Draft PWS Discovery Education (1).docx

PERFORMANCE WORK STATEMENT (PWS)

1.1 BACKGROUND

The Peace Corps’ Global Connection program connects American learners with the Peace Corps experience and supports the agency’s Third Goal of educating Americans about the communities in which the Peace Corps serves. Through intercultural exchange and educator resources, the program seeks to support global citizenship and the incorporation of global education into classrooms across the United States.

The agency seeks to encourage the development of a robust pipeline of future Volunteers and ensure broader awareness of the Peace Corps.

To meet this goal, the Global Connections program is seeking to expand the content offered and scale the reach of the program with educators and students throughout the United States.

1.2. SCOPE

This project seeks to meet the agency’s goal of expanding access to Third Goal resources by creating new global education resources and updating existing resources to better align with educational standards, providing a web‐based solution to share these resources with a broad group of American educators and students, and to capture usage metrics and educator feedback sufficient to track progress and align future content development with educator needs.

1.3 OBJECTIVE:

The primary objectives of this project are to seek the services of a Contractor that will create and market the training and educational aids utilizing the Discovery Education Platform:

· The creation of standards‐aligned and engaging multimedia global education resources appropriate for students in grades five through eight

· Free and open access to said resources for educators throughout the United States via a web‐ based solution that allows for easy classroom implementation

· Verifiable engagement with these resources by significant numbers of educators, documented via regular metrics reporting

2.0 PERFORMANCE REQUIREMENTS:

This project has three primary components.

Creation and Maintenance of Global Education Resources:

· The contractor shall create educational materials appropriate for students in grades 5 ‐8 in alignment with the Third Goal of the Peace Corps.

· Content shall be aligned with National Governors Association (NGA) and the Council of Chief State School Officers (CCSSO) guidance on Common Core State Standards, as well as subject specific standards as appropriate.

· Content shall include multimedia resources such as videos, as well as supporting lesson plans and activities for learners, and any educator support necessary to implement the resources

· Content shall incorporate an approach to intercultural education that is inclusive of global voices

· Content shall be free from error and shall be updated and maintained to ensure content integrity and ongoing access for users

· Content shall be approved by Government

· The contractor shall provide end‐to‐end development, including video production and editing; curriculum development; web design and development; and marketing. Contractor shall request Government approval prior to posting content.

Distribution and Marketing of Global Education Resources

· The contractor shall provide a means of delivering global education resources to educators throughout the United States

· Content shall be available via a web‐based solution that includes a free and open access option for all educators. In order to ensure that content is accessible to a substantial portion of U.S. educators, contractor must demonstrate an existing user base including a minimum of one million U.S. based educators.

· Content shall be provided in such a way that educators may directly implement resources into classroom use with little to no modification or extraneous requirements

· The contractor shall market resources to educators throughout the United States

· The contractor shall ensure that marketing reaches at least 50% of U.S.‐based active users of the Discovery Education platform

· Marketing may include email advertisements, website banner advertisements, featured placement in any vendor‐owned digital properties, conference and event presentations, print media, and any other strategies intended to reach K‐12 educators.

Data Reporting and Feedback

· The contractor shall provide monthly reports of usage metrics for all educational resources made available via this project

· Reports shall include available data regarding the number of visitors to resources, the number of unique visitors, most highly viewed resources, and similar metrics to evaluate material performance

· Reports will include geographic data about users to allow for tracking of resource usage throughout the United States

· The contractor shall solicit feedback on educational resources from educators, analyze trends in feedback, and provide expert, user‐informed guidance to the Peace Corps to ensure strategic development of future resources.

3.0 DELIVERABLES:

Base Year:

· Virtual Field Trip: approx. 20‐ minute pre‐recorded virtual event, concepting, scripting, production, post‐production, delivery, oversight

· Facilitator Guide: approx. 3‐5 pages)

· Student Ready‐to‐Use Activity: student instructional resource

· Marketing: Specific marketing campaign including promotion across Discovery Education channels; including but not limited to email, social, PR and paid advertising

· (1) Promo spot approx. 15‐30 secs

· Lead time: 7‐9 months

· Delivery service time: No later than August 15, 2026

· Includes concepting, scripting, pre‐ production, filming, post‐production, editing & graphics, marketing, review, delivery, oversight

· Project Manager, Instructional Design (Curriculum) Team, Producer, Video Writer, Production Manager, Corporate Marketing Team

· (2) Student Ready‐to‐Use Activities: (incorporating existing Global Connections content that is thematically aligned); instructional resources that combine pedagogical context with digital media

· Lead time: 3‐4 months

· Delivery service time: No later than February 15, 2026

· Includes concept, manuscript, review, refinements, design, implementation and development, publish

· Project Manager, Instructional Design (Curriculum) team, Graphic Designer, Quality Assurance Specialist/Copywriter, Engineer (for ready‐to‐use activity completion)

· Discovery Educator Network (DEN) Engagement Strategy

· Outreach to Discovery Education’s broader network of K‐12 professionals

· Discovery Education Experience product integration

· Strategic PR engagement

· Partner engagement

· Advertising campaign to drive traffic to educational co‐branded microsite

· Ongoing

· Includes marketing plan development, copywriting, social posting, media pitching, graphic design, reporting

· Project Manager, Digital Marketing Specialist, Communications Director, Corporate Marketing team

· Includes status meetings, creating and managing timelines, ongoing communication, analysis

· Project Manager, Partner Impact Team, Research and Analytics Team

· Metrics Reporting

· Monthly reports summarizing program usage

· Program feedback from Discovery Education teacher network including creation of questions and outreach.

· Format to be determined during implementation and may take form of survey or teacher feedback session

· Website relaunch no later than: October 15, 2026

· Website maintenance: Ongoing

· Metrics reporting: By the 15th of each month

· Program feedback: No later than May 15, 2026

· Includes hosting, maintenance, updates, survey/session design and outreach, educator facilitation, analysis

· Project Manager, Web Developer, Research and Analytics Team, Quality Assurance

Option Period 1:

· Facilitator Guide (approx. 8‐10 pages)

· (1) Student Ready‐to‐Use Activity aligned with content from Digital Lesson Bundle

· Lead time: 4‐6 months

· Delivery service time: No later than February 15, 2027

· Includes concept, review, manuscript, editing/ refinement, layout/design, and publish

· Project Manager, Instructional Design (Curriculum) team, Graphic Designer, Quality Assurance Specialist/Copywriter, Engineer (for ready‐ to‐use activity completion)

· (1) Master Class video approx. 3‐ 5 minutes including concepting, scripting, filming, and editing pre/post production

· (1) Educator Guide: PDF‐based approx. 3‐5 pages which may include the following: introduction/overview, grade levels, duration, standards, objections, procedure or suggested activity with instructional options

· Lead time: 5‐7 months

· Delivery service time: No later than August 15, 2027

· Includes concept, script, review, production, post‐ production/editing & graphics, curriculum development process, publish

· Project Manager, Instructional Design team, Video Producer, Writer, Production Manager

:(incorporating existing Global Connections content that is thematically aligned); approx. 6‐ 8 pages, supporting 1 class session

· (2) Student Ready‐to‐Use Activities: (incorporating existing Global Connections content that is thematically aligned); instructional resources that combine pedagogical context with digital media

· Lead time: 3‐4months

· Delivery service time: No later than August 15, 2027

· Includes concept, manuscript, review, refinements, design, implementation and development, publish

· Project Manager, Instructional Design (Curriculum) team, Graphic Designer, Quality Assurance Specialist/Copywriter, Engineer (for ready‐to‐ use activity completion)

· Discovery Educator Network (DEN) Engagement Strategy

· Outreach to Discovery Education’s broader network of K‐12 professionals

· Discovery Education Experience product integration

· Strategic PR engagement

· Partner engagement

· Advertising campaign to drive traffic to educational co‐ branded microsite

· Ongoing

· Includes marketing plan development, copywriting, social posting, media pitching, graphic design, reporting

· Project Manager, Digital Marketing Specialist, Communications Director, Corporate Marketing team

Ongoing

· Includes status meetings, creating and managing timelines, ongoing communication, analysis

· Project Manager, Partner Impact Team, Research and Analytics Team

· Metrics Reporting

· Monthly reports summarizing program usage

· Website maintenance: Ongoing

· Metrics reporting: By the 15th of each month

· Includes hosting, maintenance, updates, analysis

Option Period 2:

· (3) Ready‐to‐Use Activities aligned with Video Topic Series content and launch

· Lead time: 3‐4 months

· Delivery service time: No later than August 15, 2028

· Includes concept, manuscript, review, refinements, design, implementation and development, publish

· Project Manager, Instructional Design (Curriculum) team, Graphic Designer, Quality Assurance Specialist/Copywriter, Engineer (for ready‐ to‐use activity completion)

· (1) Facilitator Guide per Topic Series

· Lead time: 7‐9 months

· Delivery service time: No later than August 15, 2028

· Includes concepting, scripting, pre‐ production, filming, post‐production, editing & graphics, review, delivery, oversight

· Project Manager, Instructional Design (Curriculum) Team, Producer, Video Writer, Production

Manager

· Discovery Educator Network (DEN) Engagement Strategy

· Outreach to Discovery Education’s broader network of K‐12 professionals

· Discovery Education Experience product integration

· Strategic PR engagement

· Partner engagement

· Advertising campaign to drive traffic to educational co‐branded microsite

· Ongoing

· Includes marketing plan development, copywriting, social posting, media pitching, graphic design, reporting

· Project Manager, Digital Marketing Specialist, Communications Director, Corporate Marketing team

· Status meetings

· Project timelines

· Program Management:

Ongoing

· Includes status meetings, creating and managing timelines, ongoing communication, analysis

· Project Manager, Partner Impact Team, Research and Analytics Team

· Metrics Reporting

· Monthly reports summarizing program usage

· Program Feedback from Discovery Education teacher network including creation of questions and outreach

· Format to be determined during implementation and may take form of survey or teacher feedback session

· Website maintenance: Ongoing

· Metrics reporting: By the 15th of each month

· Program Feedback: No later than December 31, 2027

· Includes hosting, maintenance, updates, survey/session design and outreach, educator facilitation, analysis

Option Period 3

· (1) Facilitator Guide

· (1) Student Ready‐to‐ Use Activity

· Lead time: 7‐9 months

· Delivery service time: No later than August 15, 2029

· Includes: concept, storyboard, build, demo, review, deployment, create web presence

· Immersive Team, Project Manager, Engineer, Web Developer, Instructional Design (Curriculum) Team

· Discovery Educator Network (DEN) Engagement Strategy

· Ongoing

· Includes marketing plan development, copywriting, social posting, media pitching, graphic design, reporting

· Project Manager, Digital Marketing Specialist,

· Outreach to Discovery Education’s broader network of K-12 professionals

· Discovery Education Experience product integration

· Strategic PR engagement

· Partner engagement

· Advertising campaign to drive traffic to educational co- branded microsite Communications Director, Corporate Marketing team

Ongoing

· Includes status meetings, creating and managing timelines, ongoing communication, analysis

· Project Manager, Partner Impact Team, Research and Analytics Team

· Metrics reporting

· Monthly reports summarizing program usage

· Final metrics reporting and transition of contract

· Website maintenance: Ongoing

· Metrics reporting: By the 15th of each month

· Final report expected in September 2029 Includes hosting, maintenance, updates, analysis, final reporting Project Manager, Web Developer, Research and Analytics Team, Quality Assurance