City-Logos-Style-Guide_1.pdf
PDF 9 MB Posted
- Attached to
- 2024-25 Parking Enforcement Uniforms
- Solicitation number
- 2024-Informal-0634
- Issued by
- Los Angeles County, California
About this file
The document is a 2021 Style Guide for the City of Pasadena, California, detailing the official branding guidelines for the city's logo and seal. The style guide provides comprehensive instructions for the appropriate use of two primary visual identifiers: the City Rose Logo and the City Seal, with specific guidelines on their application across various communication materials. The guide outlines that the City Rose Logo should be used for public outreach, public relations, and displays intended for general public viewing, while the City Seal is reserved for official city business, letterhead, business cards, and envelopes.
The style guide specifies precise color specifications for both logos, including Pantone (PMS) color codes such as PMS 1795C, PMS 2292C, PMS Reflex Blue, PMS 872C, and 100% Black. It provides multiple approved horizontal and vertical logo variations and explicitly details improper usage, including prohibitions against altering colors, stretching or distorting logos, removing or rearranging logo components, changing typefaces, and using logos on busy or distracting backgrounds. The document serves as a comprehensive reference for city staff and designers to maintain consistent and professional visual branding across all city communications.
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Text version
STYLE GUIDE 2021
STYLE GUIDE 2021
The graphic standards outlined in this document are a basic guide to use when preparing communication pieces and are intended to assist staff who produce marketing materials using the City Seal or City of Pasadena Rose Logo.
APPROPRIATE USE
OF CITY ROSE LOGO
VERSUS CITY SEAL
CITY ROSE LOGO
The City Rose logo should be used for all outreach, Public Relations and display intended to be viewed by or promoted to the general public.
CITY SEAL
The City Seal should be used for all official City business and on City letterhead, business cards, and envelopes.
APPROVED VARIATIONS
[HORIZONTAL]
SPOT COLORS FOR USE IN ROSE LOGO:
PMS 1795C
PMS 2292C
BLACK 100%
PMS 872C
[VERTICAL]
SPOT COLORS FOR USE IN ROSE LOGO:
PMS 1795C
PMS 2292C
OF CITY SEAL
SPOT COLORS FOR USE IN CITY SEAL:
PMS REFLEX BLUE
IMPROPER USE OF
CITY ROSE LOGO
AND CITY SEAL
DO NOT alter the colors. DO NOT stretch or distort the logos.
DO NOT remove parts or rearrange the layout of the logos.
DO NOT use logos on busy or distracting backgrounds.
C
IT
Y O
F PASADENA
IN
C
O
RPORATED JUNE
DO NOT alter the typefaces used in the logos.
PASADENA
File details come from the government source that posted it. Updated .