ChooseVA Sources Sought.pdf

DESCRIPTION

The U.S. Department of Veteran Affairs (VA) is seeking information and sources capable of providing the services described below. The purpose of this notice is to gather capabilities and market information pertinent for acquisition planning. The responses to this Sources Sought Notice will contribute to determining the method of procurement and identify parties having an interest in and the resources to support this requirement.

THERE IS NO SOLICITATION AT THIS TIME

This Sources Sought does not constitute a request for quotes. Submission of any information in response to this Sources Sought Notice is purely voluntary. The Government assumes no financial responsibility for any costs incurred.

DESCRIPTION OF REQUIREMENT

The contractor shall provide strategic and tactical communications support to produce materials and deliverables that will inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. Materials will include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, billboards, pamphlets, posters, placards, etc.) for the ChooseVA campaign.

The contractor will provide support services to develop, produce, advertise, and direct the campaign. These advertisements will include, but are not limited to, out-of-home displays (billboards & placards), traditional broadcast and cable television and radio segments. Future optional advertisement placement may include digital engagement, digital product advertisement placement, and visual and audio production. Products produced via this contract will be required to be 508 compliant.

The contractor shall provide support in the following areas listed below.

Leadership and Management:

• Support the development of strategic direction for ChooseVA campaign and

OPIA internal communications and stakeholder engagement.

• Proactively identify communication needs and recommend support to address those needs.

• Gather inputs from VA and OPIA leaders and key stakeholders to inform products.

• Track and manage execution of ChooseVA strategic and tactical communication projects; and

• Report on strategic and tactical communication activity.

Product Development:

• Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way (e.g., posters, billboards, brochures, talking points, fact sheets, infographics, etc.)

Sources Sought Notice

Focus on Internal and External Communications: Support OPIA in communicating to internal and external publics. Efforts should be fully integrated with all internal and external communications efforts.

Develop Standardized Products: Create, maintain, and distribute approved materials that can be customized and used for various audiences.

Please see attached Performance Work Statement (PWS)

SUBMISSION INSTRUCTIONS:

If your organization is capable of providing these services, please respond to this Sources Sought as follows:

A. Cover Sheet - 1 page

1. Organization name, address, SAM Unique Entity Identifier (UIE) number and web site.

2. Primary point of contact to include e-mail address and phone number.

3. Company’s size status as listed in SAM under NAICS 541810 – Advertising Agencies. State if your company is also verified as a Service-Disabled Veteran Owned Small Business (SDVOSB) or a Veteran Owned Small Business (VOSB) in the Small Business Administration’s (SBA) Veteran Small Business Certification (VetCert) database. State if your company is a Service-Disabled Veteran Owned Small Business (SDVOSB), Veteran Owned Small Business (VOSB), Small Business or Large Business

4. If these services are available on your company’s GSA contract, provide GSA contract number, schedule, and SIN category or NASA SEWP contract, provide NASA SEWP contract number.

B. Capabilities Statement and Market Information - no more than three pages

1. If this contract were an SDVOSB set aside, can your SDVOSB comply with

VAAR Clause 852.219-75, VA Notice of Limitations on Subcontracting – Certificate of Compliance for Services and Construction?

2. What key questions do you need to see answered in a future PWS before you decide to respond to the solicitation?

3. Please describe your experience working with Government agencies.

Specifically, what processes do you have in place to submit a timely and quality quote?

4. Would you be interested in proposing on a solicitation for this work?

Sources Sought Notice

5. Describe your experience working with the Department of Veterans Affairs and Veterans as the winning vendor will be responsible for scheduling interviews with Veterans to discuss their military service and experience with the VA.

6. Describe your ability to manage campaigns within the 35 major markets (or 210 national markets).

7. Describe your experience with ad placement in a variety of media outlets as required by the PWS.

8. If the Government modifies the videos, does the license remain valid? Does this include the music associated with the video? Does the vendor suggest publicly available licenses?

9. Will the Government get a discount if videos are purchased in batch/batches (groups of 5 or 10) versus individually?

10. Does the vendor foresee needing more information for a Firm Fixed Priced (FFP) dollar figure to create videos? If not, what other information would be needed?

11. Would you propose another NAICS for these services?

12. Please provide any other feedback or suggestions that you deem appropriate.

13. The Government plans on making this a requirements contract. What information would be needed to allow vendors to price out ad space at the task order level? What recommendations do vendors have to plan ad space/budgets at the time of the task order submission?

Submissions shall be less than 10 pages in length to address the above questions.

Submissions shall be in 12 Times New Roman font with 1 inch margins. Responses that do not address the above questions will not be reviewed. Submissions must be emailed to Christina Brown (Christina.Brown13@va.gov), Paul Reyes (robertpaul.reyes@va.gov), and Justin Cole (Justin.Cole4@va.gov) by the date/time listed in the posting.

The Government will schedule a virtual Industry Day. Please be prepared to provide a work sample of various medias. Please indicate in the response if you are interested in participating in the industry day. Scheduling will be completed after the close of the Sources Sought.

mailto:Justin.Cole4@va.gov