Attachment C.docx

This attachment outlines the athletics digital inventory and multimedia rights for Coastal Carolina University in South Carolina as of the 2019-2020 seasons. The document details commercial inventory across ten sports programs, including football, basketball, baseball, softball, soccer, volleyball, and lacrosse, with existing ESPN+ content ranging from 2 minutes for soccer sports to 7 minutes for baseball. In-game features available for ESPN+ broadcasts include starting lineups, keys to the game, player spotlights, first-half statistics, conference standings, upcoming schedules, series history, trivia questions, player of the game recognition, play of the game highlights, player biographies, game summaries, and post-game interviews. Specific elements explicitly restricted from commercial sale include replay wipes, replays, clock and score graphics, and on-screen logos during live action.

The document identifies substantial social media followings as of May 20, 2020, with the Athletics Department maintaining 23,000 Twitter followers, 36,000 Facebook followers, and 8,300 Instagram followers under official accounts. Individual marquee team accounts demonstrate significantly larger audiences, including football with 28,500 Twitter and 15,500 Instagram followers, and baseball with 40,000 Twitter and 14,000 Instagram followers. The opportunity is open to all sponsorship arrangements, including sponsored player of the week features, indicating flexibility in monetization structure. The document indicates that most news and information dissemination occurs through individual team social media accounts rather than centralized athletics department channels.