Attachment 4 - MIPPA State Plan 25-26.pdf

2025 – 2026 MIPPA 1 – Missouri SHIP Workplan Missouri SHIP aims to expand access to accurate, unbiased Medicare information and assistance by focusing targeted outreach and marketing efforts on Medicare beneficiaries, their families, and caregivers in rural, low-income, underserved, and disadvantaged communities. Through these efforts, the program will connect individuals with confidential, personalized counseling, screening, and application assistance for the Extra Help (Low-Income Subsidy) and Medicare Savings Programs, and reliable information about Medicare’s prevention and wellness benefits.

Measurable Outcomes

Missouri SHIP will measure success through both qualitative and quantitative evaluation methods, using continuous quality improvement strategies to assess progress toward the following outcomes:

• Outcome A: Increased awareness and utilization of MIPPA-supported services, including Extra Help (LIS) and MSP screening and enrollment assistance.

• Outcome B: Improved understanding of Medicare coverage options, including Parts A, B, C, and D; Extra Help (LIS) and MSP eligibility; preventive and wellness benefits; and Annual Open Enrollment Period (OEP) opportunities for personalized counseling assistance.

• Outcome C: Demonstrated improvement in beneficiaries' and caregivers' experience, including a reported sense of trust, respect, and relief, as they engage with Missouri SHIP as a trusted and culturally responsive resource for Medicare-related support.

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Attachment 4

Major Objectives Key Tasks Lead Person(s) 1- Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Implement an inclusive outreach marketing plan targeting Missouri’s current beneficiaries, families, caregivers, and individuals approaching age 65, with a focus on rural counties and underserved, marginalized communities. This initiative aims to ensure access to information and services through responsive strategies, community partnerships, and targeted outreach efforts tailored to the unique needs of these populations.

Develop and implement a comprehensive marketing outreach plan in collaboration with a workgroup of regional liaisons and the statewide outreach coordinator. This coordinated effort will expand the reach of MIPPA components to beneficiaries across Missouri, with an emphasis on increasing awareness and access among underserved populations.

X X X X X X X X X X X X

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Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Enhance Initial Counselor Training (ICT) & Continuing Education for Counselors

Collaborate with the Missouri SHIP Training Team to enhance and expand MIPPA training across all formats, including:

• Initial Counselor Training,

• SHIP Time webinars,

• seasonal continuing education sessions, and

• supporting materials such as job aids (tip sheets).

X X X X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Enhance Missouri’s statewide Medicare and MIPPA community education outreach program by developing diverse educational tracks tailored to the needs of MIPPA Priorities 1, 2, & 3. This effort will involve close collaboration with MO SHIP partners and community-based organizations that serve underserved and marginalized populations, ensuring responsive and accessible education throughout the state.

Collaborate with the statewide Strategic Outreach Team (SOT), MIPPA 2 & 3 grantees, the MO HealthNet Partnership Committee, and Social Security to deliver comprehensive, statewide group education outreach activities. This collaboration will strengthen outreach efforts and expand access to Medicare and MIPPA resources across all populations in Missouri.

X X X X X X X X X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Implement the next phase of the speaker’s request process by promoting speaking engagements across Missouri, targeting agencies serving older adults, retirement groups, senior housing communities, and public-facing organizations such as libraries and pharmacies. This initiative will increase awareness of Medicare and MIPPA programs and strengthen connections with key community stakeholders.

Analyze the current MO SHIP Speaker’s Presentation Request distribution process to assess its alignment with MO SHIP offerings. Based on findings, we will update the request process to improve accessibility and responsiveness.

Additionally, we will implement the next phase of the statewide speaker request tracking table to streamline coordination and expand outreach impact.

X X X X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Expand the rural outreach work group model to additional regions across Missouri, strengthening local engagement and improving access to Medicare and MIPPA services in underserved rural communities. This expansion will foster region-specific strategies, enhance collaboration with local partners, and ensure outreach across the state.

Identify Missouri counties with low outreach activity and collaborate with the Strategic Outreach Team (SOT) and Regional Liaisons (RLs) to develop a targeted work plan and timeline for expanding outreach in these underserved rural areas.

This effort will ensure more access to Medicare and MIPPA resources statewide.

X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Prepare for a successful annual Open Enrollment Period (OEP).

Establish an OEP calendar of events, workgroups, assignments, timelines, and internal and external publicity calendars.

Educate Community Partners and counselors on Medicare Plan Finder updates, new resource materials, processes, exit surveys, and problem reporting.

Analyze and share client exit survey results and feedback from counselors, Community Partners, and MO SHIP staff as part of continuous quality improvement. Generate internal and external reports of OEP results.

X X X X X X X X X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Collaborate with new alliances to bring MO SHIP MIPPA services to new audiences and service areas.

Collaborate with MIPPA 3 (University of Missouri– Kansas City, Institute of Human Development and No Wrong Door) and MIPPA 2 (MO Department of Health and Senior Services Bureau of Senior Programs) to develop a presentation schedule that reflects the needs of the communities they serve. Together, we will also establish a calendar of additional outreach opportunities throughout the grant year. The effectiveness of these efforts will be evaluated using the ACL- survey as part of our commitment to continuous quality improvement.

X X X X X X X X X X X

Sep

2- Oct

3- Nov

4- Dec

5- Jan

6- Feb

7- Mar

8- Apr

9- May

10- Jun

11- Jul

12- Aug

Convene the MO HealthNet Partnership Committee.

Collaborate with partners to create an effective, seamless system of services for dual-eligible beneficiaries by identifying existing barriers, enhancing program understanding, and improving access across agencies.

Additionally, we will develop an annual calendar that includes agendas, educational sessions, presentations, and inter-agency information exchange to support coordinated service delivery and ongoing collaboration.

X X X X X

Revise the MO HealthNet Partnership Committee’s Want to Pay Less for Medicare?

brochures.

* Want to Pay Less for Medicare brochure in both print and digital formats, and in English and Spanish.

X X

Measurable Outcomes