Attachment_I_2023_Survey_Questions.docx

June 19, 2023

STATE OF CALIFORNIA CANNABIS ISSUES SURVEY

320-1094

DRAFT 3

A/B SPLIT

Hello, I’m ____ calling from ____, a public opinion research company. (IF RESPONDENT REPLIES IN SPANISH, FOLLOW THE ESTABLISHED PROCEDURE FOR HANDING OFF TO AN INTERVIEWER WHO SPEAKS SPANISH.) I am not trying to sell you anything or ask for a donation. We're conducting a public opinion survey among California residents. Your participation in this survey is voluntary and your responses will be kept completely confidential. Are you 21 years of age or older? (TERMINATE IF RESPONDENT IS UNDER 21 YEARS OLD)

A. Before we begin, I need to know if I have reached you on a cell phone, and if so, are you in a place where you can talk safely without endangering yourself or others?

THE FIRST FEW QUESTIONS ARE TO MAKE SURE WE ARE TALKING

TO A REPRESENTATIVE GROUP OF CALIFORNIANS.

1. In what year were you born?

2. To make sure everyone is represented in this survey, please tell me with which ethnic group do you identify yourself: Hispanic or Latino, Black or African American, White, Asian or Pacific Islander, multiracial or another ethnic or racial background that I did not mention?

3. OK, let’s begin. Would you say that things in ______ are generally headed in the right direction or do you feel that things are off on the wrong track? (DO NOT ROTATE)

4. Now I'm going to read a list of people, organizations and places. As I read each one, please tell me whether your impression of that person, organization or place is generally favorable or unfavorable. If you don’t recognize a name or if you have heard about the person, group or place, but do not have enough information to offer an opinion, just say so. (IF FAVORABLE/UNFAVORABLE, ASK: “Is that very or somewhat (FAVORABLE/ UNFAVORABLE)?”)

(ALWAYS ASK ITEM a FIRST)

a. Governor Gavin Newsom 1 2 3 4 5 6

(RANDOMIZE ALL OTHERS)

(ASK SPLIT SAMPLE A ONLY)

[ ]d. Cannabis dispensaries 1 2 3 4 5 6

(ASK SPLIT SAMPLE B ONLY)

[ ]e. Medical cannabis dispensaries 1 2 3 4 5 6

(RESUME ASKING ALL RESPONDENTS)

5. Let’s move on to a different topic. As you may know, in 2016 California voters approved Proposition 64, which legalized the use of cannabis by adults ages 21 and older and permits the state and local governments to tax and regulate the sale, distribution and cultivation of cannabis. In your opinion, do you think legalizing cannabis for adults ages 21 and older has had a positive or negative impact on California? (IF POSITIVE/NEGATIVE, ASK: Is that very or somewhat (POSITIVE/NEGATIVE)?”)

6. As far as you know, is it legal to sell cannabis products, also known as marijuana, in your community? If you don’t know, you can tell me that too.

7. Next, is it very important, somewhat important, not too important or not at all important that ___ (READ EACH ITEM) purchase cannabis products from licensed dispensaries that operate legally?

(DO NOT ROTATE)

8. If you were to purchase cannabis, would you be very likely, somewhat likely, not too likely or not at all likely to purchase it from a licensed dispensary that operates legally?

9. Next, I am going to read you a series of statements related to cannabis dispensaries. After I read each one, please tell me whether you agree or disagree with it. (IF AGREE/DISGREE, ASK: “Is that strongly (AGREE/DISAGREE) or just somewhat?”) (RANDOMIZE)

(ASK SPLIT SAMPLE A ONLY)

(ASK SPLIT SAMPLE B ONLY)

(RESUME ASKING ALL RESPONDENTS)

10. Next, I am going to mention different reasons why some people may choose to use cannabis products. Using a scale of one to seven, with one meaning DOES NOT APPLY and seven meaning APPLIES A GREAT DEAL, for each of the following please tell me how much that reason applies to people who use cannabis. Remember, you can use any number between one and seven.

(RANDOMIZE)

11. I am now going to read you reasons why people say it is important for Californians who use cannabis to purchase it from licensed dispensaries that operate legally. Using a scale of one to seven, with one meaning NOT AT ALL IMPORTANT and seven meaning EXTREMELY IMPORTANT, for each of the following please tell me how important that reason is to you personally. Remember, you can use any number between one and seven.

(RANDOMIZE)

12. I am going to read you some of the concerns people have raised about purchasing from illegal cannabis businesses. After I read each one, please tell me whether you personally consider it to be an extremely serious concern, very serious concern, somewhat serious concern or not a serious concern.

(RANDOMIZE)

(ASK SPLIT SAMPLE A ONLY)

[ ]g. Since 2019, cannabis and tobacco vapes traced to the illegal market caused thousands of hospitalizations 1 2 3 4 5

(ASK SPLIT SAMPLE B ONLY)

[ ]h. Since 2019, cannabis and tobacco vapes traced to the illegal market caused thousands of hospitalizations and 68 deaths 1 2 3 4 5

(RESUME ASKING ALL RESPONDENTS)

13. Having heard more information, let me ask you again, is it very important, somewhat important, not too important or not at all important that _____ (READ EACH ITEM) purchase cannabis products from licensed dispensaries that operate legally?

(DO NOT ROTATE)

14. I am going to read you statements made by people who say it is important to purchase cannabis products from businesses and dispensaries that operate legally. After hearing each statement, please tell me whether you find it very convincing, somewhat convincing, or not a convincing reason to vote YES in favor of this measure. If you do not believe the statement, please tell me that too. (RANDOMIZE)

15. In a few of your own words, please tell me what you consider to be the one or two most convincing reasons why you think Californians who use cannabis should buy from licensed dispensaries that operate legally? (OPEN-END; RECORD VER BATIM RESPONSE; ACCEPT MULTIPLE RESPONSES; PROBE FOR SPECIFICS – DO NOT ACCEPT ANSWER LIKE “IT IS A GOOD THING”, “DON’T KNOW”, ETC.)

16. Sometimes over the course of a survey like this one, please change their minds and sometimes they do not. Let me ask you one more time, is it very important, somewhat important, not too important or not at all important that _____ (READ EACH ITEM) purchase cannabis products from licensed dispensaries that operate legally?

(DO NOT ROTATE)

17. And, if you were to purchase cannabis, would you be very likely, somewhat likely, not too likely or not at all likely to purchase it from a license dispensary that operates legally?

18. Next, I am going to mention the names of different people and organizations that may speak out about purchasing cannabis from businesses that operate legally. Please indicate whether you would trust each person or organization’s opinion or if you would be suspicious. If you have never heard of the organization, or do not have an opinion, you can tell me that instead. (IF TRUST, ASK: “Is that trust a great deal, or just somewhat?”) (IF SUSPICIOUS, ASK: “Is that very or somewhat suspicious?”) (RANDOMIZE)

(ASK SPLIT SAMPLE A ONLY)

(ASK SPLIT SAMPLE B ONLY)

(RESUME ASKING ALL RESPONDENTS)

THESE FINAL QUESTIONS ARE FOR STATISTICAL PURPOSES ONLY.

19. How would you describe yourself politically: are you progressive, liberal, moderate, or conservative?

20. Do you have any children under the age of 19 living at home?

21. I don't need to know the exact amount, but please stop me when I read the category that includes the total income for your household before taxes in 2022. Was it:

22. This is a completely confidential survey and we need to ask some questions so we can make sure that everyone’s views are reflected. As you may know, many people from all walks of life use cannabis or marijuana or for a variety of reasons. Do you know anyone close to you who uses cannabis or marijuana? (IF YES, ASK: “Is this person or people a friend or family member?”)

23. Have you ever used cannabis in your life? (IF YES, ASK: “When was the last time you used cannabis or marijuana – was it within the past six months, within the last one to two years, or more than two years ago?”)

24. (IF YES TO 23) How frequently do you use or consume cannabis or cannabis products?

25. (IF YES TO 23) As a cannabis consumer, how do you determine where to purchase? (MULTIPLE RESPONSES ACCEPTED)

(ASK QX AND QX IF YES, CODES 2-4 IN QX)

26. As I mentioned earlier, recreational cannabis for adults ages 21 and older became legal in California in 2016. Did you use cannabis before 2016?

27. Do you use cannabis or marijuana for medical purposes? (IF YES, ASK: “Did you receive a medical recommendation from your doctor to use cannabis?)

(RESUME ASKING ALL RESPONDENTS)

THANK AND TERMINATE

OWN/RENT HOME

FOREIGN BORN

REGION

DMA/MEDIA MARKET

A/B SPLIT

MODE OF CONTACT/INTERVIEW

DATE OF INTERVIEW

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