Atch_2__Brand_Name_Only_Justification.pdf

Requirement Title / Name:

Purchase Request Number:

Originating Office (Customer):

Division / Unit / Branch:

6. A description of efforts made to ensure that offers are solicited from as many potential sources as is practicable, including whether a notice was or will be publicized as required by Subpart 5.2 and, if not, which exception under 5.202 applies.

This is a justification for other than full and open competition.

Agency:

IA Acquisition Office:

Nature and/or description of the action being approved:

A description of the supplies or services required to meet the agency’s needs (including the estimated value):

IGE:

An Identification of the statutory authority permitting other than full and open competition:

AUTHORITY:

A demonstration that the proposed contractor’s unique qualifications or the nature of the acquisition requires use of the authority cited.

Cameras and accessories for OTS

0044023034

Cedar Wolf, Audiovisual Production Specialist BIA/Office of Trust Services (OTS)

Bureau of Indian Affairs

A16 Central Office - Services & Supplies

FAR 13.106-1(b)(1)(i)

This acquisition requires equipment uniquely suited for professional video production in single-operator field environments.

The Sony Burano 8K and Sony Alpha 9 III cameras offer critical features—advanced autofocus, high-speed capture, system integration, and compatibility with existing DOI equipment—that competitors do not. In particular, the Sony Burano features an electronic ND filter with image stabilization while the Sony Alpha 9 III has a global shutter in a mirrorless body. Other brands would cause compatibility issues, disrupt workflows, and risk reduced production quality, impacting mission performance. Only Sony products meet the Government’s specific technical, operational, and interoperability needs for this requirement.

In accordance with FAR Subpart 5.2 and the Buy Indian Act (25 U.S.C. 47), this requirement will be publicized on SAM.gov as a Brand Name Only, ISBEE set-aside to maximize competition among eligible Indian-owned small businesses authorized to sell Sony products. The solicitation will be posted openly, with no exception under FAR 5.202, to promote fair opportunity and support DOI’s Indian Economic Enterprise goals. Quotes will be encouraged from authorized ISBEE resellers and distributors in accordance with simplified acquisition procedures.

New

Firm-Fixed Price

JA25-00243

Provide Sony Burano 8K Digital Motion Picture Camera and Sony Alpha 9 III Mirrorless camera and accessories.

11. A statement of any actions, if any, the agency may take to remove or overcome any barriers to competition before any subsequent acquisition for the supplies or services required.

7. A determination by the contracting officer that the anticipated cost to the Government will be fair and reasonable.

I hereby determine that the anticipated cost to the Government for this contract action will be fair and reasonable. This determination is based on the following:

MARKET RESEARCH: The requiring activity provided market research showing current commercial pricing for Sony equipment and accessories from multiple authorized resellers and distributors. The Government will compare quotes received against published pricing to ensure competitiveness. COMPETITION: The requirement will be solicited as a Brand Name Only ISBEE set-aside, encouraging competition among qualified Indian Economic Enterprises authorized to resell Sony products, which is expected to result in competitive pricing. HISTORICAL PRICING: Past purchases of similar Sony camera equipment & accessories will be reviewed to validate price reasonableness. PRICE ANALYSIS: The CO will perform a comparative price analysis of all quotes received prior to award to ensure that the final price is fair and reasonable to the Government.

8. A description of the market research conducted (see Part 10) and the results or a statement of the reason market research was not conducted.

In accordance with FAR Part 10 — Market Research was conducted within the past 12 months through vendor searches, catalog reviews, and analysis of available small business sources:

Multiple authorized Sony resellers and distributors were identified through recent market research and industry outreach.

A July 2025 search of SAM.gov confirmed the presence of 84 registered ISBEEs under NAICS 334310 indicating a reasonable expectation of competition among eligible vendors.

9. Any other facts supporting the use of justification of other than full and open competition, such as:

The requiring activity determined a Brand Name Only acquisition is necessary to ensure full compatibility with existing Sony camera systems already in use by DOI and its partner agencies. While salient characteristics have been identified, only Sony equipment meets the specific operational, technical, and interoperability needs without risking degraded performance or workflow disruption.

Switching brands would require purchasing additional lenses, power systems, and accessories and would necessitate user retraining with no added mission benefit. The risk of operational delays and increased costs justifies limiting competition to Sony brand equipment.

10. A listing of the sources, if any, that expressed, in writing, an interest in the acquisition.

B&H Photo

The agency will continue market research and vendor outreach to identify alternative products that meet mission requirements without brand-specific restrictions. Before future acquisitions, technical needs will be reassessed to determine if evolving industry offerings allow for broader competition. The Government will also monitor ISBEE vendor capabilities and explore opportunities to base requirements on performance specifications rather than brand names whenever possible.