Attachment 2 - QASP.docx

DOCX document 50 KB Posted

Attached to
DCARNG Recruiting & Retention Marketing Services
Solicitation number
W912R1-26-Q-A025
Issued by

About this file

This is a Quality Assurance Surveillance Plan (QASP) document that establishes performance metrics and monitoring procedures for the DCARNG Recruiting & Retention Marketing Services contract. The QASP outlines specific quality standards, inspection methods, and acceptance criteria that the contractor must meet throughout the performance period. Key performance areas include marketing campaign effectiveness, lead generation targets, message delivery accuracy, creative quality standards, and timeliness of deliverables. The document defines performance levels ranging from acceptable to unacceptable, with corresponding inspection frequencies and documentation requirements. Contractor performance will be evaluated through a combination of quantitative metrics such as conversion rates and reach statistics, as well as qualitative assessments of creative materials and campaign strategies. The QASP establishes clear lines of authority for quality assurance inspectors and defines the process for documenting deficiencies, issuing corrective action notices, and addressing performance failures.

The surveillance plan includes specific monitoring procedures for each task or deliverable, with designated inspection points throughout the contract execution. Performance data will be collected and reviewed on a scheduled basis, with monthly or quarterly assessments depending on the service component. The contractor is required to maintain detailed records and provide supporting documentation for all claimed performance metrics. Non-compliance or failure to meet established standards may result in corrective action requests, withholding of payment, or other remedies available under the contract. The QASP serves as the framework for ensuring the marketing services deliver measurable value to the Army National Guard's recruiting and retention objectives.

View the file

Other files

File Type Posted
Attachment 3 - Service Contract Act.pdf PDF
Solicitation - W912R126QA025.pdf PDF
Attachment 1 - PWS.docx DOCX document

On GovTribe

Work with this file

  • Download the original file
  • Contacts named in this file
  • Similar government files
  • Ask GovTribe AI about this file

Text version

QUALITY ASSURANCE SURVEILLANCE PLAN (QASP)

Marketing Services

For

DCARNG Recruiting and Retention Battalion

(Ver May 2018) i

TABLE OF CONTENTS

1INTRODUCTION1
1.1Purpose1
1.2Performance Management Approach1
1.3Performance Management Strategy1
2ROLES AND RESPONSIBILITIES2
2.1The Contracting Officer2
2.2The Contracting Officer’s Representative2
3IDENTIFICATION OF REQUIRED PERFORMANCE STANDARDS/QUALITY LEVELS2
4METHODOLOGIES TO MONITOR PERFORMANCE2
4.1Surveillance Techniques2
4.2Customer Feedback3
4.3Acceptable Quality Levels3
5QUALITY ASSURANCE DOCUMENTATION3
5.1The Performance Management Feedback Loop3
5.2Monitoring Forms3
6ANALYSIS OF QUALITY ASSURANCE ASSESSMENT4
6.1Determining Performance4
6.2Reporting4
6.3Reviews and Resolution4
ATTACHMENT 1: PERFORMANCE REQUIREMENTS SUMMARY5
ATTACHMENT 2: QUALITY ASSURANCE MONITORING FORM6

ii

INTRODUCTION

This QASP is pursuant to the requirements listed in the performance work statement (PWS) entitled DCARNG Recruiting & Retention – Marketing Services. This plan sets forth the procedures and guidelines the DCARNG Recruiting and Retention Battalion will use in ensuring the required performance standards or services levels are achieved by the contractor.

Purpose The purpose of the QASP is to describe the systematic methods used to monitor performance and to identify the required documentation and the resources to be employed. The QASP provides a means for evaluating whether the contractor is meeting the performance standards/quality levels identified in the PWS and the contractor’s quality control plan (QCP), and to ensure that the government pays only for the level of services received.

This QASP defines the roles and responsibilities of all members of the integrated project team (IPT), identifies the performance objectives, defines the methodologies used to monitor and evaluate the contractor’s performance, describes quality assurance documentation requirements, and describes the analysis of quality assurance monitoring results.

Performance Management Approach The PWS structures the acquisition around “what” service or quality level is required, as opposed to “how” the contractor should perform the work (i.e., results, not compliance). This QASP will define the performance management approach taken by the DCARNG Recruiting and Retention Battalion to monitor and manage the contractor’s performance to ensure the expected outcomes or performance objectives communicated in the PWS are achieved. Performance management rests on developing a capability to review and analyze information generated through performance assessment. The ability to make decisions based on the analysis of performance data is the cornerstone of performance management; this analysis yields information that indicates whether expected outcomes for the project are being achieved by the contractor.

Performance management represents a significant shift from the more traditional quality assurance (QA) concepts in several ways. Performance management focuses on assessing whether outcomes are being achieved and to what extent. This approach migrates away from scrutiny of compliance with the processes and practices used to achieve the outcome. A performance-based approach enables the contractor to play a large role in how the work is performed, as long as the proposed processes are within the stated constraints. The only exceptions to process reviews are those required by law (federal, state, and local) and compelling business situations, such as safety and health. A “results” focus provides the contractor flexibility to continuously improve and innovate over the course of the contract as long as the critical outcomes expected are being achieved and/or the desired performance levels are being met.

Performance Management Strategy

The contractor is responsible for the quality of all work performed. The contractor measures that quality through the contractor’s own quality control (QC) program. QC is work output, not workers, and therefore includes all work performed under this contract regardless of whether the work is performed by contractor employees or by subcontractors. The contractor’s QCP will set forth the staffing and procedures for self-inspecting the quality, timeliness, responsiveness, customer satisfaction, and other performance requirements in the PWS. The contractor will develop and implement a performance management system with processes to assess and report its performance to the designated government representative. The contractor’s QCP will set forth the staffing and procedures for self-inspecting the quality, timeliness, responsiveness, customer satisfaction, and other performance requirements in the PWS. This QASP enables the government to take advantage of the contractor’s QC program.

1.3.2 The Contracting Officer Representative (COR) will monitor performance and review performance reports furnished by the contractor to determine how the contractor is performing against communicated performance objectives. The contractor will be responsible for making required changes in processes and practices to ensure performance is managed effectively.

ROLES AND RESPONSIBILITIES

The Contracting Officer The Contracting Officer (KO) is responsible for monitoring contract compliance, contract administration, cost control and for resolving any differences between the observations documented by the COR and the contractor. The KO will designate one full-time COR as the government authority for performance management. The number of additional representatives serving as technical inspectors depends on the complexity of the services measured, as well as the contractor’s performance, and must be identified and designated by the KO.

The COR The COR is designated in writing by the KO to act as his or her authorized representative to assist in administering a contract. COR limitations are contained in the written appointment letter. The COR is responsible for technical administration of the project and ensures proper government surveillance of the contractor’s performance. The COR is not empowered to make any contractual commitments or to authorize any contractual changes on the government’s behalf. Any changes that the contractor deems may affect contract price, terms, or conditions shall be referred to the KO for action. The COR will have the responsibility for completing QA monitoring forms used to document the inspection and evaluation of the contractor’s work performance. Government surveillance may occur under the inspection of services clause for any service relating to the contract.

IDENTIFICATION OF REQUIRED PERFORMANCE STANDARDS/QUALITY LEVELS

The required performance standards and/or quality levels are included in the PWS and in Attachment 1, Performance Requirements Summary. If the contractor meets the required service or performance level, it will be paid the monthly amount agreed on in the contract. Failure to meet the required service or performance level will result in a deduction from the monthly amount.

METHODOLOGIES TO MONITOR PERFORMANCE

Surveillance Techniques In an effort to minimize the performance management burden, simplified surveillance methods shall be used by the government to evaluate contractor performance when appropriate. The primary methods of surveillance are:

· Random monitoring, which shall be performed by the COR designated inspector.

· Periodic Inspection – COR typically performs the periodic inspection on a monthly basis.

Customer Feedback

4.2.1 The contractor is expected to establish and maintain professional communication between its employees and customers. The primary objective of this communication is customer satisfaction. Customer satisfaction is the most significant external indicator of the success and effectiveness of all services provided and can be measured through customer complaints.

4.2.2 Performance management drives the contractor to be customer focused through initially and internally addressing customer complaints and investigating the issues and/or problems but the customer always has the option to communicate complaints to the COR as opposed to the contractor.

4.2.3 Customer complaints, to be considered valid, must set forth clearly and in writing. The detailed nature of the complaint must be stated, document signed and forwarded to the COR. Upon receipt of a complaint, the COR will investigate and document the findings on the monitoring form, Attachment 2 and in the COR file.

4.2.4 Customer feedback may also be obtained from the results of formal customer satisfaction surveys or random customer complaints.

Acceptable Quality Levels The acceptable quality levels (AQLs) included in Attachment 1, Performance Requirements Summary Table, for contractor performance are structured to allow the contractor to manage how the work is performed while providing negative incentives for performance shortfalls. Other levels of performance are keyed to the relative importance of the task to the overall mission performance.

1 QUALITY ASSURANCE DOCUMENTATION

The Performance Management Feedback Loop

The performance management feedback loop begins with the communication of expected outcomes. Performance standards are expressed in the PWS and are assessed using the performance monitoring techniques shown in Attachment 1, Performance Requirements Summary.

Monitoring Forms The government’s QA surveillance, accomplished by the COR, will be reported using the monitoring form in Attachment 2. The form, when completed, will document the government’s assessment of the contractor’s performance under the contract to ensure that the required quality levels are being achieved.

The COR will retain a copy of all completed QA surveillance forms.

ANALYSIS OF QUALITY ASSURANCE ASSESSMENT

Determining Performance

The Government shall use the monitoring methods cited to determine whether the performance standards/service levels/AQLs have been met. If the contractor has not met the minimum requirements, it may be asked to develop a corrective action plan to show how and by what date it intends to bring performance up to the required levels. Failure to meet the AQL may result in a deduction from the monthly payment.

Reporting

At the end of each month, the COR will prepare a written report for the KO summarizing the overall results of the quality assurance surveillance of the contractor’s performance. This written report, which includes the completed quality assurance monitoring form (Attachment 2), will become part of the QA documentation and COR file. It will enable the government to demonstrate whether the contractor is meeting the stated objectives and/or performance standards, including cost/technical/scheduling objectives.

Reviews and Resolution

The COR may require the contractor’s project manager, or a designated alternate, to meet with the KO, COR and other government IPT personnel as deemed necessary to discuss performance evaluation. The COR will define a frequency of in-depth reviews with the contractor, including appropriate self-assessments by the contractor; however, if the need arises, the contractor will meet with the COR as often as required or per the contractor’s request. The agenda of the reviews may include:

· Monthly performance assessment data and trend analysis

· Issues and concerns of both parties

· Projected outlook for upcoming months and progress against expected trends, including a corrective action plan analysis

· Recommendations for improved efficiency and/or effectiveness

· Issues arising from the performance monitoring processes

6.3.2 The COR must coordinate and communicate with the contractor to resolve issues and concerns regarding marginal or unacceptable performance.

6.3.3 The COR and contractor should jointly formulate tactical and long-term courses of action. Decisions regarding changes to metrics, thresholds, or service levels should be clearly documented. Changes to service levels, procedures, and metrics will be incorporated as a contract modification at the convenience of the KO.

ATTACHMENT 1: PERFORMANCE REQUIREMENTS SUMMARY (PRS)

PWS Reference / Deliverable Title

Frequency Number of Copies

Medium/Format

Submit To

5.2.1 Campaign Management Report

Report received no later than the 7th day of the month twice during the period of performance.
1
Electronic Submission
COR
5.2.2 Campaign Progress Meeting
Meetings scheduled biweekly.
1
Electronic Communication

COR

5.2.3 Return of Investment Analysis
Once within 30 business days of the end of the fiscal year.
1
Electronic Submission
COR
5.3.1 Marketing Strategy
Strategy to be provided within 30 days of contract start date and monthly thereafter.
1
Electronic Submission
COR
5.3.2 Marketing Execution Plan
Plan to be provided within 30 days of contract start date and monthly thereafter.
1
Electronic Submission
COR
5.4.1 Media Plan
Plan to be submitted within 30 days of Government input on media goals and intent.
1
Electronic Submission
COR
5.5.1 Market Analysis Report
Report to be submitted within 45 days of receiving data from Government
1
Electronic Submission
COR
5.5.2 Production Data Report
Report to be submitted within 45 days of receiving data from Government
1
Electronic Submission
COR
5.5.3 GIS Analytics
Report to be submitted within 45 days of receiving data from Government
1
Electronic Submission
COR
5.5.4 DCARNG Map
Report to be submitted within 45 days of receiving data from Government
1
Electronic Submission
COR
5.7.2 Presence Audit
Report to be submitted within 45 days of contract start.
1
Electronic Submission
COR
5.7.4 Recruiter Location Finder Page
Web pages to be published within 5 business days after director listing (para. 5.7.3).
1
Digital Verification

COR

5.7.5 SEO Report
Reports on efficacy and recommended changes to be submitted once monthly.
1
Electronic Submission
COR
5.7.8 Reputation management
Report to be submitted monthly
1
Electronic Submission
COR
5.11.1 Digital Business Card
Cards to be completed for Government review and approval within 45 days of contract start and delivered within 30 days after approval.
1
Hard Copy / Digital
COR
5.11.2 QR Codes
Codes to be provided within five days of request. Reports on remaining supply of codes will be provided monthly. Corrections for unresponsive QR codes will be completed within 1 business day of notification.
1
Digital Verification
COR
5.11.5 Metal Business Cards
Submitted for review to Government within 60 days of contract start and delivered within 30 days of approval.
1
Hard Copy
COR

ATTACHMENT 2: QUALITY ASSURANCE MONITORING FORM

PERFORMANCE OBJECTIVE or STANDARD:

SURVEY PERIOD:

SURVEILLANCE METHOD (Check):

Random Sampling 100% Inspection Periodic Inspection Customer Complaint LEVEL OF SURVEILLANCE (Check):

MonthlyQuarterlyAs needed
PERCENTAGE OF ITEMS SAMPLED DURING SURVEY PERIOD:______ %

ANALYSIS OF RESULTS:

Observed Service Provider Performance Measurement Rate: ______%

Service Provider’s Performance (Check):Meets Standards
Does Not Meet Standards

Narrative of Performance During Survey Period:

PREPARED BY: ___________________________________ DATE: _________________

(Ver. May 2018)

File details come from the government source that posted it. Updated .