ATTACHMENT 1 STATEMENT OF WORK.pdf

15PBJS21Q00000002

ATTACHMENT 1

STATEMENT OF WORK

Office of Justice Programs

Media Monitoring System and Services

1. OVERVIEW

The Department of Justice, Office of Justice Programs (OJP) is seeking an online media monitoring system (software as a service hosted at the contractor’s site) along with a limited amount of general consulting support for that system. OJP requires this service to gauge the degree to which data and products are reliable, useful, and responsive to user needs.

2. BACKGROUND

OJP collects, analyzes, publishes, and disseminates accurate and timely information on crime, criminal offenders, victims of crime, and the operation of justice systems at all levels of government. Impartial, timely, and accurate statistical data are essential to guide and inform federal, state, and local policy-making on crime and the administration of justice and improve the quality of and access to information used for decision-making.

OJP develops and releases a variety of data products, including:

- Reports in PDF and HTML formats

- Web pages featuring data and findings

- Data publishing tools that provide data visualizations and customized access to data

- Raw data and codebooks hosted at the National Archive of Criminal Justice Data (NACJD)

- Social media posts highlighting recent releases and other relevant information

- Spreadsheet-based data downloads and API end points containing machine-readable data

OJP continually assesses the quality of its products and customer satisfaction with those products.

Product quality encompasses many attributes including accuracy, timeliness, and relevance to our customers. A key part of this assessment process is monitoring of media response to OJP products to understand their usage and impact. OJP uses this information to gauge the degree to which data and products are reliable, useful, and responsive to user needs. OJP strives to be the best, most credible and responsive source of information for criminal justice statistics. To achieve this, OJP requires modern, sophisticated tools to effectively assess media response and communicate in the digital environment.

3. SCOPE

OJP seeks a firm, fixed-price, web-based, subscription media monitoring service that:

• Allows a small team to successfully manage and report on a large amount of content

• Generates highly accurate reports and dashboards that provide understanding at a glance

• Prioritizes media outlets with the greatest impact and influence

• Is compatible with OJP standard windows-based workstations as well as Android and iOS mobile devices that meet applicable Federal and OJP security protocols.

Services to be provided include:

• Media Monitoring & Analytics

• Social Media Monitoring & Analytics

• A Media Contacts Database

• End User Support

• Preparation of templates and dashboards

4. SPECIFIC TASKS

Media monitoring and analytics

The media monitoring and analytics system must analyze articles captured using keywords submitted by OJP in coordination with the contractor’s support team. OJP users require the ability to create breakdowns of the data (historical and current) by topic or keyword, and to develop graphic representations of the data.

Social media monitoring and analytics

OJP requires support for social media monitoring to facilitate social media listening, influencer identification, and analytics of social media based upon key word searches. The system should provide data regarding engagement rates and specific engagement data (likes, retweets, shares, etc.) identify key influencers, and audience demographic information. The system shall support the integration of media, social media, and broadcast news sources across topics, and provide the ability to monitor OJP social media channels (Twitter and Facebook at minimum) and the activities of users and influencers that comment on OJP products and posts.

User support

The contractor shall provide OJP users with consultants to facilitate the establishment of all searches in the system, create customized reports, create customized templates, and provide ongoing consulting and support for OJP users for the entirety of the subscription. Customer support for OJP users shall also include user guides (online and printable), online demos, and ad hoc training sessions (on site if Federal protocols allow it)

The media monitoring system and services being sought shall provide the following general capabilities and characteristics:

• Unlimited news coverage with customize reports and dashboards for up at least 20 different business segments (criminal justice information by topic or content type)

• Prioritization of listings based on reach (readership), response time (how soon it was mentioned), type of response (positive or negative), and prominence (level of influence) of media outlet

• Access for a minimum of 10 simultaneous users

• Access to content from all major news outlets

• Customized online dashboards with interactive data visualization capabilities

• Searching of historical media responses to BJS content (up to 10 years, preferably)

• Automated daily email alerts for

• Unlimited custom, saved searches

• Unlimited dashboards and newsletters

• Ad hoc “instant notifications” for gauging activity related to prominent events

• Ability to create canned newsletters or presentations with specific content by topic

• Ability to download search results and dashboard results in multiple formats, including standard business software such as Microsoft Office products

• Ability to integrate with Google analytics

5. LABOR CATEGORIES

Specific labor categories are not required as part of this request, apart from a requirement that BJS be able to work with a technician that has broad understanding of the system and who can provide general configuration and report development support.

6. DELIVERABLES AND DELIVERY SCHEDULE

The online system shall be accessible at all times to support immediate access and ad hoc reporting activities.

Tailored reports, email alerts, and other templates for all BJS business segments (at least 10) shall be provided within the first 60 days of the contract. Ad hoc reports shall be delivered on a schedule agreed to by BJS and the provider.

Ad hoc training sessions (1-2 hours) on the use of the system shall be conducted for end users as needed.

The training sessions may occur online if necessary.

7. GOVERNMENT-FURNISHED EQUIPMENT AND GOVERNMENT FURNISHED

INFORMATION

Government-furnished equipment is not required for this contract. Any government-furnished information shall be secured and shared only as specified by BJS in each case.

8. PLACE OF PERFORMANCE

This is a web-based application hosted offsite by the service provider. Training on the system may occur virtually, or on site (810 7th Street NW, Washington, DC 20531) if necessary.

9. PERIOD OF PERFORMANCE

The contract will begin on September 30, 2021. The performance period will be for a 12 (twelve) months base period and 4 (four)-12 (twelve) -month option periods.

10. WORK HOURS

Support for the system shall generally align with standard Eastern time zone business hours (e.g. 9am to 5pm). Support outside normal business hours is not required.

11. SECURITY

The online system will primarily be storing publicly available information. IT shall be secured in a manner that not affect Office of Justice Program’s system network.