Attachment 1 Performance Work Statement.pdf
PDF 114 KB Posted
- Attached to
- Rancher Outreach Plan for Southwest Climate Hub
- Solicitation number
- 12805B24Q0535
About this file
This document is a Performance Work Statement (PWS) that outlines the requirements for a contract opportunity related to the USDA Southwest Climate Hub (SWCH). The USDA Agricultural Research Service is seeking support to develop and deploy an outreach plan that promotes its suite of farmer support tools, with the goal of driving traffic and understanding which approaches resonate best with farmers. The work is divided into two phases - Phase 1 involves planning and building an outreach campaign to gather producer insights, while Phase 2 focuses on program implementation, performance assessment, and planning for future efforts. Key tasks include audience targeting, channel and tactic recommendations, campaign optimization, and analysis to inform a FY25 data-driven recommendation. The contract has a period of performance from 09/01/2024 to 12/31/2024, with all deliverables, records, and materials becoming the property of the federal government.
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| File | Type | Posted |
|---|---|---|
| Amendment 0001 SF30.pdf | ||
| 12805B24Q0535.pdf |
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Performance Work Statement / Scope of Work
United States Department of Agriculture
Agricultural Research Service
Jornada Experimental Range
Media Services
A. Background
The USDA Southwest Climate Hub (SWCH) seeks to develop and deploy an outreach plan that promotes its suite of farmer support tools. The goal of this outreach is both to drive traffic, as well as test and learn about the approaches that resonate best, and the most likely users of these platforms. At this critical moment of increasing resource stress for farmers, these tools provide much needed intelligence.
B. Scope
The USDA Agricultural Research Service is seeking support to gather producer insights via a digitally-focused communications program aimed at promoting SWCH tools to better understand the approaches that resonate, amongst which farmers, in order to make a FY25 data driven recommendation.
SWCH decision tools to be promoted include (in ranked order):
o The AgRisk Viewer - National o Water Adaptation Techniques Atlas - Southwest o Tools for the Beef Industry - National o Climate Quick Reference Guides o Dust Mitigation Handbook - Southwest and Southern Plains
C. Tasks
The tasks in this scope of work are divided into two phases: Phase 1 includes the planning and building of an outreach campaign that feeds back producer engagement insights. Phase 2 is program implementation and performance and audience assessment to inform future efforts.
Phase 1 Data Integrated Campaign Buildout
• Audience build and feedback loop implementation
• Channel and tactic recommendation
• KPIs
Phase 2 Program Implementation and Performance Assessment
• Asset placement and management during duration of campaign
• Campaign optimization
• Analysis and 2025 planning workshop
D. Deliverables
Phase 1
• Recommended tactical plan, including feedback loop methodology, geotargeted audience usage and KPIs
Phase 2
• Summary of outreach learnings and actionable insights regarding audience engagement in the form of a presentation containing 2025 scale up implications
E. Additional requirements/ notices
All records, files, documents, and work papers associated with this work shall be the property of the Federal government. In addition, all materials developed or customized to meet USDA requirements shall be the property of the Federal government. USDA will be authorized to make copies of any non-commercial, non-copyrighted material for use, without notification to the vendor.
At the time of record disposition or contract transition, the vendor shall box, label, and deliver all records, files, documents, materials, and work papers to the project directors.
F. Place of Performance Virtual
G. Period of Performance 09/01/2024 to 12/31/2024
H. Travel Not applicable
File details come from the government source that posted it. Updated .