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Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

NATIONAL PARK SERVICE • U.S. DEPARTMENT OF THE INTERIOR

Attachment 3 DRAFT

2 Long-Range Interpretive Plan: 3/30/2023

All images, including charts and tables, are property of the US Government.

Cover photo: Living history demonstration with students at the Fishing and Hunting Club

LONG-RANGE INTERPRETIVE PLAN

JOHNSTOWN FLOOD NATIONAL MEMORIAL

A product of Harpers Ferry Center

National Park Service • U.S. Department of the Interior 3

Contents

Long-Range Interpretive Plan: 2022

Purpose of this Interpretive Plan

Memorial Purpose and Significance

Thematic Priorities

Scope of Programming

Goals

All of the memorial’s fundamental resources and values benefit from a balanced blend of modern place-based interpretive programming and media.

The memorial’s role as a destination blends with the city’s identity and the international network of related memorials

Interpretation helps the diverse public feel like the memorial’s significance includes them

Communities whose identities intersect with those memorialized find a source of hope and identity in the memorial

Interpretation engages the memorial’s communities with resource management activities

References

Appendices

Appendix 1: Interpretive Media Options

Planning Team

Long-Range Interpretive Plan Approval

Purpose of this Interpretive Plan

4 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Purpose of this Interpretive Plan This interpretive plan is a strategic plan. It defines the overall vision for the memorial’s interpretive program as the program serves the memorial and agency mission. This plan was built on the memorial’s Foundation Document and other plans and follows National Park Service (NPS) requirements for interpretation planning in DIRECTOR’S ORDER #6.

DIRECTOR’S ORDER #2 requires strategic plans to answer the following five questions:

• Where are we now?

• Where do we want to be?

• What are the most important things we need to accomplish to get there?

• What are our constraints and opportunities?

• How will we review our progress?

MANAGEMENT POLICY 2.3.3 requires strategic plans to contain the following information:

• mission statement and purpose from the foundation document

• long-term performance goals (with performance targets)

• short description of the strategies chosen to accomplish the goals

• description of how the annual goals will relate to the long-term goals

• description of the analysis used to establish or revise goals

• section that identifies the civic engagement strategy used to involve stakeholders and communities in the development of the strategic plan

• identification of the key external factors that could significantly affect achievement of the goals

• list of those who developed the plan

Plan Scope and Limitations This plan is intended to guide the memorial for the next FIVE TO TEN YEARS.

This plan covers personal and non-personal services that engage the public in stewardship for memorial resources and responsible visitation.

Other Memorial Planning The following related aspects of the visitor experience are GOVERNED BY

OTHER PLANS. This strategic plan may include strategies that affect those other

National Park Service • U.S. Department of the Interior 5 plans. It also notes where this plan depends on those other plans for success.

Other plans include, but are not limited to:

• resource stewardship strategies (to include scope of collections)

• strategic facility investment plans

• commercial services strategies

• fee collection

• visitor use management plans

• development concept plans and site plans

• resource-specific management plans

• volunteer management

• general safety

• public information (breaking news, management communication, etc.)

Comprehensive Interpretive Planning DIRECTOR’S ORDER #6 describes a comprehensive interpretive plan to include the following.

long-range interpretive plan [this plan] defining a 5- to 10-year vision for the park’s program that addresses all media and personal services annual implementation plan, charting the short-range actions which will achieve the long-range vision interpretive database [FMSS] supporting the pursuit of that vision

The implementation plan and FMSS entries may complement this strategic plan in local administrative unit records and receive annual update. All installed physical media should have entries in FMSS.

Operational Plans Strategies may require operational plans such as exhibit designs, event plans, or organizational charts. Operational plans are developed as needed and align with strategic goals in this and other plans.

The Planning Process See the list of planning team participants on the last page.

6 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Decision Making Participants arrived at the decisions contained in this strategic plan in the following steps:

1. Needs analysis of resources, management, stakeholders, and partners.

2. Goal and metric development based on identified needs.

3. Strategy identification.

Civic Engagement The planning team conducted needs assessment meetings with formal partners and affiliated tribes. The planning team also solicited suggested strategies from formal partners for consideration.

After development of goals and strategies, the planning team posted the draft plan to PEPC and held an open public meeting. The results of the public comment process are summarized in Appendix 1.

Memorial Purpose and Significance

National Park Service • U.S. Department of the Interior 7

Memorial Purpose and Significance For a full description of the memorial, see the Foundation Document and the memorial website at www.nps.gov/jofl.

A foundational document provides basic guidance for planning and management decisions. The core components of a foundation document include a brief description of the memorial as well as the memorial’s purpose, significance, fundamental resources and values, other important resources and values, and interpretive themes.

All interpretation supports the following statements from the Foundation Document.

Enabling Legislation Public Law 88-546, on August 31, 1964, authorized Allegheny Portage Railroad NHS and Johnstown Flood NMem.

“to further commemorate the Johnstown flood” the law also authorized cooperative agreements “with the State of Pennsylvania, political sub-divisions thereof, corporations, associations, or individuals.” It specifically mentioned erection and maintenance of “tablets or markers” as appropriate goals for these agreements.

Purpose The Foundation Document’s purpose statement identifies the specific reason(s) for establishment of a particular park.

Johnstown Flood NMem

Johnstown Flood National Memorial commemorates the tragic Johnstown flood of May 31, 1889.

Statements of Significance The Foundation Document’s statements of significance describe the distinctive nature of the park and why an area is important within a global, national, regional, and systemwide context. They focus on the most important resources and values that will assist in park planning and management.

http://www.nps.gov/jofl

Memorial Purpose and Significance

8 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Johnstown Flood NMem

At least 2,209 men, women, and children were killed along the 15-mile path of the Johnstown flood by drowning, burning, and crushing.

A complex web of factors led to the failure of the South Fork Dam and can be traced to the social and environmental dimensions of the Industrial Revolution.

The recovery efforts following the flood established The American Red Cross as the premier entity for disaster relief. The actions of The American Red Cross—in combination with the homegrown actions and contributions from private citizens and the Pittsburgh Citizen’s Relief Committee—became the model for disaster recovery.

As a result of attempts to assign responsibility for the Johnstown flood, major changes in U.S. laws were made to allow industry to be held liable for damage and loss of life.

Fundamental Resources and Values

Johnstown Flood NMem South Fort Dam ruins

The dry bed of Lake Conemaugh

South Fork Fishing and Hunting Club Historic District

Unger Farm

Morgue book

Sense of loss

Clarke photo collection

Johnstown Flood National Memorial museum collection

Other Important Resources & Values

Black Friday film

Telegraph key (on loan, not NPS property)

Clubhouse artifacts

Thematic Priorities

National Park Service • U.S. Department of the Interior 9

Thematic Priorities The themes below describe the scope of the interpretive program such that every interpretive program addresses at least one theme. Decisions over theme emphasis, or more granular thematic treatment, are typically more effective in operational plans such as exhibit, staffing, or event plans.

For content sources related to each theme, see https://www.zotero.org/groups/4998587/jofl_primary_sources_for_interpreta tion/items

Foundation Document These themes are established in the Foundation Document under the stated premise:

“Themes are derived from, and should reflect, park purpose, significance, resources, and values. Interpretive themes are an organizational tool that reveal and clarify meaning, concepts, contexts, and values represented by park resources.”

A complex interplay of environmental, social, and economic factors set the stage for the failure of the South Fork Dam and the Johnstown flood of 1889.

The failure of the South Fork Dam caused catastrophic destruction and death and revealed unforgettable acts of sacrifice, heroism, and negligence.

The local, national, and international response to the Johnstown flood of 1889 resulted in unprecedented news coverage and broad-based relief efforts, and its popular legacy lives on as a transforming moment in American life.

Updates and additional priorities

Areas of emphasis for the 250th anniversary of the American Revolution

When does economic inequality impact rights to life, liberty, and pursuit of happiness?

When do realities of the natural world require us to forgo absolute freedom for the common good?

How do we as a nation rally and unify in times of great distress?

Attachment 3 DRAFT https://www.zotero.org/groups/4998587/jofl_primary_sources_for_interpretation/items https://www.zotero.org/groups/4998587/jofl_primary_sources_for_interpretation/items

Thematic Priorities

10 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

[more…]

Needs for further understanding

Scope of Programming

National Park Service • U.S. Department of the Interior 11

Scope of Programming The following information describes the scope of the memorial’s typical and long-standing interpretive programming. Evaluation of these programs for appropriate condition and alignment with strategic plan goals should occur routinely and inform the implementation plan.

Publications Program Volume of content Interpretive purpose

Last update

Notes

Unigrid brochure

1 flier Basic significance and orientation

Junior Ranger booklet

3 booklets:

~15 pages each

Youth and family engagement

Friends Brochure trifold Recruitment and mission awareness

Exhibits Program Volume of content

Interpretive purpose

Last update

Notes

Waysides:

VC/Unger Farm

Waysides:

Lakebed/Walk Through The Ruins Trail

2011 Trail to be updated/reconfigured

Interior exhibit: Lake View Visitor Center

2,148 sq ft

Comprehensive information about the flood

1989 Replacement fund request currently under review

Interior exhibit: Club House

1989 Includes exhibits relocated from the

VC

12 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Program Volume of content

Interpretive purpose

Last update

Notes

Interior exhibit:

Carnegie Library

Comprehensive story of the flood

1989 Owned and operated by the Johnstown Area Heritage Association;

fundraising in progress for replacement

Sales Area:

Lake View VC

Take-home experience and sharing

1997 Eastern National;

Replacement project included in requested exhibit replacement

Digital & AV Products Program Volume of content Interpretive purpose

Last update

Notes

Memorial website & app

Pre-visit; on-demand place-based interpretation

Feature video: Black Friday

35 minutes “tries to recreate the flood”

New projection equipment in

Feature video: The Johnstown Flood

26 minutes Academy- Award-winning film by Charles Guggenheim

Online video suite

Photo gallery 203 images Facebook page

Curriculum Materials

45-page teacher activity guide

Engagement with key stakeholder group: schools

JAHA also publishes curriculum materials on the museum website

National Park Service • U.S. Department of the Interior 13

Program Volume of content

Interpretive purpose

Last update

Notes

OnCell tour 6 sites on-demand place-based interpretation

Live Programming Program Volume of content Interpretive purpose

Last update

Notes

An Interview with Colonel Unger

45 minutes Curriculum-based: critical thinking about totality of the flood story

Anniversary Event

Primarily 2,209 luminaria created by a local elementary school

Commemoration

Guided Tour: A Walk Through the Ruins

45 minutes General interest or curriculum-based: learning about the story of the flood

Ranger Talk:

Tales of the Great Flood

Ranger-Guided van tour, Journey Around Lake Conemaugh

1-hour tour in a vehicle for 12-15 people

Ranger-Guided van tour, Path of the Flood

4-hour tour in a vehicle for 12-15 people

Evening on the Lake presentations

Tuesdays in summer

General interest and guest speakers

Sponsored by the friends group

14 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Partner Interpretation The Johnstown Area Heritage Association1 operates a downtown museum with a more comprehensive scope than that of the NPS. The museum displays and supports a large curatorial collection. The museum curates material and oral history across the full history of Johnstown’s several flood events.

The Association also operates other related attractions and activities, to include large and small special events, walking tours, and community engagement.

The Association charges a fee for the museum and most activities. The Association depends on the support of members and donors for its operation.

Typical Staff The following information represents a three-year average.

Position # FTEs Notes Chief of Interpretation 1 Permanent 5 Temporary 1 Volunteers 4-6 regular; 30-60 special occasions

National Park Service • U.S. Department of the Interior 15

Goals

All of the memorial’s fundamental resources and values benefit from a balanced blend of modern place-based interpretive programming and media.

16 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

All of the memorial’s fundamental resources and values benefit from a balanced blend of modern place-based interpretive programming and media.

Justification The larger-than-life nature of the dam and flood overshadow the details that make the memorial more than just a place to remember. In addition, the work of the Johnstown Area Heritage Association in its museum complements the memorial’s role; the memorial can therefore focus on a discrete number of place-based experiences while leaving other aspects of the story to the museum.

The Foundation Document frequently notes that fundamental resources and values would benefit from better appreciation.

Metric for success [state metric(s), cite sources if necessary]

Mitigating factors [state dependencies, barriers to performance, or potential roadblocks]

Strategies for reaching the goal

Complete a Historic Furnishing Report (HFR) for the Club House The HFR identifies all evidence for historic furnishing both inside and outside the Club House. Based on the resulting report, this interpretive plan describes the specific strategies for implementing furnishing.

To save cost, park management may choose to limit the report to select areas identified by general management decisions over appropriate public use.

Install indoor exhibits and historic furnishing in the Club House.

Complete the HFR first. See the media options in Appendix 1 for design criteria.

The Club House is currently under-interpreted, its complete suite of interpretation consisting of:

• A brief wayside by the entrance

• A limited number of live programs to specific targeted audiences

All of the memorial’s fundamental resources and values benefit from a balanced blend of modern place-based interpretive programming and media.

National Park Service • U.S. Department of the Interior 17 o due to the disrepair and lack of authentic space, these experiences are more likely to evoke pity than engagement, except upon application of heroic interpretive skill

• A single web page

• Some mentions in the visitor center exhibit and feature film

Without historic furnishing, the Club House lacks the authenticity and context that may otherwise attract various types of public use beyond destination tourism.

Not all installations need to occur simultaneously. Management can piecemeal the installation as funds become available and priorities permit. Friends groups may raise funds for various components of the installation.

Replace the exhibits in the visitor center.

The current exhibits have exceeded their lifespan.

See the media options in Appendix 1 for design criteria.

Install and maintain outdoor exhibits in the historic district.

See the media options in Appendix 1 for design criteria.

Include the Unger farm.

Install and maintain outdoor exhibits at the dam sites.

The current outdoor exhibits are uncoordinated and they have exceeded their lifespans.

See the media options in Appendix 1 for design criteria.

Conduct more natural resource interpretation.

Invite birding club etc. to conduct programs.

The memorial’s role as a destination blends with the city’s identity and the international network of related memorials.

18 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

The memorial’s role as a destination blends with the city’s identity and the international network of related memorials.

Justification The city of Johnstown embraces the flood in its identity, but not its whole identity. The city, county, and region have active but loosely coordinated tourism efforts. The presence of several NPS units in the region contributes to its image as a destination for recreation and memorialization.

Many other memorials around the world commemorate acts of heroic rescue and human-caused environmental disaster. As climate change increases the frequency and severity of environmental disasters, the role of humanity to prevent and respond to them has become central in social consciousness.

Metric for success [state metric(s), cite sources if necessary]

Mitigating factors [state dependencies, barriers to performance, or potential roadblocks]

Strategies for reaching the goal

Install 911 Trail identifiers and content consistent with the trail management’s vision.

The 911 Trail goes through the memorial. Several aspects of its national significance intersect with those of this memorial. The interpretive connections are obvious when highlighted, but subtle when unaddressed.

Share the memorial’s emblematic content with partner and stakeholder sites so they can build it into their promotional and community-building efforts.

The simplest method is to prepare these materials in easily replicated and manipulated format for download from the website.

Include

• Sales items

• any commemorative branding

The memorial’s role as a destination blends with the city’s identity and the international network of related memorials.

National Park Service • U.S. Department of the Interior 19

• sample text and imagery

Interpretation helps the diverse public feel like the memorial’s significance includes them.

20 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Interpretation helps the diverse public feel like the memorial’s significance includes them.

Justification [state rationale, cite sources2]

Metric for success [state metric(s), cite sources if necessary]

Mitigating factors [state dependencies, barriers to performance, or potential roadblocks]

Strategies for reaching the goal

Intentionally balance interpretive content across all forms of diversity, such that a diverse public is more likely to see something of themselves in the content.

This includes both historical and modern references. Images of people recreating in the modern memorial should resemble all aspects of the general public’s diversity.

Ensure all media for mass appeal includes some material that draws connections to victims of human-caused environmental disasters worldwide.

Victims of environmental disasters are as diverse as all humanity.

Include, primarily:

• The website

• The VC exhibit

• The unigrid

• Occasional social media posts, with appropriate memorials tagged

• Videos, both topical and feature

Communities whose identities intersect with those memorialized find a source of hope and identity in the memorial.

National Park Service • U.S. Department of the Interior 21

Communities whose identities intersect with those memorialized find a source of hope and identity in the memorial.

Justification Target communities

• Area youth

• Populations of lower financial means

• Populations of the highest financial power

• Victims of human-caused environmental disasters worldwide

• Rescue responders

Metric for success [state metric(s), cite sources if necessary]

Mitigating factors [state dependencies, barriers to performance, or potential roadblocks]

Strategies for reaching the goal

Encourage students to return with friends & family.

Tell them it’s free while they’re on the school trip.

Encourage appropriate recreation.

Empower youth to lead memorial events.

Include 911 Trail graphic identity and content in strategic locations throughout the memorial.

Prepare interpretive space in the Club House to accommodate a variety of resource-appropriate activities by stakeholder groups with intersecting missions.

Resource managers informing this interpretive plan recommended that continual use is likely to prevent neglect. Assuming that all visitors who enter the visitor center will also want to visit the Club House, the Club House might expect up to 11 visitors per hour during peak

Communities whose identities intersect with those memorialized find a source of hope and identity in the memorial.

22 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial season.3 School visits may average one class daily given a typical field trip season of March through May. This volume of demand for access is insufficient to warrant interpretive treatment solely targeted at destination visitors and schools.

Flexible interpretation that accommodates a wide variety of potential uses is therefore more advantageous. Cultivating stakeholders who use the space in meaningful ways, rather than in shear numbers, may lead to higher quality engagement by groups that have the political and financial power to advocate for its preservation. Certain types of use may even generate income or cost recovery for the facility’s preservation.

This planning process identifies the following stakeholder groups whose missions intersect with the Club House’s interpretive value; they may take interest in visiting it, either by tour, permitted use, cooperative agreement, or lease.

• Friends of Johnstown Flood National Memorial

• The Johnstown Area Heritage Association

• Area fishing and hunting clubs

• Boy and Girl Scouts

• Area schools

• The Red Cross (blood drives? Training?)

• Cambria County Historical Society

• Cambria County Conservation District

• The town of South Fork

• Training and educational excursions on dam safety o US Army Corps of Engineers o University engineering programs

• General events such as weddings

The design criteria in Appendix 1 reflect this strategy.

Publish statements by members of the richest 1% about their personal responsibility to prevent a modern catastrophe like that at Johnstown Flood.

The role of influencers in public engagement is well documented and more powerful than individual or group outreach.4 Maintain a sustained effort to collect statements as this community changes.

Some such statements may exist in previous publications. The park may solicit them via press contacts. Consider statements in various formats: text, audio, video.

Publish the statements in new exhibits, but also via social media as they arrive. The competitive nature of the population may induce peers to follow suit.

Interpretation engages the memorial’s communities with resource management activities.

National Park Service • U.S. Department of the Interior 23

Interpretation engages the memorial’s communities with resource management activities.

Justification The memorial has a long backlog of resource management tasks that would benefit from the public’s forbearance and cooperation to resolve. Some include natural resource management of the lakebed and care for historic structures.

Metric for success [state metric(s), cite sources if necessary]

Mitigating factors [state dependencies, barriers to performance, or potential roadblocks]

Strategies for reaching the goal

Celebrate the work of volunteer researchers.

Research and cataloguing is growing in completion thanks largely to the efforts of volunteers.

Conduct historic preservation workshops with area residents.

Area homeowners who wish to maintain the historic nature of their community may appreciate learning from the NPS. In return, the NPS may earn their trust in its management of cultural and natural resources.

Conduct fishing programs with area youth.

Area clubs such as scouts may take on the program management with input and guidance by the memorial’s interpreters. Participation by the memorial’s interpreters may help draw the connection between modern and historic recreational activity and the park’s natural resource health.

24 Long-Range Interpretive Plan: 2023

References

1 Johnstown Area Heritage Association website at https://www.jaha.org/.

2 Use endnotes, not footnotes.

3 Comparing the Servicewide Interpretive Report average of 25,000 visitor center contacts to total NPS statistics suggests that 13.2% of all visitors enter the visitor center. The memorial’s average monthly visitation during the peak months of May through October of 2014-2019 was 20,000, or 12.5% of the totals for those years.

13.2% of the corresponding daily visitation is 88.

4 Citation needed.

https://www.jaha.org/

National Park Service • U.S. Department of the Interior 25

Appendices

Appendix 1: Interpretive Media Options

26 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Appendix 1: Interpretive Media Options

Visitor Center

Parameters 2,500 square feet

Fully accessible

Two levels

• Upper floor: primary entrance, contact, sales, feature film

• Lower floor: restrooms

The wall sculpture is in excellent condition and need not be changed.

Ample window space across the southwest wall

• Highlights the lakebed and dam

• Restricts collection items: limited unlit areas or shaded displays can accommodate items sensitive to sunlight

Design criteria Integrate sales and exhibits

Maintain the current contact desk footprint

Prioritize access to collection items

• Some are very large, such as a bell and a railroad car axle assembly

• Mount and protect items such that all peripheral interpretive elements can change without need to change the item display (the item’s case and display should have a longer lifespan than the rest of the exhibit)

Include space for rotating art displays

Maximize and prioritize universal design

Use the window space to directly interpret the outdoor resources

Minimize text

Avoid duplicating the interpretation in the JAHA museum; prioritize place-based interpretation of NPS resources

Include connections to related sites, especially those of modern relevance like the 911 Trail

National Park Service • U.S. Department of the Interior 27

For 2D exhibits, use hardware and fabric that is easy and inexpensive to move, replace, or update, but of classier construction than typical trade show hardware

Club House

Parameters 12,500 gross square feet on three floors, 1,400 square feet porch

Only the ground floor is potentially accessible without significant alteration:

3,600 square feet

The facility lacks climate control; a project in review may add climate control.

Any installed climate control is unlikely to support the display of sensitive collection items due to the building’s age and style of construction.

The space requires significant structural and cosmetic repair prior to public use. (currently pending project review) These repairs should not depend on interpretive strategies for their design. Interpretive planning will follow the facility’s design for appropriate use.

Appropriate Use The park’s decisions about appropriate public use are multi-disciplinary and cannot depend on an interpretive plan on its own or as the driving factor.

Resource managers informing this interpretive plan recommended that increased usage is likely to prevent neglect. Destination visitation alone is unlikely to supply adequate volume to justify maintenance of the resource for the purpose of public use. Therefore, interpretive planning should prepare the space to accommodate a wide variety of potential uses.

This planning process identifies the following stakeholder groups whose missions intersect with the Club House’s interpretive value; they may take interest in visiting it, either by tour, permitted use, cooperative agreement, or lease.

• Friends of Johnstown Flood National Memorial

• The Johnstown Area Heritage Association

• Area fishing and hunting clubs

• Boy and Girl Scouts

• Area schools

• The Red Cross (blood drives? Training?)

• Cambria County Historical Society

28 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

• Cambria County Conservation District

• The town of South Fork

• Training and educational excursions on dam safety o US Army Corps of Engineers o University engineering programs

• General events such as weddings

Design Criteria The general intent is to create an authentic historic setting for any potential use, but deploy some exhibits when appropriate for visiting groups like the general public or school groups.

Install interpretive media on the ground floor and porch only.

No collection items on display

All exhibits to be easily removable to an on-site storage location

Use hardware and fabric that is easy and inexpensive to move, replace, or update, but of classier construction than typical trade show hardware.

Install additional lighting on separate switches that can illuminate the space to accommodate a variety of public uses.

Historic Furnishing

Implement minimal historic furnishing strictly for the purpose of establishing historic context and reinforcing the resource’s integrity. From the site’s Historic Furnishing Report, implement the following:

• All hard-mounted features, both inside and outside, such as o lamps o floor coverings o restroom fixtures, where modern versions are not required such as mirrors o a boat

• All wall- or ceiling-hung removable items, such as o paintings

• Movable furnishings in spaces outside of footpaths, such as o fireplace hardware o lawn and patio chairs

• Modern furnishing that evokes the spirit of the historic furnishing where necessary to accommodate public use, such as

National Park Service • U.S. Department of the Interior 29 o chairs o tables o portable lighting o For creative effect, a functional item such as a table may be custom-made to resemble a signature piece of furniture such as the pool table

Historic District A highly visible but non-intrusive identifier may accompany all NPS-owned historic structures and privately owned structures upon request.

Identifying media can be NPS typical signage, but could instead use the vernacular of the period of significance.

A low-profile wayside may accompany every NPS historic structure to contextualize it and the district.

A small interpretive “plaza” outside the Club House may contextualize its location by the former lake. Universal design takes priority over 2D graphics.

Apply only the volume of content necessary to establish context; avoid littering the landscape.

Dam views Install outdoor exhibits only in accessible locations.

Prioritize universal design. Consider topographic models, audio recordings, and replica collection items.

A small interpretive “plaza” on each side of the dam may contextualize the lake, dam, valley, and city.

Interpretation on each side of the dam should match such that a visitor need not visit both sides for complete interpretation. Each side should also state what amenities and interpretive content is available on the other side.

Temporary media may be appropriate for lakebed trails to highlight timely resource management efforts. Permanent media on the trails is inappropriate because the trails are not fully accessible and all interpretation is possible from accessible locations.

Directional and branding signage is appropriate at trailheads and intersections, especially when the 911 Trail is complete through the lakebed.

Brief interpretive panels are appropriate at trailheads and intersections to draw a connection between the memorial and the 911 Trail, pending detailed direction from the 911 Trail interpretation and signage plan.

30 Long-Range Interpretive Plan: 2023 Johnstown Flood National Memorial

Picnic Area Safety and etiquette messaging are most appropriate.

A small amount of interpretive content may be appropriate.

This page intentionally left blank.

Planning Team

Johnstown Flood National Memorial

[names]

National Park Service [names]

Partners [names]

Long-Range Interpretive Plan Approval

3/30/2023

This Long-Range Interpretive Plan has been prepared as a collaborative effort between the parties named on the previous page and approved by the following official(s) with authority for its administration.

X [name] [title]

X

Long-Range Interpretive Plan

National Park Service • U.S. Department of the Interior http://www.nps.gov/alpo https://www.zotero.org/groups/4998202/alpo_primary_sources_for_interpretation/items https://www.zotero.org/groups/4998202/alpo_primary_sources_for_interpretation/items

X

[title]

X [name]

Long-Range Interpretive Plan: 2022 1
Goals 15
Appendices 25
Purpose of this Interpretive Plan
Plan Scope and Limitations
Other Memorial Planning
Comprehensive Interpretive Planning
Operational Plans
The Planning Process
Decision Making
Civic Engagement
Memorial Purpose and Significance
Enabling Legislation
Purpose
Johnstown Flood NMem
Statements of Significance
Johnstown Flood NMem
Fundamental Resources and Values
Johnstown Flood NMem
Other Important Resources & Values
Thematic Priorities
Foundation Document
Updates and additional priorities
Areas of emphasis for the 250th anniversary of the American Revolution

Needs for further understanding

Scope of Programming
Publications
Exhibits
Digital & AV Products
Live Programming
Partner Interpretation
Typical Staff
All of the memorial’s fundamental resources and values benefit from a balanced blend of modern place-based interpretive programming and media.
Justification
Metric for success
Mitigating factors
Strategies for reaching the goal
Complete a Historic Furnishing Report (HFR) for the Club House
Install indoor exhibits and historic furnishing in the Club House.
Replace the exhibits in the visitor center.
Install and maintain outdoor exhibits in the historic district.
Install and maintain outdoor exhibits at the dam sites.
Conduct more natural resource interpretation.
The memorial’s role as a destination blends with the city’s identity and the international network of related memorials.
Justification
Metric for success
Mitigating factors
Strategies for reaching the goal
Install 911 Trail identifiers and content consistent with the trail management’s vision.
Share the memorial’s emblematic content with partner and stakeholder sites so they can build it into their promotional and community-building efforts.
Interpretation helps the diverse public feel like the memorial’s significance includes them.
Justification
Metric for success
Mitigating factors
Strategies for reaching the goal
Intentionally balance interpretive content across all forms of diversity, such that a diverse public is more likely to see something of themselves in the content.
Ensure all media for mass appeal includes some material that draws connections to victims of human-caused environmental disasters worldwide.
Communities whose identities intersect with those memorialized find a source of hope and identity in the memorial.
Justification
Metric for success
Mitigating factors
Strategies for reaching the goal
Encourage students to return with friends & family.
Empower youth to lead memorial events.
Include 911 Trail graphic identity and content in strategic locations throughout the memorial.
Prepare interpretive space in the Club House to accommodate a variety of resource-appropriate activities by stakeholder groups with intersecting missions.
Publish statements by members of the richest 1% about their personal responsibility to prevent a modern catastrophe like that at Johnstown Flood.
Interpretation engages the memorial’s communities with resource management activities.
Justification
Metric for success
Mitigating factors
Strategies for reaching the goal
Celebrate the work of volunteer researchers.
Conduct historic preservation workshops with area residents.
Conduct fishing programs with area youth.
References
Appendix 1: Interpretive Media Options
Visitor Center
Parameters
Design criteria
Club House
Parameters
Appropriate Use
Design Criteria
Historic Furnishing
Historic District
Dam views
Picnic Area
Planning Team
Johnstown Flood National Memorial
National Park Service
Partners

Long-Range Interpretive Plan Approval

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