Attachment_C_-_Sample_Marketing_Task_Fee_Worksheet.pdf

This is a Sample Marketing Task Fee Worksheet attachment for a Request for Proposals issued by Sarasota County, Florida for marketing services related to Breeze public transit services. The worksheet is designed to allow consultants to propose pricing for marketing services including market research, refinement of marketing objectives and audiences, and development and implementation of a comprehensive five-year marketing plan. The County anticipates an initial contract term of 3 years. The solicitation requires respondents to meet minimum qualifications and provide insurance as specified in the full solicitation documents.

The fee worksheet provides a structured format for consultants to detail labor costs by position, task items, and hourly rates, as well as at-cost direct expenses including subcontractor services, advertising, print and mail, rental, and consumable costs. Consultants must submit itemized hours and fees for each task, provide written summaries for any subcontractor services, and furnish paid invoices or receipts to support at-cost direct expenses. The worksheet calculates subtotals for professional labor and direct expenses to arrive at a project total, allowing Sarasota County to evaluate pricing proposals on a comparable basis across all responding consultants.