B08_Solicitation_Section_J_Attachment_1_-Statement_of_Work_(SOW)_Phase_2_3_29_24.pdf

U.S. Fish & Wildlife Service National Visitor Services Signs Phase 2

Statement of Work

Scope of Requirement

The U.S. Fish and Wildlife Service (FWS) requires the design, fabrication, and shipment of 960 signs.

These specifications describe the need for graphic design, fabrication, shipping, and warranty. Sign types will include entrance signs, footers, secondary entrance signs, and welcome signs to help recreational users feel welcome and orient them to FWS lands. The contractor shall provide all labor, material, supplies, and equipment to complete the Statement of Work.

Introduction

The U.S. Fish and Wildlife Service’s National Wildlife Refuge System requests design, fabrication, and shipment of signs to support recreational visitors accessing Service lands.

Background

Signs are frequently the first objects visitors see when visiting U.S. Fish and Wildlife Service lands. They are important for branding our identity, providing a welcoming experience, ensuring public safety, and minimizing or avoiding wildlife and habitat disturbance. Signs are one of our most effective tools for offering quality customer experiences, sharing key messages with the visiting public, sharing key resource messages, and assisting with navigation both off- and on-station.

An effective sign system enhances our public image and identity. Signs need to share message and information responsive to a visitor's needs and interests as well as be simple and understandable.

Signs are a standard tool to help visitors find their way, understand rules and regulations, and learn more about a site.

Goals of the Service sign program are to:

• Contribute to quality customer experiences on our lands.

• Increase brand recognition and identity.

• Communicate key messages and information.

• Establish a uniform and consistent appearance and format for signs on all Service lands and buildings.

• Establish a uniform sign plan and inventory strategy.

• Follow all regulations in the Manual for Uniform Traffic Control Devices (MUTCD) and national accessibility requirements.

• Improve the graphic and aesthetic quality of all signs.

• Increase the effectiveness of communicating to diverse audiences.

• Reduce accidents and personal injuries on Service lands.

• Develop a cost-effective program.

• Develop a sustainable and environmentally sound sign program at all levels.

• Minimize the amount of signage to reduce wildlife and habitat disturbance.

Unless otherwise specifically provided in this SOW and its attachments, the contractor shall follow the specifications for the Service sign program in the 2019 Fish and Wildlife Service Sign Handbook (Attachment 1 to the SOW), with the exception of colors and fonts which must be like the examples in Attachment 2 of the SOW. All signs must meet retro reflectivity and other standards under the Manual of Uniform Traffic Control Devices (MUTCD) the Federal Highway Administration (FHWA) published.

For this project, the Service has identified four different sign types:

• Entrance signs (96”x48”): Identify Service lands at primary entrances. Background Pantone 7694C with white Lato Bold text.

• Footers (96”x12”,96”x24”, or 48”x12”): Signs attached below entrance signs that give additional information, like hours, partners, or directions. Background Pantone 7694C with white Lato Bold text.

• Secondary entrance signs (48”x24”): These are typically smaller than main entrance signs and designate access points or other less visited sites within a field station. Background Pantone 7694C with white Lato Bold text.

• Welcome signs (72”x36”): These include a standard Welcome design with a secondary graphic (blue goose). Background Pantone 7694C with white Lora, Lora Italic, and Lato text.

Contractor will be responsible for fabrication and delivery but not for installation. Some signs may require pre-drilling, as Attachment 3 describes. Attachment 3 gives specific details on numbers, sizes, other specifications, and materials.

Scope

The contractor shall provide graphic design, template, fabrication, shipping and warranty to deliver four types of signs to field stations across the country and beyond (see Attachment 3 with locations and sign types). All signs will be fabricated in ¾" High Density Overlay (HDO) Plywood or .080 Aluminum, as specified in Attachment 3.

Tasks

The tasks to fulfill the scope of work include:

• Provide full design and layout for signs (see Attachment 3 for individual sign specifications).

• Fabricate signs per order to Service specifications.

• Drop ship to multiple locations in the United States and certain territories such as Guam in Attachment 3.

• Ensure warranty work is completed.

Deliverables

1. Contractor shall fabricate signs based on Service priority order and per Service specifications for materials, workmanship, and graphic design using FWS-specific theming-based branding guidelines and user-centered design principles.

2. Wrap, package, and ship to multiple locations.

Deliverables Schedule

Task Item/Deliverable Date

1. Kick-off meeting with USFWS Staff 2 weeks after award

2. Contractor submits material samples of HDO plywood, .080 Aluminum 2 weeks after award and engineer grade vinyl to DC Carr, NWRS Proofing, 2425 Filbert street, Oakland, CA 94607.

3. Contractor submits draft graphic design for FWS review

4. FWS returns draft design with comments/approvals

5. Contractor submits final designs to FWS

6. FWS approves final designs

7. Contractor begins fabrication

8. Contractor delivers signs to destinations

8a. Deliveries to Regions 1, 2, 8 8b. Deliveries to Region 3 and the Hatcheries 8c. Deliveries to Regions 4, 5, and 6

3 months after award 4 months after award 5 months after award 6 months after award 7 months after award

9 months after award 12 months after award 16 months after award

Place of Performance

The work will be performed at the Contractor’s site. Coordination meetings shall be via telephone and virtual meeting platforms, including but not limited to Microsoft Teams and Zoom.

Information Security Requirements

The contractor shall be responsible for handling information in a safe and secure manner including maintaining all imposed restrictions for computer access, security provisions, file sharing, and document safeguards.

Government Provided Materials and Services

Government will provide animal illustrations, goose graphic, Service emblem, and baseline template for one welcome sign, two differently sized entrance signs, and footer signs. Sign designs similar to examples are shown in Attachment 2.

The Government will provide teleconference and virtual meeting (i.e. Microsoft Teams) services for all non-face to face meetings with the contractor.

Specifications:

High-Density-Overlaid (HDO) ¾″ plywood

• As described in Attachment 1 of the 2019 Sign Handbook, 2-7.

Aluminum

• As described in Attachment 1 of the 2019 Sign Handbook, 2-7.

Vinyl Sheeting/Reflectivity

• As described in Attachment 1 of the 2019 Sign Handbook, 2-8 and 2-9.

https://www.fws.gov/sites/default/files/policy/files/USFWSSignHandbook2019.pdf https://www.fws.gov/sites/default/files/policy/files/USFWSSignHandbook2019.pdf https://www.fws.gov/sites/default/files/policy/files/USFWSSignHandbook2019.pdf