DANIA_BEACH_Logo_Style_Guide_.pdf
PDF 2 MB Posted
- Attached to
- Uniforms and Custom Apparel (Re-issue)
- Solicitation number
- 25-034
- Issued by
- Broward County, Florida
About this file
This is a brand guidelines document for the City of Dania Beach, establishing comprehensive standards for the proper use and application of the city's logo and visual identity system. The document specifies that the official logo font is Saveur Sans Regular, which must never be altered or changed. The city's brand color palette consists of four primary colors: Pantone 102 C (yellow, RGB 252/227/0, HEX #FCE300), Pantone Medium Blue C (blue, RGB 0/130/203, HEX #0082CB), Pantone 225 C (magenta, RGB 223/25/149, HEX #DF1995), and supporting black and white versions. The guidelines establish strict rules prohibiting any manipulation of the logo including changes to perspective, skew, squash, font weight, or brand colors. One-color logo variations in black, white, and rich black are provided for alternative applications, particularly specifying that the white version must be used when the logo appears on black backgrounds.
The document establishes detailed spacing and exclusion zone requirements around the logo, using the width of the interior pink building element as the standard unit of measurement for maintaining appropriate clearance from other graphic elements. The guidelines include comprehensive incorrect usage examples prohibiting distortion, gradients, drop shadows, non-brand colors, removal of logo components, and placement on busy backgrounds that compromise visibility. Background usage recommendations allow logo placement over patterned and textured backgrounds provided adequate contrast and negative space are maintained, while cropping is prohibited and even spacing must be preserved on all sides. The guidelines provide application examples for construction walls, city vehicles, and employee shirts, demonstrating proper implementation of the Dania Beach brand identity across various materials and formats.
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Text version
DANIA BEACH
LOGO
BRAND
GUIDELINES.
BRAND GUIDELINES PG |
DANIA BEACH LOGO FONT FAMILY
Saveur Sans Saveur Sans Light Saveur Sans regular Saveur Sans semi-bold Saveur Sans bold
The quick brown fox jumped over the lazy dog.
abcdefgh ijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9
LOGO FONT RULES
The font used for the DANIA BEACH Logo is ( Saveur Sans Regular ) The font weight should never change or be altered in the logo.
BRAND GUIDELINES PG |
DANIA BEACH LOGO
PANTONE
102 C
PANTONE
Medium Blue C
PANTONE
225 C
CMYK
0 / 0 / 95 / 0
RGB
252 / 227 / 0
HEX
#FCE300
CMYK
100 / 35 / 7 / 0
RGB
0 / 130 / 203
HEX
#0082CB
CMYK
4 / 88 / 0 / 0
RGB
223 / 25 / 149
HEX
#DF1995
4 COLOR LOGORULES
Never alter or redraw the Dania Beach logo.
| • | Do not change the font |
| • | Do not manipulate the perspective, skew or |
squash the logo.
• Do not change or alter the Brand colors of the logo.
• If the logo is ever used on black always use the one color white version of the logo.
BRAND GUIDELINES PG |
DANIA BEACH ONE COLOR LOGO
ONE COLOR WHITEONE COLOR BLACK
RICH
BLACK
WHITE
CMYK
60 / 50 / 50 /100
RGB
0 / 0 / 0
HEX
#101820
CMYK
0 / 0 / 0 / 0
RGB
255 / 255 / 255
HEX
#ffffff
RULES
Never alter or redraw the Dania Beach logo.
| • | Do not change the font |
| • | Do not manipulate the perspective, skew or |
squash the logo.
• Do not change or alter the Brand colors of the logo.
• If the logo is ever used on black always use
BRAND GUIDELINES PG |
DANIA BEACH SYMBOL / ICON LOGO
PANTONE
102 C
PANTONE
Medium Blue C
PANTONE
225 C
CMYK
0 / 0 / 95 / 0
RGB
252 / 227 / 0
HEX
#FCE300
CMYK
100 / 35 / 7 / 0
RGB
0 / 130 / 203
HEX
#0082CB
CMYK
4 / 88 / 0 / 0
RGB
223 / 25 / 149
HEX
#DF1995
4 COLOR LOGORULES
Never alter or redraw the Dania Beach logo.
| • | Do not change the font |
| • | Do not manipulate the perspective, skew or |
squash the logo.
• Do not change or alter the Brand colors of the logo.
• If the logo is ever used on black always use
BRAND GUIDELINES PG |
RULES
Never alter or redraw the Dania Beach logo.
| • | Do not change the font |
| • | Do not manipulate the perspective, skew or |
squash the logo.
• Do not change or alter the Brand colors of the logo.
• If the logo is ever used on black always use the one color white version of the logo.
ONE COLOR WHITEONE COLOR BLACK
RICH
BLACK
WHITE
CMYK
60 / 50 / 50 /100
RGB
0 / 0 / 0
HEX
#101820
CMYK
0 / 0 / 0 / 0
RGB
255 / 255 / 255
HEX
#ffffff
DANIA BEACH ONE COLOR SYMBOL / ICON LOGO
BRAND GUIDELINES PG | 6
SPACING
Minimum empty space should always be the “width” of the “pink” interior of your logo
Minimum empty space should always be the “width” of the “pink” interior of your logo
BASIC RULES
It is important to keep the Dania Beach logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the Dania Beach logo.
This zone indicates the closest any other graphic element or message can be positioned in relation to the logo.
The interior pink building color width in the Dania Beach logo should be used as the unit of measurement. It is used to size and space graphic elements proportionally to the logo.
Remember: the important measurement is the width of the interior pink building color on the left, right, top and bottom of the logo.
DANIA BEACH LOGO
DANIA BEACH SYMBOL / ICON LOGODANIA BEACH LOGO
BRAND GUIDELINES PG | 7
INCORRECT LOGO USAGE
DANIA BEACH LOGO
The logo should be easy to read and should always have breathing room.
| • | Do not change the font |
| • | do not manipulate the perspective, skew |
or squash the logo.
• Do not change or alter the Brand colors of the logo.
| • | Never remove any parts of the logo. |
| • | Never use the logo in any of the incorrect |
logo usage examples.
Never use Non Brand Colors
Never ad any design elements to or around the logo.
Never use just the inner colored shapes of the logo.
Never alter the typeface of the logo.
Never distort the logo. Never use gradients or drop shadows on the logo
BRAND GUIDELINES PG | 8
BACKGROUND USAGE
DANIA BEACH LOGO
The logo should be easy to read and should always have breathing room.
| • | Do not change the font |
| • | do not manipulate the perspective, skew |
or squash the logo.
• Do not change or alter the Brand colors of the logo.
| • | Never remove any parts of the logo. |
| • | Never use the logo in any of the incorrect |
logo usage examples.
Never use the logo on busy backgrounds or patterns where it may be hard to identify.
You can use the logo over patterns and textured backgrounds as long as the logo is visible and has contrast.
Make good use of negative space around the logo when placing it on any background.
You can place the logo on an image as long as it is not busy.
Do not crop the logo, must have even spacing all around.
Never use the logo on a background with the same contrast.
BRAND GUIDELINES PG | 9
CONSTRUCTION WALL - OPTION A
CONSTRUCTION WALL - OPTION B CITY VEHICLE
EMPLOYEE SHIRT
DANIA BEACH LOGO BRANDING
LOGO GUIDELINES | DANIA BEACH
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