Attachment (1) SOW DRAFT.doc

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Radio and Online Advertisement
Solicitation number
20-NGS-12
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Statement of Work (SOW)

Radio and Online Advertisement for

Naval Foundry and Propeller Center

1.0 INTRODUCTION

1.0.1 The Naval Surface Warfare Center Philadelphia Division (NSWCPD) is a Department of Defense entity responsible for research and development, test and evaluation, engineering and fleet support organization for the Navy’s ships, submarines, military watercraft and unmanned vehicles. This requirement is for Naval Foundry and Propeller Center (NFPC) who is responsible for the design, manufacture, and repair propellers for the US Navy.

1.0.2 This contract is for non-personal services. It does not create employment rights with the U.S. Government whether actual, inherent, or implied

1.0.3 Government / Contractor Relationship

(a) The services to be delivered under this contract are non-personal services and the parties recognize and agree that no employer-employee relationship exists or will exist under the contract between the Government and the Contractor's personnel. Therefore, it is in the best interest of the Government to provide both parties a full understanding of their respective obligations.

(b) The Contractor employees shall identify themselves as Contractor personnel by introducing themselves or being introduced as Contractor personnel and displaying distinguishable badges or other visible identification for meetings with Government personnel. In addition, Contractor personnel shall appropriately identify themselves as Contractor employees in telephone conversations and in formal and informal written correspondence

(c) Contractor personnel under this contract shall not engage in any of the inherently Governmental functions listed at FAR Subpart 7.5 or DFARS Subpart 207.5.

(d) Employee Relationship:

1) The services to be performed under this contract do not require the Contractor or its personnel to exercise personal judgment and discretion on behalf of the Government. Rather the Contractor's personnel will act and exercise personal judgment and discretion on behalf of the Contractor.

2) Rules, regulations, directives, and requirements that are issued by the U. S. Navy and NSWCPD under its responsibility for good order, administration, and security are applicable to all personnel who enter a Government installation or who travel on Government transportation. This is not to be construed or interpreted to establish any degree of Government control that is inconsistent with a non-personal services contract.

(e) Inapplicability of Employee Benefits: This contract does not create an employer-employee relationship. Accordingly, entitlements and benefits applicable to such relationships do not apply.

(f) Notice. It is the Contractor's, as well as the Government's, responsibility to monitor contract activities and notify the Contracting Officer if the Contractor believes that the intent of this Section has been or may be violated.

1) The Contractor shall notify the Contracting Officer in writing via letter or email within three (3) calendar days from the date of any incident that the Contractor considers to constitute a violation of this Section. The notice should include the date, nature, and circumstances of the conduct; the name, function, and activity of each Government employee or Contractor official or employee involved or knowledgeable about such conduct; identify any documents or substance of any oral communication involved in the conduct; and the Contractor's estimated date when, absent a response, cost, schedule or performance will be impacted.

2) The Contracting Officer will, within five (5) calendar days after receipt of notice, respond to the notice in writing. In responding, the Contracting Officer will either:

(i) Confirm the conduct is in violation and when necessary direct the mode of further performance,

(ii) Countermand any communication regarded as a violation,

(iii) Deny that the conduct constitutes a violation and when necessary direct the mode of further performance, or

(iv) In the event the notice is inadequate to make a decision, advise the Contractor what additional information is required, and establish the date by which it should be furnished by the Contractor.

1.1 BACKGROUND

NFPC is in need of radio advertisements to reach its recruitment needs.

1.2 SCOPE OF WORK

The contractor shall provide radio advertisement services in accordance with requirements listed in Section 3.0 of the Statement of Work. Below is the CLIN structure:

SOW
Description
POP
Quantity
3.3
50,000 Digital Impressions
July
50,000
50,000 Digital Impressions
August
50,000
50,000 Digital Impressions
September
50,000
3.4
3 FB Posts and 15 Twitter Sponsored Ads
July
1 Lot
3 FB Posts and 15 Twitter Sponsored Ads
August
1 Lot
3 FB Posts and 15 Twitter Sponsored Ads
September
1 Lot
3.5
30 Second Ads on 94.1
September
16
3.6
Monster.com Job Ads
July
1 Lot
3.7
Indeed.com Job Ads
July - September
1 Lot
3.8
30 Second Ads at Phillies Game on 94.1
July
27
OPTION
30 Second Ads at Phillies Game on 94.1
August
26
OPTION
30 Second Ads at Phillies Game on 94.1
September
25
OPTION
3.9
Segment Sponsorship
July
27
OPTION
Segment Sponsorship
August
26
OPTION
Segment Sponsorship
September
25
OPTION
3.10
50,000 Radio.com Streams During Phillies Games
July
50,000
OPTION
50,000 Radio.com Streams During Phillies Games
August
50,000
OPTION
50,000 Radio.com Streams During Phillies Games
September
50,000
OPTION
3.11
30 Second Ads During Eagles Games
September
8
OPTION
3.12
30 Second Ads During Eagles Online Stream
September
8
OPTION
3.13
Monster.com Job Ads
August
1 Lot
OPTION
3.13
Monster.com Job Ads
September
1 Lot
OPTION
3.14
Indeed.com Job Ads
July - September
1 Lot
OPTION
3.14
Indeed.com Job Ads
July - September
1 Lot
OPTION

2.0 APPLICABLE DOCUMENTS

Not applicable.

3.0. REQUIREMENTS

3.1. The contractor shall provide a log that verifies what ads were ran and when during the performance of the contract. The contractor shall provide this log every month during contract performance.

3.2. Prior to the launch of any advertisement, the contractor shall coordinate with NFPC to define the content of the advertisement(s). The contractor and NFPC shall coordinate and have the content decided within 15 days after award of contract. Please note that NFPC has the ability to change the content of the advertisement(s). NFPC shall notify the contractor of the required changes and the contractor shall adhere to the change within 72 hours of notification.

FFP CLINs

3.3. The contractor shall provide 50,000-targeted digital advertisements per month in July, August and September. The advertisements could appear on various websites as long as they are targeted to the ideal candidate.

3.4. The contractor shall provide 3 sponsored Facebook posts and 15 sponsored Twitter posts total on 94.1 official pages in July, August and September. The posts should tag NFPC’s respective social media page for further advertisement. The posts shall be evenly distributed throughout the months.

3.5. The contractor shall provide 16, 30-second ads on 94.1 WIP during the 5am-12 midnight timeslot, Monday through Sunday in September. The contractor shall evenly distribute the advertisements throughout the month.

3.6. The contractor shall place “Premium” level job advertisements on Monster.com on behalf of NFPC. The contractor shall furnish all received resumes to NFPC.

3.7. The contractor shall place job advertisements on Indeed.com on behalf of NFPC. The contractor shall assume $1,000 for Indeed’s budget. The contractor shall furnish all received resumes to NFPC.

Option CLINs

3.8. The contractor shall provide 30-second advertisements that are broadcasted during or within 30 minutes of the beginning of Phillies games. The advertisements shall be broadcasted over the air on 94.1 WIP. Due to the COVID-19 situation, NFPC reserves the right to modify the quantity before exercising the desired option.

3.9. The contractor shall provide a “segment sponsorship” for NFPC during each Phillies pre-game, in-game, or post-game broadcast on 94.1 WIP. Due to the COVID-19 situation, NFPC reserves the right to modify the quantity before exercising the desired option.

3.10. The contractor shall provide 50,000 Radio.com streaming impressions to be broadcast during Phillies games. Due to the COVID-19 situation, NFPC reserves the right to modify the quantity before exercising the desired option.

3.11. The contractor shall provide 2, 30-second advertisements per game during or within 30 minutes of the start of an Eagles pre-season or regular season game. The advertisement shall be broadcasted over the air on 94.1 WIP. Due to the COVID-19 situation, NFPC reserves the right to modify the quantity before exercising the desired option.

3.12. The contractor shall provide 2, 30-second advertisements per game on the team's online streaming broadcast during Eagles pre-season or regular season games. Due to the COVID-19 situation, NFPC reserves the right to modify the quantity before exercising the desired option.

3.13. The contractor shall place “Premium” level job advertisements on Monster.com on behalf of NFPC. The contractor shall furnish all received resumes to NFPC. There are two option CLINs for this requirement.

3.14. 3.7. The contractor shall place job advertisements on Indeed.com on behalf of NFPC. The contractor shall assume $1,000 for Indeed’s budget. The contractor shall furnish all received resumes to NFPC. There are two option CLINs for this requirement.

4. DATA REQUIREMENTS

Not applicable

5.0 SECURITY REQUIREMENTS

Not applicable.

6. PLACE OF PERFORMANCE

The period of performance is July 01, 2020 through September 30, 2020.

7. TRAVEL

Not applicable.

8.0 GOVERNMENT FURNISHED PROPERTY

Not applicable.

9.0 GOVERNMENT FURNISHED INFORMATION

Not applicable.

10. PURCHASES

Not applicable.

11. Counterfeit Material Prevention Not applicable.

12. PERSONNEL

Not applicable.

13.0 NSWCPD Electronic Cost Reporting and Financial Tracking (eCRAFT) System Not applicable.

14.0 SPECIAL REQUIREMENTS

Not applicable.

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