AMEND 1 - COCO003-21.docx

AMENDMENT OF SOLICITATION/ MODIFICATION OF CONTRACT

1. CONTRACT ID CODE

PAGE OF PAGES

2. AMENDMENT/MODIFICATION NO.

3. EFFECTIVE DATE

4. REQUISITION/PURCHASE REQ. NO.

5. PROJECT NO. (If applicable)

AMENDMENT #1

11/24/2020

6. ISSUED BY

CODE

7. ADMINISTERED BY (If other than Item 6)

UNICOR, FPI Central Office Washington, DC 20534 UNICOR, FPI Central Office Washington, DC 20534

8. NAME AND ADDRESS OF CONTRACTOR (No., street, country, State and Zip Code)

(x)

9A. AMENDMENT OF SOLICITATION NO.

X

COCO003-21

9B. DATED (SEE ITEM 11)

10A. MODIFICATION OF CONTRACT/ORDER NO.

10B. DATED (SEE ITEM 13)

FACILITY CODE

11. THIS ITEM ONLY APPLIES TO AMENDMENT OF SOLICITATIONS

The above numbered solicitation is amended as set forth in Item 14. The hour and the date specified for receipt of Offers xx is extended, is not extended.

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods: (a) By completing items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or telegram which includes a reference to the solicitation and amendment number. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE

DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS,

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

(X)

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, Appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103 (b).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF :

D. OTHER (Specify type of modification and authority)

E. IMPORTANT : Contractor is not, X is required to sign this document and return 1 copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

AMEND SOLICITATION #COCO003-21 AS FOLLOWS:

Questions and Answers are attached to this amendment. No further questions will be answered.

Closing date has been extended until December 1, 2020 at 2:00 PM CST.

ALL OTHER TERMS AND CONDITIONS REMAIN UNCHANGED.

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

David Daniel, Contract Specialist

15B. CONTRACTOR/OFFEROR

15C. DATE SIGNED

16B. UNITED STATES OF AMERICA

16C. DATE SIGNED

BY

//s// 11/24/2020

(Signature of the person authorized to sign)

(Signature of contracting officer)

NSN 7540-01-152-8070

PREVIOUS EDITION UNUSABLE

30-105

STANDARD FORM 30 (REV. 10-83)

Prescribed by GSA

FAR(48 CFR) 53.243

Questions for COCO003-21 DIGITAL MARKETING CONTRACTOR.

1. Whether companies from Outside USA can apply for this? (like, from India or Canada) Must be within the FAR regulations regarding Small Business allowances.

2. Whether we need to come over there for meetings? Work is to be performed in Washington, DC, at the UNICOR headquarters.

3. Can we perform the tasks (related to RFP) outside USA? (like, from India or Canada) Again, the work is to be performed at the UNICOR headquarters in Washington, DC.

4. Can we submit the proposals via email? Yes.

5. Could you please tell me if this is a new requirement, or if there is a current or previous contractor who has performed similar services? If available, can you please send along the incumbent contract or task order number? This is a new requirement.

6. Page 4, first paragraph notes ..."Contractor will serve as liaison for UNICOR to promote the products and services of the FPI in the digital marketplace." Can you explain the types of products and services the digital campaign will be promoting? Products and Services can be found on UNICOR.gov

7. Page 4, second paragraph notes... “individual or company to leverage their business development experience to assist FPI in reaching its sales and growth goals." What are the FPI's anticipated sales and growth goals? Are these predetermined by the FPI or would our company be charged with assisting in identifying new sales and growth goals? Anticipated sales and growth goals will be determined by UNICOR

8. Page 4 and 5, bottom of page 4, top of page 5. Contractor's Responsibility ...”the facility where the work is performed in the performance of the contract...." Is the work required to be completed at a FPI facility? Is the use of FPI employees/inmates a requirement? The work is not required to be completed at a FPI facility but the awardee may be required to make site visits to our facilities at times.

9. Is the quantity 2,500 hours based on the initial 6 months period, or is the 2,500 hours comprised of 6 months base and optional 6 months? 2,500 hours is comprised of the 6 month base and 6 month option.

10. On page 4, Description, it says “Contractor will serve as a liaison for UNICOR to promote the products and services of FPI in the digital marketplace”, can the government identify which digital marketplace you are targeting at? Primarily Government agencies

11. Where is the place of performance for this opportunity? Is the contractor required to be on-site or can the work be done at contractor’s facility? Awardee will be able to work from their facility but may be required to visit our facilities at times.

12. What level of the security clearance the government is requesting? A security clearance is not being requested, but awardee will be required to sign a NDA and follow security protocols for any FPI facility visited.

13. Key resume evaluation, regarding the extensive knowledge of UNICOR, does the contractor must have prior working experience at UNICOR? No, but contractor must be familiar with and have extensive knowledge of our business practices, product lines and services

14. What is the anticipated award date? Anticipated award date is December 2020

15. Is there an incumbent? N/A, this is a new program for FPI

16. What was the total marketing investment for this program in the past two years? N/A, this is a new program for FPI

17. What was the winning hourly rate in past years? N/A, this is a new program for FPI

18. How many hours were invested in the past two years on this project? N/A, this is a new program for FPI

19. Should we provide differing rates for junior and senior associates or simply one hourly rate? One hourly rate

20. Can we see details of previous digital marketing that has been done? N/A, this is a new program for FPI

21. In checking the UNICOR website, there are many products and services. Do you have specific needs to promote certain products and services now? We would like to promote all products and services from our website.

22. Is there currently a "style guide" available for us to review? The intention is that FPI will be developing a new style guide.

23. Is this a single award or multiple award contract? Single Award

24. What is the anticipated date of award? Anticipated award date is December 2020

25. Is there any incumbent for the required services? If yes, could you please let us know the incumbent name and contract number? This is a new requirement.

26. Considering the current Covid-19 pandemic situation, if the proposed candidates are not available at the time of award, will the agency allow us to provide replacement personnel with similar or more skill sets? Replacement personnel are allowed.

27. What is the start date for this contract? It is anticipated the contract well be awarded in December 2020

28. As per the requirements, we understand only one personnel is required by UNICOR for the required services. Please confirm. Yes, just looking for one person

29. Is there any limitation on the number of resume submissions? Only one resume is required per applicant to the solicitation. However, you may submit multiple resumes.

30. Is the incumbent eligible to win this contract? Or is this a new requirement? This is a new requirement.

31. Due to the current covid-19 situation, will the personnel be needed on-site or remote work is allowed for the requirements? Awardee will be allowed to work remotely buy may be required to travel to our facilities at times.

32. Reading through the RFQ 1025766938 Digital marketing for Federal Prisons. Will this work be performed on site or at contractor place of business? Awardee will be allowed to work remotely but may be required to travel to our facilities at times.

33. It asks for a fixed price quote but Section B lists it as a minimum of 160 hours to a maximum of 2500 in a 6-month timeframe. Would I be correct in assuming that the fixed price is related to the price per hour and therefore could scale up or down depending on the demands of the projects? Or does the fixed price operate more as a retainer-type number that any & all hours would fit within that amount? The fixed price is the hourly rate. The amount actually paid out under the contract is what would fluctuate based on need.

34. As per the answers above, this is a new requirement. Since Water Media is given as the incumbent for this opportunity. Need clarification whether this a new contract or is there any existing incumbent for the same. This is a new requirement. I am unsure of where you came-up with Water Media as the incumbent as there is no incumbent for this requirement.

35. Please clarify the due date is November 24 which is a Tuesday, not a Wednesday (Ref Page 2). The “Wednesday” was a typo, Solicitation is due November 24, 2020, per box #8 on pg.1

36. Please expand on the goal of the contract: "Contractor will help FPI reach its sales and growth goals." What are those goals for the next 12 months? Sales and growth goals are determined by Cooperate Management

37. How will the contractor for this solicitation work with Blue Water Media, the awardee of Contract #15UC0C20D00002294? It seems that the work scope for that contract has significant overlap with the subject solicitation. This is a new requirement. I am unsure of where you came-up with Blue Water Media as the incumbent as there is no incumbent for this requirement.

38. On Page 3, Section B: Supplies or Services. The quantity of hours is stated as 2500 hours. Is that for the base period or base + option? 2,500 hours is comprised of the 6 month base and 6 month option.

39. On Page 5 "The services performed may be accomplished on property of the U.S. Government, Bureau of Prisons." Since the labor pricing is affected greatly by whether the work is performed on a contractor site or government site, could the Government please clarify their expectations for place of performance? Considering that COVID restrictions will likely be in place well into the performance period of this contract, will the Government allow the staff to work remotely with an expectation of a few in-person meetings? Awardee will be allowed to work remotely but may be required to travel to our facilities at times

40. Will the work have to be performed onsite at the U.S. Government, Bureau of Prisons or can it be performed offsite at contractors office? Awardee will be allowed to work remotely but may be required to travel to our facilities at times.

41. In part 1 of the RFQ, it says "Required delivery shall be two (2) weeks or sooner from receipt of each task order issued for these line items." What is to be delivered in two weeks? Or, does this mean that the work should begin in two weeks from receipt. The contractor should begin working 2 weeks or sooner from the time of award.

42. May I ask if you anticipate the individual assigned to this business to work from your offices in DC or may the lead individual work remotely? Awardee will be allowed to work remotely but may be required to travel to our facilities at times.

43. Would like to know whether or not this position is remote or on site? Awardee will be allowed to work remotely but may be required to travel to our facilities at times.

44. Which digital channels are expected to be active/managed by contractor? Our website (unicor.gov), digital advertisements placed on other agency platforms, and potentially social media.

45. What are Unicor's current marketing efforts? Our website (unicor.gov) performs the lion’s share of our marketing efforts. Our furniture program has an Apple based digital marketing platform that runs independently of our website. UNICOR has an outreach program to address federal contracting officers as part of their formal training, and also hosts booths in trade shows and conferences. We employ contractor sales staff for specific product areas.

46. Are there any available analytics of current or past marketing campaigns and strategies? If so, are they able to be reviewed by contractor? None have been done recently.

47. Is Unicor aware of a specific audience they want to target with online advertising, knowing that the majority (if not all) of their customer base is restricted to the Federal Government? Is this the audience they are interested in targeting specifically through digital marketing or are they looking to expand their reach to civilian agencies? We have two target audiences for our digital advertising campaign: Federal customers, and private sector companies willing to partner with UNICOR by placing their manufacturing operations inside our facilities.

48. How does Unicor currently go about establishing connections with federal government agencies? See answer #2.

49. Can Unicor provide any examples of the "limited exceptions" of civilian agencies that they have sold products to in the past? If you are unable to give specific company names, could you specify what industries they have been located in and how you came into contact with them? N/A

50. Is there an audience or consumer that Unicor has found to be most valuable to their sales/business efforts? If so, will there be a specific focus on continuing to market to this audience or will efforts be geared to focus on the weaker/less profitable areas? The Department of Defense is the largest federal government agency, and therefore our largest customer. Future areas of concentrated focus will be determined after new marketing research.

51. Since we provide analytics to measure and ensure customer satisfaction in as quick a timeframe as possible, clients should receive their products as soon as possible. How does Unicor's business structure account for the extended production/shipping times? UNICOR makes every effort to produce and ship in a timely manner, subject to the challenges of manufacturing inside a prison environment.

52. Does Unicor have a specific focus in mind for online advertising? Is it centered around product advertising, general awareness of Unicor, or a mix of both? If there is no clear focus in mind, narrowing one down would be of no issue for our team! Our focus for online advertising will be determined after internal market research. However, it will probably be a mix of both product advertising and general awareness of UNICOR.

53. What are your sales goals over what period of time? Sales goals are determined by Corporate Management

54. What is FPI's current market share? 5% of Government contracts

55. What is the current customer base? Government Agencies

56. Can Advertising fees from social media for example be in addition to the fixed fee or do they need to be included? FPI would pay for advertising

57. What would consider this project to be a success? A significant increase in yearly sales attributed to the position

58. Do you have any additional insight that you can add as to the format of the bid and its contents. Per the instructions in the Solicitation

59. Do you have a budget in mind?

60. Could you please confirm if performing services in the Washington DC area is required? Or is performing services remotely an option? Awardee will be allowed to work remotely but may be required to travel to our facilities at times.

61. Are you looking for someone to provide strategy and implement marketing or provide strategy for someone else to do the work? someone to provide strategy and implement marketing

62. Will contractor be managing an advertising budget and if so, what is that amount? Any non-digital ads? No

63. Have you done any digital marketing in the past and if so, what digital marketing did you do? Just on unicor.gov

64. Is this a new solicitation? Yes.