ATTACHMENT 02 Activity Measures Worksheet.xlsx

This is an Activity Measures Worksheet attachment for the Hawaii Tourism Authority's Request for Proposals 27-06 seeking a cruise industry consulting services contractor. The document establishes the framework for performance measurement that offerors must address in their proposals, requiring each bidder to propose specific targets for Hawaii Tourism Authority-required Key Performance Indicators (KPIs) related to cruise activity measures for the contract period of September 2026 through August 2027. Offerors are encouraged to recommend additional relevant performance indicators beyond the HTA-required metrics to demonstrate the effectiveness and value of their proposed approach. The consultant selected will be responsible for providing strategic guidance on Hawaii's cruise market, serving as a liaison among international, national, and local cruise stakeholders, and supporting efforts to enhance visitor experiences, address industry issues, improve resident sentiment, and strengthen coordination among cruise lines, local tour operators, and community partners.

The contractor must establish a comprehensive tracking and reporting system to document actual performance data on a monthly basis against all proposed targets. All proposed KPI targets are subject to Hawaii Tourism Authority review and approval prior to contract finalization. This performance measurement structure ensures accountability and allows the HTA to evaluate the consultant's effectiveness in achieving strategic objectives related to Hawaii's cruise tourism industry throughout the contract term.