AMS FMPP NOFO 4-21-26_Final.pdf

OMB No. 0581‐0240

Farmers Market Promotion Program

Fiscal Year 2026 Notice of Funding Opportunity

Funding Opportunity Number: USDA-AMS-TM-FMPP-G-26-0005

Publication Date: April 21, 2026

Application Due Date: 11:59 PM Eastern Time on June 5, 2026

TABLE OF CONTENTS

1.0 BASIC INFORMATION

1.1 Executive Summary

1.2 2026 Highlights and Changes

1.3 Available Funding

1.4 Federal Award Period Duration and Size

1.5 Tips for Applicants

1.6 Timing to Obtain and Submit Grants.gov Required Elements

1.7 Agency Contact Information

1.8 Stakeholders Input

2.0 ELIGIBILITY

2.1 Eligible Applicants

2.2 Partners and Collaborators

2.3 Limit on Number of Awards

2.4 Cost Sharing

3.0 PROGRAM DESCRIPTION

3.1 Legislative Authority

3.2 Purpose

3.3 Project Types

3.4 Priority Consideration

3.5 Performance Measures

3.6 Allowable and Unallowable Costs and Activities

3.7 Indirect Costs

3.8 Subawards

3.9 Coordinator Meeting Travel

4.0 APPLICATION CONTENTS AND FORMAT

4.1 Application Checklist

4.2 SF-424 Application for Federal Assistance

4.3 SF-424A – Budget Information for Non-Construction Programs

4.4 Project Narrative for Capacity Building and Community Development Training and

Technical Assistance

4.5 Project Narrative for Turnkey Projects

4.6 Letters of Verification for Cost Share funds

4.7 Letters of Commitment from Partners and Collaborators

4.8 Evidence of Critical Infrastructure

4.9 Negotiated Indirect Cost Rate Agreement (NICRA)

5.0 SUBMISSION REQUIREMENTS AND DEADLINES

5.1 Electronic Application Package

5.2 Submission and Receipt Procedures and Requirements

5.3 Additional Submission Details

5.4 Submission Date and Time

5.5 Intergovernmental Review

6.0 APPLICATION REVIEW INFORMATION

6.1 Initial Review (Initial Screening)

6.2 Review Criteria (Technical Review)

6.3 Administrative Review (Selection Process and Risk Review)

7.0 AWARD NOTICES

7.1 Successful Applicants

7.2 Unsuccessful Applicants

8.0 POST-AWARD REQUIREMENTS AND ADMINISTRATION

8.1 Administrative and National Policy Requirements

8.2 Reporting Requirements

8.3 Acknowledgement of USDA Support

9.0 OTHER INFORMATION

9.1 Definitions

9.2 Civil Rights Obligations/Non-Discrimination

9.3 Accessibility Accomodation

9.4 Accommodations and Complaints

9.5 Freedom of Information Act Requests

9.6 Paperwork Reduction

1.0 BASIC INFORMATION

Federal Agency: Agricultural Marketing Service (AMS)

Funding Opportunity Title: Farmers Market Promotion Program (FMPP)

Announcement Type: Initial

Funding Opportunity Number: USDA-AMS-TM-FMPP-G-26-0005

Assistance Listing Number: 10.175

Type of Federal Assistance: Grant Agreements will be used to provide federal awards to successful applicants.

Type of Application: New applications will be evaluated competitively using the selection process and evaluation criteria described in section 6.0 Application Review Information.

Application Deadline: June 01, 2026 through Grants.gov at 11:59 pm Eastern Time. Applications received after this deadline will not be considered for funding.

1.1 EXECUTIVE SUMMARY

The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the

2026 fiscal year (FY) Farmers Market Promotion Program (FMPP). FMPP’s purpose is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

FMPP is a part of the Local Agriculture Market Program (LAMP) umbrella program. AMS welcomes applications that meet LAMP goals (see section 3.1) to support the development, coordination, and expansion of direct producer-to-consumer marketing, local and regional food markets and enterprises, and value-added agricultural products.

Approximately $3.84 million is available to fund applications under this solicitation. In 2025, AMS funded 16.5% of eligible applications received and awarded a total of $11.1 million.

This announcement identifies the eligibility criteria for applicants, and the application forms and associated instructions needed to apply for an FMPP grant. AMS will award these grants competitively to eligible applicants for projects that meet the purpose and requirements of the program. All applications will undergo review according to merit and evaluation procedures described in detail in section 6.

1.2 2026 HIGHLIGHTS AND CHANGES

Below are highlights of major changes to the program since last year:

• The AMS General Terms and Conditions (AMS GT&C) have been updated to reflect changes to the

Uniform Guidance (2 CFR Part 200) and to align with the USDA General Terms and Conditions (USDA

GT&C) for Federal Awards that were published on December 31, 2025. Both sets of General Terms and

Conditions set out requirements for recipients.

o AMS GT&C include citations to 2 CFR Part 200 and USDA GT&C to ensure recipients are aware of all requirements.

https://sam.gov/fal/9bf5d11cc5fc49af8dda1254e4367dcd/view http://www.grants.gov/ https://www.ams.usda.gov/services/grants/lamp https://www.ams.usda.gov/services/grants/terms-and-conditions https://www.usda.gov/about-usda/general-information/staff-offices/office-chief-financial-officer/federal-financial-assistance-policy/usda-general-terms-and-conditions

1.3 AVAILABLE FUNDING

Anticipated Available Funding: Approximately $13.84 million. Enactment of future legislation may affect the availability or levels of funding for this program. There is no commitment by USDA to fund any particular application, to guarantee minimum funding levels, or to make a specific number of awards.

Cost Share Requirements: A 25% cash or in-kind contribution is required.

1.4 FEDERAL AWARD PERIOD DURATION AND SIZE

AMS expects applicants to complete their projects within the required performance period. AMS encourages applicants to take the full performance period to allow enough time to complete projects. However, a project may be completed before the scheduled performance period end date. The applicant must indicate the start date and end date on Block 17 of the SF-424 “Application for Federal Assistance”.

Award size varies by project type. Applicants must not request less than the minimum or more than the maximum award amounts. Applicants must justify the requested funding amounts within the “FMPP Project

Narrative” or “FMPP Turnkey Marketing and Promotion Project Narrative” or “FMPP Turnkey Recruitment and

Training Project Narrative”.

Project Type Duration (Months)

Start Date* End Date* Minimum

Award Maximum

Award

Turnkey Projects

(Both Types) 24 September 30, 2026 September 29, 2028 $50,000 $100,000

Capacity Building

36 September 30, 2026 September 29, 2029 $50,000 $250,000

Community Development Training and

Technical Assistance

36 September 30, 2026 September 29, 2029 $100,000 $500,000

*Dates are approximate. Start dates are set at the time of the award.

1.5 TIPS FOR APPLICANTS

• To submit your application electronically using Grants.gov, you must:

o Have a Unique Entity Identifier (UEI) and a Taxpayer Identification Number (TIN);

o Be registered in SAM.gov;

o Provide your UEI number and TIN on your application; and o Maintain an active and current SAM registration.

• Allow time for Grants.gov Registration Completion:

o The organization registration process can take as long as four weeks.

o Complete the registration as early as possible to meet all deadlines. See section 5.0 Submission

Requirements and Deadlines for more information.

https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx https://sam.gov/ https://www.grants.gov/

• Review General Terms and Conditions:

o Review the AMS GT&C to understand allowable and unallowable costs.

o Review the USDA GT&C.

• Ensure File Compatibility:

o Use latest version of Adobe Reader that is compatible with Grants.gov software.

• File Naming and Size:

o Avoid special characters in file names ($, %, &, *, Spanish "ñ", etc.).

• Attachment Upload:

o Use the “Add Attachments” button in Grants.gov for uploading documents.

o Do NOT use the “paperclip” icon in Adobe Reader.

• File Security and Formatting:

o Do not password-protect files.

o Accept all tracked changes in documents before submission.

• Accurate Data Entry:

o Verify that your UEI number is correctly entered on the SF-424 form cover page.

• Grants.gov Resources for Support:

o Applicant FAQs o Workspace Overview

By following these steps and recommendations, applicants can reduce errors, meet deadlines, and ensure compliance with submission requirements.

1.6 TIMING TO OBTAIN AND SUBMIT GRANTS.GOV REQUIRED ELEMENTS

Required Action Timing to

Obtain/Submit

AMS Deadline to receive final application and all supporting materials through Grants.Gov

June 5, 2026 – 11:59 p.m. Eastern Time

Obtaining Your Organization’s UEI Number (if you do not already have one) 7-10 business days

Establishing an Active SAM.gov Account (if you do not already have one) Up to 4 weeks

Obtaining a TIN/EIN (if you do not already have one) Up to 2 weeks

Creating your Grants.gov profile and registering your Authorized

Organizational Representative (AOR) authorization Up to 4 weeks https://www.ams.usda.gov/services/grants/terms-and-conditions https://www.usda.gov/about-usda/general-information/staff-offices/office-chief-financial-officer/federal-financial-assistance-policy/usda-general-terms-and-conditions https://www.grants.gov/applicants/adobe-software-compatibility.html https://www.grants.gov/applicants/applicant-faqs.htm https://www.grants.gov/applicants/workspace-overview.html

1.7 AGENCY CONTACT INFORMATION

1.7.1 AMS PROGRAM CONTACTS

After closely reviewing this NOFO in its entirety, applicants and other interested parties that have questions are encouraged to contact the FMPP program staff by e-mail at FMLFPPGrants@usda.gov.

AMS provides resources and information on the FMPP website that may be helpful to applicants, including

Frequently Asked Questions (FAQs), Descriptions of Funded Projects, Project Narrative Guide, and required application forms. AMS staff are available to provide technical assistance related to the application process.

Staff cannot provide feedback on the merit of an application.

Farmers Market Promotion Program

USDA, Agricultural Marketing Service

1400 Independence Avenue, SW

Room 1510-S South Building

Stop 0264

Washington, DC 20250-0264

FMLFPPGrants@usda.gov

1.7.2 GRANTS.GOV QUESTIONS

All questions regarding Grants.gov technical assistance or issues must be directed to Applicant Support Center.

Applicants may also call the 24/7 (excluding federal holidays) toll-free support number 1-800-518-4726 or email support@grants.gov.

1.8 STAKEHOLDERS INPUT

AMS seeks comments about this Notice of Funding Opportunity (NOFO) AMS will consider the comments in developing the next NOFO for the program. Email written stakeholder comments within one year of the publication date of this NOFO to: AMSGrants@usda.gov. This e-mail address is intended only for receiving comments regarding this NOFO and not for requesting information or forms. In your email subject line, please state that you are commenting on the Farmers Market Promotion Program NOFO.

2.0 ELIGIBILITY

2.1 ELIGIBLE APPLICANTS

All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments. Eligible applicants include:

mailto:FMLFPPGrants@usda.gov https://www.ams.usda.gov/services/grants/fmpp https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ams.usda.gov%2Fsites%2Fdefault%2Ffiles%2Fmedia%2FFMLFPPFAQs.pdf&data=04%7C01%7C%7C7163625c249843dafd3408d9faf7797e%7Ced5b36e701ee4ebc867ee03cfa0d4697%7C0%7C0%7C637816763065785377%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=GbqaY7m62PtF3ZtkC3VnwXWY1qPplq2RWm8DYt6cNj0%3D&reserved=0 https://www.ams.usda.gov/services/grants/fmpp/awards https://www.ams.usda.gov/sites/default/files/media/FMLFPP_Project_Narrative_Guide.pdf mailto:FMLFPPGrants@usda.gov https://www.grants.gov/support mailto:support@grants.gov mailto:AMSGrants@usda.gov

Entity Type Description

Agricultural Business or

Cooperative

A business or member-owned entity that provides, holds, delivers, transports, offers, or sells agricultural products or services for member benefit as well as the organization or other business that they represent.

Community Supported

Agriculture (CSA) Network or

Association

Formal groups of farms that work collectively to offer consumers regular (usually weekly) deliveries of locally-grown farm products during one or more harvest season(s) often on a subscription or membership basis. This includes organizations or other businesses that assist, serve, or represent community-supported agriculture

(CSA) or CSA networks.

Economic Development

Corporation

An organization whose mission is to improve, maintain, develop, and/or market or promote a specific geographic area.

Food Council A food policy council or food and farm system network that represents multiple organizations involved in the production, processing, and consumption of food, and local, Tribal, or State governments, that addresses food and farm-related issues and needs within a city, county, State, Tribal region, multicounty region, or other food system network.

Local Government Any unit of government within a State, including a county; borough;

municipality; city; town; township; parish; local public authority, including any public housing agency under the United States

Housing Act of 1937 , or a public transportation agency; special district; school district; intrastate district; council of governments, whether or not incorporated as a nonprofit corporation under State law; and any other agency or instrumentality of a multi-state, regional, or intra-state or local government.

Nonprofit Corporation Any organization or institution, including nonprofits with State or

IRS 501 (c) status and accredited institutions of higher education, where no part of the organization or institution’s net earnings of which inure to the benefit of any private shareholder or individual.

Producer Network or

Association

A producer group- or member-owned organizations or businesses that provide, offer, or sell agricultural products or services through a common distribution system for the mutual member benefit the owners, including organizations that assist, represent, or serve producers or producer networks.

Entity Type Description

Public Benefit Corporation A corporation organized to construct or operate a public improvement, where the profits inure to the benefit of one or more

State or to the people therein.

Regional Farmers Market

Authority

Entity that establishes and enforces State, regional, or county policies and jurisdiction over State, regional, or county farmers markets. State agencies are eligible if their State’s regulatory statutes identify the specific State agency as a regional farmers market authority.

Tribal Government A governing body or governmental agency of any Indian Tribe, band, nation, or other organized group or community (including any native village as defined in Section 3 of the Alaska Native Claims

Settlement Act, 85 Stat. 688 (43 U.S.C. § 1602) certified by the

Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.

2.2 PARTNERS AND COLLABORATORS

Engagement with partners and collaborators strengthens FMPP projects. Partners and collaborators may come from private or public, for-profit or nonprofit entities.

• A partner is in a relationship involving close cooperation with the applicant and shares responsibilities in the management of the project.

• A collaborator is a person or an organization unaffiliated with the applicant that cooperates with the applicant in the conduct of the project and is not immediately connected to the management of the project.

• Partners and collaborators may not be immediately connected to the ownership or governance structure of the applicant’s organization unless approved in advance by AMS.

• The applicant may subcontract or subaward with partners and collaborators or may engage with them without funding. For instance, a project may have partners or collaborators who have their own funding or who are contributing to the project financially, such as by providing a cash or in-kind cost share.

Regardless of whether there is a financial subcontract or subaward relationship, applications must show evidence of existing community or industry engagement (see section 4.7).

Applications should demonstrate a commitment to engage potential project beneficiaries as active participants.

2.3 LIMIT ON NUMBER OF AWARDS

Applicants may submit more than one application to FMPP in this round of funding. If an applicant is selected as a finalist for more than one award, that applicant is still limited to receiving one FMPP award per funding cycle.

AMS staff may contact the applicant to discuss which application they would like to complete.

http://uscode.house.gov/view.xhtml?req=(title:43%20section:1602%20edition:prelim)%20OR%20(granuleid:USC-prelim-title43-section1602)&f=treesort&edition=prelim&num=0&jumpTo=true

Applicants with active FMPP award must close out the award to be eligible to receive a new FMPP award. For example, a recipient of a Capacity Building award must close out that award prior to receiving a Community

Development Training and Technical Assistance award. The applicant must submit all required close-out documentation by the application due date mentioned in section 5.4. Please refer to the applicable AMS

General Award Terms and Conditions, available on the Grants Terms and Conditions webpage, for close-out instructions.

2.3.1 FISCAL SPONSORS/AGENTS

Eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award. Such applicants seeking to implement a project may:

• Apply directly to AMS through Grants.gov and request to use funds to establish a contractual relationship with a fiscal sponsor/agent to perform administrative or financial functions on behalf of the applicant; or

• Use a fiscal sponsor/agent to apply for an award on behalf of the implementing organization. By doing so, the sponsor/agent accepts all financial and legal liabilities for that grant recipient’s grant award at the time the agreement is signed. Fiscal sponsors/agents would submit the application as the applicant organization, and the Authorized Organization Role (AOR) responsible for all grant decisions and activities, including but not limited to implementation, subcontracts, and reporting to AMS. The AOR would be an employee of the fiscal sponsor/agent. Fiscal sponsors/agents are bound by the same requirements mentioned in this NOFO as other applicant organizations, including the limit on applications.

An applicant organization cannot accept an award and later transfer the award to another organization

(including a fiscal sponsor/agent).

2.3.2 REGIONAL FOOD SYSTEM PARTNERSHIPS (RFSP) RECIPIENT APPLICANTS

In accordance with the LAMP legislation, current RFSP grant recipients may apply for an FMPP grant on behalf of requesting producers and/or eligible entities (as listed in the Regional Food System Partnerships (RFSP) NOFO).

Active RFSP recipients are eligible to receive more than one FMPP or LFPP project within an award cycle to allow them to apply on behalf of those entities.

Active RFSP recipients applying to FMPP on behalf of their eligible partnerships should indicate on the “FMPP

Project Narrative” or “FMPP Turnkey Marketing and Promotion Project Narrative” or “FMPP Turnkey

Recruitment and Training Project Narrative” that they are a current RFSP recipient. They must meet all program requirements (see section 4.0 and 5.0) and undergo competitive peer review (see section 6.0) as do all other

FMPP applicants.

If selected for funding, active RFSP recipients signing the grant agreement as the AOR on behalf of their producers and eligible entities accept all financial and legal liabilities for that grant recipient’s award at the time the agreement is signed. In addition, they are responsible for all decisions and project activities related to the grant agreement, and accountable for meeting Federal statutory requirements, regulatory requirements, and the terms and conditions of the award. An applicant organization, including RFSP recipient applicants, cannot accept an award and later transfer the award to another organization (including the producer or eligible entity associated with the active RFSP grant).

https://www.ams.usda.gov/services/grants/terms-and-conditions https://uscode.house.gov/view.xhtml?req=7+U.S.C.+%EF%BF%BD+1627c&f=treesort&fq=true&num=0&hl=true&edition=prelim&granuleId=USC-prelim-title7-section1627c https://www.ams.usda.gov/services/grants/rfsp/apply https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx

Alternatively, RFSP recipients wanting to solely provide technical assistance or administrative support to producers and/or eligible entities applying to FMPP, but not serve as the AOR, may provide that directly with no formalized agreement and the eligible entities or producers may apply directly (noting that the project must benefit more than one producer). RFSP recipients could also choose to pursue the contractual relationship mentioned in section 2.3.1 Fiscal Sponsor/Agents.

2.4 COST SHARING

This funding opportunity requires recipients to fund their projects, in part, with cost sharing funds from non-

Federal sources in the form of cash and/or in-kind contributions equal to 25% of the amount of Federal funds being requested. If an applicant voluntarily pledges cost sharing above the required amount, the additional cost share becomes a binding requirement of the Federal award once the award is issued. There is no competitive advantage for an applicant to provide a cost share that exceeds the required amount.

Cash contributions are generally defined as actual monetary funds not the ‘value’ of someone’s time/effort) from the applicant’s general revenue/reserves/savings/line of credit, or 3rd-party partner(s), or other non-

Federal grants. The applicant must be able to track and show the source of the cost share, and that the funding source will be dedicated entirely to the grant project and produce records to that effect (for example, taking the cash cost share in your accounting system, or from your partner, and placing it into a special ‘grant project’ account).

In-kind contributions are generally defined as the value of goods or services provided by the contributor for the benefit of the grant project, where no funds transferred hands. For example, a partner, such as a Tribal community member, may volunteer their professional expertise as an in-kind contribution to the project as described in 2 CFR § 200.306(e).

Cost sharing must be in the form of allowable direct and indirect costs. Only applicants with a valid Negotiated

Indirect Cost Rate Agreement (NICRA) can use indirect cost as a source of sharing (see section 3.7.1).

All cost sharing contributions must be committed or secured at the time an applicant is selected for an award.

An award will not be issued unless all cost sharing funds over the life of the grant are secured. Additional anticipated cost sharing funds not in place by the time the project starts cannot be counted toward the cost sharing requirement.

Cost sharing contributions (either cash or in-kind) cannot be used for this program if they are already being used toward satisfying a cost share requirement under any other Federal grant agreement.

Applicants may not use Federal funds of any kind (as defined in 2CFR § 200.306(b)(5)) or program income as cost share. Program income is defined as income directly generated by a supported activity or earned as a result of the Federal award during the period of performance (2 CFR § 200.1). Unless otherwise stated in the Notice of

Award (NOA) provisions section, AMS authorizes the use of program income through the additive method (2 CFR

§ 200.307(b)(2)). Any program income generated during the grant period must be used to further the objectives of the project and under the conditions of the award.

Applicants must indicate the total amount of cost share and how it will specifically align with their requested funding when completing the fiscal plan and resources section of the “FMPP Project Narrative” or "FMPP

Turnkey Marketing and Promotion Project Narrative" or “FMPP Turnkey Recruitment and Training Project https://www.ecfr.gov/current/title-2/part-200/section-200.306#p-200.306(e) https://www.ecfr.gov/current/title-2/part-200/section-200.306#p-200.306(b)(5) https://www.ecfr.gov/current/title-2/part-200#p-200.1(Program%20income) https://www.ecfr.gov/current/title-2/part-200/section-200.307#p-200.307(b)(2) https://www.ecfr.gov/current/title-2/part-200/section-200.307#p-200.307(b)(2) https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx

Narrative”. Additionally, applicants must submit signed letters verifying the cost share for EACH cash and/or in-kind resource (see section 4.6).

Refer to 2 CFR § 200.306 for additional Federal requirements and definitions, including the basis for determining the value of cash and in-kind contributions.

3.0 PROGRAM DESCRIPTION

3.1 LEGISLATIVE AUTHORITY

The Local Agriculture Market Program (LAMP) is authorized by subtitle A of the Agricultural Marketing Act of

1946 (7 U.S.C. § 1627c), as amended. The program is implemented in accordance with 2 CFR 200—Uniform

Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards and 2 CFR Chapter IV relating to the Department of Agriculture. LAMP supports the development, coordination, and expansion of direct producer-to-consumer marketing, local and regional food markets and enterprises, and value-added agricultural products. The primary goals are to:

• Connect the regional food economy by bringing farmers, businesses and communities together.

• Support the development of business plans, feasibility studies, and strategies for value-added agricultural products and local and regional food system infrastructure.

• Strengthen capacity and development of regional food system development through community collaboration and expansion of mid-tier value chains.

• Improve income and job opportunities for producers and food businesses.

• Simplify the application and the reporting processes for the program.

The Farmers Market Promotion Program (FMPP), the Local Food Promotion Program (LFPP), the Value-Added

Producer Grants (VAPG) Program and the Regional Food Partnership Program (RFSP) are implemented under

LAMP. FMPP, LFPP and RSFP are administered by AMS and VAPG is administered by the Rural Business-

Cooperative Service under Rural Development (RD). This NOFO is for FMPP.

3.2 PURPOSE

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;

• Encouraging the development of value-added agricultural products;

• Developing marketing strategies for producers of local food and value-added products;

• Facilitating regional food chain coordination development;

• Promoting new business opportunities and marketing strategies to reduce on-farm food waste;

• Responding to changing technology needs in direct producer-to-consumer marketing; and

• Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment. See section 9.1 for more information.

https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-D/section-200.306 https://uscode.house.gov/view.xhtml?req=7+U.S.C.+%EF%BF%BD+1627c&f=treesort&fq=true&num=0&hl=true&edition=prelim&granuleId=USC-prelim-title7-section1627c

3.3 PROJECT TYPES

• FMPP offers four project types: Capacity Building (CB), Community Development Training and

Technical Assistance (CTA), Turnkey Marketing and Promotion, and Turnkey Recruitment and Training.

Each application must select only one project type. See section 9.1 for more information.

Project Type Capacity Building

Community Development

Training and Technical

Assistance (CTA)

Turnkey

Marketing and

Promotion

Turnkey

Recruitment and Training

Funding Range $50,000 - $250,000 $100,000 - $500,000 $50,000 -

$100,000

$50,000 -

$100,000

Duration

(months) 36 36 24 24

Description Support the development of long-term organizational capacity of direct producer-to-consumer markets and improve and expand existing markets.

Support outreach, training and technical assistance to farm and ranch operations serving local markets.

Support marketing and promotion activities through a set of 5 pre-defined activities.

Support vendor and producer recruitment and training activities through a set of 5 pre-defined activities.

Key

Considerations

Capacity Building projects should demonstrate a clear benefit to local farmers and ranchers through support of direct market channels.

CTA projects are conducted by established organizations.

CTA projects should engage a diverse set of local and regional foods stakeholders, including farmers and ranchers.

Simplified application.

Projects conduct a minimum of

3 and a maximum of

5 specific activities.

Simplified application.

Projects conduct a minimum of 3 and a maximum of 5 specific activities.

3.3.1 CAPACITY BUILDING

Capacity Building projects range from $50,000 to $250,000 to be spent within 36 months (3 years). Capacity

Building projects are intended to build long-term organizational capacity to develop, coordinate, and expand direct producer-to-consumer market opportunities. Capacity Building projects should demonstrate a direct benefit to farm and ranch operations serving local markets and maximize the involvement of farmers, ranchers, and community organizations. Examples of eligible project activities include, but are not limited to:

• Developing tools, techniques or practices that can be adopted or replicated by local agriculture markets, including those that provide direct financial support to a network of markets, or other relevant organizations.

• Market analysis and strategic planning for a direct producer-to-consumer market opportunity.

• Local farmer, rancher, or market manager startup training and education. This may include but is not limited to, educating vendors about the eligibility requirements and the process for participating in or applying to accept SNAP, WIC, Senior Farmers Market Nutrition program benefits, or other (state or local or nonprofit) benefit programs at farmers markets.

• Farmer’s market, roadside stand, CSA, agritourism or online sales activity startup, operation and/or expansion.

• Recruitment, outreach and retention of farmers and ranchers in support of direct producer-to-consumer markets.

• Recruitment, outreach, and retention of new and existing consumers in support of direct producer-to-consumer markets.

3.3.2 COMMUNITY DEVELOPMENT TRAINING AND TECHNICAL ASSISTANCE (CTA PROJECTS)

Community Development Training and Technical Assistance (CTA) projects range from $100,000 to $500,000 to be spent within 36 months (3 years). CTA projects are intended to provide outreach, training, and technical assistance to farm and ranch operations serving local markets to develop, coordinate and expand direct producer-to-consumer market opportunities. CTA projects should engage a variety of local and regional food stakeholders to illustrate a substantive effect on the local and regional food system. Examples of eligible project activities include, but are not limited to:

• Developing and disseminating tools, techniques, or practices that can be adopted or replicated by local agriculture markets.

• Conducting statewide or regional training for farmers, ranchers, or farmers market managers to help them develop or maintain their own direct producer-to-consumer enterprise.

• Assisting farmers and ranchers in advertising and promoting their locally and regionally produced agricultural products, including value-added products, through training and technical assistance.

• As part of a marketing and promotion project, promoting that a market accepts SNAP or other public benefits (such as WIC and Senior Farmers Market Nutrition Program) to customers and how customers can use those programs at the market or with individual vendors.

• Establishing or expanding producer-to-consumer networks and organizations on a state, regional, or national level, which includes efforts to develop sourcing channels using direct producer-to-consumer market opportunities with corporate, non-profit, and institutional buyers.

• Providing technical support for small- and mid-sized producers to become compliant with regulatory and buyer specifications and standards to increase their direct market opportunities.

3.3.3 TURNKEY MARKETING AND PROMOTION

The Turnkey Marketing and Promotion option ranges from $50,000 to $100,000 to be spent within 24 months (2 years). The Turnkey Marketing and Promotion option offers a streamlined application for common FMPP marketing and promotion activities. Those applying to the Turnkey Marketing and Promotion option agree to conduct specific activities that support the marketing and promotion of direct producer-to-consumer market opportunities for local and regional foods. Applicants must select a minimum of 3 and maximum of 5 pre-defined activities listed below. Applicants may not propose other activities under this project type. Doing so may disqualify the application from consideration.

• Identify and analyze new or improved market opportunities.

• Develop or revise a marketing plan.

• Design or purchase marketing and promotion media.

• Implement a marketing plan.

• Evaluate marketing and promotion activities.

Applicants who would otherwise choose Capacity Building or Community Development Training and Technical

Assistance project types may apply under the Turnkey track, if they focus on marketing and promotion and meet all other Turnkey requirements, such as the minimum and maximum funding limits.

Applicants to the Turnkey project type must use the simplified “FMPP Turnkey Marketing and Promotion Project

Narrative Form”. See section 4.5 for more information.

3.3.4 TURNKEY RECRUITMENT AND TRAINING

The Turnkey Recruitment and Training option ranges from $50,000 to $100,000 to be spent within 24 months (2 years). The Turnkey Recruitment and Training option offers a streamlined application for common FMPP recruitment and training activities for local and regional food system stakeholders. Turnkey applications must clearly demonstrate benefits to farmers and ranchers. Those applying to the Turnkey Recruitment and Training track agree to conduct specific activities that support the development or delivery of vendor and producer recruitment strategies, as well as training opportunities. Applicants must select a minimum of 3 and maximum of 5, pre-defined activities listed below. Applicants may not propose other activities under this project type.

Doing so may disqualify the application from consideration.

• Identify and analyze new or improved strategies for vendor and producer recruitment, training, or both.

• Develop or revise strategies or plans for vendor and producer recruitment, training, or both.

• Design materials for vendor and producer recruitment, training, or both.

• Implement plans for vendor and producer recruitment, training, or both.

• Evaluate outcomes related to vendor and producer recruitment, training, or both.

Applicants who would otherwise choose Capacity Building or Community Development Training and Technical

Assistance project types may apply using the Turnkey option, if they focus on recruitment or training for vendors and producers and meet all other Turnkey requirements, such as the minimum and maximum funding limits .

Applicants to the Turnkey project type must use the simplified “FMPP Turnkey Recruitment and Training Project

Narrative Form” in See section 4.5 for more information.

3.3.5 PROJECTS AND ACTIVITIES NOT ELIGIBLE FOR FUNDING

Projects are not eligible for consideration if the proposed activities:

• Are not focused on direct producer-to-consumer marketing.

https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyMarketingandPromotionProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx https://www.ams.usda.gov/sites/default/files/media/2026FMPPandLFPPTurnkeyRecruitmentandTrainingProjectNarrative_compliant.docx

• Are for agricultural production related expenses, including crop production and the purchase of farm equipment, tools, materials, supplies and other related costs (section 3.6).

• Include training, labor or other activities related to agricultural production, including harvesting, crop rotation, and planting techniques.

• Benefit only one agricultural producer, vendor, entity, or individual. Applicants must collaborate with others to benefit the larger community.

• Are to buy land, or for construction of a building or structure.

• Intend to register, train, and/or educate customers on Food Assistance Programs (such as SNAP, WIC, etc.), other than providing information about how they can use those benefits at the market.

• Depend upon the completion of another project or the receipt of another grant.

• Include legal fees and other costs associated with establishing a business or organization.

• Duplicate activities that are already funded by another Federal award program, including the Local Food

Promotion Program.

For additional information on allowable and unallowable activities, please refer to the AMS GT&C, USDA GT&C, as well as the Frequently Asked Questions (FAQ). Applicants that have questions concerning the allowability of costs after reviewing these documents should contact AMS staff using the contact information listed under section 1.7.1.

3.4 PRIORITY CONSIDERATION

AMS will provide priority consideration to applications that demonstrate one or more of the following:

• Benefit underserved communities, including communities that are located in areas of concentrated poverty with limited access to fresh locally or regionally grown food, which AMS has determined to mean the application is for a project located in a low income/low food access (LI/LA) census tract (as defined below), or

• Are used to carry out eligible activities under a partnership agreement in a Regional Food Systems

Partnership project (see section 2.3.2) and have not received a FMPP award within the past five (5) years.

To qualify for LI/LA priority consideration, the project’s implementation address must be in a LI/LA census tract, as defined by the one of the four major map layers on the ERS Food Access Research Atlas. “Implementation address” refers to the street address or census tract location within the targeted community where the applicant plans to conduct or deliver approved project activities.

The applicant must provide its census tract(s) for at least one LI/LA address (priority area). If your organization or business is located in and/or primarily serves at least one LI/LA community, your application will be considered under this priority area.

Applicants are not required to meet these priorities to be eligible to apply or receive grant funds. AMS will review the applicant’s project narrative responses and consider these priorities during the administrative review process ( section 6.3).

3.5 PERFORMANCE MEASURES

To evaluate and report on the outcomes of the FMPP program on a national scale, AMS collects information on performance measures. Each project submitted must include target numbers for at least one outcome and at https://www.ams.usda.gov/services/grants/terms-and-conditions https://www.usda.gov/about-usda/general-information/staff-offices/office-chief-financial-officer/federal-financial-assistance-policy/usda-general-terms-and-conditions https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ams.usda.gov%2Fsites%2Fdefault%2Ffiles%2Fmedia%2FFMLFPPFAQs.pdf&data=04%7C01%7C%7C7163625c249843dafd3408d9faf7797e%7Ced5b36e701ee4ebc867ee03cfa0d4697%7C0%7C0%7C637816763065785377%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=GbqaY7m62PtF3ZtkC3VnwXWY1qPplq2RWm8DYt6cNj0%3D&reserved=0 https://www.ers.usda.gov/data-products/food-access-research-atlas/go-to-the-atlas/ least one of the indicators under the selected outcome(s) listed in the Achievability section of the Project

Narrative (section 4.4 or 4.5).

Recipients must report progress on the selected outcomes and indicators in the Annual Performance Report, and provide final results in the Final Performance Report. Please refer to the Grant Performance Measures website for more information.

3.6 ALLOWABLE AND UNALLOWABLE COSTS AND ACTIVITIES

All AMS awards are subject to the terms and conditions, cost principles, and other considerations described in the AMS GT&C and USDA GT&C.

Applicants that have questions concerning the allowability of costs after reviewing this document should contact

AMS staff using the contact information listed under section 1.7.1.

3.7 INDIRECT COSTS

Indirect costs (also known as “facilities and administrative costs”—defined at 2 CFR § 200.1) are costs, “incurred for a common or joint purpose benefitting more than one cost objective, and not readily assignable to the cost objectives specifically benefitted, without effort disproportionate to the results achieved.” Applicants may choose to use the de minimis indirect cost rate of 15% of the Modified Total Direct Cost (MTDC). Applicants with an active NICRA may request to use their negotiated rate and must include a copy of the NICRA with their application. For more information on indirect costs for recipients and subrecipients, refer to section 4.5 of the

USDA GT&C and 2 CFR §§ 200.413 and 200.414.

3.7.1 USING INDIRECT COSTS FOR COST SHARING

Applicants with a valid NICRA may use all or a portion of the indirect cost as cost share with 2 CFR 200.306 (c).

The maximum indirect costs allowed for a project may be included in different ways:

1. They can be part of the Federal portion of the project budget. For example, if the maximum indirect cost is $8,000, the applicant can include the full amount in the Federal part of the budget.

2. Alternatively, indirect cost can be offered as an In-Kind Cost Share contribution. For example, if the maximum indirect cost is $8,000, the applicant can include the full amount in the In-kind Cost Share part of the budget.

3. The applicant may split the indirect cost allocation between the Federal and non-Federal portions of the budget only if the total amount of indirect costs does not exceed the maximum indirect costs allowed.

For example, they could include $4,000 in the Federal budget and $4,000 as an in-kind contribution.

Alternatively, the applicant may request any other combination that, when combined, does not exceed the maximum indirect costs allowable.

4. Applicants that elect to use the de minimis indirect cost rate may not use indirect costs as cost share.

Refer to 2 CFR §200.413 and §200.414 for additional information on determining if costs charged to the award are direct or indirect.

3.8 SUBAWARDS

The applicant is expected to perform most of the work of the project. However, the applicant may subaward and/or contract (2 CFR 200.331) with partners, collaborators, or other parties that provide additional https://www.ams.usda.gov/services/grants/performance-measures https://www.ams.usda.gov/services/grants/performance-measures https://www.ams.usda.gov/services/grants/terms-and-conditions https://www.usda.gov/about-usda/general-information/staff-offices/office-chief-financial-officer/federal-financial-assistance-policy/usda-general-terms-and-conditions https://usdagcc.sharepoint.com/sites/ams/AMS-TMIntranet/AMS-GD/FMLFPP/FY26/RFAs/2%20CFR%20200.1 https://www.usda.gov/about-usda/general-information/staff-offices/office-chief-financial-officer/federal-financial-assistance-policy/usda-general-terms-and-conditions https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-E/subject-group-ECFRd93f2a98b1f6455/section-200.413 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-E/subject-group-ECFRd93f2a98b1f6455/section-200.414 https://www.ecfr.gov/current/title-2/section-200.331 knowledge, expertise, or resources to complete the proposed project and that are not available within the applicant organization. In all subaward or contract scenarios, the primary applicant will maintain the oversight and reporting responsibility as the AOR. See section 2.3.1 for more information. Using grant funds to competitively “re-grant” funds in mini-grant programs or to activities that are not central to the purpose of the project or for unknown costs is unallowable.

3.9 COORDINATOR MEETING TRAVEL

Recipients are expected to attend an AMS sponsored grant management meeting during the project’s period of performance. The proposed budget must include travel funds for an individual identified in the Key Staff section of the Project Narrative. In addition, the application may include travel costs for a second staff member.

Estimate the cost of travel including flight, hotel, per diem, ground transportation to a major city for 3-day, 2-night stay. For previous year, an example of this estimate can be around $1,700 per individual. Location and dates are to be determined with possibility of a virtual conference. If the conference is virtual, recipients will be able to reallocate those funds to another allowable item.

4.0 APPLICATION CONTENTS AND FORMAT

Applicants MUST submit the required documentation in the appropriate format as listed in this section.

Applications that do not comply with the requirements may be deemed incomplete and ineligible for review.

4.1 APPLICATION CHECKLIST

Before submitting an application, applicants must read the NOFO in its entirety to fully understand the program’s requirements. This application checklist provides the mandatory and, if applicable, documents for an application package.

Mandatory Documents:

• SF-424 – Application for Federal Assistance (Grants.gov)

• SF-424A – Budget Information - Non-Construction Programs (Grants.gov)

Project Narrative Form (section 4.4 or 4.5) Must use required template.

Executive Summary is no more than 250 words.

Ensure it does not exceed the page limit specified in section 4.4 or 4.5).

Ensure the application excludes unallowable costs and activities per section 3.6.

Ensure the federal funds requested do not exceed the maximum or minimum award amount per section 3.3.

Signed Letter(s) of Verification for Cost Share Funds for each cost share resource per section 4.6.

Signed Letter(s) of Commitment from Partners and Collaborators per section 4.7.

If applicable, packages also be required to include the following documents:

Signed Letter(s) Stating Evidence of Critical Resources and Infrastructure per section 4.8.

Negotiated Indirect Cost Rate Agreement (NICRA) per section 4.9.

o AMS strongly recommends submitting applications at least two weeks before the deadline to allow time to address potential technical or submission issues.

4.2 SF-424 APPLICATION FOR FEDERAL ASSISTANCE

Required. Form SF-424 is available via the application package in Grants.gov. Applicants must use the following supplemental instructions associated with specific blocks on form SF-424.

Block Instructions

1 - Type of Submission Select Application

2 - Type of Application Select New

4 through 7 Not required

8.c - Organizational Unique Entity Identifier (UEI) Enter applicant UEI for the organization submitting the application. The UEI must match the active registration in

SAM.gov.

8.d - Address Enter the organization street address as it appears in

SAM.gov. P.O. Boxes will not be accepted. Enter a 9-digit zip code

10 - Name of Federal Agency AMS, USDA

11 - Catalog of Federal Domestic Assistance

Number (Assistance Listing Number)

10.175

12 - Funding Opportunity Number USDA-AMS-TM-FMPP-G-25-0005 Ensure you are applying for the correct grant program.

13 -…