B08_Solicitation_Section_J_Attachment_1A_SOW_Attachment_1_US_FWS_Signage_Policy_and_Guidance.pdf
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- Phase 2 of US FWS exterior signage program
- Solicitation number
- 140F1B24Q0005
About this file
This document is the Statement of Work (SOW) Attachment 1 for the U.S. Fish and Wildlife Service (FWS) exterior signage program. It details the requirements for the contractor to design, fabricate, and ship approximately 960 exterior signs to multiple National Wildlife Refuges, Fish Hatcheries, and FWS locations. The contractor will be responsible for providing all labor, material, supplies, and equipment, but installation at the locations is excluded from the scope of work. The delivery timeframe is phased and not to exceed 16 months after contract award. This SOW is attached to Solicitation Number 140F1B24Q0005 for Phase 2 of the FWS exterior signage program.
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U.S. Fish & Wildlife Service
R o A F g s n E f
Sign Handbook Signage Policy and Guidance March 2019 (Amended by Decision Memorandum, “Approval of Revisions to ~350 Directives to Remove Gender-Specific Pronouns,” 6/22/2022)
Table of Contents 1
Table of Contents
Chapter 1 Introduction to the Service Sign Handbook � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-1 Service Sign Goals � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-1 Sign Program Objectives � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-2 Organization of this Handbook � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-3 Legal Requirements for Sign Programs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-4 Regional Office Responsibilities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-4 Project Leader Responsibilities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-4 Sign Plan � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-4 Inventory � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-5 Mounting and Installation � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-5 Inspection � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-5 Maintenance � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-5 General Sign Recommendations � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1-5
Chapter 2 Sign Types Standards, Materials, and Designs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 2-1
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Design Standards for Service Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 2-9 Sign Rules of Thumb � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 2-9
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Appendix 4 Guidelines for Use of Quick Response Codes (QRs)/Tags/NFC Chip Tags on U.S. Fish and Wildlife Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A4-1 Definitions � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A4-1 Generic Guidance � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A4-1
Table of Contents 5
Appendix 5 Sign Color Equivalents Chart � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A5-1
Appendix 6 U.S. Fish and Wildlife Service Recreational Symbols � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A6-1
Appendix 7 Sign Planning � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-1 Purpose of this Sign Planning Guide � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-2 Why Do a Sign Plan? � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-2 Planning for the Sign Plan � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-2 Visitor Services Review Questions for Your Sign Program � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-3 Signs and Communicating Important information to People with Disabilities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-4 Sign Inventory and Condition Assessment � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-4 Sign Plan Map Samples � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-5 Sign Plan Map Code Classification � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-6 Creating the Sign Plan Document � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-8 Appendix 1 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A7-13
Appendix 8 Accessible Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-1 Legislation � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-1 Types of Disabilities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-2 Types of Accessible Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-2 Guidelines for Accessible Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-2 Signs Required at Accessible Facilities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-6 References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-9 Appendix A � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-10
Design � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-10 Content � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-10
Appendix B – Alternative Formats � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-11 Communicating to Visually Impaired People � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-11 Communicating to Learning Impaired People � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A8-12
Appendix 9 Bilingual Signs and Exhibits � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-1
Some Things to Consider When Planning Signs and Exhibits � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-1 Tips for Writing Bilingual Text � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-2 Design Bilingual Media � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-2 Planning and Managing the Project � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-2 Building your Bilingual Infrastructure � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A9-2
Appendix 10 Interpretive Signs � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A10-1
General Signage Principles � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A10-1 Ordering � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A10-2
Appendix 11 Small Sign Pocket Guide � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � A11-1
Introduction to the Service Sign Handbook 1-1
Chapter 1 Introduction to the Service Sign Handbook
Signs are frequently the first things that people see when visiting U�S� Fish and Wildlife Service lands� They are important for branding our identity, providing a welcoming experience, ensuring public safety, and minimizing or avoiding wildlife and habitat disturbance� Signs are one of our most effective tools for offering quality customer experiences, sharing key messages with the visiting public, sharing key resource messages, and assisting with navigation both off- and on-station�
An effective sign system enhances our public image and identity� Signs need to share clear messaging and information, be simple and understandable to visitors, and respond to visitors’ needs and interests� Too much signage or information can confuse and frustrate visitors� Too little or inadequate signage can create extra workload for staff, Friends organizations, and volunteers to answer questions and assist people with basic information� It may even lead to an unsafe situation�
The Service’s policy is to provide a uniform system of signs and markers along our roads, trails, and office buildings to inform, guide, educate, and protect visitors and employees� You can find our policy about Service signs in Service Manual chapter 041 FW 3 Signs�
Our goal is to provide professional and attractive signs that, as a whole, communicate messages succinctly and apply sign format and guidelines consistently throughout the Service�
This handbook explains the Service sign program in detail, offers guidance for managing Regional and field station sign programs, and discusses how to develop a basic sign plan and how to determine the appropriate signs to ensure a safe and quality experience for our visitors�
Service Sign Goals Goals of the Service sign program are to:
■ Contribute to quality customer experiences on our lands�
■ Increase brand recognition and identity�
■ Communicate key messages and information�
■ Establish a uniform and consistent appearance and format for signs on all Service lands and buildings�
■ Establish a uniform sign plan and inventory strategy�
■ Adhere to all regulations in the Manual for Uniform Traffic Control Devices (MUTCD) and national accessibility requirements�
■ Improve the graphic and aesthetic quality of all signs�
■ Increase the effectiveness of communicating to diverse audiences�
■ Reduce accidents and personal injuries on Service lands�
■ Develop a cost-effective program�
■ Develop a sustainable and environmentally sound sign program at all levels�
■ Minimize the amount of signage to reduce wildlife and habitat disturbance� http://www.fws.gov/policy-library/041fw3 http://mutcd.fhwa.dot.gov/index.htm
1-2 U�S� Fish and Wildlife Service Sign Handbook
Sign Program Objectives Our objectives are to:
■ Establish uniform standards for Service signs and sign programs�
■ Facilitate effective sign program management�
■ Provide guidance for planning, ordering, inventorying, installing, inspecting, and maintaining signs�
■ Provide a catalog of standard Service signs�
■ Meet all legal requirements for reflectivity, readability, and installation�
■ Improve the quality and durability of signs�
The following are guidelines to use in administering a sign program:
1� Signs should deliver understandable messages to visitors�
2� The Service emblem must be used, where appropriate�
3� Signs should convey the Service’s primary mission and general information to the public�
4� Signs must comply with accessibility standards (Americans with Disabilities Act [ADA] and Architectural Barriers Act [ABA] Accessibility Guidelines, 216 [ADA and ABA 216]) and, where appropriate, accommodate individuals who speak another language� Also relevant are the Outdoor Developed Area Guidelines� (See Appendix 8�)
5� International symbols developed by Society for Environmental Graphic Design (SEGD) should be used where appropriate�
6� Signs must comply with pertinent Federal, State, and local laws in outdoor public use areas, as appropriate�
7� Safety signs must be installed to warn the public of non-obvious safety hazards or to direct safe behavior� http://www.ada.gov/2010ADAstandards_index.htm http://www.access-board.gov/the-board/laws/architectural-barriers-act-aba http://www.access-board.gov/the-board/laws/architectural-barriers-act-aba https://www.access-board.gov/guidelines-and-standards/recreation-facilities/outdoor-developed-areas/final-guidelines-for-outdoor-developed-areas/single-file-version-of-rule?highlight=WyJvdXRkb29yIiwib3V0ZG9vcnMiLCJkZXZlbG9wZWQiLCJkZXZlbG9waW5nIiwiZGV2ZWxvcCIsImRldmVsb3BtZW50IiwiZGV2ZWxvcHMiLCJkZXZlbG9wbWVudHMiLCJkZXZlbG9wZXJzIiwiZGV2ZWxvcGVyIiwiZGV2ZWxvcG1lbnQncyIsImRldmVsb3BlcnMnIiwiYXJlYXMiLCJhcmVhIiwiYXJlYSdzIiwib3V0ZG9vciBkZXZlbG9wZWQiLCJvdXRkb29yIGRldmVsb3BlZCBhcmVhcyIsImRldmVsb3BlZCBhcmVhcyJd
Introduction to the Service Sign Handbook 1-3
Organization of this Handbook The table below shows how we organized this handbook�
Section This section…
Introduction Describes the goals and objectives of our sign program�
Planning Provides an overview of sign planning� The information in this section is general in nature and, except as noted, applies to all categories of signs�
Sign Types and Standards
Provides an overview of Service sign standards� The information in this section is general in nature and, except as noted, applies to all categories of signs�
Procedures Instructions and graphics for how to inventory, plan, order, install, inspect, and maintain signs are provided�
Sign Maintenance Provides guidelines and tips for the maintenance and care of all types of signs� Sign repair procedures and suggestions for ways to reduce vandalism are included�
Catalog Lists all standard Service signs� Information is organized by the following categories of signs:
■ Entrance Signs
■ Area Management Signs
■ Information Signs
■ Advanced Notice Signs
■ Interpretive Signs
■ The Service Emblem and Other Decals
■ Federal Recreation Symbol Signs
■ Traffic Control Signs and Devices
■ Safety Signs
■ Fee Area Signs
The Catalog section features a Ready Reference Guide, which outlines area management, information, and guide signs� Ready Reference Guides will be your brief overview of the standards and procedures for these signs� We intend for employees who are familiar with our sign program to use them as a quick reference� This subsection does not replace a thorough reading of this Handbook for those who are new to the Service or unfamiliar with the sign program�
A brief description is provided for traffic control signs and devices, Federal recreation symbol signs, safety signs, and the Service emblem and other decals�
Appendices Includes the sign program policy of the Administrative Handbook, suggested vendors, and includes other pertinent information� We will periodically update the vendor and product information�
Legal Requirements for Sign Programs Highway Safety Act of 1966 (Title 23, USC Highways, redesignated in 2003) requires Federal agencies with jurisdiction over roadways open to public travel to comply with three standards:
■ They must have programs to apply traffic engineering measures and techniques, including the use of signs and other traffic control devices, to reduce the number and severity of traffic accidents on these roads�
■ They must evaluate their programs periodically and provide a summary to the Federal Highway Administration�
■ They must meet the Federal Highway Standards prescribed in the Manual of Uniform Traffic Control Devices (MUTCD)�
To fulfill these requirements, the Service sign program includes:
■ This Sign Handbook contains both a catalog of Service signs and guidelines for effective sign planning and program management�
■ An inventory system for all signs posted on Service lands�
■ A system for regular sign inspection and maintenance�
■ Periodic evaluation of the sign program and appropriate revision of the sign handbook�
Other legal authorities regulating the procurement, installation, maintenance, uniformity, and inventory of Service signs are listed in 041 FW 3, Signs�
Regional Office Responsibilities Each Regional office is responsible for overseeing the sign program for the Region and must appoint a Regional Sign Coordinator to the Service Sign Committee� Specific duties of the Regional Sign Coordinators are in 041 FW 3, Signs� Other Regional office responsibilities include periodically reviewing field station sign programs, plans, and inventories; reviewing all custom sign orders; and assisting in the planning and design of interpretive signs� Other Regional personnel, such as visitor services specialists, outdoor recreation planners, landscape architects, interpretive specialists, and engineers may be asked to assist in meeting signage objectives�
Project Leader Responsibilities Project Leaders must become familiar with and implement the inventory, installation, and maintenance requirements in this handbook, meet the Federal Highway Standards prescribed in the Manual of Uniform Traffic Control Devices and applicable procurement regulations� These requirements are summarized below and described in more detail in relevant sections of this handbook� Project Leaders who allow the use of unauthorized signs and/or allow field stations to fabricate official signs are considered to be negligent in their duties and responsibilities�
Sign Plan The goal of a sign plan is to provide visually consistent communications to visitors from the entrance to the various facilities and resources within a field station using a cohesive system of signs� This includes Advance Notice Signs (off-station directional signs and Guide Signs (on-station directional signs)� and should include all signs that directly impact the site� Sign plans provide a well-thought-out program for the type and placement of signs, consistent messaging, clear Service branding, and improved management on a site� They…
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