Draft Requirements Attachment.pdf

PERFORMANCE WORK STATEMENT

FIRSTNET AUTHORITY LOCAL MEDIA ENGAGEMENT REQUIREMENT

1.1.1 BACKGROUND

The Middle-Class Tax Relief Act of 2012 established the First Responder Network Authority (FirstNet Authority) and charged it with the responsibility to ensure the building, deployment, and operation of a Nationwide Public Safety Broadband Network (NPSBN) designed to meet the information and communications technology needs of first responders and public safety users. The FirstNet Authority is an independent authority within the National Telecommunications and Information Administration (NTIA) under the U.S. Department of Commerce.

The FirstNet Authority provides emergency responders with the first interoperable nationwide, high-speed network dedicated to public safety. The overall objective of the FirstNet Authority is to increase collaboration between emergency responders to help save more lives, solve more crimes, and keep communities safer.

The FirstNet Authority fulfills a fundamental need of the public safety community and a key recommendation of the 9/11 Commission. Using a nationwide spectrum license, the NPSBN—also known as the FirstNet network—will provide a single platform for daily public safety communications.

When natural disasters, threats to the nation’s security, or other emergencies occur anywhere in the country, the FirstNet network will enable local, state, regional, tribal, and federal emergency responders to communicate.

1.1 SCOPE OF WORK

This requirement seeks a public affairs expert contractor support to craft and implement media engagement strategies to educate the public safety community about the NPSBN, as well as to raise awareness among this critical audience of the FirstNet Authority.

As part of its public safety engagement and advocacy role, the FirstNet Authority is seeking to expand outreach to the public safety community at the local level in target states as identified by the FirstNet Authority.

Local and digital media outreach are tools to reach and engage first responders and other public safety officials at the local level. Through these approaches, the FirstNet Authority aims to educate these communities on the FirstNet network and increase awareness of the FirstNet Authority’s role in driving the network forward to meet public safety’s needs.

1.2 Task One – Local media engagement

The FirstNet Authority shall provide the Contractor with target states and/or territories to prioritize and focus earned media efforts upon, annually and on an as-needed basis. The Contractor shall proactively identify, recommend, and provide support for implementing targeted local media strategies to educate public safety and the communities they serve about the NPSBN and FirstNet Authority.

The Contractor shall develop an annual local media communications plan by performing an analysis on the sentiment of the FirstNet Authority in media markets throughout target states, including but not limited to identifying potential internal and external influencers, and identifying the FirstNet Authority’s key messaging in each targeted state. The FirstNet Authority will review the local media communications plan and provide edits if necessary.

The Contractor shall develop talking points for each key state or territory. The talking points for each target state should include but not limited to, key messaging as identified in the local media communications plan, FirstNet Authority 101 deck/surround sound, success stories in the state, latest local news coverage, sentiment on FirstNet in the state and any pertinent information for FirstNet Authority personnel that will interact with local media in the state. Talking points should be delivered within four weeks following approval of local media communication plans and thereafter bi-annually by April 30th and October 30th.

The Contractor shall use messaging and strategies as identified in the approved local media communications plan to proactively pitch FirstNet Authority key personnel and/or stakeholders for a media interview and/or place FirstNet Authority-approved content, such as op-eds, articles, blogs, podcasts, or press releases.

Once a reporter expresses interest in an interview with FirstNet Authority key personnel and/or stakeholders, the Contractor shall coordinate directly with the FirstNet Authority to solidify a date and time for the media interview to be conducted. The Contractor shall prepare a media briefing sheet that includes but is not limited to: contact information for the reporter, background on the reporter and media outlet, coverage area, links to previous coverage from the reporter and media outlet on FirstNet, FirstNet Authority or the stakeholder. The Contractor shall also include the sentiment of each article. The media briefing sheet should also include talking points highlighting key themes that would interest the reporter based off the Contractor’s previous conversations with the media outlets.

The Contractor shall monitor media for placements secured by the Contractor and provide written confirmation of placement. The Contractor shall provide metric-based outcomes for all placements and media interviews, including but not limited to reach and sentiment. For each placement, the Contractor shall develop an extended promotion plan to include but not limited to recommendations of one or more local organizations or publications for the FirstNet Authority to leverage the media placement.

The Contractor shall monitor daily media mentions of FirstNet and the FirstNet Authority in the target states for situational awareness.

1.3 Task Two - Digital media promotion

The FirstNet Authority shall provide the Contractor with target states and/or territories to prioritize and focus digital media promotion efforts upon. The Contractor shall implement a digital media promotion plan by proactively identifying, recommending, and providing support for targeted digital campaigns to educate public safety and the communities they serve about the NPSBN and FirstNet Authority.

The Contractor shall develop a digital media promotion plan annually including but not limited to identifying opportunities to expand the FirstNet Authority’s digital presence, researching potential internal and external influencers, and identifying the FirstNet Authority’s key messaging. The FirstNet Authority will review the digital media promotion plan and provide edits if necessary.

The Contractor shall develop and implement targeted digital campaigns for promoting media placements and promotional opportunities identified by the FirstNet Authority. As part of the extended promotion plan (referenced in Task One), the Contractor shall identify additional opportunities to share and promote content via social media platforms, including but not limited to developing draft content and multimedia for stakeholders to share media placements.

The Contractor shall monitor performance of the digital campaigns daily to notify the Government if any significant problems or risks arise with a digital campaign. The Contractor shall report out on metrics-based outcomes, including but not limited to reach, engagement, and sentiment. The Contractor shall provide recommendations and insights following digital campaigns to inform future digital media opportunities.

1.4 Task Three – Contract Transition

Transition Out

The Contractor must develop a Transition Out Plan that describes a transition out strategy, and identifies transition data, documentation, transition work activities, schedule, staffing down approach, knowledge transfer, and any other information that needs to be considered to ensure a smooth transition.

The Contractor must deliver the Transition Out Plan within twenty (20) business days upon request from the Contracting Officer and/or Contracting Officer’s Representative.

All final deliverables shall be uploaded to a shared folder between the Contractor and the FirstNet Authority.

The Contractor must continue to fulfill the current contractual requirement(s) and continue all current work in progress until the successor contractor assumes full operational responsibility. The Contractor must not destroy, delete, or otherwise dispose of any files or data upon expiration or termination of the [contract/order], without prior permission from the COR.

The Contractor must permit the successor contractor (and the successor contractor’s employees) to observe and become familiar with any and all operations specified in this [contract/order] for a minimum of 30 [calendar days, or for a COR specified timeframe, prior to the expiration or termination of the existing [contract/order].

The Contractor must fully cooperate with the successor contractor and the Government during transition out so as not to interfere with their work or duties.

The Contractor must fully support all FirstNet Authority requests for information and data required to ensure a seamless transition of services to a new contractor.

1.5 Task Four – Reporting

The Contractor shall prepare and submit the following reports as outlined in Section 1.6 Deliverables and Deliverable Schedule:

1.5.1 Monthly Status Report

The Contractor shall submit a Monthly Status Report within five business days after the end of the month being reported. The Monthly Status Report shall include, at a minimum, the following metrics in a format approved by the Contracting Officer’s Representative (COR).

1. Tasks worked, hours expended on tasks, and labor categories and labor rates used per CLIN.

2. Total hours, and the amount billed for the invoice period.

3. Cost-to-date.

4. The cumulative hours and the cumulative amount billed for the period of performance.

5. An overview of work completed, in progress, and planned for each task.

6. Risks identified and proposed mitigation strategies.

1.5.2 Lifetime Digital Media Metrics Report

The Contractor shall develop and maintain a lifetime digital media metrics report that highlights metric-based outcomes for all digital campaigns throughout the life of the contract. The report shall include, but is not limited to, the following data elements: Campaign Name, Start/End Date, States Targeted, Total Budget Allotted, Total Amount Spent, Objective of Campaign, Creative Asset Type, Reach, Impressions, Frequency, Total Post Engagements, Cost per Engagement, number of post shares/retweets, number of link clicks, Cost per link click, number of followers gained, thruplays, cost per thruplay, video plays at 25% and video plays at 100%.

1.5.3 Digital Campaign Metrics Report

Following completion of a digital campaign, the Contractor shall develop a report highlighting metrics-based outcomes, including but not limited to reach, engagement, and sentiment. The report shall also include analysis of the metrics and recommendations for future digital campaigns.

The report shall include, but is not limited to, the following metrics areas: State(s) Targeted, Overall Budget, Spent Budget, Reach, Cost per 1,000 People Reached, Frequency, Impressions, CPM (Cost per 1,000 Impressions), Page Follows (from this campaign), Cost per Page Like, Total Post Engagements, Media Engagements (Twitter), Post Reactions, Post Comments, Post Saves, Post Shares/Retweets, Link Clicks, CPC (Cost per Link Click), Link Click Through Rate (CTR) %, Unique Outbound Link Clicks, Unique Outbound CTR %.

1.5.4 Lifetime Local Media Metrics Report

The Contractor shall develop and maintain a lifetime local media metrics report that highlights metric-based outcomes for all local media campaigns throughout the life of the contract. The report shall include, but is not limited to campaign name, news date, state, outlet, outlet type, headline, reach, sentiment, link to media coverage, and reporter.

1.5.5 Bi-weekly Meeting Agenda

The Contractor shall establish a bi-weekly meeting with the FirstNet Authority business unit project Lead to discuss both local media and digital campaign efforts. The format shall be approved by the COR.

The Contractor shall provide a detailed meeting agenda to include but not limited to the following:

Progress for the period: overview of findings, key relevant activities, and accomplishments during the reporting period. The meeting agenda should also include an update on all ongoing pitches, a list of reporters and outlets contacted, their sentiment on the pitch, and any feedback they have given.

Activities planned, to include any partner activities, for the next reporting period: planned activities, as well as the status of all deliverables, including planned delivery date(s) and actual and/or anticipated delivery date(s).

Problems encountered: identification of any problems, issues, or delays and recommendations as to their resolution, and any corrective action that was taken to correct identified problems.

Risk Mitigation: identification of any risks and proactive mitigation actions undertaken by the Contractor.

During the bi-weekly meetings, the Contractor task lead and the Government Project Lead will discuss relevant issues in evaluating the task priorities for the period/phase and update the project plans as necessary.

1.5.6 Bi-weekly Meeting Minutes

The Contractor shall develop and provide detailed meeting minutes that, at a minimum, outline the discussion topics, outcomes, and action items discussed at the bi-weekly meetings. The format shall be approved by the COR.

1.6 DELIVERABLES AND DELIVERABLE SCHEDULE

1.6.1 Kick-Off Meeting

The Contractor shall attend a kick-off meeting post-award, at which time the FirstNet Authority will provide the Contractor with a list of priority states to focus earned media and digital promotion efforts upon.

1.6.2 Deliverables and delivery schedule

Please refer to section 1.6.3 and 1.6.4 for submissions of deliverables and review timing.

Deliverable Number

Contract Section

Reference

Task Reference

Deliverable Name

Deliverable Description Due Date Frequency

1 1.6.1 Kick-Off Meeting

The Contractor shall attend a kick-off meeting post-award, at which time the FirstNet Authority will provide the Contractor with a list of target states to focus earned media and digital promotion efforts upon.

Within 5 business days of award.

Once

2 1.8.1 Quality Assurance Plan

The Contractor shall provide a draft quality control plan (QCP). The Contractor shall show a comprehensive plan demonstrating how it intends to ensure quality of services during the life of the contract:

how it plans to execute the proposed QCP, and how it will provide timely responses to potential and actual problem areas. The Contractor shall clearly identify the methods to be used to detect defective service, Within 14 calendar days of award.

Once strategies to make on the spot corrections, and strategies to make corrections.

The Contractor shall explain how all aspects of the quality control will be visible and available for review by the Government.

3 1.5.1 Monthly Status Report

The Contractor shall develop a report detailing the status of tasks worked, hours expended on tasks, labor categories and rates both for the period and cumulative.

Monthly by the 5th business day.

Monthly

4 1.5.5 Bi-weekly status meeting

The Contractor shall establish a bi-weekly meeting with the Government Project Lead to discuss both local media and digital campaigns efforts.

The format shall be approved by the

COR.

No less frequent than bi-weekly.

Bi-weekly

5 1.5.5 Bi-weekly status meeting agenda

The Contractor shall provide a detailed meeting agenda for each bi-weekly status meeting.

The meeting agenda should include an update on all ongoing pitches, a list of

At least 1 business day in advance of the scheduled meeting.

Bi-weekly reporters and outlets contacted, their sentiment on the pitch and any feedback they have given.

6 1.5.6 Bi-weekly status meeting minutes

The Contractor shall develop and provide detailed meeting minutes that, at a minimum, outline the discussion topics, outcomes, and action items discussed. The format shall be approved by the

COR.

Within 2 business days after the conclusion of the meeting.

Bi-weekly

7 1.2 1 Local Media Communications Plan

The Contractor shall develop a communications strategy for local media engagement that includes but is not limited to:

identifying potential internal and external influencers and identifying the FirstNet Authority’s key messaging in each targeted state.

Within six weeks of kick off and within six weeks of subsequent exercised option-year awards.

Annually

8 1.2 1 Talking Points

The Contractor shall develop talking points for each target state that include key messaging as identified in the local media communications plan, FirstNet Authority 101

Within four weeks following approval of local media communication plans and thereafter bi-annually by April 30th and October 30th.

Bi-annually or as needed.

deck/surround sound, success stories in the state, latest local news coverage, sentiment on FirstNet in the state and any pertinent information for FirstNet Authority personnel that will interact with local media in the state.

9 1.2 1

Draft op-eds, letters to the editor, bylined articles, and/or blogs for local publications.

All written products should reflect key messaging in the state and cater to the goal of the interview or placed article.

Placing op-eds, letters to the editor, bylined articles, or scheduling media interviews for key stakeholders is contingent upon the editorial calendars of media outlets.

5 business days following an interview with stakeholder or FirstNet Authority staff

As needed

10 1.2 1 Pitches

The Contractor shall develop pitches for state and local earned media interviews, television, and radio bookings that include, at a minimum: goal, audience, background on the outlet and reporter, previous coverage

3 business days following request.

As needed on the FirstNet Authority, and a draft of the pitch along with any multimedia assets that would accompany.

11 Media Briefing Sheet

The Contractor shall prepare a media briefing sheet that includes but not limited to:

contact information for the reporter, background on the reporter and media outlet, coverage area, links to previous coverage from the reporter and media outlet on FirstNet, FirstNet Authority or the stakeholder.

The Contractor shall also include the sentiment of each article.Candice – does this The media briefing sheet should also include talking points highlighting key themes.

Within 24hrs of a reporter expressing interest in an interview

As needed

12 1.5.3 1 Lifetime Local Media Metrics Report

The Contractor shall develop media metrics that include, at a minimum, audience reach, sentiment, link to coverage, source, and reporter

Monthly by the 5th business day.

Monthly

13 1.2 1 Local media coverage notification

The Contractor shall develop a report that includes a link to the article or PDF version of a print publication and a current analysis on sentiment.

Within 24 hours of media going live.

As needed

14 1.2 1 Negative local media coverage notification

The Contractor shall provide a notification of negative news articles in a target state that includes a link to the article, recommendations to the FirstNet Authority on actions to take, if any, and any notable background on the reporter or outlet.

Within 24 hours of media going live.

As needed

15 1.3 2 Digital Media Promotion Plan

The Contractor shall develop a communications strategy for targeted digital campaigns that includes, but is not limited to:

analysis of target audience, recommendations for digital media promotion, process for developing digital media, noted internal and external influencers, and key messaging for FirstNet Authority target states

Within six weeks of initial contract award and subsequent exercised option-year awards.

Annually

16 1.3 2 Digital Campaign

The Contractor shall develop individual, targeted digital campaigns.

The campaigns should include, at a minimum:

information about the campaign goals, target audience, target social platforms, projected reach and engagement, proposed budget, copy, and proposed multimedia, which includes but is not limited to still images, graphics, GIFs, and videos.

Within two business days of request.

At least once per month

17 1.5.3 2 Digital Campaign Metrics Report

Following completion of a campaign, the Contractor shall develop a report highlighting metrics-based outcomes, including but not limited to reach, engagement, and sentiment. The report shall also include analysis of the metrics and recommendations for future campaigns.

Within five business days of campaign completion.

As needed

18 1.5.2 2 Lifetime Digital Media Metrics Report

The Contractor shall develop and maintain a report that highlights metric-based outcomes for all digital campaigns

Monthly by the 5th business day.

Monthly throughout the life of the contract. The report shall include, but is not limited to reach, engagement, sentiment, target states, platforms, and budget.

19 1.3 2 Extended Promotion Plan

The Contractor shall develop a plan to further promote the local media placement or digital campaign. The plan shall include but is not limited to target organizations or publications, suggested copy, and a multimedia asset.

Within two business days of local media placement and/or digital campaign launch.

As needed

1.6.3 Submission of Deliverables

For purposes of formal delivery, all project deliverables shall be provided to the COR. When each product is delivered to the COR, they shall provide written comments to the Contractor regarding any necessary changes. The Contractor shall incorporate those requested changes into the final version of the deliverable within 5 business days unless otherwise specified in section 1.6.2 Deliverables and Deliverables Schedule Table. If the changes required are so extensive as to necessitate a change in the deliverable due date, the Contractor shall negotiate a revised due date with the COR. The COR is ultimately responsible for the review and acceptance of all task order deliverables. This responsibility is delegated to the COR by the Contracting Officer.

• General Acceptance Criteria – General quality measures, as set forth below, will be applied to each work product received from the Contractor under this task order.

• Accuracy – Work Products shall be accurate in presentation, technical content, and adherence to accepted elements of style.

• Clarity – Work Products shall be clear and concise. Any/all diagrams shall be easy to understand and be relevant to the supporting narrative.

• Consistency to Requirements – All Work Products must satisfy the requirements of this task order and conform to approved campaigns and plans.

• File Editing – All text and diagrammatic files shall be editable by the FirstNet Authority.

• Format – Work Products shall be submitted in hard copy (when requested by the FirstNet

Authority) and in media mutually agreed upon prior to submission, unless otherwise specified herein.

• Timeliness – Work Products shall be submitted on or before the due date specified herein or submitted in accordance with a later scheduled date determined by the FirstNet Authority.

• Quality Assurance – The COR or designated government personnel may review, for completeness, preliminary or draft documentation that the Contractor submits, and may return it to the Contractor for correction. Absence of any comments by the COR or designated government personnel will not relieve the Contractor of the responsibility for complying with the requirements of this task order. The Contractor shall not construe any letter of acknowledgment of receipt of material as a waiver of review, or as an acknowledgment that the material is in conformance with this task order. Any approval given during preparation of the documentation, or approval for shipment shall not guarantee the final acceptance of the completed documentation. Final approval of all documents shall be sent by the COR.

1.6.4 Review Times

Acceptance of all written documents and other deliverables shall be contingent upon the Government Project Lead or the COR’s review and approval. Government acceptance shall be five (5) business days after official receipt of the deliverable. The Government Project Lead/COR will discuss each specific task with the Contractor to ensure that the goals and objectives are clearly defined, and that the corrections are made within three business days upon notification.

Approval of a final draft for any deliverable shall be submitted in final form to the COR. All deliverables shall be delivered to the Government Project Lead in electronic format, which shall be determined upon award.

Requests by the Contractor for additional revision time shall be made to the COR and will be evaluated on a case-by-case basis. The additional revision time shall be (3) business days, and will be justified by the number and complexity of the edits requested by the COR on the draft version.

1.7 QASP Metrics, Performance Standards, and Acceptable Quality Levels

The table below provides the Quality Assurance Surveillance Plan (QASP) metrics, which the FirstNet Authority will monitor to ensure that the Contractor has performed in accordance with the required performance metrics/standards. All work under this task order shall be monitored by the COR, who will act as the primary technical representative of the FirstNet Authority. The COR shall review preliminary and/or draft documentation that the Contractor submits, for completeness, and may return it to the Contractor for correction. Absence of any comments by the COR shall not relieve the Contractor of the responsibility for complying with the requirements of this task order. Final approval and acceptance of documentation required herein shall be by acceptance by the COR through a letter of approval. The Contractor shall not construe any letter of acknowledgment of receipt as a waiver of review, or as an acknowledgment that the material is in conformance with this Performance Work Statement. Any guidance given during preparation of the documentation shall not guarantee the final acceptance of the completed documentation.

1.8 QASP Monitoring and Reporting

To minimize the performance management burden, simplified surveillance methods shall be used by the FirstNet Authority to evaluate contractor performance when appropriate. The primary methods of surveillance are:

• Random monitoring, which shall be performed by the designated inspector.

• Periodic Inspection – COR typically performs the periodic inspection monthly.

1.8.1 Quality Assurance Acceptance Plan

The Contractor shall provide a draft quality control plan (QCP). The Contractor shall show a comprehensive plan demonstrating how it intends to ensure quality of services during the life of the contract: how it plans to execute the proposed QCP, and how it will provide timely responses to potential and actual problem areas. The Contractor shall clearly identify the methods to be used to detect defective service, strategies to make on the spot corrections, and strategies to make corrections.

The Contractor shall explain how all aspects of the quality control will be visible and available for review by the Government.

No. Objective

Performance Standard and Measurement

Measure/Metric Acceptable Quality Level (AQL)

PM-1 Ensure effective management of contractor deliverables.

All deliverables are completed within the timelines dictated in the Deliverables Table.

Percentage of deliverables received by the FirstNet Authority within the timelines detailed in the Deliverables Table.

95% of deliverables are completed and received by the FirstNet Authority within the timelines detailed in the Deliverables Table.

PM-2 Ensure expert staff to support the FirstNet Authority.

Contract is fully staffed in accordance with staffing plan

Hire personnel within 30 business days upon FirstNet Authority request to fill vacancies

Personnel demonstrate adequate skills and knowledge to fulfill requirements.

<10% of workdays will be unfilled with qualified candidates.

PM-3 Ensure deliverables are of the highest accuracy and quality.

All deliverables are provided to the FirstNet Authority free of errors, requiring no alterations or corrections

Analysis and reports are completed without error.

The Contractor will always contact the FirstNet Authority if instructions or methods are unclear prior to beginning work.

The Contractor will always contact FirstNet Authority staff prior to deviating from the approved campaign and/or plan.

<5% of final deliverables are received with errors and/or do not conform to approved plans.

PM-4 Monthly Status of Funds

All reports are provided to the FirstNet Authority free of errors, requiring no alterations or corrections.

A status of funds will be provided in an agreed-upon format to the COR monthly. The spreadsheet shall list each charge per CLIN.

100% monthly delivery of status report

1.9 Place of performance

The work shall be performed at the Contractor’s location.

1.10 Period of performance

Estimated Base Period of Performance: 7/1/2023 – 6/30/2024 Option Period One Period of Performance: 7/1/2024 – 6/30/2025 Option Period Two Period of Performance: 7/1/2025 – 6/30/2026 Option Period Three Period of Performance: 7/1/2026 – 6/30/2027 Option Period Four Period of Performance: 7/1/2027 – 6/30/2028

1.11 Contractor Key Personnel

The Contractor shall assign and identify the following key personnel who will provide management, administration, and technical interface with Government personnel in the day-to-day performance of the task order:

Key personnel are those personnel considered essential to successful contractor performance. The Project Manager is the only key personnel required under this task order; other key personnel may be designated at the discretion of the Contracting Officer. The Project Manager shall be identified in the submitted quote and shall commence work upon task order award.

All requests for approval of substitutions of key personnel under this task order must be in writing at least thirty (30) calendar days in advance of the effective date and provide a detailed explanation of the circumstances necessitating the proposed substitutions. They must provide a complete resume for the proposed substitute or addition, and any other information requested by the COR. All substitutions proposed during the duration of this task order must have, at a minimum, the qualifications of the person being replaced. The COR will evaluate such requests and promptly notify the Contractor in writing of his/her determination to accept or reject the substitution. Failure to comply will be considered a condition endangering the performance of the award and may be the basis for a termination for default.

When the Contractor becomes aware that any contract employee will be or is unavailable to work under this task order for a continuous period exceeding 14 working days, the Contractor shall immediately notify the COR or Contracting Officer or the appropriate Government representative and replace such personnel with personnel of equal or superior qualifications, within 14 business days of notification or as required by the Government.

Substitutions may be made in task staffing under the following conditions:

1. The Contractor shall notify the Contracting Officer and the COR at least ten working days before making changes in task personnel from one task to another.

2. The Contractor shall provide a replacement resume to the Contracting Officer and COR at the time of the notification.

3. The resume of the replacement shall be approved by the COR prior to assignment of the replacement and prior to the transfer of the individual. Approval will be a modification issued to the task order by the Contracting Officer.

During the first ninety (90) calendar days of the award, no substitutions shall be made of accepted Key Personnel except for sudden illness, death, or termination of employment.

The Contractor proposed staffing plan shall include any recommend key personnel.

In the event the personnel must be replaced or added, the Contractor shall provide resumes for equally qualified or better qualified personnel, and, upon mutual agreement by the Contracting Officer’s Representative and Contractor, the new or additional personnel will be added to the task order.