Attachment A - Revised PWS - Content Creator.docx

Performance Work Statement: National IHS Public Health Council Content Creator

1.0 INTRODUCTION

1.1 Mission

The mission of the Indian Health Service (IHS) is to raise the physical, mental, social, and spiritual health of American Indians and Alaska Natives (AI/AN) to the highest level.

1.2 Background

To address infectious diseases, chronic conditions, and health disparities in AI/AN communities, it is essential to promote health through accessible public health resources, immunization initiatives, and community education. The National IHS Public Health Council (NIPHC) focuses on improving health outcomes through disease surveillance, workforce development, vaccine confidence initiatives, and community education. This is a new requirement and IHS NIPHC is looking for a capable, experienced contractor.

1.3 Scope

The NIPHC seeks a contractor to work in close collaboration with all departments on the development and dissemination of communication products that support public health outreach efforts. This partnership will focus on creating high-quality health education materials on topics including, but not limited to:

· Emerging health topics

· Immunizations and vaccine-preventable diseases

· Infectious and chronic diseases

· Environmental, maternal, and behavioral health

· Injury/violence prevention, nutrition, and substance abuse

2.0 GENERAL REQUIREMENTS & OBJECTIVES

The Contractor shall provide services to expand the availability of accessible, culturally relevant health information.

Objective 1: Kick-off Meeting The contractor will meet with the Contracting Officer’s Representative (COR) and IHS officials within five (5) days of the contract award to review the PWS, discuss timelines and deliverables, and begin initial planning.

Objective 2: Health Topic Collaboration The contractor will collaborate with the NIPHC team to identify health topics and health education materials on a weekly basis.

Objective 3: Content Development The contractor will develop culturally responsive, educational materials tailored to AI/AN communities in formats including, but not limited to: videos, infographics, brochures, social media posts, handouts, toolkits, posters, flyers, and digital/web content.

· 2.1 Content Guidelines:

· All content will be approved by the IHS COR and IHS Public Affairs.

· Materials shall apply plain language principles, maintaining a 6th-grade health literacy level.

· Content shall be optimized for dissemination across IHS-approved channels.

· Materials must be provided in accessible, high-resolution, and editable formats.

· Style guides (e.g., consistent color palette, IHS logo in the bottom right corner, title case for titles, QR codes instead of hyperlinks) must be followed.

· 2.2 Deliverable Output:

· Baseline Output: The scope of work shall include a firm deliverable of five (5) social media posts and five (5) handouts/flyers per month.

· Optional Output: The Government may order additional materials on an optional basis, to be priced separately. NIPHC and IHS Public Affairs will provide final approval and publish final materials.

Objective 4: Reporting The Contractor shall maintain and provide a monthly comprehensive tracking report to the COR, documenting topics, deliverable status, submission/approval dates, and revision history.

3.0 PERIOD OF PERFORMANCE

The Period of Performance shall be Date of Award through One Year Thereafter.

4.0 TYPE OF CONTRACT

This will be a Firm Fixed Price type contract.

5.0 PLACE OF PERFORMANCE

Contractor shall provide services remotely. No on-site services are expected.

6.0 CONTRACT ADMINISTRATION

The contractor shall establish processes and assign resources to effectively administer the requirements stated herein and shall provide a single point of contact.

7.0 KEY PERSONNEL REQUIREMENTS

· The Contractor's lead content creator/graphic designer shall possess a minimum of five (5) years of experience in health communications.

· At least two (2) of these years must include demonstrated experience developing and designing culturally relevant materials for American Indian/Alaska Native (AI/AN) communities.

8.0 TRAVEL

No contractor travel is required under this contract.

9.0 RIGHTS IN DATA

The Government shall have unlimited rights in all deliverables, data, and materials first produced under this contract, in accordance with FAR 52.227-14.

To the extent that the Contractor incorporates pre-existing intellectual property (such as stock photography, licensed fonts, or proprietary design templates) into the final deliverables, the Contractor shall secure and grant to the Government a perpetual, royalty-free, non-exclusive, irrevocable, worldwide license to use, reproduce, distribute, and modify those pre-existing materials solely as incorporated within the deliverables.

10.0 GOVERNMENT-FURNISHED INFORMATION

The COR will be the Point of Contact (POC) for any required government-unique information.

11.0 CORRESPONDENCE AND CONFERENCE CALLS

The Contractor shall be required to attend:

· One (1) 30-minute weekly virtual status meeting with the COR.

· One (1) 60-minute monthly virtual NIPHC team call.

12.0 DELIVERABLES

12.1 Deliverables Schedule

All contract deliverables shall be prepared, submitted, reviewed, revised (as applicable), and accepted in accordance with the Deliverables Schedule below. Unless otherwise specified, all timeframes are measured in business days. Government review periods begin upon receipt of a complete deliverable. If Government review, feedback, or approval exceeds the timeframe specified in the Deliverables Schedule, the Contractor's subsequent due dates shall be extended by the same number of business days.

13.0 PRINTING

In accordance with Title 44 of the U.S. Code and FAR Subpart 8.8, the Contractor is not authorized to perform any printing services under this contract. The Contractor’s responsibility is limited to the creation and delivery of final, publication-ready electronic files as specified in Section 11.0.