Copy of DOA media plans 2020.pdf
PDF 33 KB Posted
- Attached to
- Sole Source for CBS
- Solicitation number
- 20-402AGE-FINAD-B-13294
- Issued by
- Cook County, Illinois
About this file
The document is a copy of media plans for 2020 related to a sole source contract for outreach and awareness services for Adult Protective Services in Illinois. The contract will be awarded to CBS Community Partnerships, per a federal grant from the Administration on Community Living. The media plan details the weekly advertising schedule across various CBS television programs, including news, morning shows, game shows, and other programming. The total estimated impressions for the advertising campaign is 16,422,797 adults aged 18 and over. A public hearing on the sole source award will be canceled unless an interested party submits written comments or requests a hearing by March 6, 2020.
The document does not provide details on pricing, set asides, incumbents, funding requirements, or other financial information related to the sole source contract. It focuses solely on the media plan and advertising strategy for the outreach and awareness campaign.
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Text version
Wk 1
3/2
'20
Wk 2
3/9
'20
Wk 3
3/16
'20
Wk 4
3/23
'20
Wk 5
3/30
'20
Wk 6
4/6
'20
Wk 7
4/13
'20
Prog Name
Imp
(000)
CBS Rch
CBS
Freq
229 16423 61.3% 4.0 36 38 45 37 37 36
M-F 6a-7a 30 1 18 CBS 2 NEWS-6A 26 3 3 3 3 3 3
M-F 7a-9a 30 2 24 CBS THIS MORNING 45 4 4 4 4 4 4
M-F 7a-9a 15 2 24 CBS THIS MORNING 45 4 4 4 4 4 4
Su 8a-9:30a 30 0 6 CBS SUNDAY MORNING 132 1 1 1 1 1 1
M-F 10a-11a 30 1 18 PRICE IS RIGHT 152 3 3 3 3 3 3
M-F 10a-11a 15 1 18 PRICE IS RIGHT 152 3 3 3 3 3 3
M-F 3p-4p 30 0 6 DR. PHIL 55 2 2 2
M-F 3p-4p 30 0 5 DR. PHIL 55 2 2 1
M-F 3p-4p 15 0 6 DR. PHIL 55 2 2 2
M-F 3p-4p 15 0 6 DR. PHIL 55 2 2 2
M-Su 10p-10:35p 30 1 9 CBS 2 NEWS-10P (M-SU) 108 3 3 3
M-Su 10p-10:35p 30 1 9 CBS 2 NEWS-10P (M-SU) 108 3 3 3
M-Su 10p-10:35p 15 1 9 CBS 2 NEWS-10P (M-SU) 108 3 3 3
M-Su 10p-10:35p 15 1 12 CBS 2 NEWS-10P (M-SU) 108 4 4 4
M-Su 1a-4a 30 1 12 OVERNIGHT ROT 13 2 2 2 2 2 2
M-Su 1a-4a 15 3 36 OVERNIGHT ROT 13 6 6 6 6 6 6
Su 12n-2:30p 30 0 1 NCAA A-10 CHAMPIONSHIP 42 1
Su 12n-2:30p 15 0 1 NCAA A-10 CHAMPIONSHIP 42 1
Th-F 11a-4p 30 0 4
NCAA 1ST ROUND-DAY
(ROUND OF 64) 112 4
Th-F 6p-11p 15 0 1
NCAA 1ST ROUND-PRIME
(ROUND OF 64) 130 1
Th-F 6p-11p 30 0 2
NCAA 1ST ROUND-PRIME
(ROUND OF 64) 130 2
Sa 11a-9p + Su 11a-6p 30 0 2
NCAA 2ND ROUND (ROUND OF
32) 274 2
An estimated 4,102,000 adults 18+ will see your important message an average of 4 times each to deliver a total of
16,422,797 impressions! This strategy delivers an effective balance of reach and frequency.
Adult Protective
Services & WBBM TV/
CBS 2 Chicago
Unit
Dur
Unit/
Wk
Unit
Tot
Adults 18+
File details come from the government source that posted it. Updated .