VOA_South_and_Central_Asia_Advertising_RFP.docx

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VOA Advertising Campaigns -South and Central Asia
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BBG50-R-16-0029AM
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VOA South and Central Asia Advertising RFP

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General Information

Document Type:Combined Synopsis/Solicitation
Solicitation Number:BBG50-R-16-0029AM
Posted Date:August 14, 2016
Original Response Date:August 30, 2016
Product or Service Code:
R701 - Advertising Services
Set Aside:
N/A
NAICS Code:
541810

Contracting Officer Address:

Broadcasting Board of Governors (BBG) Attn: Charles “JR” Hill, Contracting Officer 330 Independence Avenue, SW Suite 4360 Washington, DC 20237 United States of America

Description

(i) This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Federal Acquisition Regulation (FAR) subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested, and a written solicitation document will not be issued.

(ii) The Government anticipates awarding a multiple Blank Purchase Agreement under this Solicitation on/or about on September 6, 2016 for the requested services using simplified acquisition procedures in FAR Part 13.

The Period of performance of the BPA shall be effective September 6, 2016 – September 5, 2017 with the option to extend for an additional twelve (12) month period at the sole discretion of the BBG. There is no projected minimum or maximum known at this time.

(iii) The Solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular FAC 2005-089 effective July 14, 2016.

(iv) This acquisition is unrestricted. The associated North American Industrial Classification System (NAICS) code for this procurement is 541810, with a small business size standard of $15 million.

(v) The Broadcasting Board of Governors is seeking an advertising agency specializing in multiple media placements in the South and Central Asia regions to promote various Voice of America (VOA) programming with the services described in (vi) and (vii) below.

(vi) Multi-media campaign platform may include some or all of the following:

· Radio ad placements

· TV ad placements

· Traditional billboards

· LED billboards

· Social media placements

· Sporting event sponsorship

· Web placements

· Transportation placements

(vii) Key placements of the above platforms shall be in Urdu; Deewa; Pashto; Ashna; Kurdish languages. All creative graphics will be developed internally by VOA and sent to the contractor at provided specifications for each medium.

(viii) The anticipated award date under this Solicitation is September 6, 2016. Duration of this proposed BPA shall be twelve (12) months ending September 5, 2017, with one (1), one-year option year period available to be exercised at the sole discretion of the BBG subject to the availability of funding.

(ix) The provision at FAR Subpart 52.212-1 (Instructions to Offerors – Commercial Items) applies to this acquisition.

(x) The provision at FAR Subpart 52.212-2 (Evaluation of Commercial Items) is hereby incorporated by reference into this combined synopsis/solicitation and the following evaluation procedures will be used for this acquisition. FAR provisions and clauses may be obtained from the Internet Web address at: https://www.acquisition.gov/. This requirement will be evaluated on lowest price/technically acceptable as follows:

PROPOSAL SUBMISSION:

Interested offerors shall submit contractors are required to submit proposals to the BBG. Offeror’s minimum proposal shall include but not be limited to: Technical Capability including experience in media placements on multiple platforms in the BBG’s desired regions; management approach to facilitating campaigns and media strategy for placements within the BBG’s desired regions.

The Government reserves the right to make a selection based upon the initial proposals submissions and make award without discussions -the offeror should submit its best terms in the initial proposal.

For the purpose of award, the government shall evaluate offers based on the evaluation factors described below:

(i) Technical Capability

a. Experience – 5 years minimum advertising on multiple platforms

b. Management Approach

c. Media Strategy

(ii) PAST PERFORMANCE: The offeror shall submit three (3) past performance examples of current or previous contracts within the past three (3) years immediately preceding the issuance of this solicitation to be considered recent. Past performance information must include name of agency serviced or being serviced, name, telephone number and email address of agency point of contact; contract number, value of contract, nature of work performed, and the period of performance. Offerors are advised that the Government may use past performance information obtained from centralized past performance databases and sources other than those identified by the offeror and the information obtained may be used for both the responsibility determination and the best value decision. The absence of past performance data will be rated neither favorably nor unfavorably. Contracts listed may include those entered into with Government agencies or private sectors. For contractors with no relevant corporate past performance, the Government may take into account information regarding the past performance of predecessor companies, key personnel with relevant past performance.

The option year period is subject to the availability of funds per FAR 52.232-18.

The Government shall select the awardee based upon the evaluation of the offeror’s technical acceptability and past performance. The non-cost evaluation factors are all of equal importance. Thus, the failure to meet any one of the technical factors will prelude award to the offerors submitting the proposal.

(x) Offerors shall submit a completed copy of the provision at FAR 52.212-3, Offerors Representations and Certifications–Commercial Items with its proposal which is completed by registering in the System for Award Management (SAM) website at: https://www.sam.gov/portal/public/SAM/. This provision can be found at the following website: https://www.acquisition.gov/; if requested by an Offeror, a copy of FAR Subpart 52.212-3 can be obtained by contacting the Contracting Officer. Offerors must be registered in SAM prior to award.

(xi) FAR 52.212-4, “Contract Terms and Conditions–Commercial Items applies to this acquisition with addendum to the clause.

(xii) FAR 52.212-5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders – Commercial Items, applies to this solicitation by reference and the proposed subsequent contract as well as the following clauses contained in FAR clause 52.212-5:

_X_ (1) 52.203-6, Restrictions on Subcontractor Sales to the Government (Sept 2006), with Alternate I (Oct 1995) (41 U.S.C. 4704 and 10 U.S.C. 2402).

_X_ (33)(i) 52.222-50, Combating Trafficking in Persons (Mar 2015) (22 U.S.C. chapter 78 and E.O. 13627).

_X (ii) Alternate I (MAR 2015) of 52.222-50 (22U.S.C. chapter 78 and E.O. 13627).

_X_ (42) 52.223-18, Encouraging Contractor Policies to Ban Text Messaging While Driving (Aug 2011) (E.O. 13513).

_X_ (44) 52.225-13, Restrictions on Certain Foreign Purchases (June 2008) (E.O.’s, proclamations, and statutes administered by the Office of Foreign Assets Control of the Department of the Treasury).

_X_ (54) 52.232-33, Payment by Electronic Funds Transfer-System for Award Management (Jul 2013) (31 U.S.C. 3332).

Additional FAR provisions and clauses incorporated by reference and applicable to this solicitation and the proposed subsequent contract are: FAR 52.217-8 Option to Extend Services (Nov 1999); 52.232-18 Availability of Funds (Apr 1984); and52.225-25 Prohibition on Contracting with Entities Engaging Certain Activities or Transactions Relating to Iran—Representation and Certifications (Oct 2015); 52.232-39 Unenforceability of Unauthorized Obligations (Jun 2013); and 52.233-2 Service of Protest (Sept 2006).

FAR 52.217-9 Option to Extend the Term of the Contract (Mar 2000)

(a) The Government may extend the term of this contract by written notice to the Contractor within 30 days; provided that the Government gives the Contractor a preliminary written notice of its intent to extend at least 60 days before the contract expires. The preliminary notice does not commit the Government to an extension.

(b) If the Government exercises this option, the extended contract shall be considered to include this option clause.

(c) The total duration of this contract, including the exercise of any options under this clause, shall not exceed 2 years.

(End of clause)

(xiii) PAYMENT AND BILLING: Payment from BBG shall be in arrears in United States Dollars (USD), net 30 days upon proper invoice.

SUBMISSION OF PROPOSALS: Documents submitted in response to this Solicitation must be fully responsive to and consistent with the requirements of the solicitation. Failure to comply with all the requirements of the solicitation may result in the offer being considered unacceptable for award.

Proposals shall be received not later than 12:00 pm Eastern Daylight Time (EDT) on Tuesday, August 30, 2016 at BBG, 330 Independence Ave, SW Suite 4360 Washington, DC 20237 USA or via email to: chill@bbg.gov and amartine@bbg.gov. No FAX PROPOSALS WILL BE ACCEPTED. Late submissions shall be treated in accordance with the solicitation provision at FAR 52.212-1(f).

Any questions or concerns regarding this Solicitation shall be submitted via email by 1:00 EDT PM Monday, August 22, 2016 to either Charles “JR” Hill, Contracting Officer at chill@bbg.gov or Alisa Martine, Contract Specialist at amartine@bbg.gov. Questions which are submitted after 1:00 p.m. EDT on Monday, August 22, 2016, will not be addressed. Responses to the questions submitted, in accordance with the aforementioned instructions will be via an amendment to the Solicitation only, which will be posted to FEDBIZOPPS (www.fbo.gov).

(xvi) Points of Contact: Charles “JR” Hill, Contracting Officer at chill@bbg.gov or via phone +1-202-382-7846. Alisa Martine, Contract Specialist at amartine@bbg.gov or via phone +1-202-203-4176.

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