Attachment 1 - RFP - Transit Ads FY22.pdf

Request for Proposals (RFP) Mobile Advertising on New Jersey Transit Commuter Vehicles (Public Transportation).

1. Purpose: The purpose of this Request for Proposals (RFP) is to secure a qualified contractor to provide public transit advertising for the New Jersey Army National Guard (NJARNG) in select counties on New Jersey Commuter Vehicles.

2. Description of Requirement:

a. Contractor will provide advertising on New Jersey public transportation buses in Bergen, Middlesex, Essex, Hudson, and Union counties.

b. Routes travelled by the buses must include, but not limited to the following; NJ Route 3, NJ

Route 7, NJ Route 10, NJ Route 23, NJ Route 46, NJ Route 80, NJ Route 120, NJ Route 1, NJ Route 9, NJ Route 22 and the New Jersey Turnpike.

c. Provide 20 Full wrapped buses with an advertisement size no smaller than 30 inches high and

144 inches wide on both sides of the bus and an advertisement size no smaller than 94 inches high and 104 inches wide on the rear of the bus.

d. Contractor will be responsible for the installation and removal of advertisements.

e. Contractor will include ALL production costs, including modifications to the artwork requested by the New Jersey Army National Guard, in its proposal.

f. Prior to production and installation, contractor will provide high resolution artwork to NJARNG Marketing Section for Approval. Artwork will consist of images with no less than 150 DPI (Dots Per Inch) to overall dimensions at 100%.

3. Period of Performance: Base year plus three optional years. Period of performance for the initial year will be specified upon contract award.

4. Proposal structure: All proposals must at a minimum include all of the following information and use the CLIN format provided (see Appendix A) in order to be deemed responsive:

a. Proposals must have all pricing elements separated by county. This includes the proposed price to advertise in each county and the advertising production costs associated with advertising in each county. (For example: Bergen – Annual Ad Production cost = $400 Bergen – Annual Transit Advertising cost = 5 KING x $1000 each = $5000)

b. Proposals must include by county the combined total number of operational or actual “on the road” service hours for all vehicles that the NJARNG advertisements will be visible and mobile between the hours of 5am to 10pm EST for a period of one week or 7 consecutive days. (For example: Bergen – Bus 1: 4 days x 3 hours per day = 12 hours, Bus 2: 5 days x hours per day = 10 hours, Bus 3: 4 days x 4 hours per day = 16 hours, 12 + 10 + 16 = Total visible/ mobile hours per week = 38 hours)

c. Proposals must include Base Year and 3 Option Years pricing.

d. Past performance information showing contractor capabilities (Not to exceed 5 years).

e. Contractor will provide validation of its authority to advertise on the selected commuter vehicles and counties.

5. Evaluation factors: Proposals will be evaluated on the following criteria:

a. Advertisement visibility hours per county.

b. Price.

c. Past performance.

Evaluation factor a. is approximately equal to price. Evaluation factor c. is significantly less important than price.

6. Deliverable: Contractor will be responsible for providing a monthly report during the contract period.

The report a must contain the following information: a.) Actual visible/ mobile hours for the 4 week period and b.) Actual ridership for the 4 week period. This report will be due on the last Friday of every month.

7. Contract may be awarded in whole to a single vendor or partially awarded to no more than two vendors. Decision for award will be determined by the Government as to the contractor or contractors that provides the best value in each county by way of advertisement mobile visibility hours and price.

8. All requests for information (RFI’s) must be received by 0900 EST on 8 June, 2022. No RFI will be accepted beyond that date. RFI’s must be sent by email to Christopher.a.hower.mil@army.mil.

9. Proposals will be due by 1100 EST on 30 June, 2022. All proposals shall be submitted by email to Christopher.a.hower.mil@army.mil.