Attachment J.4 TEMPLATE for a Branding and Marking Plan.docx
DOCX document 22 KB Posted
- Attached to
- Institutional Strengthening of the Government of Peru to implement the National Counternarcotic Policy
- Solicitation number
- 72052724R00002
About this file
This document is a template for a Branding Strategy and Marking Plan for a USAID-funded project. It outlines the requirements for acknowledging USAID support and branding the project materials and activities. Key details include:
The project name is "xxxx" and its main objectives are "xxxx". The recipient will co-brand all project materials, events, and communications with the USAID logo, as well as the logos of any project partners. The materials will include acknowledgements and disclaimers about USAID's support. The primary audience for the project is described, and the major communication channels are listed, such as social media, press releases, and publications. There are no presumptive exceptions to the marking requirements, and USAID reserves the right to review materials for compliance with branding standards.
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BRANDING STRATEGY & MARKING PLAN TEMPLATE
“Name of the project”
BRANDING STRATEGY
Introduction As required by “Branding and Marking Requirements for Assistance Awards” https://www.usaid.gov/sites/default/files/documents/1868/320.pdf, all project activities, public communications, or commodities implemented or delivered will be “co-branded and co-marked” when appropriate, as it would be jointly decided.
This Branding Strategy aims to outline the way in which the USAID identity will be shown and promoted, according to the specific characteristics of the project, considering beneficiaries and different audiences. USAID Identity will not be used on any communications that are strictly administrative or in personnel or consultants business cards.
Project Name and Positioning The project name is “xxxx” The main objective or purpose of the project is “xxxx”.
The main goal is “xxxx”.
a. We do or (do not) intend to use a project-specific logo or identity. In case a logo is proposed explain why it is necessary to help achieve programmatic objectives.
b. We will acknowledge support of USAID by including USAID logo in all programatic materials developed by the project
c. All programatic materials will also include the partners’ logos.
d. All the materials of the program will be printed with the graphic identity of USAID, in accordance with the branding specifications outlined in the USAID Graphic Standards Manual and Partner Co-branding Guide.
e. All events must show the graphic identity of USAID on banners, posters, flyers and any other type of advertising/promotional material.
f. All other products or materials related to the Project not provided for in the current marking plan will be subject to the same rule.
Key messages Include here the messages the project wants to communicate to different audiences.
Level of Visibility The recipient will ensure a high level of USAID visibility in most of its activities. In the case of highly sensitive political issues, a lower profile may be required. This will be determined in consultation with USAID.
Audience and Location The project will work in xxxxx, xxxxx, xxxxx etc The primary audience targeted by the project are: (include demographic and psychographic details if possible)
• xxxxxxx
• xxxxxxx
• xxxxxxx The secondary audience will be xxxxxx, xxxxxx, xxxxxx.
MARKING PLAN
The project will co-mark deliverables and public communications along with USAID’s identity and partners’ identity.
Acknowledgement and Disclaimer:
The products will contain acknowledgement and disclaimer as follows:
Publications (includes research, reports, studies) This study/report/audio/visual/other information/media product (specify) was made possible thanks to the generous support of the people of the United States of America through the United States Agency for International Development (USAID). The contents of this study/report/audio/visual/other information/media product (specify) are the responsibility of the authors and do not necessarily reflect the views or positions of the U.S. Agency for International Development or the U.S. Government
Events The xxxxxx Project will incorporate USAID’s identity into training workshops, seminars and events related to the project as well as any signage, material design for those venues, distributed to participants.
Public Communications:
The major communication channels are:
· Social Media: Facebook, twitter, Instagram created for the project or from the partners’s (specify)
· Main tools used to communicate project objectives, milestones, and events:
Press releases
Press conferences
Media interviews
Site visits
Success stories
Beneficiary testimonials
Photography
Videos
Radio spots or programs website
E-invitations, blast e-mails, or other internet activities
Deliverable products will displayed the identity as follows:
| Materials |
| Marking |
| Marking Placement |
| Comments |
Press Releases
Power Point ppt
Event banners
Merchandising
Brochures,flyers, posters
Videos Radio Spots website
Publications, reports, studies
Exemptions to the Marking Plan No presumptive exceptions will be granted as part of this approved Branding Strategy and Marking Plan. Any request from the implementing partner for a supported request for Presumptive Exception is required to be submitted for prior approval of the Agreement Officer.
Preproduction Review USAID reserves the right to request preproduction review of USAID-funded public communications and program material for compliance with USAID graphic standards and the approved Marking Plan.
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