Cucamonga Guasti Master Plan RFP SMB2 002.pdf

Rev. 9/2025 - Pro. Services

Request for Proposal No. PARKS26-PARKS-6261

CUCAMONGA-GUASTI REGIONAL PARK

MARKET STUDY AND MASTER PLAN

San Bernardino County Regional Parks Department

268 W Hospitality Lane, Suite 303 San Bernardino, CA 92408

February 9, 2026

Purchasing Department

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

No. PARKS26-PARKS-6261

I. INTRODUCTION

A. Purpose The San Bernardino County Regional Parks Department (County) is seeking Proposals from interested and qualified Proposers to provide a Market Study of Cucamonga-Guasti Regional Park and an implementable Master Plan based on the Market Study’s findings primarily focusing on revenue generating amenities at Cucamonga-Guasti Regional Park to include but not limited to: recreation amenities, improved playground and splash pad amenities, picnic and group event areas, trail improvements, infrastructure improvements, and entertainment amenities. The Market Study shall include vendor involvement, research and reporting of public and stakeholder interests and impacts, development and management of facilities and programs designed to increase regional connectivity to include lodging considerations, visitor usage and demographics, and creation of implementation strategies including cost/benefit analyses with short and long-term timelines.

B. RFP Contact

All correspondence and questions (no bid questions) must be submitted to the person identified below (RFP Contact):

San Bernardino County Regional Parks Attn: Valeda Fox 268 W Hospitality Lane, Suite 303 San Bernardino, CA 92408

(909) 387-2459 Phone vfox@parks.sbcounty.gov Email

Proposals will not be accepted by email (no bid questions). Proposals must be submitted electronically through the County Electronic Procurement Network (ePro), The completed and signed proposal must be received by the Deadline for Proposals specified in Section II – Proposal Timeline. All Proposers must register with the ePro system prior to the date and time to submit the proposal or they will be disqualified.

C. RESERVED

D. Contract Term Services to be provided under this Request for Proposals (RFP) are outlined under Section V, Scope of Work. The Contract period will be for a maximum of three (3) years beginning on successful execution of an Agreement and subject to the provisions as described under Section V, Scope of Work. The County will consider options to extend beyond this initial term based on Contractor performance and negotiations.

E. Location of Services Location(s) where Services are to be provided, completed and managed is at

• Cucamonga-Guasti Regional Park, 800 N Archibald Avenue, Ontario, CA 91764

The Proposer must include in Proposal, Attachment E – Fee Proposal Sheet(s), all transportation, lodging, and per diem costs sufficient to pay its personnel and travel to the aforementioned locations.

F. Assistance to Proposers with a Disability

Proposers with a disability may request accommodation regarding the means of communicating this RFP or participating in the procurement process. For more information, contact the RFP Contact no later than ten (10) days prior to the Deadline for Proposals.

mailto:vfox@parks.sbcounty.gov

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

II. PROPOSAL TIMELINE

Release of RFP February 9, 2026, 10:00 AM PST

Cucamonga-Guasti Park Site Walk (Optional) February 18, 2026, 10:00 AM PST

Proposal Conference (Optional) February 19, 2026, 2:00 PM PST

Deadline for Submission of Questions February 23, 2026, 4:00 PM PST

Deadline for Proposals March 27, 2026, 4:00 PM PST

Date for Tentative Contract Award April 2026

Park Site Walk:

A tour of the park will be provided:

Cucamonga-Guasti Regional Park 800 N Archibald Avenue Ontario, CA 91764 February 18, 2026, at 10:00 AM PST Contact information for day of walk, please RSVP by February 13, 2026, by 5:00 PM PST to meet for the site walk:

Valeda Fox vfox@parks.sbcounty.gov

Proposal Conference:

An Optional Proposal Conference will be held:

Tuesday, February 19, 2026, at 2:00 PM PST

Regional Parks Administration Airports Conference Room 268 West Hospitality Lane, 3rd Floor San Bernardino, CA 92408 Contact information for day of conference, please RSVP by February 13, 2026, by 5:00 PM PST for the conference:

Valeda Fox vfox@parks.sbcounty.gov

Attendance at the conference is not mandatory but strongly encouraged.

Questions regarding the contents of this RFP must be submitted in writing in ePro on or before the Deadline for Submission of Questions. All questions will be answered and both the question and answer will be posted as an Addendum to the RFP in ePro.

III. DEFINITIONS

Capitalized terms used in this RFP shall have the meanings given to them in the RFP and as defined below:

Board: The San Bernardino County Board of Supervisors.

Contract: The Contract between the County and the Proposer resulting from the award issued pursuant to this RFP to the successful Proposer.

Consultant: Any individual, company, firm, corporation, partnership or other organization to whom a contract award is made by the County.

Facilitator: A County Purchasing Department buyer or designated individual tasked with managing the processes of the evaluation panel.

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Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

Proposal: The offer to provide specific goods or services at specified prices and/or other conditions specified in the RFP.

Purchasing Agent: The Director of the County Purchasing Department.

Request For Proposal (RFP): The request for an offer from Proposers interested in providing the identified services sought to be procured by the County. The RFP specifies the evaluation factors to be used and contains or incorporates by reference contractual terms and conditions applicable to the procurement.

Services: The requested professional services described in this RFP.

Subcontractor: An individual, company, firm, corporation, partnership or other organization, not in the employment of or owned by Consultant who is performing services on behalf of Consultant under the Contract or under a separate contract with or on behalf of Consultant.

IV. PROPOSAL CONDITIONS

A. Authorized Signatures

All proposals must be signed by an individual authorized to bind the Proposer to the provisions of the

RFP.

B. Term of Offer

Proposals shall remain open, valid and subject to acceptance anytime within nine (9) months after the Proposal submission.

C. Required Review Proposers should carefully review this RFP for defects and questionable or objectionable material.

Comments from Proposers concerning defects and objectionable material in this RFP must be made in writing and received by the RFP contact prior to the deadline for submission of questions identified in Section II or at least ten (10) calendar days before the Deadline for Proposals (whichever occurs last).

This will allow issuance of any necessary amendments or addendums to the RFP. It will also help prevent the opening of a defective RFP and exposure of Proposals upon which an award could not be made.

Protests based on any omission or error, or on the content of this RFP, may be disallowed if not submitted in writing to the attention of the RFP Contact prior to the deadline for submission of questions identified in Section II or at least ten (10) calendar days before the Deadline for Proposals (whichever occurs last).

D. Incurred Costs

The County is not obligated to pay any costs incurred by Proposer in the preparation of a Proposal in response to this RFP. Proposers agree that all costs incurred in developing a Proposal are the Proposer’s responsibility.

E. Amendments/Addendums to RFP The County reserves the right to issue amendments or addendums to this RFP if the County considers that changes are necessary or additional information is needed.

Changes to a Proposal or withdrawal of a Proposal will only be allowed if a request is received prior to the Deadline for Proposals. No amendments or withdrawals will be accepted after the Deadline for Proposals.

F. Best Value Evaluation As established in this RFP, the County realizes that criteria other than price are important and will award contract(s) based on the Proposal that best meets the needs of the County.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

G. Right of Rejection Offers must comply with all of the terms of the RFP, and all applicable local, state, and federal laws, codes, and regulations. The County may reject as non-responsive any Proposal that does not comply with all of the material and substantial terms, conditions, and performance requirements of the RFP.

Further, the County may reject a Proposal from any entity that is a parent, affiliate, or subsidiary, or that is under common ownership, control, or management with any other entity submitting a Proposal in response to this RFP.

A Proposer may not qualify the Proposal nor restrict the rights of the County. If Proposer does so, the Proposal may be determined to be a non-responsive counter-offer and the Proposal may be rejected.

No Proposal shall be rejected, however, if it contains a minor irregularity, defect or variation. If the irregularity, defect or variation is considered by the County to be immaterial or inconsequential, the County may choose to accept the Proposal.

Minor irregularities may be waived by the Purchasing Agent when they are any of the following:

1. Do not affect responsiveness;

2. Are merely a matter of form or format;

3. Do not change the relative standing or otherwise prejudice other offers;

4. Do not change the meaning or scope of the RFP;

5. Are trivial, negligible, or immaterial in nature;

6. Do not reflect a material change in the work; or

7. Do not constitute a substantial reservation against a requirement or provision.

In such cases the Proposer will be notified of the deficiency in the Proposal and given an opportunity to correct the irregularity, defect or variation or the County may elect to waive the deficiency and accept the Proposal. The decision to provide a waiver shall in no way modify or compromise the overall purpose of the submittal, nor excuse the Proposer from compliance with all requirements if awarded a Contract.

This RFP does not commit the County to award a contract. The County reserves the right to reject any or all Proposals if it is in the best interest of the County to do so. The County also reserves the right to terminate this RFP process at any time.

H. Local Preference

The San Bernardino County has adopted a Local Preference Policy. A local preference of five percent (5%) shall be applied in the cost evaluation of proposals or bids for goods, services, equipment, or a minor public work project, unless an exemption applies. In a price-based bid, five percent (5%) will be deducted from the local vendor’s proposed cost for the purpose of comparison when the local vendor’s proposed cost is not the lowest. If the local vendor’s bid is equal to or lower than the price of an otherwise successful non-local vendor after the 5% preference is applied, the local vendor will be given the opportunity to match the lowest quoted price. In a best value evaluation, five percent (5%) of the awardable points for cost will be added to the local vendor’s score. If the local vendor’s overall score is equal to or lower than that of an otherwise successful nonlocal vendor, the local vendor will be recommended for award.

“Due to the evaluation of qualitative elements along with cost in a best value evaluation, application of local preference for cost proposals may not result in award to a local vendor with the lowest cost after applying local preference.”

Local Vendor - A local vendor is any vendor, contractor or consultant (hereafter “vendor”) that meets all of the following requirements:

1. Vendor’s main office (headquarters) or a major regional office is located within the County;

2. Vendor employs a minimum of 25% of the vendor’s full-time management employees and 25% of its full-time regular employees working from the San Bernardino County location(s);

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

3. Vendor employs one full-time or two part-time employees with primary residence in the County;

4. Vendor’s “point of sale” for purposes of reporting sales tax to the State Board of Equalization is within the boundaries of the County. The payment of any local share of sales tax must go to the County or a city within the County. If the local business has more than one sales office in the State of California, the office located in the County shall be the point of sale for sales tax calculation;

5. Vendor is not delinquent in any taxes or other payments to the County;

6. Vendor possesses a valid and verifiable business license (if required);

7. Vendor has been open and established for at least six months prior to the issuance of the solicitation;

8. Vendor can demonstrate on-going business activity in the field of endeavor on which they are proposing from that office during the preceding six months;

9. Vendor has not within five years prior to the solicitation admitted guilt or been found guilty by any court or state or federal regulatory enforcement agency of violation of any criminal law or any law or regulation regarding fraud;

10. Vendor is not federally debarred; and

11. Vendor is not suspended or debarred from participation in doing business with the County, in the scope of work that is the subject of the solicitation.

12. Local Vendor Self-certification – Documentation provided

Local Vendor self-certification form is required for any bid or proposal when a local preference is claimed affirming that it meets each of the above stated criteria, and signed by a vendor representative with the authority to obligate the company under penalty of perjury. (See Attachment)

I. Clarification of Offers In order to determine if a Proposal is reasonably susceptible for award, communications by the Facilitator for the evaluation panel are permitted with a Proposer to clarify uncertainties or eliminate confusion concerning the contents of a Proposal. Clarifications may not result in a material or substantive change to the Proposal. The evaluation by the panel may be adjusted as a result of a clarification under this section.

J. Public Records Act All Proposals and other material submitted become the property of the County and are subject to release according to the California Public Records Act (Government Code §7290.000). All Proposal information, including cost information, will be held in confidence during the evaluation and negotiation process.

Thereafter, Proposals are subject to becoming a non-exempt public record.

If a Proposer believes that any portion of its Proposal is exempt from public disclosure, it must indicate the specific portions believed to be confidential and not subject to disclosure on Attachment I - Public Records Act Exemptions. The Proposer also must include a brief description that sets out the reasons for exemption from disclosure. Each stated exemption must include a citation to supporting legal authority, including statutory authority or case law, to support exemption from the Public Records Act. Requested exemptions that do not meet the requirements of this section will not be considered.

The County will use reasonable means to ensure that such information is safeguarded, but will not be held liable for inadvertent disclosure of the information. Proposals marked “Confidential” in their entirety will not be honored, and the County might not deny public disclosure of any portion of Proposals so marked.

By submitting a Proposal with portions identified in Attachment I as “Confidential,” Proposer represents that it has a good faith belief that such portions are exempt from disclosure under the Public Records Act.

Proposer may be requested to obtain legal protection from disclosure should a Public Records Act request be received. In the event the County does not disclose the information marked “Confidential,” Proposer agrees to reimburse the County for, and to indemnify, defend (with counsel approved by County) and hold harmless the County, its officers, employees, agents, and volunteers from and against any and all claims, Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan damages, losses, liabilities, suits, judgments, fines, penalties, costs and expenses, including without limitation, attorneys’ fees, expenses and court costs of any nature arising from or relating to the County’s non-disclosure of any such designated portions of a Proposal.

K. Employment of Former County Officials Information must be provided in Attachment G regarding former County Administrative Officials (as defined below) who are employed by or represent Proposer. The information provided must include a list of former County Administrative Officials who terminated County employment within the last five years and who are now officers, principals, partners, associates or members of Proposer and should also include the employment and/or representative capacity and the dates these individuals began employment with or representation of Proposer. For purposes of this section, “County Administrative Official” is defined as a member of the Board of Supervisors or such member’s staff, Chief Executive Officer or member of such officer’s staff, County department or group head, assistant department or group head, or any employee in the Exempt Group, Management Unit or Safety Management Unit.

Failure to provide this information may result in the Proposal being deemed non-responsive.

L. Iran Contracting Act of 2010 In accordance with Public Contract Code section 2204(a), the Proposer certifies that at the time the Proposal is submitted, the Proposer signing the Proposal is not identified on a list created pursuant to subdivision (b) of Public Contract Code section 2203 (https://www.dgs.ca.gov/PD/Resources/Page- Content/Procurement-Division-Resources-List-Folder/List-of-Ineligible-Businesses) as a person (as defined in Public Contract Code section 2202(e)) engaging in investment activities in Iran described in subdivision (a) of Public Contract Code section 2202.5, or as a person described in subdivision (b) of Public Contract Code section 2202.5, as applicable.

Proposers are cautioned that making a false certification may subject the Proposer to civil penalties, termination of an existing contract, and ineligibility to bid on a contract for a period of three (3) years in accordance with Public Contract Code section 2205. Proposer agrees that signing the Proposal shall constitute signature of this Certification.

M. Disclosure of Criminal and Civil Proceedings The County reserves the right to request the information described herein from the Proposer selected for Contract award. Failure to provide the information may result in a disqualification from the selection process and no award of Contract to the Proposer. The County also reserves the right to obtain the requested information by way of a background check performed by an investigative firm. The selected Proposer may also be requested to provide information to clarify initial responses. Negative information provided or discovered may result in disqualification from the selection process and no award of Contract.

The selected Proposer may be asked to disclose whether the firm, or any of its partners, principals, members, associates or key employees (as that term is defined herein), within the last ten years, has been indicted on or had charges brought against it or them (if still pending) or convicted of any crime or offense arising directly or indirectly from the conduct of the firm’s business, or whether the firm, or any of it partners, principals, members, associates or key employees, has within the last ten years, been indicted on or had charges brought against it or them (if still pending) or convicted of any crime or offense involving financial misconduct or fraud. If the response is affirmative, the Proposer will be asked to describe any such indictments or charges (and the status thereof), convictions and the surrounding circumstances in detail.

In addition, the selected Proposer may also be asked to disclose whether the firm, or any of its partners, principals, members, associates or key employees, within the last ten years, has been the subject of legal proceedings as defined herein arising directly from the provision of services by the firm or those individuals. “Legal proceedings” means any civil actions filed in a court of competent jurisdiction, or any matters filed by an administrative or regulatory body with jurisdiction over the firm or the individuals. If https://www.dgs.ca.gov/PD/Resources/Page-Content/Procurement-Division-Resources-List-Folder/List-of-Ineligible-Businesses https://www.dgs.ca.gov/PD/Resources/Page-Content/Procurement-Division-Resources-List-Folder/List-of-Ineligible-Businesses

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan the response is affirmative, the Proposer will be asked to describe any such legal proceedings (and the status and disposition thereof) and the surrounding circumstances in detail.

For purposes of this provision “key employees” includes any individuals providing direct service to the County. “Key employees” do not include clerical personnel providing service at the firm’s offices or locations.

N. Debarment and Suspension; California Secretary of State Business Entity Registration Proposer certifies in Attachment D that neither it nor its principals or subcontractors are presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from participation in this transaction by any federal department or agency. (See Attachment D and the following United States General Services Administration’s System for Award Management website https://www.sam.gov). Proposer also certifies in Attachment D that if it or any of the subcontractors listed in the Proposal are business entities that must be registered with the California Secretary of State, they are registered and in good standing with the Secretary of State.

O. Unsatisfactory Performance

Proposer affirms that it has no record of unsatisfactory performance with the County in the twenty-four

(24) month period immediately preceding the date of issuance of this RFP.

P. Final Authority The final authority to award a contract(s) as a result of this RFP rests solely with the County Board of Supervisors, or as delegated by the Board of Supervisors.

V. SCOPE OF WORK

A. BACKGROUND INFORMATION

1. Cucamonga-Guasti Regional Park is located in Ontario, CA in the Inland Empire Region, just north of the I-10 Freeway, close to Ontario International Airport. Its central location makes it easily accessible from Los Angeles, San Bernardino, and Riverside Counties. Cucamonga-Guasti Regional Park is a 150-acre County-managed regional park. It provides a wide range of outdoor recreation and family-friendly amenities. Amenities include two fishing lakes stocked seasonally with trout and catfish, splash pad, picnic shelters and barbeque areas, and playgrounds and open spaces. The lakes attract local wildlife, and birdwatchers. Historically, the land was part of the local orchard and grape-growing economy that shaped much of the area’s development before suburban growth.

2. San Bernardino County is looking for the ideal organization that has the capacity and experience to prepare a Market Study and Master Plan to analyze and plan future development and use with a specific focus on increased revenue generating amenities. Amenities can include but are not limited to recreation amenities, improved playground and splash pad amenities, picnic and group event areas, trail improvements, infrastructure improvements, and entertainment amenities at Cucamonga- Guasti Regional Park. The Market Study shall include vendor involvement, research and reporting of public and stakeholder interests and impacts, development and management of facilities and programs designed to increase regional connectivity to include lodging considerations, visitor usage and demographics, and creation of implementation strategies including cost/benefit analyses with short and long-term timelines. The County is looking for an innovative partner that will be able to research past use of the facility, current developmental projects, local and regional recreational needs, as well as obtain community input to develop a plan that will be key to supporting community growth and economic viability. The findings of the Market Study will be utilized to prepare a Master Plan for Cucamonga-Guasti Regional Park. that includes the required deliverables set forth in this RFP. The ideal partner will be dedicated to providing high quality and innovative practices that include input from the local community, surrounding jurisdictions, tourists, and staff. The right organization must also employ staff who are able to work in partnership with the Regional Parks Department, https://www.sam.gov/

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan providing exemplary customer service, as well as a vision that encompasses a wide range of ideas and diverse outcomes.

B. PROJECT DESCRIPTION

The selected consultant will:

• Provide a Market Study of Cucamonga-Guasti Regional Park and an implementable Master Plan based on the Market Study’s findings focusing on revenue generation that meets the requirements described in this RFP.

• Define and manage the project timeline and milestones, starting with the timeline and milestones described throughout this Request for Proposal (RFP), and continuing with updates during the bi-weekly or monthly project meetings.

• Include a minimum of four (4) and a maximum of eight (8) meetings with stakeholders and the public.

1. Analysis

a. Research and Analysis of Current Park Facilities and Programs

i. Compile a comprehensive inventory and analysis of Cucamonga-Guasti Regional Park for facilities, concessions, programs and services offered. Amenities that are currently under development and construction must be included in this analysis.

ii. Evaluate existing buildings, lake conditions, landscaping and trees, and potential property uses to determine which revenue generating amenities will be most feasible and effective.

iii. Provide preliminary analysis of existing parks and trail infrastructure, including recommendations on necessary improvements to support the development of new facilities to be operated by Department, other entities, or a combination of operations between Department and other entities.

iv. Analyze the park’s current traffic controls and flow.

v. Research, review, and consider all applicable land constraints and restrictions and the implications on future development, including Proposition 68, conservation land, etc.

Understanding the context of the land constraints and restrictions of the park are essential and need to be determined before any recommendations about future developments are proposed.

b. Impacts (current and potential) to Surrounding Communities

i. Identify best possible providers of revenue generating amenities as described in this RFP and recommendations for minimizing duplication and enhancing possibilities for collaborations where appropriate.

ii. Identify disadvantaged communities within a 20-mile radius of the regional park and recommend potential partnerships or collaborations and associated grant funding for recreation or entertainment programs that would jointly benefit each entity.

c. Comparative Analysis of Recreational Uses of Surrounding Area

i. Analyze the level of recreational and entertainment needs currently being met and identify those areas that are lacking or underserved.

ii. Include an environmental site analysis of the property to consider existing site conditions, opportunities, and constraints, along with neighborhood and civic interests. Environmental analysis shall include site specific environmental testing recommendations. Testing will not be included as part of this Contract.

iii. Analyze potential revenue generating developments on the park either to be offered by the Department or through contract services.

d. Consumer Interest Survey(s)

i. Analyze user groups and types of usage for primary facilities.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

ii. Create a community outreach process that builds support for the park and solicits community comment on how the park should be designed to meet the needs of residents and park users. The outreach process will include public meetings.

e. Resource and Habitat Inventory

i. Conduct a natural resource inventory of Cucamonga-Guasti Regional Park, address both short and long term needs in the areas of environmental health and aesthetics, active and passive recreation opportunities, accessibility, wildlife habitats, fire protection, environmental education, and protection of fragile areas in the ecosystem.

ii. Create preliminary environmental documents appropriate to the level of master plan, based on the research and evaluation of known issues that would affect the outcome of the study.

iii. Define work necessary for preliminary environmental documents and provide a separate cost and schedule option for said work, to differentiate preliminary work from full environmental documents, studies, and processing.

iv. Manage the preparation of the preliminary environmental studies with full CEQA compliance, including the assessment of documentation necessary for the project to receive future environmental permitting through appropriate agencies.

v. Facilitate meetings with Department and County throughout the process involving environmental studies and park and trail concept planning.

f. Land Use Survey

i. Outline the various sections of the park and list land use and/or development restrictions based on land provisions, environmental considerations, and land leases.

2. Development

a. Concession Operations

i. Identify potential development of new revenue generating concession facilities or operations, including unique recreation and food services that include but are not limited to glamping cabins, destination recreation amenities and entertainment level amenities as described in this RFP.

ii. Conduct a regional review of available recreational amenities and market research and feasibility study to determine success for new entertainment level amenities as described in this RFP.

b. Development of Property and Recreation Amenities

i. Identify potential improvement and expansion of Cucamonga-Guasti Regional Park recreational facilities, special event venue(s), the inclusion entertainment level amenities as described in this RFP, most of which should provide additional revenue.

ii. Support the master plan with a survey of users and uses, either by a Needs Assessment Study method or by another industry approved surveying technique. Timing of a Needs Assessment Study shall coincide with the master plan.

iii. Provide a list of potential new and/or improved partnerships with private sector or non-profits to develop and operate revenue generating amenities of the park.

c. Traffic Management Plan

i. Develop feasible ingress, egress, parking, and pedestrian improvements and a corresponding operational plan, including strategies for mitigating travel impacts identified in a planned special event feasibility study analysis.

d. Regional Connectivity and Trail Development

i. Identify potential areas for trail development. Solutions for connection gaps and improvements to the existing interior and exterior trail network and other opportunities to expand this system, to neighboring communities.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

ii. Identify and map potential trail routes and corridors, including primary, secondary and spur lines for multi-use recreational trails, which allow bicycle, pedestrian and equestrian uses.

e. Marketing Strategies

i. Recommend signage and marketing strategies for the benefit of the regional park and concession operations.

ii. Develop a comprehensive signage plan that would rebrand the various concessionaires and existing park structures with new development.

f. Environmental and Habitat Conservation Plan

i. Develop a multi-tiered plan for management of conservation and recreation uses.

3. Deliverables

a. Deliverables during the development phase include but are not limited to:

i. Site plans in all significant plan iterations or from all significant milestones or meetings shall be in digital form and shall be processed and delivered in AutoCAD format; color print on bond and scanned (PDF) versions.

ii. Meeting documents, including presentation outlines prior to meetings, presentation graphics and handouts, minutes or meeting outlines and notes after meetings.

iii. Consultant will meet bi-weekly with County representatives to review progress and ensure that all timelines are met throughout this process.

b. Consultant “Deliverables” of Market Research Feasibility Study and Final Master Plan

Document

i. The Market Research Feasibility Study and Master Plan must include written goals, plans, objectives, and policy statements that articulate a clear vision "road map" and model for the future of Cucamonga-Guasti Regional Park including approved best and highest uses.

ii. An executive summary of existing conditions, inventories, and recreational service analysis, environmental inventory, land constraints and restrictions, and park improvements.

iii. Develop the probable economic impacts to the surrounding communities of the new and improved amenities.

iv. A recommendation for park site public road access, parking and circulation (both on and off-site) based on the proposed concept or bubble designs.

v. Development of a multi-use trail system.

vi. An implementation plan.

vii. Probable development costs for all proposed park development and/or redevelopment features. Include cost/benefit analysis, strategies and incentives, and provide guidance for an appropriate budget for all proposed features.

viii. Probable revenue generation of new improvements and amenities.

4. The Department will provide:

a. Pertinent maps for creating field surveys as available.

b. Eight hours of staff time to conduct tours of Cucamonga-Guasti Regional Park, specifically those areas not accessible to the general public.

c. Copies of current contracts, concession revenue, CIP information, park operations information, and economic data as requested by the consultant.

The County intends to select the most qualified Proposer to enter into an agreement to prepare a Market Study and Master Plan for Cucamonga-Guasti Regional Park that will analyze the viability of high-quality operations of entertainment level amenities as described in this RFP and increased revenue to the County.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

VI. PROPOSAL SUBMISSION

A. General

1. All interested and qualified Proposers are invited to submit a Proposal for consideration. Submission of a Proposal indicates that the Proposer has read and understands the entire RFP, including all appendixes, attachments, exhibits, schedules, and addenda (as applicable) and that all concerns regarding the RFP have been resolved.

2. Proposals must be received by the designated date and time. All proposers must register with the ePro system prior to the date and time to receive the proposal or they will be disqualified. Late or incomplete proposals will not be accepted. System-related issues in ePro shall be directed to the Purchasing Department at (909) 387-2060. For procurement questions involving ePro, please contact the RFP Contact identified in Section I, Paragraph A - Purpose.

3. The Proposer acknowledges that its electronic signature is legally binding. Submittals in ePro will be opened from the system’s encrypted lock box after the deadline and evaluated as stated in this RFP.

4. Proposals can be withdrawn at any time prior to the scheduled Deadline for Proposals.

5. For proposals submitted through ePro, the Proposer shall not include Attachment E, “Fee Proposal Sheet(s)”, as part of the proposal submittal, but instead shall upload Attachment E as a separate attachment, clearly labeled. The proposal and Attachment E must be received (separately) on or before the Deadline for Proposals in the manner described in Section 1, Paragraph B. Failure to comply with this requirement shall disqualify the Proposer.

6. Proposals must be submitted in the format described below. Proposals are to be prepared in such a way as to provide a straightforward, concise description of capabilities to satisfy the requirements of this RFP.

7. Proposals must be completed in all respects as required in this section. A Proposal may not be considered if it is conditional or incomplete.

B. Proposal Format Responses to this RFP must be in the form of a Proposal package, which must be submitted in the following format:

1. Presentation

Format the Proposal to fit on an 8-½ x 11 sheet of paper with margins of at least ¾ inches. Text should be single spaced and font size should be no smaller than 11 points. Each page, including attachments, must be clearly and consecutively numbered.

2. Cover Page Use Attachment A as the cover page.

This form must be fully completed and signed by an authorized officer of the Proposer.

3. Table of Contents All pages of the Proposal, including the enclosures, must be clearly and consecutively numbered and correspond to the Table of Contents.

4. Statement of Certification

Include the following on Attachment B:

a. A statement that the offer made in the Proposal is firm and binding for nine (9) months from the

Deadline for Proposals.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

b. A statement that all aspects of the Proposal, including cost, have been determined independently, without consultation with any other Proposer (competitor) for the purpose of restricting competition.

c. A statement that all declarations in the Proposal and attachments are true and that this shall constitute a warranty, the falsity of which will entitle the County to pursue any remedy by law.

d. A statement that the Proposer agrees that all aspects of the RFP and the Proposal submitted shall be binding if the Proposal is selected and a Contract awarded.

e. A statement that the Proposer agrees to provide the County with any other information the County determines is necessary for an accurate determination of the Proposer’s ability to perform the Services as proposed.

f. A statement that the Proposer, if selected will comply with all applicable rules, laws and regulations.

g. A statement that the Proposer has reviewed the RFP and General Contract Terms in their entirety and have no exceptions to any requirements, terms or conditions, except as noted in Attachment H.

5. Statement of Experience and Qualifications

Include the following in this section of the Proposal:

a. Business name of the Proposer and type of legal entity such as corporation, partnership, etc. If

Proposer is a business entity that must be registered with the California Secretary of State, Proposer shall provide the County the entity number assigned to it by the Secretary of State.

b. Number of years the Proposer has been in business under the present business name, as well as related prior business names.

c. Statement that the Proposer does not have any commitments or potential commitments that may impact the Proposer’s ability to perform the Contract, if awarded.

6. Licenses, Permits, and/or Certifications

Provide copies of all licenses, permits and/or certifications in Attachment C as required under Section X. TERMS AND CONDITIONS Paragraph A, 21.

7. Project Team Organization Chart Provide an organization chart illustrating the project team, and clearly show the organization of the team and the hierarchy of the members. It must include:

a. Organizational framework for the proposed project team.

b. Company name and staff name for each role identified in the chart.

c. Resumes of key personnel, including qualifications, education and project experience

Experience:

For the purposes of this RFP, proposers must have a minimum of five (5) years of experience in any of the following areas:

• Development of implementable master plans for similar entertainment amenities and facilities as described in this RFP.

• Research and analysis of park facilities and programs.

• Ability to identify and assess impacts to surrounding communities.

• Comparative analysis of recreational uses and programs.

• Development and analysis of consumer interest surveys.

• Development and analysis of resource and habitat inventory.

• Development and analysis of land use surveys.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

• Development and analysis of Concession Operations, Park Property, Park Programming, Recreation Amenities, Traffic Management Plans, Trail Development, Marketing Strategies, and Environmental and Habitat Conservation plans.

*The desired proposal will include a combination of several, if not all, of these experience qualifications.

Proposer(s) with less than the required five (5) years of experience will be disqualified.

Provide a narrative describing in detail the duration, extent, and quality of the proposer’s education and business experience with special emphasis on the experience and qualifications related to the subject concession management. Be specific with respect to the type and dates of experience, the proposer’s role in the management and specific duties, type and size of operation, quality of operation, public agency involvement, contractual relationships, and other factors that demonstrate an ability to successfully operate the proposed concession. Attach additional information as needed.

8. Proposal Description

The Proposal should include the following:

a. A brief synopsis of the Proposer’s understanding of the County’s needs and how the Proposer plans to meet them.

b. A detailed statement of the proposed Services.

c. An explanation of any assumptions or constraints.

9. Work Plan and Schedule

Include the following:

a. Summary of management/work plan for this Project.

b. Project schedule.

10. Certification Regarding Debarment or Suspension

Complete Attachment D.

11. Cost Complete proposed pricing on Attachment E and enclose it in a separately sealed and labeled envelope to be submitted as part of the Proposal.

12. References Provide three (3) references from other entities, preferably public agencies, of same or similar size as the County, with whom you have established a contract on a project of this nature. Provide Contact Name, Address, Phone Number, email, and dates Services were provided on Attachment F.

13. Former County Officials Complete Attachment G

14. Exceptions to RFP Complete Attachment H.

15. Public Records Act Exemptions Complete Attachment I – Public Records Act Exemptions if applicable.

16. Indemnification and Insurance Requirements Affidavit Submit evidence of ability to insure as stated in Section X, Paragraph B – Indemnification and Insurance Requirements. Proposer must complete and submit Attachment J – Indemnification and Insurance Requirements Affidavit, and ensure the form is complete, including the signature from Proposer’s insurance broker/agent.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

18. Conflict of Interest Complete Attachment L – Conflict of Interest and Political Reform Act Obligations.

VII. EVALUATION

Proposals will be subject to an Initial Review to confirm responsiveness, by determining whether each Proposal includes the stipulated content, required certifications or licensing, etc., and is presented in the required format, in order for the Proposal to advance for evaluation. Any reasonable person reviewing for responsiveness must be able to ascertain that the Proposal meets these requirements.

The evaluation process includes the following categories and may include additional specific criteria.

Likewise, the listed considerations are possible considerations and may not be the only factors involved in the evaluation.

A. QUALIFICATIONS AND EXPERIENCE

Weight: 25% Considerations:

• Proposer background and reputation

• Qualifications of the project team

• Experience with local approval agencies

• Experience with publicly bid projects

• Experience with similar services and entities

B. PROPOSAL DESCRIPTION

Weight: 30% Considerations: Examples include the following but are not limited to. See Section V.A. 1 and 2 for all considerations.

• Capacity and experience to prepare a Market Study and Master Plan

• Development and Management of facilities & programs

• Creation of implementation strategies including cost/benefit analyses with short/long term timelines

• High quality and innovative practices

• Vision that encompasses a wide range of ideas and diverse outcomes.

C. TECHNICAL REVIEW

Weight: 25% Considerations:

• Statement of understanding of the County’s needs

• Work plan

• Scheduling

• Technical specifications and functionality

• Quality control

• Training

• Adequacy of support staff and subcontractors

• Risk management

• Value-added aspects

D. REFERENCES

Weight: 10% Considerations:

• Satisfactory performance of similar work

• Demonstrated knowledge and expertise

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

• Work product

• Quality of interactions

• Capability of assigned team members

• Likelihood of continued use

E. INTERVIEW, PRESENTATION, OR DEMONSTRATION

Weight: 10% Considerations:

• Content conveyed or demonstrated in person to the evaluation panel

• Proposer demonstrated a clear understanding of the County’s needs

• General organization of the presentation or demonstration

• Proposer’s ability to answer questions posed by the County

• Proposer inspired confidence in the project plan or team

The County may, at its sole discretion, create a shortlist of Proposals for further evaluation; require an oral interview, presentation, or demonstration; and utilize outside experts to assist in the evaluation process.

The County will establish an evaluation panel with responsibility for reviewing all Proposals and conducting the qualifications evaluation. A Facilitator will manage the integrity of the qualifications evaluation process and will not be a voting member of the evaluation panel. An initial meeting will be scheduled and held with the evaluation panel members, wherein the Facilitator will distribute all relevant documents to the evaluators including the RFP, evaluation criteria, and evaluation instructions.

After the initial meeting, evaluators will independently review and score the Proposals. The evaluation panel will then convene again to discuss the individual scores to resolve questions and to discuss the basis for individual scores, but not for the evaluators to agree upon scoring. At the end of this discussion, each evaluator will be given an option to revise his/her scores.

Evaluators will make independent determinations for scores, including review and understanding of any additional information obtained by the group discussion. In the event a score is revised, the evaluator will document the new score and provide comments to support the revision.

If clarifying information is needed at any point, the Facilitator will contact Proposer(s) to obtain the necessary information. The Facilitator will then provide the information to the evaluation panel electronically or verbally, as appropriate.

If the qualifications evaluation process includes components such as oral interviews, product demonstration, and/or site visits, the Facilitator will coordinate those with evaluators. Individual scoring and any subsequent evaluation panel meetings with respect to such components must be conducted.

Once all scorings are finalized and documented, the Facilitator will create a final qualifications evaluation scoring worksheet and rank the proposals first, second, third, etc.

Following the qualifications evaluation and ranking of the proposals, the Facilitator will open all fee proposals.

The ranking of the proposals will not be altered once the fee proposals have been opened. However, the fee proposals will be used during negotiations with the selected Proposer(s).

VIII. NEGOTIATIONS AND NOTICE OF INTENT TO AWARD

The County may require the potential Proposer(s) selected to participate in negotiations. This may include cost, technical, or other clarifications needed to make a decision.

Request for Proposal Cucamonga-Guasti Regional Park

Market Study and Master Plan

A. Contract Negotiation After selection, negotiations may be conducted with the Proposer(s) of the highest-ranked Proposal(s).

Negotiations, if held, shall be within the scope of work in the request for Proposals.

If the contract negotiations take place in San Bernardino County, California, the Proposer will be responsible for its travel and per diem expenses of its personnel.

B. Failure to Negotiate

If the selected Proposer:

1. Fails to provide the information required to begin negotiations in a timely manner; or

2. Fails to negotiate in good faith; or

3. Indicates it cannot perform the Contract within the budgeted funds available for the services; or

4. If the Proposer and the County, after a good faith effort, simply cannot come to terms;

Then the County may terminate negotiations with the Proposer initially selected and commence negotiations with the next highest ranked Proposer.

C. Notice of Intent to Award (NOIA) – Proposer Notification of Selection

After the completion of Contract negotiations, a written or electronic Notice of Intent to Award (NOIA) and denial letters (or a copy of the NOIA) will be issued to all Proposers. The issuance date of the NOIA is the date the NOIA was delivered by email or into the care of the United States Postal Service for delivery to the Proposer.

D. Award

A Contract will be…