Attachment F_Agency Questionnaire.pdf
PDF 105 KB Posted
- Attached to
- South Korean Marketing and Trade Representative
- Solicitation number
- RFP-14813
- Issued by
- Polk County, Florida
About this file
This is an Agency Questionnaire form issued by the Florida Department of Citrus for RFP #25-02, which seeks a qualified agency to serve as the Korean Market and Trade Representative for promoting Florida Grapefruit, Grapefruit Juice, and Florida Orange Juice in South Korea. Proposals are due February 20, 2026, at 2:00 PM EST, with an Intent to Award posted on March 23, 2026, and an official award date of July 1, 2026. The contract term runs for two years from July 1, 2026, through June 30, 2027, with an optional three-year renewal period. The selected agency will be responsible for executing integrated marketing, public relations, advertising, and market research programs targeting consumers, media, importers, wholesalers, retailers, food manufacturers, and foodservice operators throughout South Korea.
The questionnaire requires responding agencies to provide detailed information regarding general business operations, client experience and retention, personnel and account management structure, and specific market expertise. Agencies must demonstrate experience with integrated marketing and PR plans, direct working relationships with South Korean importers and wholesale markets, retail chain and foodservice operator networks, food and beverage product marketing, and USDA-FAS funding programs. The total contract budget is approximately $1.3 million, allocated as $600,000 for grapefruit products and $700,000 for orange juice. Evaluation criteria weight marketing and PR experience, trade relationship experience, and strategic approach quality at 15 points each, with additional points allocated for agricultural and food/beverage experience, South Korea coverage capability, program measurement and reporting, USDA-FAS funding experience, cost and value, and financial control assessment, totaling 100 possible points.
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Text version
RFP # 25-02
Korean Mkt and Trade Rep.
ATTACHMENT F
AGENCY QUESTIONNAIRE
Answers to the following questions are required per Section 1.2. of the RFP. Be as detailed as you wish when answering the questions. Please respond only for the agency office from which you would plan to service the department’s business if it were to be assigned to your agency. You may use additional sheets, if needed.
GENERAL
Name and address of agency (main office) ____________________________________________
Years in business under above name __________________________________________________
Total years in business, including under other names ___________________________________
List the principal officers, capsule of background and time with agency.
Number of offices (List locations and indicate with “C” those giving complete agency services.)
Which office would service FDOC’s account? (In addition, please give names and titles of its management.)
How many years has this office been in business? ______________________________________
CLIENTS
Provide case studies of similar programs you have conducted for other clients. (Submit as an attachment.) _____________________________________________________________________
How many clients do you have? What type of work do you perform for these clients, i.e.
advertising, public relations, promotions, business development? (Submit list of client names with location of principal point of contact. If you handle only a portion of the client’s business, please indicate.)
How long have you served these clients? Give the number of clients in each of the following categories:
1) More than 20 years __________________________________________________________
2) 15 to 19 years _______________________________________________________________
3) 10 to 14 years _______________________________________________________________
4) 5 to 9 years _________________________________________________________________
5) 2 to 4 years _________________________________________________________________
6) Less than 2 years ____________________________________________________________
Based on this year’s billings, how many clients are in each of the following categories?
1) More than $10,000,000 _______________________________________________________
2) $5,000,000 to $10,000,000 ____________________________________________________
3) $1,000,000 to $5,000,000 _____________________________________________________
4) Below $1,000,000 ____________________________________________________________
How many of your clients changed to other agencies in the past two years? (Submit list showing name of client, how long it had been with you and whether it was resigned or lost.)
How many new clients have been obtained in the past two years? _______________________
What is your agency’s procedure for taking on new clients/accounts?
We will not accept any conflicts of interest. Does your agency foresee any problems working on behalf of the Florida Citrus industry, or promoting Florida Grapefruit?
PERSONNEL & ACCOUNT MANAGEMENT
How many people do you employ on a direct, full-time basis? ___________________________
What are your agency’s criteria for the people you hire?
How is your agency organized? (Submit organization chart as an attachment.) ____________
Who in your organization would be responsible for the FDOC account? Please describe each person’s background and what their role on the FDOC account would be. (Attach additional sheets, if needed.)
What percent of working hours would each of these staff members spend on the FDOC account?
What accounts would each of these staff members be handling in addition to the FDOC account?
If you were appointed as our agency, what would be your first action on our behalf?
What would you attempt to accomplish for the Florida Department of Citrus during the first three months of our relationship?
MARKET EXPERIENCE
Describe your organization’s experience in leading integrated marketing plans with advertising and public relations programs.
Describe your knowledge and working experience with importers throughout South Korea, past and present.
Describe your knowledge and working experience of the wholesale markets.
Describe your knowledge and working experience with retail chains.
Describe your knowledge and working experience with foodservice operators.
We are interested in growing our business throughout all of South Korea. Please describe your organization’s experience working in the different areas.
What experience does your agency have with food and beverage products and other consumer accounts that you believe would be of distinct value in your work on our business?
Please describe your organization’s experience in working with USDA/FAS programs.
Please describe your proposed strategic and tactical approach for managing FDOC’s PR, retail, foodservice, and trade marketing programs in South Korea.
| Name and address of agency main office 1: |
| Name and address of agency main office 2: |
| Name and address of agency main office 3: |
| Years in business under above name: |
| Total years in business including under other names: |
| List the principal officers capsule of background and time with agency: |
| services: |
| its management: |
| How many years has this office been in business: |
| an attachment: |
| business please indicate: |
| 1 More than 20 years: |
| 2 15 to 19 years: |
| 3 10 to 14 years: |
| 4 5 to 9 years: |
| 5 2 to 4 years: |
| 6 Less than 2 years: |
| 1 More than 10000000: |
| 2 5000000 to 10000000: |
| 3 1000000 to 5000000: |
| 4 Below 1000000: |
| How many new clients have been obtained in the past two years: |
| What is your agencys procedure for taking on new clientsaccounts: |
| working on behalf of the Florida Citrus industry or promoting Florida Grapefruit: |
| How many people do you employ on a direct fulltime basis: |
| What are your agencys criteria for the people you hire: |
| How is your agency organized Submit organization chart as an attachment: |
| additional sheets if needed: |
| account: |
| account_2: |
| fill_1: |
| three months of our relationship: |
| advertising and public relations programs: |
| undefined: |
| Describe your knowledge and working experience of the wholesale markets: |
| Describe your knowledge and working experience with retail chains: |
| Describe your knowledge and working experience with foodservice operators: |
| your organizations experience working in the different areas: |
| business: |
| Please describe your organizations experience in working with USDAFAS programs: |
| retail foodservice and trade marketing programs in South Korea: |
| Text1: |
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