Tools & Reporting: Maintain expert-level proficiency in advanced data tools (e.g., Microsoft Excel, reporting dashboards, and data visualization software) to compile complex media impact reports, sentiment analyses, and executive-level briefs.

- Strategic Writing, Product Development, & Media Relations Support o Product Preparation: Lead the drafting, structuring, and editing of a wide range of internal and external communication products--including press releases, monthly playbooks, features, briefing cards, talking points, media kits, media preparation guides, Standard Surface Warfare Magazine Operating Procedures (SOPs), emergency response plans, and training materials.

o Executive Messaging: Draft compelling talking points, speeches, Force-wide messages, and video scripts tailored for CNSP leadership and key stakeholders to enhance message delivery and strategic impact.

o Media Query Processing: Research, develop, and staff draft responses to routine media queries, ensuring accuracy, policy compliance, and alignment with Surface Force priorities. All proposed responses must be routed to the PAO for final approval prior to dissemination.

o Release Planning Coordination: Develop comprehensive, proactive media release plans and coordinate the administrative pipelines for official communications. The actual release of public information remains the sole authority of the PAO.

o Cross-Command Liaison: Coordinate and liaise with subordinate units, Fleet Public Affairs Centers, and higher headquarters to facilitate media coverage of Command and Surface Force initiatives.

- Crisis Communication & Leadership Advisory o Crisis Counseling Support: Provide expert, real-time research and strategic options to the PAO during crisis communications, high-visibility incidents, and rapid-turn news cycles.

(S) Executive Briefings: Deliver highly polished, professional verbal and written presentations to senior military leaders regarding media trends, public perception, and communication risks.

- Operational Requirements o Must possess exceptional project management skills, meticulous attention to detail, and a demonstrated ability to collaborate across multidisciplinary technical and creative teams.

o Must be willing to travel occasionally (CONUS/OCONUS) to support CNSP operational taskings.

4.2 Web Operations & SharePoint Team Lead (Key Personnel)

Security Clearance: Secret

Education & Experience: Bachelor's degree (preferably in Management Information Systems, Computer Information Systems, Computer Science, or a related technical field) OR at least four (4) years of relevant professional experience is required

Professional Qualifications & Experience:

- Required Experience:

o Minimum of five (5) years of experience in business process analysis, knowledge management (KM) solutions, user interface development, and business logic implementation.

o At least five (5) years of direct experience in SharePoint administration, site architecture, and enterprise content management.

- Preferred Certifications:

o Microsoft 365 Certified: Administrator Expert (or modern equivalent MS-102 credential).

o Microsoft Power Platform App Maker Associate (PL-100) or SharePoint hybrid administration credentials.

o IAT Level II Certification

- Team Leadership & Project Coordination:

o Serve as the technical lead and supervisor for the contractor SharePoint and web support team. Coordinate development tasks, manage workload priorities, and conduct quality assurance reviews on all team deliverables.

o Establish detailed project plans, regularly monitor and track development progress, and ensure transparent, proactive communication with Government partners and stakeholders.

o Direct and coordinate knowledge management initiatives, including complex content organization, documentation management, and overall information architecture.

- SharePoint Administration & System Support:

o Maintain deep, administrative knowledge of out-of-the-box SharePoint features, permission structures (user and list levels), security group configurations, and overall site collections.

o Provide expert support for hybrid SharePoint environments, covering legacy implementations (e.g., SharePoint 2013, InfoPath, Visio, and SharePoint Designer) as well as modern implementations (SharePoint Online and Microsoft 365).

o Must have at least five (5) years of experience in legacy SharePoint 2013 and InfoPath, alongside proven experience supporting Microsoft software development and staging environments.

o Demonstrated experience supporting highly regulated Department of Defense (DoD) networks, ensuring alignment with strict cybersecurity, information assurance, and OPSEC parameters.

- Front-End Web Development & Customization:

o At least five (5) years of experience utilizing HTML5, CSS3, modern JSON, and basic JavaScript to customize, troubleshoot, enhance, and brand SharePoint modern pages and user interfaces.

o Must have recent experience (within the last 5 years) designing, implementing, and supporting custom SharePoint workflows and business process automations (including legacy workflows and modern Power Platform tools like Power Automate).

o Strong working knowledge of responsive web design, modern typography, color schemes, usability principles, and web accessibility best practices.

o Must be highly familiar with cross-browser testing and modern developer-tool debugging to identify and resolve front-facing user interface issues.

- Systems Analysis & Problem Solving:

o Analyze, translate, and convert complex non-technical business requirements into functional, highly usable technical solutions.

o Exhibit advanced analytical, troubleshooting, and problem-solving skills to diagnose and resolve application or rendering issues in real-time.

o Possess outstanding verbal and written communication skills necessary to clearly explain intricate technical processes to both technical staff and non-technical stakeholders.

4.3 Social Media Director (Key Personnel)

Education/Experience: Bachelor's degree (preferably in Communications, Marketing, Public Relations, or a highly related field) OR equivalent four

(4) years of relevant professional experience is required. At least five (5) years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs (specifically U.S. Navy) is highly preferred.

- Strategic Communication & Brand Architecture o Force-Wide Strategy: Architect, implement, and manage the comprehensive social media strategy for all CNSP communication plans, ensuring alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.

o Value Proposition: Conceptually design and execute campaigns that clearly communicate the operational readiness, lethality, and strategic value proposition of the Surface Force to global audiences.

o Visual & Editorial Excellence: Translate complex, approved public affairs narratives into highly polished, visually appealing electronic media.

Utilize professional layout techniques, infographics, vector-based photo illustrations, and high-impact typography to maximize audience engagement.

o Editorial Quality Control & Compliance Support: Perform rigorous quality control, proofreading, copyediting, and fact-checking on all draft content to ensure typographical accuracy and alignment with Navy style guides and operational security (OPSEC) parameters. Package and present all final drafts to the PAO for final review, approval, and official release authority.

- Force-Wide Advisory, Training, & Technical Support o Executive Advisor: Support the PAO by delivering high-visibility briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers (PCOs), Prospective Executive Officers (PXOs), and Command Master Chiefs (CMCs).

o Subject Matter Expert (SME) Representation: Represent the CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the primary, authoritative SME for social media operations and emerging platform trends.

o SME Guidance & Technical Support: Serve as the technical and policy help desk for both ashore and afloat commands. Provide expert guidance to Unit Public Affairs Representatives (UPARs) on setting up official channels, obtaining platform verification, and recovering compromised, locked, or deactivated unit accounts.

o Training & Instruction: Develop and deliver curriculum-based social media training programs, best practices, and standard operating procedures (SOPs) for UPARs and command leadership teams.

- Content Capture & Analytical Optimization o Field Content Gathering: Utilize professional mobile and studio content-gathering techniques, including specialized lighting, composition, and audio capture, to generate organic "on-the-deckplates" and shipboard multimedia.

o Cross-Functional Collaboration: Partner dynamically with the web team, Navy Mass Communication Specialists (MCs), and Public Affairs Officers (PAOs) to synchronize digital campaigns and ensure unified messaging across all platforms.

o Advanced Analytics & Performance Metrics: Monitor, analyze, and report on the performance of CNSP social media channels. Utilize native and third-party analytic tools to track key performance indicators (KPIs), audience demographics, and sentiment, translating data into actionable communication strategies.

- Operational Requirements o Must be highly organized, capable of managing multiple high-priority digital campaigns simultaneously and meeting rapid-turn deadlines in a 24/7 news cycle.

o Must be willing to travel occasionally (CONUS/OCONUS) to support CNSP operational and training taskings.

4.4 Multimedia Director (Key Personnel)

Education/Experience: Bachelor's degree (preferably in Film Production, Broadcasting, Fine Arts, Graphic Design, or a highly related creative field) OR equivalent four (4) years of experience with a professional portfolio and industry experience is required.

- Creative Direction & Strategic Visual Storytelling o Artistic & Creative Control: Exercise independent artistic judgment, creative control, and design authority over the conceptualization, pacing, tone, and visual narrative of all CNSP multimedia projects.

o Translating Strategy to Visuals: Translate complex naval operational concepts, leadership messaging, and public affairs-approved stories into compelling, highly engaging visual campaigns across digital, print, and video platforms.

o Platform Optimization: Design and direct the production of short-form and long-form visual assets optimized for modern engagement. Maintain strict brand integrity, message alignment, and visual consistency across all dissemination channels--including DVIDS, Instagram, YouTube, Facebook, and Web.

o Format Adaptation: Architect visual products tailored specifically to platform-specific parameters, utilizing modern formats, vertical (9:16) and square aspect ratios, and engagement-focused editing techniques designed for mobile-first audiences.

- Full-Cycle Production Leadership o Pre-Production Design: Lead all creative development phases, including…